THM SoCal Media Kit 2021

2021 MEDIA KIT

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE®

A winning formula for quality leadsAmerica’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

We’re very happy with the results that we
get from TheHomeMag.

Mark, Cabinet Magic

Proven Lead Generation

Homeowners with Purchasing Power

TheHomeMag® is the most powerful and quantifiable local advertising resource
for home improvement businesses in America. TheHomeMag provides a cost-
effective way to reach the ideal customer by only mailing to buyers with the
desire and means to improve their homes.

Extremely Targeted Distribution

TheHomeMag was founded in 1980 to provide targeted exposure for businesses
to connect with customers. Every month TheHomeMag SoCal targets single-
family, owner-occupied households that are the cream of the crop in Southern
California. We deliver 580,000 magazines to residence mailboxes in Orange
County, San Diego, Riverside, South Bay Los Angeles, and Coachella Valley.

TheHomeMag Pros Marketing Plan

When you advertise with TheHomeMag, you get a marketing plan designed

to bring you leads. Targeted print direct mail distribution, digital magazines

and social media posts that bring you calls and link your ads to your website,

driving traffic and increasing your SEO. Readers feel good about you because

every Pro in TheHomeMag is a Pre-Screened, Approved advertiser backed by

TheHomeMag $1,000 Service Warranty. In addition to branding and marketing

help, THMToolBox.com provides advertisers

industry specific business strategies, tips and

resources to better manage and grow your

home improvement business. THMToolBox

America’s #1 Home Improvement Magazine

We marry the right audience with the right ad, bringing businesses powerful,
profitable results month after month with a new wave of calls every issue.
This winning formula has made us America’s #1 Home Improvement Magazine.®
We invite you to partner with us.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Our National Footprint

TheHomeMag® is mailed to 60 unique markets covering 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 Long Island, NY
27 states across the United States.* As a blend of 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Riverside, CA 50 Detroit, MI
franchises and corporately-owned publications, we 3 San Fernando Valley, CA 15 Dallas, TX 27 Washington DC 39 Lakeland, FL 5 1 Coachella Valley, CA
publish nearly 107+ million magazines annually, each of 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Boston, MA 52 Tidewater, VA
which is direct-mailed to the ideal home improvement 5 Tampa, FL 17 East Bay, CA 29 Austin, TX 4 1 Columbus, OH 53 Cleveland, OH
audience in each specific area. 6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Sacramento, CA 54 Northern CO
7 Jacksonville, FL 19 Orange County, CA 3 1 Silicon Valley, CA 43 Philadelphia, PA 55 Daytona, FL
TheHomeMag magazines 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Portland, OR 56 Pittsburgh, PA
and accessory products generate 9 Ft. Lauderdale, FL 2 1 Fort Worth, TX 33 Richmond, VA 45 Minneapolis, MN 57 Port Charlotte, FL
over 2 million client-calls 10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 South Bay LA, CA 58 Treasure Coast, FL
annually. Our focus since our 1 1 Kansas City 23 San Antonio, TX 35 Central NJ 47 New Orleans, LA 59 Cincinnati, OH
start has been to create the 12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 West LA, CA 60 Omaha, NB
best leads for every client
from buying homeowners
and deliver the best home
improvement companies to
targeted homeowners.

We are America’s #1 Home
Improvement Magazine®.

* Data current as of December 2020.

Measurable Results For Our Advertisers:

For Our Readers: WE REACH local affluent homeowners with an average income

WE INSPIRE our readers with home improvement ideas and of $147,500 and an average home value of $930,917 in Southern
California.
offer an variety of quality companies to help them with their
home improvement decisions. WE CAPTIVATE owners of luxury homes who have a primary

WE CREATE DEMAND for the kind of luxury home products interest in enhancing their properties through fine design.

and design services desired in Southern California. WE PROVIDE powerful and quantifiable advertising resources

WE SHOWCASE TALENT from local businesses that are to cost effectively reach your ideal customer in their home.

experts in delivering best-in-class services to homeowners. WE PROMOTE local home improvement companies through

WE PROVIDE A MARKETPLACE where homeowners can our trusted monthly magazine, as well as online, word-of-mouth
and at home show events.
easily find a wide variety of home improvement sources for all
styles and design needs. WE CONNECT reputable businesses with select homeowners

WE PROVIDE QUALITY pre-screened home improvement in SoCal. We are the best and most trusted name in home
improvement direct-mail marketing.
professionals that are backed by a THM Service Warranty.

