Brand Guidelines

general post templates

TWITTER COLOR BACKGROUND 3

logo lockup hero 1 51

(900 x 450 px) 2

WHEN TO USE
Graphic posts featuring the

NBCUniversal Here you can lockup can
be used for general posts not associated
with a specific business or program.

1 HERE YOU CAN LOCKUP
When used on a flood of color,
NBCUniversal should appear in white
and Here you can in black. The lockup
should always left align.

2 COLOR OPTIONS
Templates have been created in each
of the color palette colors.

3 WORD CLOUD
Do not use any color other than white
for the word cloud.

NBCUniversal Here you can.

general post templates

TWITTER PHOTO QUOTE “Each day can HELPFUL TIP
bring a new Simplify information
employee quote 1 challenge.” used in a small space,
with color to create a
(900 x 450 px) 2 Jayde
4 visual hierarchy. Use
WHEN TO USE Assignment Desk Coordinator white type to draw
Employee quotes celebrate our talent Celebrating 5 years with NBCU focus to important
and speak to their lives at NBCUniversal. messaging and use
black for smaller
1 PHOTOGRAPHY
Choose candid moments of employees 5 type or captions.
in their environment. Darken the area of
the photo where the lockup will appear 3 “Help create the “Discover
for better legibility and for the color something
to pop. most engaging new every day.”
place to work
2 HERE YOU CAN LOCKUP in media.” Kevin
When using the 2-color lockup, use the Maintenance Technician
same color theme in the type as the Noah Celebrating 36 years with NBCU
color background. Director, Talent Development
Celebrating 5 years with NBCU “Diversity is
3 COLOR OPTIONS celebrated
Templates have been created in each “Making an here.”
of the color palette colors. impact for
good matters.” Enrique
4 QUOTE Hiring Manager, Telemundo
Quotes are set in Sharp Sans No. 1 Bold Scott
in 100% white. Use hanging or Roman Today Show Coordinator
quotes so that the type aligns cleanly
on the left. 52

5 EMPLOYEE NAME
Sharp Sans No. 1 Bold in 100% black.
Sub-line is set in Medium.

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general post templates

TWITTER WEB CARD

networking event 1 Here you can HELPFUL TIPS
connect. The word cloud acts
(800 x 800 px)* a support graphic
2 for the header and
WHEN TO USE should bleed off two
Use for event posts that contain larger NBC News and MSNBC are hosting an sides. Avoid reducing
amounts of information. the size of the word
3 invitation-only networking event cloud. It will add clutter
1 HEADLINE and compete with the
Here you can is set in Sharp Sans DATE: Wednesday, Nov. 15th event details.
No. 1 Bold in 100% black. The second TIME: 6-8:30 pm | LOCATION: 30 Rock
part of the headline is set in Sharp Sans Keep body copy to
No. 1 Light in 100% white. Do not change RSVP BY FRIDAY NOVEMBER 3RD a minimum for easier
the size of the headline type. readability and use
Presented by: Rock Sans Bold to draw
2 HERE YOU CAN LOCKUP attention to the call
Use the 1-color lockup on a color 4 to action.
background. The lockup should always
left align under the headline. 5 Here you can Here you can Here you can
connect. connect. connect.
3 BODY COPY
Body copy should be set in Rock Sans NBC News and MSNBC are hosting an NBC News and MSNBC are hosting an NBC News and MSNBC are hosting an
and Rock Sans Bold. invitation-only networking event invitation-only networking event invitation-only networking event
DATE: Wednesday, Nov. 15th DATE: Wednesday, Nov. 15th DATE: Wednesday, Nov. 15th
4 PARTICIPATING BUSINESS LOGOS TIME: 6-8:30 pm | LOCATION: 30 Rock TIME: 6-8:30 pm | LOCATION: 30 Rock TIME: 6-8:30 pm | LOCATION: 30 Rock
Place full color logos at the bottom of RSVP BY FRIDAY NOVEMBER 3RD RSVP BY FRIDAY NOVEMBER 3RD RSVP BY FRIDAY NOVEMBER 3RD
the page.
Presented by: Presented by: Presented by:
5 COLOR OPTIONS
Templates have been created in each 53
of the color palette colors.
* This format can also be used for an
2048 x 2048 px Instagram post.

