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Published by Flash Group, 2017-07-26 08:23:48

GET TO KNOW US

WHO WE ARE

EXECUTIVE SUMMARY

Flash Marketing is a matured marketing, advertising and branding agency that has proven its ability to deliver
innovation, value and quality to a number of Government departments, Large Corporates and SMME’s. We have
taken seriously the requirements expressed in the tender and the further insights were gained through our research
conducted in preparation for this response.

Flash Marketing has the expertise to execute across different platforms to offer a complete 360 degree offering, all
under one roof. This is achieved through strategic partnership with two other divisions that form part of the overall Flash
Group, Flash Digital offers brand activation, and production services, boasting a state of the art print production
facility and Flash Interactive offers online and digital media services. All divisions operate from the same premises and
under the same leadership.

Flash Marketing is confident that our proposal will demonstrate our ability to deliver and implement. We would like to
stress the extensive innovation, creativity and experience demonstrated by our agency. We are confident that you will
see that the enormous collective talent that this team can bring to bear on any projects and assignments that we
may be assigned.

Flash Marketing has a strong proven track record of successful large project delivery, for example the recent projects
are for City of Tshwane’s Rapid Transport System; the A Re Yeng campaign, POPCRU Group of Companies 3 year
Marketing ad advertising services, State Information Technology Agency (SITA), Govtech 3 year Communications,
Branding and Advertising account, and FNB Private clients and RMB Private Bank branding roll out campaign.

EXECUTIVE SUMMARY CONT...

We are very confident that should we be appointed we would deliver immense value not just through the use of our
talented and experienced team, our mature methodologies and processes, but by our desired intent to remain a
strategic partner to the your organisation.

Flash Marketing’s universal, yet powerful and effective methodology and processes have been tried and tested and
have proven to add tangible value to all our clients. Our methodology is based on a flexible strategy-centric
approach that can ensure that all deliverables are customized for the specific client industry, while maintaining tried
and tested implementation. Our methodology also ensures that innovative yet practical strategies are developed
that are implemented and focus is placed on outcomes monitoring to ensure that clients realise full benefits of the
strategies within required timeframes.

In closing, Flash Marketing would like to assure you that should we be appointed as the prefered agency, we will
provide you with professional and innovative solutions that have provided tangible benefits to many of our previous
clients.

Related Experience

Flash Marketing is part of the Flash Group of companies specialising in strategy, marketing, advertising, media, design,
branding, activations, events, signage, exhibition, online, and multimedia services. We have been in existence since
28th of November 2001 making us 14 years at the end of this year, and boast a solid portfolio of exceptional creative
work executed over the years.

All companies operate under one roof and one management structure to ensure a seamless, comprehensive and
cost effective service offering to all our clients.

Flash offers all these services in house boasting a strong strategy consultancy division, a media division, client service
division, traffic, studio, and a fully fledged production facility that that produces anything branding related.

Flash Marketing has also developed and implemented media campaigns for SITA and GovTech since 2010 to date.
The campaigns are/were aimed at driving delegates to register for the GovTech annual conference, and attracting
sponsors. The success if these campaigns can be seen in the conference being fully booked and with sponsors willing
to join this venture.

Flash Marketing realised positive growth in the last few years because we have demonstrated our desire to add real
value to our clients. Our clients appreciate us for our ‘very flexible’ and accommodating nature. Not only do we
understand the nature of our business, we enjoy it, and because we are a relatively small agency, we have the
flexibility to extend ourselves in order to achieve our clients’ objectives.

On numerous, occasions while working on urgent campaigns with pressing Broadband Infraco deadlines, all our team
members, irrespective of their roles in the agency, will roll up their sleeves and get down to business until the work is
out. We are available to our clients at anytime. Our flexibility has drawn us closer to our clients and created a sense of
comfort towards us. All our clients will vouch that we will go way beyond to meet your deadlines.

PERFORMANCE AND TRACK RECORD
IN SIMILAR OR RELATED PROJECTS

Flash Marketing has a strong proven track record of successful large project delivery, for
example the recent projects are for City of Tshwane’s Rapid Transport System; the A Re
Yeng campaign, POPCRU Group of Companies 3 year Marketing ad advertising services,
State Information Technology Agency (SITA) 3 year Communications, Branding and
Advertising account, and FNB Private clients and RMB Private Bank branding roll out
campaign.

TEAM MEMBERS AVAILABLE TO SANBS

Below is a list of the team members available to service the SANBS account. Should there be a need to
add more resources, Flash Marketing is in a position to do so.

