Brand Guidelines

Brand Guidelines

Version 1.8

using these
guidelines

Here you can. It’s so much more than a tagline, it’s our approach to all that we do.
It’s our ideology, woven into every strand of our DNA. It’s an invitation for current
and future employees to embrace NBCUniversal, one of the world’s most dynamic
and rewarding places to build a career. It’s a unique proposition for those who
seek the excitement, the challenges and the opportunities that make working
here so extraordinary.

To maintain our position as a creative and technological global leader, it’s
important for NBCUniversal to attract, nurture and retain the industry’s most
brilliant and most passionate people. With competition for talent fiercer than
ever, this guide will help us build on our success.

This guide provides the tools and information you’ll need to consistently
communicate our Here you can brand to an array of audiences across many
different types of platforms. It’s designed to be simple and clear while still
being flexible enough to evolve as we grow.

Welcome to our Here you can brand. Now let’s do this, together.

NBCUniversal Here you can. 2

contents

01 brand style

05 Our Brand
06 Our Vision
0 7 Our Mission
08 Our Brand Pillars
13 Our Attributes
14 Our Promise
1 6 Our Audience
19 Our Voice

02 visual identity

21 Color
22 Typography
24 Headline style
29 Here you can Logo Lockup
31 Color Treatments
33 Lockup Misuse
34 Word Cloud
39 Word Cloud Misuse
41 Photography Style

03 template guidelines

45 One Sheet Templates
47 One Sheet Translation Guidelines
49 Social Media Template Overview
50 General Post Templates
58 Job Post Templates
65 Early Career Templates

3

brand style

our brand

At NBCUniversal we believe in the power of people, which is why we’ve Here you can
created a brand that’s contemporary, engaging and relevant to our create.
colleagues. Whether we’re talking to a new hire or a senior leader taking lead.
on a new role, H ere you can gives us the ability to engage their dreams, innovate.
aspirations and ambitions for their work lives. inspire.
We pride ourselves on being the gold standard with our talents exemplifying entertain.
execution excellence in everything we do, across all platforms. Whether inform.
we’re looking for innovators to work on some of our digital content be heard.
partnerships like Buzzfeed and Snap Inc. or seeking savvy, technological dream.
minds, we strive for the extraordinary. Here you can enables us to tailor shine.
our messaging to individuals and inspire them to think big, accept new impact.
challenges and succeed in areas that are important to them.
5
NBCUniversal Here you can.

our vision

To maintain our momentum, NBCUniversal
will continue to attract the finest talent in the
world. We will challenge them, inspire them
and watch them shine. We will make sure
everyone has the opportunity to succeed
and shape their future in ways that are
aligned with the needs of our core businesses.

NBCUniversal Here you can. 6

our mission

NBCUniversal provides the culture, environment
and opportunities for those who want to excel
in their careers. Through our Here you can
communications program, we will effectively
deliver this brand promise to current and future
employees, while creating awareness of the
vast brands, businesses and opportunities
a fforded to our people.

NBCUniversal Here you can. 7

our brand pillars Despicable Me, highest-grossing 8
a nimated franchise of all time
Our brand pillars have
helped us create an
e nvironment for our
e mployees to grow,
achieve and find success
in ways no other media
company can. They’re
a n important factor for
people considering a
career at NBCUniversal
a nd are infused in all
of our Here you can
communications.

NBCUniversal Here you can.

With unequaled scale and momentum, 9
we’re global, we’re iconic, we’re legendary.
We uphold a 100-year-old tradition
while continuing to create the future.

legacy.

The Tonight Show Starring Jimmy Fallon,
America’s longest-running talk show

NBCUniversal Here you can.

For us, it’s more than just a work life, it’s a daily This Is Us, beloved drama 10
passion—­ a passion that allows us to tackle challenges & Emmy® award-winning series
with a spirit that unites us all. We are devoted to what
we do and take great pride in all that we create.

passion.

NBCUniversal Here you can.

Creativity is everything. It’s at the heart of all 11
that we do. At NBCUniversal, ideas are valued
and contributions are recognized. We aren’t
afraid to take risks and encourage innovation.

creativity.

Mr. Robot, Golden Globe
award-winning thriller

NBCUniversal Here you can.

We deliver joy and lasting memories to the world. Similarly,
we believe that we should bring enjoyment to our work lives.
We find the fun in facing challenges and working together.
We collaborate. We inspire others to get the job done.

fun.

Universal Theme Parks, world-renowned 12
entertainment destination

NBCUniversal Here you can.

our attributes

Our attributes represent who we are and the type of people we’d like to attract
to NBCUniversal. These attributes should resonate within our Here you can
communications and our everyday approach to work life. They’re the reasons
we’re successful and why we’ll continue to grow in the future.

We are explorers. We are builders.

We push beyond expectations, We’ve constructed a workplace where
taking smart and calculated risks, people are proud to grow their work lives
challenging convention. and build their futures.

We are self-starters. We are team players.

We are driven to always be moving We are passionate for all that we do,
forward. We thrive because we are and we are respectful of those we work
proactive, always thinking and with. We are smarter, more dynamic
planning ahead. and better, together.

We are innovators. We are visionaries.

Always creating. Always solving. We are always looking beyond the
Always ahead of the competition. horizon in search of creating what’s next.
Informing and shaping our world.

We are precise.

There is no detail too small for us
to notice. We take pride in doing
the right things the right way.

NBCUniversal Here you can. 13

our promise Here you can is an invitation to build a fulfilling career at NBCUniversal. It compels
our people to enrich their lives, make a difference, shape their futures and help us
continue to create the extraordinary.

Each word of Here you can is filled with meaning from our NBCUniversal culture.