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general post templates

INSTAGRAM COLOR BACKGROUND HELPFUL TIP
The word cloud should
inspirational quote “I am big enough to add graphic interest
1 admit that I am often without distracting
(2048 x 2048 px)* from the message. It
inspired by myself.” should appear in 20%
WHEN TO USE black. The layer should
Graphic quotes can tell a story or used –Leslie Knope be set to “multiply” in
to inspire your audience. Adobe Photoshop.

1 QUOTE 2 #workatNBCU 34
Quotes are set in Sharp Sans No. 1 Bold
in 100% white. Use hanging or Roman 3 “I am big enough to “I am big enough to
quotes so that the type aligns cleanly admit that I am often admit that I am often
on the left. The name should appear at “I am big enough to inspired by myself.” inspired by myself.”
50% of the size of the quote type. admit that I am often
inspired by myself.” –Leslie Knope –Leslie Knope
2 HERE YOU CAN LOCKUP
Use the 2-color lockup on a color –Leslie Knope
background. The lockup should always
be placed in the lower left and should #workatNBCU #workatNBCU #workatNBCU
align with the type in the quote.
54
3 COLOR OPTIONS
Templates have been created in each
of the color palette colors.

4 HASHTAG
Place the optional hashtag in the lower
right and align it with the bottom of the
logo lockup.
* This format can also be used for an
800 x 800 px Twitter web card.

NBCUniversal Here you can.

general post templates

INSTAGRAM COLOR BACKGROUND HELPFUL TIP
The word cloud should
headline post 1 Here you can add graphic interest
be a mom. without distracting
(2048 x 2048 px)* from the message. It
should appear in 20%
WHEN TO USE black. The layer should
Graphic posts use the word cloud in be set to “multiply” in
place of photography. Adobe Photoshop.

1 HEADLINE 2 #workatNBCU 34
Headlines always lead with Here you can
in Sharp Sans No. 1 Bold in 100% color. 3 Here you can Here you can
The action word or short phrase that Here you can be a mom. be a mom.
follows should be typeset in Sharp be a mom.
Sans No. 1 Light in 100% black. Never
substitute with another typeface. #workatNBCU #workatNBCU #workatNBCU

2 HERE YOU CAN LOCKUP 55
Use the logo lockup in gray so that it
acts as sign-off and does not compete
with the headline or the multi-color
word cloud.

3 COLOR OPTIONS
Templates have been created in each
of the color palette colors.

4 HASHTAG
Place the optional hashtag in the lower
right and align it with the bottom of the
logo lockup.
* This format can also be used for an
800 x 800 px Twitter web card.

NBCUniversal Here you can.

general post templates

INSTAGRAM PHOTO POST HELPFUL TIPS
When selecting a
photo footer 1 color for the footer
bar, look for one that
(2048 x 2048 px) 2 compliments or picks
3 up from color tones in
WHEN TO USE the photo.
The color footer template is created to If you add a hashtag,
brand photos on your Instagram feed place it inside the
without being obtrusive.* footer bar on the right.
Set in Sharp Sans
1 PHOTOGRAPHY Medium in 100% white.
Choose photography that tells the story
of working at NBCUniversal. Imagery #workatNBCU
shouldn’t feel posed, with people sitting
behind desks. Instead it should be as #workatNBCU #internatNBCU #workatNBCU
though we are invited to take a peek
into their daily lives. 56

Never use press/head shots of talent.

2 HERE YOU CAN LOCKUP
Use the 2-color lockup on a color
background. The lockup should always
be placed in the lower left.

Do not change the height or length of
the color footer. It should always run the
width of the post.

3 VARIATIONS
The footer is available in all of the colors
of the palette.

* This format can also be used for Internship
Program and Page Program posts.