TheHomeMag® creates lifelong customers
for our advertisers and provides the highest
quality contractors, remodelers and home

service pros for our homeowners.

Source: Valpak Nov. 2020 Zip Code Saturation for 6 Regions

AFFLUENT
AUDIENCE

SELECT TARGETED
DISTRIBUTION TO AFFLUENT,
MIDDLE-AGED HOMEOWNERS

TARGETED
DEMOGRAPHICS

• SINGLE-FAMILY
• OWNER-OCCUPIED HOMES
• AVG. INCOME: $147.5K

NO WASTED
DISTRIBUTION

TO APARTMENTS, CONDOS,
EMPTY HOMES, RENTAL PROPERTIES,

OFFICES OR RACK DISTRIBUTION

TheHomeMag® SoCal Print Distribution

NORTH 60 COACHELLA
ORANGE 60 VALLEY
1 COUNTY
RIVERSIDE
71

91 91 57
1 22

1 111

SOUTH BAY

SOUTH 580,000
ORANGE
COUNTY SOUTH BAY

78 SAN DIEGO 100,000

78 NORTH OC
56 67
100,000
52
SOUTH OC
92102
100,000

SAN DIEGO

100,000

RIVERSIDE

100,000

COACHELLA
VA L L E Y

80,000

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

TheHomeMag® SoCal Reader

58 $147,500
Average Income
Average Age of Homeowner

38 $930,917
Average Home Value
Average Age of Home

Source: Valpak Nov. 2020 Zip Code Saturation for 6 Regions

78% OF HOMEOWNERS PLAN TO DO
A HOME IMPROVEMENT PROJECT
IN THE NEXT 12 MONTHS.
Source: P orch Research July 2020
44% of homeowners want a home
tech improvement.
Source: P orch Research July 2020
62% of readers take action after seeing
a print magazine ad.
Source: MRI-Simmons, Starch Advertising Research.
July 2017-June 2018

Demographics TheHomeMag® Reaches over 580,000 of the Most Highly Concentrated
Audience of Affluent Homeowners in Southern California.

Region Average Age of Homeowner Average Age of Home Average Income Average Home Value Distribution

ORANGE 59 39 $180,881 $1,212,146 200,000
COUNTY:

SAN DIEGO: 55 35 $181,498 $1,128,294 100,000

RIVERSIDE: 55 29 $126,000 $585,586 100,000

SOUTH BAY: 60 62 $161,209 $1,248,778 100,000

COACHELLA 62 27 $87,913 $479,783 80,000
VALLEY:
Source: Valpak Nov. 2020 Zip Code Saturation for 6 Regions

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Print Advertising Specifications

Full Page Back Cover Spread — Double Truck
Ad Size: 7.5" x 9.75" Trim Size: 8" x 8.75" Ad Size: 15.5" x 9.75"
Safety: 0.25" Bleed Size: 8.5" x 9" Safety: 0.25"
(Left, Right &
Half Page — Horizontal Bottom only) Quarter Page Art Specs
Ad Size: 7.5" x 4.75" Safety: 0.25" Ad Size: 3.625" x 4.75"
• All artwork should be sent as a Print-Ready,
Half Page — Vertical Hi-Res .PDF
Ad Size: 3.625" x 9.75"
• We also accept the following file types: .eps, .tif,
.jpg, .jpeg, .psd, .indd, .ai

• Images must be 300 DPI at final size (NO WEB
IMAGES)

• Please outline fonts or include in a folder if sending
native files

• Artwork should be in CMYK color mode (NO SPOT
COLORS)

• Back Cover, DML, Blow-In, Bookmark & Magazine
Inserts need a .25" BLEED all around

• SAFE AREA: Please keep all important text at least
.25" from inside of the trim line.