They have 114 years collective experience

Name Position Experience

Micheal Magondo Account Director 15 years
Ronald Magondo Account Manager 8 years
Clive Evans Strategist 22 years
Bernedette Da Silva Creative Director 16 years
Nashville Mungofa Art Director 8 years
Nicky Croucamp Grandin Copy Writer 22 years
Lucia Rabali Media Buyer 5 years
Aline Sciarappa-Edmeston Media Planner 6 years

Vinny Nyahuye Print Production 6 years
Tendia Nyahuye Electronic Production 6 years

TRACK RECORD AND CONTACTABLE REFERENCES
14 YEARS OF EXISTENCE AND COUNTING

CLIENT VALUE SERVICE PERIOD REFERENCE

Broadband Infraco R24 000 000.00 Marketing, Advertising and media Services for 2 2011- 2014 Sammy Mafu
years Marketing Manager
City of Tshwane 011 235 1785
A Re Yeng R6 000 000.00 Marketing, Advertising and media Services 2013 - 2014 084 777 5052

PGC Group R 9 000 000.00 Marketing, Advertising and media Services for 3 2014 - 2017 Elsie Maeko
years Communication and Marketing
SITA Tel: 012 358 4713 
R26 500 000.00 Marketing, Advertising and media Services for 3 2011- 2015
South African years Mathipe Mothepu
Blood Services R 3 800 000.00 Research & Product Manager
Samsung R 5 500 000.00 Branding rollout across all their blood donor 2010 - 2012 Cell : +27(0) 83 6619050
RMB Private Wealth R 3 800 000.00 centres country wide 2012 - 2015 Tel : +27(0) 12 3057500
FNB Private Wealth R 1550 000.00 2010 – 2015
Department Branding collateral for Samsung products for 2010 - 2013 Letshego Mokhauane
of Tourism various shops throughout the country 083 460 6277
012 482 3000
Branding and developing of marketing and
Signage roll out throughout the country Vusi Langa
Marketing 0117619157
Marketing and Branding Services for various
Departments in organization Lloyd Nyesvu
011 996 2300

Heidi Flint
(087) 3355153

Marjorie Webb Director: Branding 012 310
3059 / 079 525 2428

OUR METHODOLOGY

What makes us unique is that we follow our universally developed methodology and customise it to suit all
our clients requirements. Whether we are developing a simple newsletter, or a comprehensive campaign,

we ensure that our methodology guides us in the process.

We have attached case studies that demonstrate the extent to which our methodology can be used and
it covers all the channels listed in your request.

   

OUR METHODOLOGY

We follow a set 5 step process in delivering our cohesive ATL, BTL AND TTL marketing and communication
service offering. This ensures we deliver turnkey integrated and measurable solutions for all of our clients.

#1 We start by Researching where we are at. STRATEGY
We immerse ourselves in you business
RESEARCH DESIGN
#2 In ‘Strategy’ we build the foundations of the
brand and develop the communications plan

#3 In ‘Design’ we create the marketing &
communication elements to build the brand

#4 In ‘Implementation’ we manage the process
and roll out the marketing collateral

#5 In ‘Evaluation’ we constantly test the efficacy
of the strategy and the design elements

EVALUATION IMPLIMENTATION

01: RESEARCH

We start by Researching where we are at. We immerse ourselves in you business

Phase 1: As-is Analysis
A deep-dive into perceptions of the organisation ‘as-it-currently-is’. This would typically include:
•  Analysis of current and historical business, marketing and brand plans, collateral and activities.
•  Analysis of existing research and or research with key customers
•  Key Personnel Interviews
•  ‘Discovery Workshop’ with key stakeholders
•  Regional site visits

Phase 2: Climate Check
An in-depth understanding of the category is required to paint a clear picture of what and who ‘we’ are
up against. This insight and understanding will provide the necessary direction to develop a relevant and
differentiated positioning strategy for the brand. The ‘Climate Check’ will unpack 4 key components:
•  Context: What are the dynamics and influences on and within the category?
•  Customers: Who are the key stakeholders, what are their needs, behaviours and beliefs?
•  Competition: Who are the key players, what are their engagement strategies?
•  Client brand: Where are we now versus where we could / should go?
 

01: RESEARCH

Process : Models:
CLIMATE
 CHECK
 

INTERVIEWS
  CONTEXT
  COMPETITOR
 
CLIENT
 BRAND
  CUSTOMER
 
DESKTOP
  WORKSHOP
 
RESEARCH
 

Combined with the ‘As-is Analysis’ the holistic insight of the ‘Climate Check’ this ‘Research’ will serve to
inform the direction of the ‘Brand Strategy’ and the ‘Communication Strategy’.

02: STRATEGY

In ‘Strategy’ we build the foundations of the brand and develop the communications plan

Phase 1: Brand Strategy
Define a relevant, credible and distinctive brand strategy that will support the businesses objectives, inform
marketing decisions and positively impact client experience.
 