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general post templates

FACEBOOK PHOTO (1200 x 630) GRAPHIC (1200 x 1200)

image carousel 1 Here you can 3
make an 4
WHEN TO USE EXAMPLES IN USE impact.
The image carousel templates are used
to create more dynamic group photo 2 NBCUniversal Careers added 4 new photos. NBCUniversal Internship Program added 4 new photos.
posts on Facebook. Use the solid color September 21 October 18
headline block to create a key message The OUT@NBCDFW group took part at the 2017 Alan Ross Parade in
point for the post. Dallas tNhiBs CpaUsntivSeurnsdaalyC. aMroereersthaadnd5e0de4mnpelwoypeheos,tofrsie. nds and family Want to see your name on the iconic #pageatNBCU badge? The
membeSrsepretepmrebseer n21ted our stations in Dallas (NBC 5 & Telemundo 39) as NBCUnNivBerCsaUlnPivaegresPalroIngtrearmnsAhpippliPcraotigornafmoratdhdeeNdY4/LnAewSpprhinogto2s0.17
1 PHOTOGRAPHY tThheeyOwUaTlk@edNBthCeDpFaWradgeroruoputteoowkitphatrhteairt sthtaete2-0o1f7-thAela-anrtRToesxsaPsaTrhaudnediner Cohort OiscntoobwerL1I8VE! Apply here: http://pageprogram.nbcunicareers.com
Use the shadow layer to darken the TDraulclakslethaidsinpgasttheSuwnadya.y. More than 50 employees, friends and family Want to see your name on the iconic #pageatNBCU badge? The
image you will be placing the logo Tmheamnkbsertsoreevperreysoennetewdhoouhr esltpaetidonmsainkeDtahlilsasev(NenBtCa5hu&gTeelseumcucensdso. 39) as NBCUniversal Page Program Application for the NY/LA Spring 2017
lockup on for optimum legibility. they walked the parade route with their state-of-the-art Texas Thunder Cohort is now LIVE! Apply here: http://pageprogram.nbcunicareers.com
Truck leading the way.
2 VARIATIONS Thanks to everyone who helped make this event a huge success.
This format can also be used for
Internship Program and Page Program. Here you can Here you can
inspire a make your
3 HEADLINE community. mHearerky. ou can
Headlines always lead with Here you can Here you can make your
in Sharp Sans No. 1 Bold in 100% black. inspire a mark.
The action word or short phrase that community.
follows should be typeset in Sharp Sans 57
No. 1 Light in 100% white.

4 HERE YOU CAN LOCKUP
Use the 1-color lockup in white on
photography and on the color
background. The lockup can be
positioned in either the lower left
or lower right corner of the photo.

NBCUniversal Here you can.

job post templates

TWITTER 900 X 450 px HELPFUL TIP
Do not change the size
business-branded 1 of the word cloud or
graphic post change the type within
2 the graphic. For multi-
(900 x 450 px) language businesses,
800 X 800 px such as Telemundo,
WHEN TO USE use the word clouds
Primarily used for Twitter, templates 3 available for download
featuring the multi-color word cloud in the HYC toolkit.
add energy to hiring posts and allow
business logos to appear in full color. 58

1 BUSINESS LOGO
Logos should be shown in full color
on the light gray background and be
positioned on the left side with at least
70 px of space between the logo and
the edge of the frame.
Allow for space between the business
logo and the word cloud to avoid
visual clutter.

2 HERE YOU CAN LOCKUP
The lockup should appear in gray
so as not to compete with the
business logo.

3 WEB CARD
Business-branded posts templates have
also been created as Twitter web cards
(800 x 800 px).

NBCUniversal Here you can.

job post templates

TWITTER COLOR BACKGROUND HELPFUL TIP
Keep headline
business-branded 1 Here you can messaging short and
headline post entertain. always keep a clear

(900 x 450 px) 3 space between the
headline and the
WHEN TO USE Here you can lockup.
Use for job postings when photography
is not available. The headline should 4
speak to the experience of working with
a particular business unit. 2 Here you can
innovate.
1 BUSINESS LOGO Here you can
Business logos should always appear in inform.
white on the color background. Do not
use business logos at a larger size than Here you can Here you can
shown in the samples. engage. lead a team.

2 COLOR OPTIONS 59
Templates have been created in each of
the color palette colors.

2 HEADLINE
Lead with Here you can in Sharp Sans
No. 1 Bold in 100% black. The action
word or short phrase that follows should
be typeset in Sharp Sans No. 1 Light
in 100% white. Never substitute with
another typeface.