Here you can

is a tradition of iconic firsts can launch your career see your ideas come to life
and bests can make a difference
can develop and grow be at the forefront
we create compelling can think outside the box of innovation
c ontent on every platform can reach millions with
your work rely on the stability of a
we encourage smart p owerful media company
risk taking
be part of something
is a place of investment bigger than your brand
and innovation
be your authentic self
is a place for explorers

NBCUniversal Here you can. 14

make it your own

The power of the Here you can Here you can
brand promise is its simplicity imagine.
and flexibility. You can easily be your best.
make it more relevant to your impact the world.
target audience by adding change the game.
a few short, powerful action make a difference.
words to the statement. make someone laugh.
In order to keep this new think big.
statement as dynamic as
possible, we suggest adding
no more than four words to
Here you can.

NBCUniversal Here you can. 15

our audience

Our Here you can communications program will target persona-specific
and brand-specific audiences. Both of these audiences share similarities—they
are a passionate, creative, proactive group, looking for once-in-a-lifetime
career opportunities.

persona specific

In persona-specific communications, we target candidates and employees
with specific skill sets or behaviors for roles across all brands and departments.
For example, with persona-specific messaging, we target people for positions
in digital, accounting, legal and so on.

Seek to inspire your audience and give them the opportunity to align their personal
goals with the businesses of NBCUniversal. Create simple, positive messaging such
as “Here you can develop your career” or “Here you can create your future” to
i gnite their interests.

On the next page are four examples of persona-specific groups and the types
o f benefits that are unique to NBCUniversal. When creating Here you can
c ommunication materials for these groups, please consider what’s important
to these candidate pools. As the Here you can brand evolves, we will continue
t o add personas.

NBCUniversal Here you can. 16

our audience persona specific

technologists creative adjacent early career/millennials current employees

• Connecting audiences to Corporate functions • Learn from industry • Smart and calculated risks
content in innovative ways that power and enable veterans move us forward and
our brands. keep us on top
• Connectivity to other • Stay on top of an
teams and brands • Strong foundation and ever-evolving industry • Heritage brand with a
opportunities to work bright future, upholding a
• Flawless execution of across many teams • Be the first to explore l00-year-old tradition while
digital experiences new territories reinventing the future
• Impact on bringing of media
• Never settling, constantly visions to life • Huge network of talent
reaching for what’s next • We are industry leaders
• Broadcast, digital and • Here is where you’ll do in excellence
• Bringing possibilities to life: experiential all in one your best work
start-up culture of risk • Our legacy is quality
taking and innovation • Business is rooted in fun • Your work has global
meets the resources of reach and impact • We are a culture of firsts
a legacy • Your work makes
extraordinary and • Mentorship is key • Curiosity drives
• Innovative partnerships in memorable experiences us forward
the digital content space come to life • Discover new ideas here
• We are a family bringing
• Control your career joy and memories to
other families
• Hard work can still
be fun

NBCUniversal Here you can. 17

our audience

brand specific

We will also use our Here you can messaging in brand specific communications.
With this type of messaging, we’re targeting candidates for an individual business
such as NBC Sports, USA Network or NBC News. We should use more definitive
and direct action words such as “Here you can entertain millions” or “Here you can
inform the world.” It’s how you can best summarize what makes that brand stand
out for a candidate.

NBCUniversal Here you can. 18

our voice inclusive
positive
It’s not only what we say, but also how we say it. The language we use, the way warm
we c onstruct sentences and the sound of our words all help us establish our voice. active
It’s how we converse with our audience, how we engage them and demonstrate inspirational
t o them that they can be important members of NBCUniversal. spirited
Our voice is that of a contemporary, professional friend without ever trying confident
too hard. We speak from experience and understanding. We are realistic, smart
truthful and always encouraging. witty
When creating your own messaging, keep it simple. Avoid complicated conversational
language a nd keep sentences short. Avoid corporate jargon and the latest engaging
buzz words and humanize the way you speak. Use conversational language inviting
to connect with your audience. sincere
We always speak from the point of view of “we” since it projects our image honest
as a unified team. genuine

NBCUniversal Here you can. 19

02 visual identity

color CMYK 51 62 0 0 PURPLE
RGB 137 110 177 GOLD
our colors HEX # 896eb1 BLUE
PMS 265 C ORANGE
The color palette is the visual PINK
representation of the Here you can CMYK 10 25 100 0 GREEN
voice. It’s warm, spirited, confident, RGB 222 185 51 AQUA
inviting and genuine. HEX # deb932 LIGHT GRAY
The palette should be used on all PMS 110 C GRAY
Here you can communications,
both digital and print. Always use CMYK 70 14 0 0
the colors at 100% strength and RGB 0 174 239
never use tints or substitute in HEX # 26ace2
additional colors.* PMS 279 C
The bright colors can be used
as a flood background or as an CMYK 0 71 85 0
accent color in the headline when RGB 243 110 55
appearing on light gray or white. HEX # f36d38
Light gray is preferred as a light PMS 165 C
background, but white is also
permissible. CMYK 14 100 0 0
Follow the CMYK, RGB or HEX RGB 208 17 140
breakdowns to ensure correct color. HEX # ce158b
PMS 225 C
* Exceptions can be made for
brand-specific colors. CMYK 58 0 85 0
RGB 117 193 91
NBCUniversal Here you can. HEX # 74c25c
PMS 375 C

