Page 3 - vodafone

Business Additional Vodafone Group Plc
Overview review Performance Governance Financials information 01 Annual Report 2013

This year’s report:

We’ve made some big changes to this year’s report to give readers
a clearer picture of how we’re doing and what our plans are.
On pages 90 to 97, you can see we’ve combined our inancial statements with a commentary
explaining the main moving parts.
Elsewhere, we’ve expanded our KPI reporting, given more information on directors’ pay,
and embraced a number of new reporting requirements a year early.
We hope you ind it useful and informative.

Overview# Performance# Financials
2 Financial highlights 40 Operating results 83 Contents
4 Maximising our reach 45 Guidance 84 Directors’ statement of responsibility#
6 An eventful year 46 Principal risk factors and uncertainties 85 Audit report on internal control over
8 Adapting in a dynamic market inancial reporting
10 Simple, but thorough Governance# 86 Critical accounting estimates
12 Chairman’s statement 51 Chairman’s overview 88 Audit report on the consolidated
inancial statements
52 Board of directors and 90 Consolidated inancial statements and
Business review# Group management inancial commentary
14 Chief Executive’s review 55 Corporate governance 159 Audit report on the Company
18 Key performance indicators 67 Directors’ remuneration inancial statements
20 Industry trends 160 Company inancial statements
22 How we do business
24 Strategy Additional information
24 Consumer 2015 166 Shareholder information#
28 Enterprise 2015 174 History and development#
30 Network 2015 175 Regulation#
32 Operations 2015 179 Non-GAAP information#
34 Our people 182 Form 20-F cross reference guide
36 Sustainable business 185 Forward-looking statements
38 Vodafone Foundation 187 Deinition of terms
189 Selected inancial data

# These sections and pages 91, 93, 95 and 97 make up the
directors’ report.
The terms “Vodafone”, the “Group”, “we”, “our” and “us” refer to the
Company and, as applicable, its subsidiaries and/or interests in joint
ventures and associates.
Unless otherwise stated references: to “year” or “2013” mean the
inancial year ended 31 March 2013; to “2012” or “previous year” mean
Access full PDF downloads of this report, the inancial year ended 31 March 2012, and to the “fourth quarter” or
“Q4” are to the quarter ended 31 March 2013. For other references please
or watch a summary of the year at: refer to page 44.
All amounts marked with an “*” represent organic growth as deined
vodafone.com/ar2013 on page 188. Deinitions of terms used throughout the report can be
found on pages 187 and 188.
Further information on non-GAAP measures used in the report can
be found on page 179.
Website references are for information only and do not constitute part of
this annual report.
This report is dated 21 May 2013.