4 HERE YOU CAN LOCKUP
Use the 1-color lockup in 100% white on
the color background.

NBCUniversal Here you can.

job post templates

TWITTER PHOTO BACKGROUND HELPFUL TIP
Simple, abstract
business-branded 1 Here you can photography works
headline post be part of best. Use the shadow
a team. layers in the template
(900 x 450 px) to darken the upper
2
WHEN TO USE 4 left corner for better
Business photo posts featuring headlines type readability.
enable you to tailor your messaging to
individual audiences. 3 Here you can
Here you can make your
1 HEADLINE entertain. mark.
When used on a photo, headlines lead
with Here you can in Sharp Sans No. 1 Here you can Here you can
Bold in 100% color. The action word or have a voice. inform.
short phrase should be typeset in Sharp
Sans No. 1 Light in 100% white. Never 60
substitute with another typeface.

2 HERE YOU CAN LOCKUP
The headline and logo lockup should
always left align. Use the 1-color lockup
in white.

3 COLOR OPTIONS
Templates have been created in each of
the color palette colors.

4 BUSINESS LOGO
Business logos should always appear
in white on the color bar. Do not use
business logos at a larger size than
shown in the samples.

NBCUniversal Here you can.

job post templates

TWITTER BUSINESS LOGO AS PART OF THE PHOTO HELPFUL TIP
Use the shadow layer
business-branded 1 Here you can provided with the
headline post innovate. template to darken
the left side to give the
(900 x 450 px) 2 copy and the lockup

WHEN TO USE 4 maximum readability.
Image posts featuring business logos
integrated into the photo allows the 3 Here you can
brand to be hero. This customized make your
approach requires original photography. Here you can mark.
be heard.
1 HEADLINE
When used on a photo, headlines lead Here you can
with Here you can in Sharp Sans No. 1 be first.
Bold in 100% color. Match the color of
the type to the color bar. 61

2 HERE YOU CAN LOCKUP
The headline and logo lockup should
always left align. Use the 1-color lockup
in white.

3 COLOR OPTIONS
Templates have been created in each of
the color palette colors.

4 PHOTOGRAPHY
Do not use photography with
complicated backgrounds.
The point of focus should always
be on the brand.

NBCUniversal Here you can.

job post templates

TWITTER FOR USE WITHOUT A HEADLINE HELPFUL TIP
Choose the
business-branded 1 color theme that
photo post compliments the
2 tones of the photo.
(900 x 450 px) 3
4
WHEN TO USE
Photo posts featuring business logos on 62
color allow the image to tell the story.
This format is preferred when using
more complicated photography.

1 PHOTOGRAPHY
Tight cropping allows the eye to focus
on one element that tells a story. Use a
depth of field with a clear focus on the
main subject, not on the background.

2 HERE YOU CAN LOCKUP
Use the 1-color lockup in white in
the lower left corner.

3 COLOR OPTIONS
Templates have been created in each of
the color palette colors.

4 BUSINESS LOGO
Business logos should always appear in
white on the color bar with at least
30 px of clear space on both sides.

NBCUniversal Here you can.

job post templates

FACEBOOK BUSINESS LOGO AS PART OF THE PHOTO HELPFUL TIP
Do not use photography
business-branded 1 Here you can with complicated
headline post make your backgrounds. The point
mark. of focus should always
(1280 x 720 px) be on the brand.
2
WHEN TO USE Use the template
Created for use on Facebook, when shadow layer to darken
developing paid-for ads. This approach the left side to give the
requires original photography. copy and the lockup
maximum readability.
1 HEADLINE
When used on a photo, headlines lead EXAMPLES IN USE
with Here you can in Sharp Sans No. 1
Bold in 100% color. Match the color of 3 NBCUniversal Careers ••• NBCUniversal Careers •••
the type to the color bar. Sponsored Sponsored

2 HERE YOU CAN LOCKUP Warren Buffet Archive launches on CNBC! We are hiring a sports-loving broadcast Designer! Join a design team
Use the 1-color lockup in white in that is shaping the NBC Sports brand, creating animated elements
the lower left corner. Use the shadow Speaking of CNBC, CNBC.com is looking for an editor with a for network graphics and show packages. Apply Today!
layer provided with the template to keen sense and judgement! If this sounds like you, apply to the
darken the left side to give the copy open position today!
and the lockup maximum readability.
Here you can Here you can
3 EXAMPLES be first. be heard.
Use the headline as the lead-in for
the post, and the support copy as an 4 Editor – CNBC Digital Apply Now Broadcast Designer – NBCSN Apply Now
extension of the message. #workatNBCU #workatNBCU
63
4 HASHTAG
Include the #workatNBCU hashtag
below the job title in the post.