CMYK 75 0 10 0
RGB 0 187 219
HEX # 16bcdc
PMS 3125 C

CMYK 0 0 0 5
RGB 238 238 238
HEX # eeeeee
PMS Cool Gray 1 C

CMYK 0 0 0 40
RGB 167 169 172
HEX # a7a9ac
PMS Cool Gray 7 C

21

typography

primary font HEADLINE LINE 1

Sharp Sans No. 1 is the primary Sharp Sans No. 1 Bold
font to use on all Here you can abcdefghijklmnopqrstuvwxyz
communications. It is modern and
approachable, and is designed to be HEADLINE LINE 2
legible at both large and small sizes.
Sharp Sans No. 1 Light
Sharp Sans No. 1 should be used on abcdefghijklmnopqrstuvwxyz
all Here you can brand marketing
and social media applications. It’s BODY COPY
the font created for the NBCUniversal
Here you can logo lockup and for all Sharp Sans No. 1 Semibold
headline messaging. Never substitute abcdefghijklmnopqrstuvwxyz1234567890
another font, or another version
of Sharp Sans for the logo lockup Sharp Sans No. 1 Medium
or headlines. abcdefghijklmnopqrstuvwxyz1234567890

For more information on how to Sharp Sans No. 1 Book
obtain and download Sharp Sans abcdefghijklmnopqrstuvwxyz1234567890
No. 1 on your computer, contact
the Talent Acquisition Ops Team
[email protected].

NBCUniversal Here you can. 22

typography

presentation font CENTURY GOTHIC

Century Gothic is a font with similar Century Gothic Bold
letterforms as Sharp Sans No. 1 and abcdefghijklmnopqrstuvwxyz
is common to all computers. It should Century Gothic Regular
be used primarily for PowerPoint abcdefghijklmnopqrstuvwxyz
presentations when Sharp Sans No. 1
is not available (i.e., when presenting ROCK SANS
with a computer that does not have
Sharp Sans No. 1 downloaded). Rock Sans Bold
abcdefghijklmnopqrstuvwxyz
programs font
Rock Sans
Rock Sans is a font created exclusively abcdefghijklmnopqrstuvwxyz
for NBCUniversal. It comes in two
weights­and includes italics.

Rock Sans is used primarily in
body copy for marketing materials
and social media applications for
our Internship Program and Page
Program when Sharp Sans No. 1
is not available.

It should never be used to substitute
Sharp Sans No. 1 in Here you can
headlines or the logo lockup.

NBCUniversal Here you can. 23

headline style

structure Here you can SHARP SANS NO. 1 BOLD
innovate. SHARP SANS NO. 1 LIGHT
Here you can is a phrase that evokes
unequaled possibilities. The brand 24
messaging gives us a strong,
ownable phrase that allows us to
create messaging tailored to the
audience we want to speak to.
Refer to pages 14 and 18 for
guidance on voice and tone.

HEADLINE LINE 1

Headlines always lead with Here
you can in Sharp Sans No. 1 Bold.

HEADLINE LINE 2
The action word or short phrase,
should not exceed four words and is
typeset in Sharp Sans No. 1 Light.
The action word/phrase completes

the Here you can sentence
statement and therefore should
be set in lowercase.

DO
Always use the official Sharp Sans
No. 1 font and never substitute
any other fonts for the headline.

Use the headline on two lines
whenever possible. If space is limited,
it can be used on a single line with
one action word.

DON’T
Never use initial caps or all caps
in the action word/phrase.

NBCUniversal Here you can.

headline style

color treatments Here you can
innovate.
There is a wide range of color options
in the palette for typography, which Here you can
allows us to create a dynamic family innovate.
of communications.
When treating the headline in color, Here you can
the emphasis is always on the phrase innovate.
Here you can.
ON WHITE OR LIGHT GRAY 25
When used on a light gray or white
background, Here you can should
appear in one of the colors of the
palette and the action word or
phrase should appear in black.
ON COLOR
When used on a background flood of
color, Here you can should appear in
black and the action word or phrase
should appear in white.
ON BLACK
When used on a black background
or dark photo, Here you can should
appear in one of the colors from
the palette and the action word or
phrase should appear in white.

NBCUniversal Here you can.

headline style

color scheme Here you can Here you can Here you can
innovate. innovate. innovate.
The headline can be used with any Here you can
of the bright colors in the palette. Here you can Here you can innovate.
Here are examples of how the colors innovate. innovate. Here you can
appear as both a background flood innovate.
and as part of the lockup when used Here you can Here you can Here you can
on white or light gray. innovate. innovate. innovate.

Always use the color at 100% and Here you can Here you can 26
never use tints.* innovate. innovate.

* Exceptions can be made for Here you can Here you can
brand-specific colors. innovate. innovate.

Here you can Here you can
innovate. innovate.

NBCUniversal Here you can.

headline style

NBCU DIGITAL SCREEN

headline/logo lockup PRINT COMMUNICATIONS Here you can Here you can
sizing & positioning innovate. innovate.
Here you can
Displayed on this page are a few innovate. 55 pt 125 pt
examples of Here you can headline
and the NBCUniversal Here you can 31-44 pt
logo lockup shown on standard print
sizes and digital communications. 1.25” 5” x 7” 1.75” 8.5” x 11” 320 px 1080 x 1920 px
For other sizes not shown on this TWITTER
page, use the closest size and scale FACEBOOK
both the application and headline
up or down in proportion to the new Here you can 71 pt
application’s size. innovate.

Sizing the headline and the lockup
consistently helps create a distinct
and proprietary look throughout all
our applications.

The headline must ALWAYS be paid
off with the lockup. Never use the
Here you can headline alone.

It is recommended that the lockup
left align with the headline and
messaging on the page.

200 px 900 x 450 px Here you can
innovate.

140 pt

450 px 1200 x 1200 px

NBCUniversal Here you can. 27

headline style Here you can
create.
headline in use
Here you can
The headline and logo lockup always entertain.
work in tandem. The headline begins
the conversation and the lockup is 28
the sign-off.

AS HERO
When used on small space items
(social media) or promotional items,
the headline becomes the hero
element, and the tone of voice carries
the brand personality.