• BLACK TYPE: Black type should be in black only, not
4C/Rich Black.

• REVERSE TYPE: Reversed type should be no smaller
than 7 pt.

• Rich Black: Percentages used in Rich Black should
add up to no more than 300%. Our recommended
mix is 50C 40M 40Y 100K.

Copyright © 2021 — TheHomeMag® — All Rights Reserved

Bleed, Trim and Safety: Color: Submitted Materials:

Back cover ads require a 1/4" bleed and must adhere to the Advertisers understand and accept that in our normal 4-color, Advertiser warrants and represents that all the material
recommended safety margin, keeping all text 1/4" from the final web offset printing process, color variations can occur and submitted to TheHomeMag is original art or art which
trim size. Spread, full page, half page and quarter page ads do differences in the quality of paper may cause slight variations the Advertiser has legal permission to use and that no art
not have a full bleed option. Front covers are designed by a THM in color, clarity and overall appearance between digital proofs submitted is in violation of any law and does not infringe on
Certified Designer with client provided photos or stock images. and the printed magazine. copyright, trademarks, trade names, or patents of any type.
The safety, or margin, is the distance from the “safe area” to
the trimmed edge of the ad. You should keep anything you Software: Artwork Submission:
want to protect from accidental trimming within this safe area.
Color, imagery and of course bleeds are expected to extend Our design teams exclusively uses the Adobe Creative Cloud of Design files can be submitted electronically via email,
well beyond the safe area. Important content to keep within the applications comprised of Adobe Photoshop, Adobe Illustrator DropBox, Google Drive, or just about any other digital
margin is text, phone numbers or logos. The safe area is merely and Adobe InDesign. Our offices are equipped to handle a wide means. Submissions can also be made using memory
a margin to protect from anything important being accidentally range of file types but specific versions of software vary by cards or USB/flash drives. All submissions will be reviewed
trimmed during the printing/bindery process. office. FREE Ad Design Services are included with the purchase prior to placement and TheHomeMag reserves the right to
of any product. Ads developed by TheHomeMag can only be make adjustments to any designs violating the terms and
used in our publications and products. We do not provide high- conditions of the advertising agreement.
resolution files for use in other media.

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Magazine Inserts

1" BOOKMARK POPOUT .5"

ZIPCARD™ Magazine WINDOW REPLACEMENT SALES EVENT DESIGN | ENGINEERING | CONSTRUCTION Magazine
Clearance HUGE SAVINGS – FOR A VERY LIMITED TIME Orange County's Premier Design-Build Company Clearance
with messaging Two-sided
Front & Back

AdvertoisreBoOnToHn!e side, 01” PAVERS OVER YOUR EXISTING CONCRETEW•HW•eeYx•Qiosu•CftCifoiceNnskrH%gotPwaceDOnarfRePdfayemOFcadctOkoovetiSeliSleniDvbidtveEoirDEeooaUossrnrrsRyPntiCtu•shvntVyAeeecTosNmiwuIbVgSiraeCnhasEtcttEluyguySsrsrScobaCol•(ualnOtpAcSiPpoArePtenoCoatofelEno)l!reSDyo?•eucrTkrsav•eWrtianlkeways 1 Home Remodeling | Kitchens & Bathrooms | Additions | Outdoor Living | New Construction

MINIMUM PURCHASE OF 4

1

MINIMUM PURCHASE OF – INTEREST ACCRUES FROM THE PURCHASE DATE
BUT IS WAIVED IF PAID IN FULL WITHIN MONTHS

BEFORE 9ww4w9.p.3av8es1ca.p1es5in5c.0com

Howsoyustreimnnwovoartkisv!e 1” Thin Pavers 1
ExCiosnticnregte
AFTER NO MINIMUM

RPeAvVoERlLuOtCionary CALL BY DECEMBER 5

Call to schedule your FREE in-home or virtual consultation!