NBCUniversal Here you can.

job post templates

FACEBOOK FOR USE WITHOUT A HEADLINE HELPFUL TIP
Business logos should
business-branded 1 always appear in white
photo post on the color bar with
at least 30 px of clear
(1280 x 720 px) space on both sides.

WHEN TO USE 2
Created for use on Facebook, when
developing paid-for ads. Templates EXAMPLES IN USE
utilizing abstract photography and
business logos on color allow the image 3 NBCUniversal Careers ••• NBCUniversal Careers •••
to draw the viewer in and for the post to Sponsored Sponsored
tell the larger story.
‘TODAY’ wins July Sweeps!
1 PHOTOGRAPHY
Use the shadow layers in the template to Speaking of the TODAY Show, TODAY Digital is looking for an editor with We are hiring a sports-loving broadcast Designer! Join a design team
darken the upper left corner for better a keen sense and judgement! If this sounds like you, apply to the that is shaping the NBC Sports brand, creating animated elements
type readability. open position today! for network graphics and show packages. Apply Today!
2 HERE YOU CAN LOCKUP
Use the 1-color lockup in white in 4 Editor – TODAY Digital Apply Now Broadcast Designer – NBC Sports Apply Now
the lower left corner. #workatNBCU #workatNBCU
64
3 EXAMPLES
The photography and post copy should
work in tandem. Always tie the visual
into the post copy.

4 HASHTAG
Include the #workatNBCU hashtag
below the job title in the post.

NBCUniversal Here you can.

early career templates

TWITTER LIGHT BACKGROUND 4

program logo hero 1 65
2
(900 x 450 px)
3
WHEN TO USE
Graphic posts featuring program logos
can be used in lieu of a headline.

1 PROGRAM LOGO
Logos should be shown in full color
on the light gray background and be
positioned on the left side with at least
70 px of space between the logo and
the edge of the frame.

Allow for space between the business
logo and the word cloud to avoid
visual clutter.

2 HERE YOU CAN LOCKUP
Use the logo lockup in gray so that it
acts as sign-off and does not compete
with the program logo or the word
cloud. Left align with the logo above.

3 VARIATIONS
Templates have also been created
using the vertical versions of the
program logos.

4 WORD CLOUD
Tie the color of the word cloud into one
of the brand colors of the program.

NBCUniversal Here you can.

early career templates

TWITTER LIGHT BACKGROUND 4

headline posts 1 Here you can
innovate.
(900 x 450 px)
2
WHEN TO USE
Here you can
Use the Here you can headline in engage.
combination with the word cloud when
photography is not available. 3 Here you can
Here you can connect.
1 PROGRAM LOGO
Headlines always lead with Here you can connect.
in Sharp Sans No. 1 Bold in 100% color.
Use solid black or tie the headline into 66
the brand colors.

The action word or short phrase should
be typeset in Sharp Sans No. 1 Light
in 100% black. Never substitute with
another typeface.

2 PROGRAM LOGO
Logos should be shown in full color
on the light gray background and be
positioned on the left side. Left align
with the headline above.

3 COLOR OPTIONS
Templates have been created using all
colors in the program color palettes.

4 WORD CLOUD
Always tie the color of the word cloud
into the brand colors of the program.

NBCUniversal Here you can.

early career templates

TWITTER PHOTO POSTS 4

headline posts 1

(900 x 450 px) 2 Here you can
see your future.
WHEN TO USE
Use the template with the headline on Here you can 5
a photo for simple images. For more innovate.
complicated photos, the format with the
headline on color is the best choice. 3

1 PHOTOGRAPHY Here you can
When the headline appears over a photo, entertain.
use the shadow layer in the template to
darken the image for better readability. Here you can Here you can
see your future. see your future.
2 HEADLINE ON PHOTOGRAPHY
Headlines always lead with Here you can 67
in Sharp Sans No. 1 Bold in 100% color.
When used on a photo, match the type
color to the sidebar.