The headline as hero should be the
most prominent item on the page.
It should take up 30–50% of the width
of the available space.

ON COLOR
When the headline appears on
white or light gray, color is used to
accent the type. When it’s used on

a color background, Here you can is
black and the action word is white.
The headline is designed to be
used with any of the colors of the
Here you can palette.

ON PHOTOGRAPHY
When the headline appears on
photography, the image should
contain a darkened area so that
the color of the type can stand out
against the background.

NBCUniversal Here you can.

logo lockup

lockup LOCKUP
CLEAR SPACE
The NBCUniversal Here you can logo MINIMUM SIZE
lockup should appear on all Here
you can brand communications. 100 px 1 in
It should always be used in its
integrity and be left aligned as 29
shown. It should appear below
the Here you can headline and be
positioned in the lower left or lower
right corners of the communication.
Never center the type in the
lockup or on the page. For size and
positioning details, refer to page 24.

clear space

To preserve the integrity of the
signature lockup, it is important that
no other logos, type or other graphic
elements infringe on its space.
The minimum clear space around
the entire signature lockup is
equivalent to the height of the “N”
in the logotype.

minimum size

Minimum size recommendations
preserve the legibility of the
logotype at small sizes. Minimum
size for all screen applications is
100 px in width. Minimum size for
print applications is 1” in width.

NBCUniversal Here you can.

logo lockup

color treatments 2-COLOR 1-COLOR
30
The logo lockup can appear in both
2-color and 1-color formats. The
2-color lockups are preferred when
using in combination with the word
cloud graphic and the headline
treatments. When using the lockup
on communications where there
is a large amount of content and
additional imagery, use the 1-color
version for optimum legibility.

2-COLOR
When placed on a light gray or
white background, NBCUniversal
should appear in black or gray

and Here you can should appear
in color. When used on a flood of
color, NBCUniversal should appear
in white and Here you can in black.
On a black background, use the
NBCUniversal logo in white and
Here you can in color.

1-COLOR
When used on a light gray or white
background, the lockup can appear
in black, gray or one of the bright
colors in the palette. When used
on a flood of color, black or on a
photograph, the lockup should
always appear in white.

NBCUniversal Here you can.

logo lockup 31

color scheme

The logo lockup can be used with
any of the bright colors in the palette.
Here are examples of how the colors
appear as both a background flood
and as part of the lockup when used
on white or light gray.
Always use the color at 100% and
never use tints.
* Exceptions can be made for
brand-specific colors.

NBCUniversal Here you can.

logo lockup

lockup in use SOCIAL MEDIA EXAMPLES Here you can
innovate.
The logo lockup is most commonly “You never know what
used as a sign-off on communications. doors are going to open up
The exception is when the it appears and why they are
as the main message, as shown in the going to open up.
example on the top, right. You’ve got to be
ready to walk
When used in conjunction with the through them.”
Here you can headline, the headline
should always lead, and the lockup –Lester Holt
should appear in the lower corner.
It is recommended that the lockup #workatNBCU
left align with the headline and
messaging on the page. 32

For size and positioning information,
refer to page 24.

2-COLOR
When the lockup is used as a hero
element, the 2-color version carries
the most impact. The 2-color lockup
can also be used to give a pop of
color to sign off a longer statement
or quote.

1-COLOR
When the communication piece
contains multiple elements, the
emphasis should be on the headline
message and the lockup should
appear in a single color. In the
examples on the middle and bottom
right, the lockup appears in white.

NBCUniversal Here you can.

logo lockup

lockup misuse 12 3

1. Don’t put the color accent on 45 Here you can.
the NBCUniversal logo.
2. Don’t change the size of Here you can. 6
Here you can.
3. Don’t substitute fonts 7 8 9
for Here you can.
4. Don’t use multiple colors in Here you can Here you can. 12
the lockup. make an impact.
5. Don’t change the weight of 11 15
Here you can. 10
6. Don’t use multiple colors when
the lockup appears on a darker NBCUniversal
color, and don’t use colors Here you can.
outside of the color palette.
7. Don’t add type to the lockup. 13 14
8. Don’t use multiple colors in
the Here you can type. 33
9. Don’t use a drop shadow.
10. Don’t substitute a font for the
NBCUniversal logo.
11. Don’t use on a busy photograph.
12. Don’t use with the peacock.
13. Don’t use on a pattern.
14. Don’t outline.
15. Don’t use a gradation.

NBCUniversal Here you can.

word cloud

graphic element

The word cloud is the visual
representation of the Here you can
brand and is made up of action
phrases that depict different facets
of the brand promise.
It is designed to create a bold,
graphic statement and bring dynamic
energy to our communications.
The word cloud is available in both
English and Spanish. Always use
the word cloud supplied in the
Here you can tool kit and never
create your own.
The word cloud has also been
approved for global use. See page 35
for additional information.

NBCUniversal Here you can.

word cloud

international versions ENGLISH SPANISH
CHINESE
In addition to English and Spanish JAPANESE KOREAN
the word cloud has been approved
for use globally.

Follow the tips below to create word
clouds in additional languages.

FONTS
For all Western/European languages
use Sharp Sans No. 1.

For Asian, Cyrillic and Arabic
languages choose a sans serif font
that closely matches Sharp Sans No. 1.

ACTION WORDS
When translating from English to
another language, match the “action
words” as closely as possible.

Before going live with your translation,
send the custom word cloud art to
[email protected] for review
and approval.

NBCUniversal Here you can. 35

word cloud

color versions: bright MULTI-COLOR (ENGLISH) 1-COLOR
MULTI-COLOR (SPANISH) WHITE
The word cloud is available in
multiple color formats. These color
rules apply to all language versions.