442-258-3021

UGLY CONCRETE? (9N4Oe9u)wt3d4Co0o-o0nr9s1L5tirv|uioncpgtuiloeLSinncpetnda|sbeAc.#ced9o5sdm01i|1t|8Kitoeinatcmsh@|eRonpesuml&enoBtddabe.tlchionsmg 

WE MAKE IT BEAUTIFUL WITH NO DEMOLITION!

DETAILS OF OFFER: Offer expires / / . You must set your appointment by / / and purchase by / / . Not valid with other offers or prior purchases. Buy one ( ) window
or patio door, get one ( ) window or patio door off, and months money down, monthly payments, interest when you purchase four ( ) or more windows or patio doors
between / / and / / . off windows and patio doors are less than or equal to lowest cost window or patio door in the order. Additional off each window or patio
door, no minimum purchase required, taken after initial discount(s), when you set your appointment by / / and purchase by / / . Subject to credit approval. Interest
is billed during the promotional period, but all interest is waived if the purchase amount is paid before the expiration of the promotional period. Financing for GreenSky® consumer
loan programs is provided by federally insured, federal and state chartered financial institutions without regard to age, race, color, religion, national origin, gender, or familial status.
Savings comparison based on purchase of a single unit at list price. Available at participating locations and offer applies throughout the service area. See your local Renewal by
Andersen location for details. Los Angeles License . Orange County License . Some Renewal by Andersen locations are independently owned and operated. “Renewal
by Andersen” and all other marks where denoted are trademarks of Andersen Corporation. © Andersen Corporation. All rights reserved.

Renewal By Anderson-BMK-CV-2020-11-NOV.indd 1 10/14/20 2:29 PM

TheHomeMag has helped us with developing graphics for
our pieces and shared great tactics as well. Our direct mail
piece that goes with TheHomeMag definitely increases
the hits to our website and our calls.

Kirsten, Burgeson’s Heating & Air Conditioning

Professional Creative Services

Your Customized Experience 2021 Ad Deadlines & Delivery Dates

Our Brand-to-Action Design Process was specifically developed to get readers MONTH: The published issue month on the magazine
to stop in 3 seconds, pick up the phone and contact your business. Our design AD DEADLINE: Final day for agreement and artwork submission
team will create an ad that will make your business attractive to homeowners. IN-HOME: The first of a 3-day requested USPS delivery window.
We include appealing images, hooks, and calls to action that stimulate contact.
We update ads as needed, working with you to find the right formula to bring January July
in the leads.
AD DEADLINE: December 8 AD DEADLINE: June 22
IN-HOME: January 6-8 IN-HOME: July 7-9

Here’s what to expect February August

AD DEADLINE: January 19 AD DEADLINE: July 20
IN-HOME: February 3–5 IN-HOME: August 4-6

Brand-to-Action Design Process March September

1 You will receive an email once your contract has been signed, which AD DEADLINE: February 16 AD DEADLINE: August 17
will ask you to respond with a time and date that works best for you so IN-HOME: March 3-5 IN-HOME: September 1-3
that we may schedule a design consultation. In the meantime, gather
any high-resolution photographs and logos as well as any pertinent April October
information, that you would like to incorporate in your ad. Your
Marketing Consultant can provide you with guidelines for materials. AD DEADLINE: March 16 AD DEADLINE: September 14
IN-HOME: March 31-April 2 IN-HOME: September 29-October 1
2 Following your consult, the art department will create your ad
showcasing your business in the best way that will resonate with May November
our homeowners. Successful ads have a clear focus, highlight your
company’s unique skills, and present an enticing offer. AD DEADLINE: April 6 AD DEADLINE: October 12
IN-HOME: April 21-23 IN-HOME: October 27-29

Summer December

AD DEADLINE: April 27 AD DEADLINE: November 9
IN-HOME: May 12-14 IN-HOME: December 1-3

3 The art department will send you a proof of your ad to review. Please June
inspect the ad and respond in an appropriate amount of time with
any changes or corrections. Our design team will email your revised AD DEADLINE: May 25
ad to get your final approval before the artwork deadline. IN-HOME: June 9-11

Ask your marketing consultant about availability, some
categories fill up fast. Ad design requests must be in one
week prior to Ad Deadline.