3 COLOR OPTIONS
Templates have been created using all
colors in the program color palettes.

4 HERE YOU CAN LOCKUP
Use the 1-color lockup in white on
photography as well as the color bar.

5 HEADLINE ON COLOR
When used on color, Here you can should
appear in 100% black. The action word
or short phrase should be typeset in
Sharp Sans No. 1 Light in white.

NBCUniversal Here you can.

early career templates

TWITTER FOR USE WITHOUT A HEADLINE

photo posts 1

(900 x 450 px) 3

WHEN TO USE 68
This format is preferred when using
more complicated photography.

1 PHOTOGRAPHY
Imagery should make you feel like
you are part of the action, as if you
could be a part of the moment.

2 COLOR OPTIONS
Templates have been created using all
colors in the program color palettes.

3 HERE YOU CAN LOCKUP
Use the 2-color lockup on a color
background when the template does
not contain a headline. The lockup
should always be placed in the lower
portion of the color bar.

2

NBCUniversal Here you can.

early career templates

TWITTER GRAPHIC AND PHOTO POSTS 5

campus visits 1

(900 x 450 px) CAMPUS VISIT

WHEN TO USE Tuesday, Oct 31 | 12 PM
The graphic template is used when Murphy Center
including a school logo. Photo posts are
used when more information needs to 2
be included.
#internatNBCU
1 LOGO & COPY
Match the NBCUniversal logo to one of Do you want to 6
the colors in the word cloud. Event copy #internatNBCU?
should appear in gray.
We want to meet you!
2 SCHOOL LOGO
Set the template layer to “multiply” so On Campus Interviews
that school logos appear seamless on WHEN: OCT 19, 1-4 PM
the light background.
3 WHERE: USC Arts Courtyard
3 HERE YOU CAN LOCKUP
Use the 2-color lockup on the photo and 4 Do you want to Do you want to
match to color scheme. #internatNBCU? #internatNBCU?

4 COLOR OPTIONS We want to meet you! We want to meet you!
Templates have been created in each of
the color palette colors. On Campus Interviews On Campus Interviews
WHEN: OCT 19, 1-4 PM WHEN: OCT 19, 1-4 PM
5 WORD CLOUD WHERE: USC Arts Courtyard WHERE: USC Arts Courtyard
Use the multi-color word cloud.
69
6 BODY COPY
Body copy should be set in Rock Sans
and Rock Sans Bold.

NBCUniversal Here you can.

early career templates

TWITTER GRAPHIC POST

internship applications 1

(900 x 450 px) 2 SPRING 2018
INTERNSHIPS
WHEN TO USE
The graphic template is used for nbunicareers.com 5
announcements regarding seasonal
Internship Programs. 3 APPLICATIONS CLOSE 11/15 SPRING 2018
INTERNSHIPS
1 PROGRAM LOGO #internatNBCU
Use the horizontal format of the nbunicareers.com
Internship Program logo. 4 APPLICATIONS CLOSE 11/15
#internatNBCU
2 HEADLINE SPRING 2018
Set in Rock Sans Bold. The headline color INTERNSHIPS SPRING 2018
should tie into the color of the word cloud. INTERNSHIPS
nbunicareers.com
3 DETAILS COPY APPLICATIONS CLOSE 11/15 nbunicareers.com
Include the details in Rock Sans in #internatNBCU APPLICATIONS CLOSE 11/15
gray. All copy should left align with the #internatNBCU
program logo. SPRING 2018
Make sure to keep a clear space INTERNSHIPS
between the copy and the word cloud.
nbunicareers.com
4 COLOR OPTIONS APPLICATIONS CLOSE 11/15
While it is preferred that the colors #internatNBCU
related to the program be used,
templates have been created in 70
each of the color palette colors.