MULTI-COLOR
Use the multi-color version of the
word cloud on white or light gray
backgrounds. The English version
is shown above and the Spanish
example below.

1-COLOR
Use the 1-color version of the
word cloud on white or light
gray backgrounds.

The word cloud has been
provided in every color of the
Here you can palette.

WHITE
Use the white word cloud on
background floods of color.

NBCUniversal Here you can. 36

word cloud

examples in use TEE NOTEBOOK
WEBSITE
The word cloud should always stasrtta. rt.
bleed off of one corner or be
used as a full bleed. It should SOCIAL MEDIA
never be centered.

ON WHITE OR LIGHT GRAY
The word cloud contains the most
impact when the multi-color version
is used on white or light gray.
Because the word cloud is dynamic,
it is important to create balance
with the use of white space. It
should never encroach on the space
needed for the headline or the

Here you can lockup.

ON COLOR
Use the white word cloud on
background floods of color.
It can appear in any of the colors

of the Here you can palette.

The word cloud can bleed off
either the top, right or bottom,
right corners.

NBCUniversal Here you can. 37

word cloud

color versions: subtle 20% BLACK ON WHITE 20% BLACK ON 1-COLOR (PINK)
20% BLACK ON 1-COLOR (BLUE) 90% BLACK ON BLACK
Some communications require a
more subtle use of the word cloud.
In those cases, the word cloud can
be used as a gray tint.

ON WHITE OR LIGHT GRAY
Use the word cloud as a tint of
20% black on light gray or white
backgrounds. For a more subtle,
watermark effect, the word cloud
can be used in light gray on a
white background.

ON COLOR
For a more subtle use on color,
overlay the word cloud in 20% black.
The layer should be set to “multiply”
in Adobe Photoshop, InDesign
or Illustrator.

ON BLACK
When used on black, the word cloud
should appear in 90% black.

NBCUniversal Here you can. 38

word cloud

examples in use ONE SHEET NOTEBOOK

The word cloud can also be used in Here you can
a more subtle way, as a tint of gray connect.
or in a solid color.
Perfecting NBC News and MSNBC are hosting an invitation-
TINTS Your Pitch only networking event. Bring along an industry
Using the word cloud in a light gray friend to meet leaders in the broadcast and
on white, or a dark gray on black, DATE: digital space, and learn more about the NBC
creates a watermark effect. In the Wed, Nov. 15 News organization.
both the examples to the right, TIME:
the word cloud is meant to play a 6:00pm–8:30pm Join us for a moderator-led panel on “Perfecting
support role. LOCATION: Your Pitch,” featuring experts from across NBC
30 Rock News and MSNBC. Come discover how you can
1-COLOR stand out in today’s newsroom.
When using the word cloud in a RSVP HERE
single color, choose a hue from the BY FRIDAY, NOV. 3 For questions, please reach out to
Appetizers and Drinks [email protected] or [email protected]
Here you can palette that picks up Will Be Served
on a color from the main visual, so
that they complement each other. PRESENTED BY:

In the bottom example, the color SOCIAL MEDIA
in the word cloud ties into the hue
from the logo.

NBCUniversal Here you can. 39

word cloud

word cloud misuse 1 5

1. Don’t use too small. The word Suzie Queue
cloud should only be used in
spaces that allow it to be large Talent Acquisition
enough to be legible.
2
2. Don’t use full color versions of
the word cloud too close to the 36
headline or other graphics.
The word cloud is dynamic and 47
should compliment the layout,
not overpower.

3. Don’t change the colors in
the word cloud.

4. Don’t use the color word cloud
on black. Only use a tint of black
as shown on page 35.

5. Don’t use the word cloud if you
can’t bleed two sides off the
edge of the page/product.

6. Don’t use word cloud in color
on a color background.

7. Don’t use the word cloud on
top of a photograph. Do not
use any type or graphics on top
of the word cloud; it should be a
stand alone graphic.

NBCUniversal Here you can. 40

photography style 41

abstract

Abstract or tightly cropped
photography can be used on brand
specific communications in lieu
of talent. This type of imagery is
designed to invite the viewer to take
a peek into our world. A fly on the
wall so to speak.
Tight cropping allows the eye to
focus on one element that tells
a story.
DO
Images should allow negative space
for copy to sit on.
Use a depth of field with a clear
focus on the main subject, not on
the background.
Look to tell a story through the
objects or places.
DON’T
Use light or white backgrounds or
subject matter that will be difficult
for type or lockups to be seen on.

NBCUniversal Here you can.

photography style 42

brand specific

Abstract or tightly cropped
photography can also be used to
create brand-specific images.
Tight cropping allows photos to
become more dynamic and focus
on brand imagery.
DO
Tell a story through everyday objects
shown in an environment.
Use tight crops on people, such as a
hand or part of a face.
Images should allow negative space
for copy to sit on.
Use a depth of field with a clear
focus on the main subject, not on
the background.
DON’T
Shoot brand logos straight-on.
Shoot on an angle instead to create
a more compelling image.
Crop off too much of a brand logo
that it becomes illegible.

NBCUniversal Here you can.

photography style 43

people

Our images capture unexpected,
candid moments. We show our
sense of humor and leave you with
a wink and a smile.
DO
Imagery should make you feel like
you are part of the action, like you
could be a part of the moment.
Allow negative space for copy
to sit on.
DON’T
Imagery shouldn’t feel posed, with
people sitting behind desks. Instead
it should be as though we are invited
to take a peek into their daily life at
NBCUniversal.
Never use press/head shots of talent.

HELPFUL TIPS
Please refer to our image library in
the HYC toolkit. If your team would
like to submit and add photos, contact
[email protected].

NBCUniversal Here you can.

