Semalt Describes The Ultimate Benefits Of Video Marketing

23.05.2018 Document

Semalt Describes The Ultimate
Bene ts Of Video Marketing

Some businesses do not generate video content for their website and social media platforms. The Search Engine
Optimization (SEO) professionals very often consider videos as a passing trend that is not relevant for enhancing
the operations of the organization. Furthermore, the managers of these businesses think that the regular
production of videos is an expensive activity. There is also the fear that many customers may not watch the videos.
These misconceptions about video marketing negatively affect the performance of the businesses.

The Customer Success Manager of Semalt Digital Services, Michael Brown illustrates three key bene ts of videos in
business operations.

1. Effective SEO Opportunities

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23.05.2018 Document

SEO is an important online marketing strategy that small and

medium-sized enterprises should adopt. However, the digital team

should be competent because the SEO eld is dynamic. The rules

of digital marketing are being reviewed regularly. Google, the

biggest search engine, keeps introducing new search procedures

that can only be understood by competent digital marketing

teams. However, it is important for the managers of small or

medium businesses to understand that appropriate video content

can improve the SEO strategy.

Video content complements the texts and images in SEO process. Videos are more likely to be shared in social
media (Facebook, WhatsApp, and Instagram) than article or blog links. A high sharing rate improves SEO ranking
and allows you to target customers are reached. The performance of the video content can be enhanced using a title
that has effective keywords. Businesses should develop and use more video content during the SEO process to
attract more customer traf c.

2. Social Engagement

Small and medium business owners use the social media to interact with the targeted customers. Зeople use the
social media to market new products to the customers. The business managers also receive important feedback
about the quality of their products from the customers using social media communication. Successful businesses
must post new marketing content regularly and respond to the questions and queries of the followers effectively.

Introducing video content in the social media, emails, and website of the company enhances the SEO strategy,
improves brand awareness, and engages the target customers. By posting videos in the social media, the business is
opening up the marketing content for sharing. High sharing rate improves the image and the brand of the business,
especially if the video goes viral.

3. Selling Business Products and Services

Video content is an effective marketing and selling tool. Using
videos to make business pitches and attaching the videos on
emails improves the selling strategy of the company. Smart
marketers understand that the buying decisions of internet users
are in uenced by the nurturing process. Business owners and
managers should understand that nurtured leads generate
approximately 20% more sales opportunities than the non-
nurtured leads. Video content in uence and guide the leads to
make a purchase decision. For example, product demos can
improve sales by illustrating the bene ts of a product to the
targeted customers.

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23.05.2018 Document

The video is a great type of content, widely shared online. Therefore, it is important to use the videos for selling and

lead nurturing processes. Investing in video content for the SEO and online marketing strategy is one of the best

decisions that an entrepreneur or a business manager can make.

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