5 WORD CLOUD
Use the 1-color word cloud.

NBCUniversal Here you can.

early career templates

INSTAGRAM LIGHT PHOTO DARK PHOTO

photo posts 1

(2048 x 2048 px)* 2 Here you can Here you can
innovate. lead a team.
WHEN TO USE
This template can be used to promote 3 #internatNBCU
the internship experience as well as
specific businesses. 4

1 PHOTOGRAPHY HELPFUL TIP
Photograph interns against simple, Photo posts are the most powerful on Instagram when simple, graphic images are
graphic backgrounds to allow clear used. Look for opportunities where the subject is interacting with the environment
space for the headline and lockup. to create more energy in the image.

2 HEADLINE 71
Templates have been created in each
of the color palette colors.

3 HERE YOU CAN LOCKUP
When used on a photographic
background, tie the headline color into
one of the hues of the photo.

The action word/phrase should appear
in black on light photos and as 100%
white on dark backgrounds.

4 HASHTAG
Place the optional hashtag in the lower
right and align it with the bottom of the
logo lockup.
* This format can also be used for an
800 x 800 px Twitter web card.

NBCUniversal Here you can.

early career templates

INSTAGRAM INTERNSHIP PROGRAM PAGE PROGRAM

photo footer 1

(2048 x 2048 px) 2 #internatNBCU #workatNBCU
3
WHEN TO USE 4
The color footer template is created to #internatNBCU #internatNBCU
brand photos on your Instagram feed #workatNBCU
without being obtrusive.
72
1 PHOTOGRAPHY
Choose photography that tells the story
of interning at NBCUniversal. Imagery
shouldn’t feel posed, with people sitting
behind desks. Instead it should be
energetic and fun.
Never use press/head shots of talent.

2 HERE YOU CAN LOCKUP
Use the 2-color lockup on a color
background. The lockup should always
be placed in the color footer.

3 COLOR OPTIONS
The footer is available in all of the colors
of the palette.

4 HASHTAG
If you add a hashtag, place it inside the
footer bar on the right. Set in Sharp Sans
Medium in 100% white.

NBCUniversal Here you can.

early career templates

INSTAGRAM INTERNSHIP PROGRAM LOGO

campus visits 1
CAMPUS VISIT
(2048 x 2048 px)
2 Tuesday, Oct 31 | 12 PM
WHEN TO USE Murphy Center
The graphic template is used when
promoting a campus visit that includes 3
a school logo.
5
1 PROGRAM LOGO
Use the horizontal format of the 4 CAMPUS VISIT HELPFUL TIP
Internship Program logo, or further Tuesday, Oct 31 | 12 PM Keep details copy to
simplify by using the NBCUniversal logo. CAMPUS VISIT Murphy Center a minimum, focusing
Tuesday, Oct 31 | 12 PM on date, time and
2 DETAILS COPY Murphy Center location. Use the
Details copy should be set in Rock Sans post copy to include
in gray and left align with the logo. additional information.

3 SCHOOL LOGO 73
Set the template layer to “multiply” so
that school logos appear seamless on
the light background.

4 COLOR OPTIONS
Templates have been created in each of
the color palette colors.

5 WORD CLOUD
Use the 1-color word cloud with the
program logo. The multi-color word
cloud can only be used with the
NBCUniversal logo.

NBCUniversal Here you can.

early career templates

INSTAGRAM COLOR BACKGROUND 5

campus visits 1

(2048 x 2048 px) 2 NBCU INFO SESSION

WHEN TO USE Thursday, Oct 19 | 5-7 PM
Use the color background template USU, Northridge Center
when the school logo is available in a
single color/vector format. 3

1 PROGRAM LOGO 4 NBCU INFO SESSION NBCU INFO SESSION
The NBCUniversal Internship Program
logo should be used in white. NBCU INFO SESSION Thursday, Oct 19 | 5-7 PM Thursday, Oct 19 | 5-7 PM
USU, Northridge Center USU, Northridge Center
2 DETAILS COPY Thursday, Oct 19 | 5-7 PM
Details copy should be set in Rock Sans USU, Northridge Center
in gray and left align with the logo.

3 SCHOOL LOGO
The school logo should only appear in
white and left align with the copy.

4 COLOR OPTIONS
Templates have been created in each
of the color palette colors.

5 WORD CLOUD
Use the word cloud as a watermark
in the lower right. It should appear in
20% black. The layer should be set
to “multiply” in Adobe Photoshop.

NBCUniversal Here you can. 74