03 template guidelines

one sheet overview

8.5″ x 11″ EARLY CAREERS EVENT SPECIFIC WHITE EVENT SPECIFIC COLOR

• early careers Internship Here you can Here you can
• event specific white Program connect. connect.
• event specific color
The NBCUniversal internship program adi piscing elit, sed diam Types of Internships: Perfecting Perfecting NBC News, MSNBC and NBC News Digital
VARIATIONS nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat - Business Admin and Ops Your Pitch Your Pitch are hosting an invitation-only networking
The full size one sheet comes in three volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullr. - Marketing event. Bring along an industry friend
variations for early career and event - Human Resources DATE: DATE: to meet leaders in the broadcast and
specific needs. Nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure - Communications and PR Wed, Nov. 15 Wed, Nov. 15 digital space, and learn more about the
dolor in hendrerit in vulp tate velit esse molestie consequat, vel illum - Finance TIME: TIME: NBC News organization.
FILE FORMATS dolore eu feugiat. Duis autem vel eum iriure dolor in. - Graphic and Digital Design 6:00pm–8:30pm 6:00pm–8:30pm
Templates have been created in - Video Production LOCATION: LOCATION: Join us for a moderator-led panel on
PowerPoint in each of the color palette Program Required Qualications: NBCU Internship Program - Journalism 30 Rock NBC News, MSNBC and NBC News Digital are 30 Rock “Perfecting Your Pitch,” featuring experts
colors and are available for download Information: - Studio Production hosting an invitation-only networking event. Bring from across NBC News and MSNBC.
in the HYC toolkit. - In pursuit of an Associate, Bachelors - Technology Engineering RSVP HERE along an industry friend to meet leaders in the RSVP HERE Come discover how you can stand out in
Templates can be saved as a PNG or or Gradutate degree at an Accredited - All internships are paid and do - Retail and Hospitality BY FRIDAY, NOV. 3 broadcast and digital space, and learn more about BY FRIDAY, NOV. 3 today’s newsroom.
JPG file and can be inserted into the Institution and must be able to provide not require course credit - Legal and Business Affairs Appetizers and Drinks the NBC News organization. Appetizers and Drinks
body of your email for event invites. documentation to conrm - Strategy and Development Will Be Served Will Be Served For questions, please reach out to
- Offered during Spring, Summer - Consumer Research Join us for a moderator-led panel on “Perfecting [email protected] or [email protected]
5″x 7″ - Class standing of sophomore or above & Fall; full-time or part-time PRESENTED BY: Your Pitch,” featuring experts from across NBC
(30 credits) News and MSNBC. Come discover how you can
• event specific one sided - Available in Los Angeles & stand out in today’s newsroom.
• event specific two sided - Cumulative GPA of 3.0 or above the New York, Tri-State Areas
For questions, please reach out to
There are two versions of the 5″x7″ - Must be 18 years of age or older - Housing/transit assistance [email protected] or [email protected]
one sheet: one sided and two sided. is not provided
As with the full size options, each - Must have unrestricted authorization
template comes in all color palette to work in the U.S. without a visa
options and are customizable with or sponsorship
event specific content.
PRESENTED BY:
NBCUniversal Here you can.
Check for updated openings at www.nbcucampus.com
Twitter: @NBCUinterns | Instagram: @nbcu_interns

EVENT SPECIFIC COLOR (ONE SIDED) EVENT SPECIFIC COLOR (TWO SIDED)

Here you can Here you can Exclusive Networking Event
connect. connect. for Finance, Legal, HR, Marketing
and Corporate Strategy Professionals
Exclusive Networking Event for Learn what it’s like to work in your field
Finance, Legal, HR, Marketing and of expertise at Telemundo & other NBCU
Corporate Strategy Professionals owned businesses from our Senior Leaders
DATE: Tuesday, Nov. 7th
Learn what it’s like to work in your field of expertise TIME: 6:00pm | LOCATION: Miami, FL
at Telemundo & other NBCU owned businesses from
our Senior Leaders. RSVP BY
MONDAY, OCTOBER 30TH
DATE: Tuesday, Nov. 7th
TIME: 6:00pm PRESENTED BY:
LOCATION: Miami, FL

RSVP BY
MONDAY, OCTOBER 30TH

PRESENTED BY:

45

one sheet anatomy

EVENT SPECIFIC

1 PROGRAM LOGO 1 5
The NBCUniversal Careers lockup is our 6
external-facing logo for the overarching 2 Here you can
Talent Acquisition department, including connect. 7
HR. This logo may be swapped out for
other program and initiative logos, i.e., Perfecting NBC News and MSNBC are hosting an invitation-
Internship Program, Page Program. Your Pitch only networking event. Bring along an industry
friend to meet leaders in the broadcast and
2 COLOR SCHEME DATE: digital space, and learn more about the NBC
NBCUniversal, headline line 1, subheads, Wed, Nov. 15 News organization.
and the Here you can lockup must match TIME:
the same color scheme. 6:00pm–8:30pm Join us for a moderator-led panel on “Perfecting
LOCATION: Your Pitch,” featuring experts from across NBC
3 PARTICIPATING BUSINESS LOGOS 30 Rock News and MSNBC. Come discover how you can
Place full color logos in the white/light gray stand out in today’s newsroom.
bar at the bottom of the page. RSVP HERE
BY FRIDAY, NOV. 3 For questions, please reach out to
4 COLOR OPTIONS Appetizers and Drinks [email protected] or [email protected]
Templates have been created in each of Will Be Served
the color palette colors. Choose the color
that best reflects your brand. PRESENTED BY:

5 WORD CLOUD 3
The word cloud acts as a watermark and
is locked down in all PPT template files. 4 Here you can Here you can Here you can Here you can Here you can Here you can
connect. connect. connect. connect. connect. connect.
6 PHOTOGRAPHY
Use photos on early career and event Perfecting NBC News and MSNBC are hosting an Perfecting NBC News and MSNBC are hosting an invitation- Perfecting NBC News and MSNBC are hosting an Perfecting NBC News and MSNBC are hosting an invitation- Perfecting NBC News and MSNBC are hosting an Perfecting NBC News and MSNBC are hosting an invitation-
specific white templates only. Limit images Your Pitch invitation-only networking event. Bring Your Pitch only networking event. Bring along an industry Your Pitch invitation-only networking event. Bring Your Pitch only networking event. Bring along an industry Your Pitch invitation-only networking event. Bring Your Pitch only networking event. Bring along an industry
to avoid a cluttered page along an industry friend to meet leaders in friend to meet leaders in the broadcast and along an industry friend to meet leaders in friend to meet leaders in the broadcast and along an industry friend to meet leaders in friend to meet leaders in the broadcast and
DATE: the broadcast and digital space, and learn DATE: digital space, and learn more about the NBC DATE: the broadcast and digital space, and learn DATE: digital space, and learn more about the NBC DATE: the broadcast and digital space, and learn DATE: digital space, and learn more about the NBC
7 HERE YOU CAN LOCKUP Wed, Nov. 15 more about the NBC News organization. Wed, Nov. 15 News organization. Wed, Nov. 15 more about the NBC News organization. Wed, Nov. 15 News organization. Wed, Nov. 15 more about the NBC News organization. Wed, Nov. 15 News organization.
The Here you can lockup matches the color TIME: TIME: TIME: TIME: TIME: TIME:
scheme of the page. Do not move the lockup 6:00pm–8:30pm Join us for a moderator-led panel on 6:00pm–8:30pm Join us for a moderator-led panel on “Perfecting 6:00pm–8:30pm Join us for a moderator-led panel on 6:00pm–8:30pm Join us for a moderator-led panel on “Perfecting 6:00pm–8:30pm Join us for a moderator-led panel on 6:00pm–8:30pm Join us for a moderator-led panel on “Perfecting
or change the color. LOCATION: “Perfecting Your Pitch,” featuring experts LOCATION: Your Pitch,” featuring experts from across NBC LOCATION: “Perfecting Your Pitch,” featuring experts LOCATION: Your Pitch,” featuring experts from across NBC LOCATION: “Perfecting Your Pitch,” featuring experts LOCATION: Your Pitch,” featuring experts from across NBC
30 Rock from across NBC News and MSNBC. 30 Rock News and MSNBC. Come discover how you can 30 Rock from across NBC News and MSNBC. 30 Rock News and MSNBC. Come discover how you can 30 Rock from across NBC News and MSNBC. 30 Rock News and MSNBC. Come discover how you can
NBCUniversal Here you can. Come discover how you can stand out in stand out in today’s newsroom. Come discover how you can stand out in stand out in today’s newsroom. Come discover how you can stand out in stand out in today’s newsroom.
RSVP HERE today’s newsroom. RSVP HERE RSVP HERE today’s newsroom. RSVP HERE RSVP HERE today’s newsroom. RSVP HERE
BY FRIDAY, NOV. 3 BY FRIDAY, NOV. 3 For questions, please reach out to BY FRIDAY, NOV. 3 BY FRIDAY, NOV. 3 For questions, please reach out to BY FRIDAY, NOV. 3 BY FRIDAY, NOV. 3 For questions, please reach out to
Appetizers and Drinks For questions, please reach out to Appetizers and Drinks [email protected] or [email protected] Appetizers and Drinks For questions, please reach out to Appetizers and Drinks [email protected] or [email protected] Appetizers and Drinks For questions, please reach out to Appetizers and Drinks [email protected] or [email protected]
Will Be Served [email protected] or [email protected] Will Be Served Will Be Served [email protected] or [email protected] Will Be Served Will Be Served [email protected] or [email protected] Will Be Served

PRESENTED BY: PRESENTED BY: PRESENTED BY: PRESENTED BY: PRESENTED BY: PRESENTED BY:

46

one sheet anatomy

EARLY CAREERS

1 HERE YOU CAN LOCKUP 1 5
The 2-color Here you can lockup lives in the
top left corner. Do not move the lockup or Internship
change the color. Program

2 HEADLINE & BODY COPY 2
The headline should be typeset in Rock Sans
in white and left align with the lockup above. The NBCUniversal internship program adi piscing elit, sed diam Types of Internships:
Body copy should be Rock Sans in dark gray. nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat - Business Admin and Ops
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullr. - Marketing
3 PHOTOGRAPHY - Human Resources
Use a combination of abstract, brand Nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure - Communications and PR
specific and people photography. dolor in hendrerit in vulp tate velit esse molestie consequat, vel illum - Finance
dolore eu feugiat. Duis autem vel eum iriure dolor in. - Graphic and Digital Design
4 COLOR OPTIONS - Video Production
Templates have been created in each of Program Required Qualications: NBCU Internship Program - Journalism 6
the color palette colors. Choose the color Information: - Studio Production
that best reflects your brand.* - In pursuit of an Associate, Bachelors - Technology Engineering
or Gradutate degree at an Accredited - All internships are paid and do - Retail and Hospitality
5 WORD CLOUD Institution and must be able to provide not require course credit - Legal and Business Affairs
The word cloud is set to white and is locked documentation to conrm - Strategy and Development
down in all PPT template files. - Offered during Spring, Summer - Consumer Research
- Class standing of sophomore or above & Fall; full-time or part-time
6 SIDE BAR (30 credits)
The template is available without the gray - Available in Los Angeles &
side bar so that the body copy can be set - Cumulative GPA of 3.0 or above the New York, Tri-State Areas
in 2 columns instead of three.
- Must be 18 years of age or older - Housing/transit assistance
7 PROGRAM LOGO is not provided
This logo may be swapped out for - Must have unrestricted authorization
other program and initiative logos, i.e., to work in the U.S. without a visa
Page Program, NBCU Careers. or sponsorship