Art Department: 714-881-4700 Ext: 704 or 705
Email: [email protected]

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com



Intuitive & Powerful Call Analytics

We provide a free lead management system when you enable call tracking for your Ads in
TheHomeMag. We have partnered with Callcap, a leader in call tracking software, to provide
you the most advanced and user-friendly reporting platform available on the market.

What are the 6 benefits of Call Tracking?

1 23

Customers can call or text Improved customer Analytics show your
direct to your call track service to close deals calls and texts to reveal
number that redirects to faster because you hot leads and missed
reply to messages on opportunities.
your phone number.
the go. 6

45

There is a record of call View full caller IDs 24-hour access to your
information to review and reports in real leads and customer
for times when a pen time through a simple messages via the app
and paper aren’t handy.
dashboard. or desktop.

Available On Desktop or:

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

60 Magazines
MONTHLY IN
27 States
COLLECTIVELY MAILING
107+ Million
MAGAZINES ANNUALLY ACROSS THE U.S.

1 Billion

MAGAZINES MAILED IN THE U.S.

TheHomeMag has been great. It’s helped
me grow my business substantially.

Brad, The Folding Door Store

More than Just an Ad

Total Included Features Available

Over $500 every month with ad purchase!

FREE + FREE + FREE + FREE + FREE

Ad Design Call & Text Tracking QR Code Social Media Postings Digital Magazine

$350 Value $80 Value $25 Value $50 Value $25 Value

per month per month per month per post per month

Print & Digital Combo 62% of readers take action after
seeing a print magazine ad.
Every magazine is print and digitally published. We emphasize print because it Source: MRI-Simmons, Starch Advertising Research.
works. Generating more than a million leads for advertising clients all across the July 2017-June 2018
country, we know that print advertising is still the backbone of local, community
based marketing. Our online digital magazines can be read on our website and
other sites too. Your print ad is complimented with FREE web offerings across
mainstream social media sites. The print digital combo works to enhance a truly

comprehensive marketing solution for your home improvement business.

Tracking That Works Landscape Design — Pools — Hardscape

Always know who is calling with our FREE integrated call and text LUXURY
tracking and management system. You’ll never lose touch with a OUTDOOR LIVING
lead again because you can monitor your results from anywhere.
Call tracking proves your ad is working and guarantees an accurate
calculation of your return on investment.

SAN DIEGO’S PREMIER OUTDOOR DESIGN/BUILD COMPANY 619-399-7388

• Text Messaging with images and videos • On The Go Mobile App BBQ/OUTDOOR KITCHENS DECORATIVE WALLS CALSMARTSCAPE.COM
• Record and Archive Every Call and Text • Real-Time Reporting FIRE FEATURES OUTDOOR LIVING ROOMS
• 24/7 Access with Multiple Users CUSTOM HARDSCAPE LANDSCAPING

PAVING STONES DECKS Lic. #933412

America’s #1 Home Improvement Magazine®
TheHomeMag® Southern California I 866.866.4944 I www.THMtoolbox.com

Our readers are
waiting for you.

Space is filling up. Contact your
Marketing Consultant today.

Erwin Dass, Publisher & General Manager 
Office: 714.881.4700 X711

INSPIRING HOMEOWNERS Crystal Tovar, Sales Director
Office: 714.881.4700 X701 Mobile: 949.381.9952
TheHomeMag Way —
Through Our People, Product & Performance. Alan Fuller, Marketing Consultant
Office: 714.881.4700 X707 Mobile: 714.566.5860
TheHomeMag® SoCal
16808 Armstrong Ave., Suite 200, Irvine, CA 92606 Gary McNeill, Marketing Consultant
866.866.4944 FAX: 949.679.1758 Office: 949.679.1733 X706 Mobile: 949.293.7559

www.THMtoolbox.com Jeannie Stewart, Marketing Consultant 1/2021
Mobile: 760.846.3460