* Exceptions can be made for 3 7
brand-specific colors.
Check for updated openings at www.nbcucampus.com
NBCUniversal Here you can. Twitter: @NBCUinterns | Instagram: @nbcu_interns

4

47

translation guidelines

example: HELPFUL TIPS 1
early careers, spanish Match the color of
the intro type to Telemundo 3
All one sheet templates can be color of the header Enterprises
translated into different languages bar for continuity.
for use by multi-lingual businesses. NBCUinversal Telemundo Enterprises es una compañia de medios de clase mundial que lidera ka Funciones:
The example is shown in Spanish, Use the Spanish industria er la producción de contenido en español de alta calidad para los hispanons de Estados - Noticias
but the same rules apply for version of the word Unidos y audiencias en todo el mundo. Telemundo Network ofrece contenido original de - Operaciones
additional languages. cloud in the header. entretenimiento, noticias y deportes en español que llega al 94% de los hogares hispanos de - Investigación de mercados
NBCUNIVERSAL LOGO LOCKUP Estatos Unidos en 210 mercados. Comc e nuevo hogar en español de dosde los eventos - Producción
The Here you can lockup should Use a combination deportivos màs populares del mundo: la Copa Mundial de la FIFA hasta 2026 y los Juegos - Asuntos legales
not be translated into additional of abstract, brand Olimpicos de verano hasta el 2032, convirtiéndose en la copmañía de medios hispanos número - Recursos Humanos
languages and should always specific and people uno de los Estados Unidos, ¡ nunca ha habido un mejor momento para unirse a nuestro equipo! - Finanzas
appear in English. photography. - Comunicación
HEADLINES & BODY COPY - Medios digitales
Headlines and body copy can be Portafolio Multiplatforma Qué Buscamos: - Mercadotecnia/Mercadeo
translated into additional languages, - Telemundo Network and - Programación
however, if Here you can is being - Research Analyst, TOTS - Project Engineer - Promociones
used in a headline, it must always Station Group - Deportes
appear in English. - Telemundo Deportes - Analyst, Strategy & Insights - Techinical Project Manager
PROGRAM LOGO - Telemundo Global Studios
Do not place the logo in a white 2 - Universo - ARV Reporter - Creative Producer
box on top of the gray bar. Place - Digital Enterprises &
a PNG file with a transparent - Graphic Designer - Digital producer
background instead. Emerging Business Unit
- Real-Time Graphics Specialist - Sports Coordinator
NBCUniversal Here you can.
- Audio Operator A1 - Sports Analyst

- Research Analyst

- Research Manager

- HR Generalist

- Teleprompter Operator

- Traffic Coordinator

Busca nuestras plazas mas recientes en www.nbcunicareers.com
Twitter & Instagram: @workatNBCU

48

social media template overview

The Here you can social media general posts early career
templates are created to infuse your
social media stream with instant color General posts are used to promote the We’ve included various templates that can be
and allow businesses and programs to NBCUniversal Here you can message. used for promoting campus visits and events, as
be featured in a way that is unique to well as highlighting the NBCUniversal Internship
each. Our goal is for digital content to TEMPLATES INCLUDE: Program and Page Program experience.
be easily recognizable and maintain
executional consistency. TWITTER 48 TEMPLATES INCLUDE:
Headline post 49
VARIATIONS Logo lockup hero 50 TWITTER 63
The templates are available for posts Employee quote 51 Program logo hero 64
to a variety of social media including Networking event Headline posts 66
Twitter, Facebook and Instagram. Photo posts 67
FILE FORMATS INSTAGRAM 52 Campus visits 68
Social media templates have been Inspirational quotes 53 Internship applications
created in Adobe Photoshop in each Headline post 54
of the color palette colors and are Photo footer INSTAGRAM
available for download in the Photo posts
HYC toolkit. FACEBOOK 55 Photo footer 69
Templates can be saved as JPG or Image carousel Campus visits 70
PNG files to be posted. 71

NBCUniversal Here you can. job posts

Business branded job posts are used to
promote career opportunities. These can
be used for both native content and paid ads

TEMPLATES INCLUDE:

TWITTER 56
Business-branded graphic posts 58
Business-branded headline posts 60
Business-branded photo posts

FACEBOOK 61
Business-branded headline posts 62
Business-branded photo posts

49

general post templates

TWITTER LIGHT BACKGROUND 4

headline post 1 Here you can
create.
(900 x 450 px)
2
WHEN TO USE
Graphic posts use the word cloud in 3 Here you can Here you can
place of photography and are the engage. be first.
go-to templates when photography Here you can
is not available. lead. Here you can Here you can
inspire. lead a team.
1 HEADLINE Here you can
Headlines always lead with Here you can innovate.
in Sharp Sans No. 1 Bold in 100% color.
The action word or short phrase that HELPFUL TIP
follows should be typeset in Sharp Keep the flow of your social media feed in mind when choosing a graphic vs. a
Sans No. 1 Light in 100% black. Never photo template. Alternating between graphic and photo posts helps to create a
substitute with another typeface. more visually interesting feed and avoids repetition.

2 HERE YOU CAN LOCKUP 50
Use the logo lockup in gray so that it
acts as sign-off and does not compete
with the headline or the multi-color
word cloud.

3 COLOR OPTIONS
Templates have been created in each of
the color palette colors.

4 WORD CLOUD
The multi-color word cloud is used on
the light background and the white
version is used on color backgrounds.

NBCUniversal Here you can.