The Brand Strategy will include the following key components:
•  Business challenge / objectives
•  Customer Segmentation and Key Drivers.
•  Define the Brand Vision and Mission ensuring that the developed brand strategy is aligned to the business

objectives for optimal credibility.
•  Identify the Brand Personality which will serve as the foundation for communications’ Look and Feel, Tone and

Manner and the Brand Values.
•  Define the Brand Positioning to articulate the uniqueness of the brand strategy. ‘Who’ are we? ‘What’ do we

stand for? ‘Why’ are we in business? What is our brand idea?
•  Write the Brand Story, to bring the Brand Positioning to life

Phase 2: Communication Strategy

Go to market communications plan – key engagement touch-points for key stakeholders
•  Internal. Empower staff to understand, live and deliver the brand proposition
•  External. How, what, where, when and why to take the ‘brand proposition’ to the market. In day to day

business in marketing and in communications
•  Includes a full media strategy and media plan
•  Media buying follows in the ‘Implimentation’ phase

02: STRATEGY

Process : BRAND
 POSITIONING
  ENGAGEMENT
 PLAN
  ROLL
 OUT
 PLAN
 
•  Interviews
•  Workshops
•  Desktop research

Models:

BRAND
 
 PURPOSE
 

Q1
  Q2
  Q3
  Q4
 
2015/2016
  2015/2016
  2015/2016
  2015/2016
 

Cred Target
 and
 meet
 Provincial
 Department
 and
 Municipal
 Heads
 
enQa X
 ?mes
 per
 annum
 
DPWmsrotilietes
c n  e
 nb u

 
Print
  Always
 on
 Website
 Content
 

Web Monthly
 Blog-­‐like
 publishing
 func?onality
 on
 Website.
 
site
 
 Weekly
 Blogs
 –
 Feeds
 on
 TwiGer
 and
 LinkedIn.
 Influencers
 and
 Advocates
 
 
Soci
al
 
MSmuae i
m  td
 i
kBInofbrasder a
 s

a    t

The ‘Brand Strategy’ and the ‘Communication Strategy’ are then bought to life in the ‘Design’ phase

03: DESIGN

In ‘Design’ we create the communication elements required to build the brand & business
Design and ideate creative content – gain approval and then produce finished artwork. Typically ‘Design’
includes the following key components:
•  Visual identity
•  Pay-off line
•  ATL elements
•  Online elements
•  BTL elements
•  Events & Activations

•  Produce finished artwork

Process :
•  Strategically led

Models:
NA

Once the creative elements are approved we go into the ‘Implementation’ Phase

04: IMPLIMENTATION

In ‘Implementation’ we manage the process and roll out the marketing collateral

Detailed project management and dedicated account management. Typically ‘Implementation’ includes the
following key components:
•  Dedicated Account Management Team
•  Overseeing and managing Strategy, Media Buying, Creative and Production teams
•  Ensuring the timeous roll-out of all communication elements
•  Media relations

Process :
•  Strategically led

MODELS: Starting Up
PROGRAM
 MANAGEMENT
  A Project

Managing Initiating
Product A Project
Delivery
Controlling
Closing A A Stage
Project

Managing
Stage Boundaries

05: EVALUATION

In ‘Evaluation’ we constantly test the efficacy of the strategy and the design elements

Typically ‘Evaluation’ includes the following key components:
•  Internal reports – sales and service reports
•  Customer Satisfaction Audits
•  Brand Health Reports
Process :
•  Internal data and third party reports
Models:
Client and Research House specific

The intent being to test the efficiency of the communication and redirect where necessary

METHODOLOGY IN SUMMARY

At the centre of everything is the Client and the Client Brand. With regards to the your scope of
work, as demonstrated in the slide above we will be able to tackle any campaign using this
methodology.

STRATEGY

CLIENTRESEARCH DESIGN

EVALUATION IMPLIMENTATION

OUR PROCESS

Flash Marketing has adopted PRINCE2 (PRojects IN Controlled Environments) as a process-based method for effective
project management. PRINCE2 is a de facto standard used extensively and is widely recognised. A structured project
management method like PRINCE2 is a description of a logical, organised approach to managing the planning,
execution and close-out of projects.

We know from experience that projects which aren't organised and controlled properly usually go disastrously wrong.
Flash Marketing has adopted a structured project management methodology to prevent disasters during project
execution.

We are accredited by
the following bodies

OUR CAPACITY

Flash Marketing has also developed and implemented media campaigns for SITA and GovTech since 2010 to date. The
campaigns are/were aimed at driving delegates to register for the GovTech annual conference, and attracting sponsors. The
success if these campaigns can be seen in the conference being fully booked and with sponsors willing to join this venture.

Flash Marketing realised positive growth in the last few years because we have demonstrated our desire to add real value to our
clients. Our clients appreciate us for our ‘very flexible’ and accommodating nature. Not only do we understand the nature of our
business, we enjoy it, and because we are a relatively small agency, we have the flexibility to extend ourselves in order to achieve
our clients’ objectives.

On numerous, occasions while working on urgent campaigns with pressing Broadband Infraco deadlines, all our team members,
irrespective of their roles in the agency, will roll up their sleeves and get down to business until the work is out. We are available to
our clients at anytime. Our flexibility has drawn us closer to our clients and created a sense of comfort towards us. All our clients will
vouch that we will go way beyond to meet deadlines.

As Flash Marketing is part of a group of companies we are able to add value to any client using our integrated approach and
using all the companies in the group all under one roof.

As you saw Flash Digital is capable of handling all your production needs in house from printing development of custom
promotional/activation elements.

Flash Interactive will be able to handle all your online activates from custom build interactive platforms to state of the art 3D
holograms for events.

ORGANOGRAM

THE TEAM WE PROPOSE

Core Dedicated Team

•  Strategy review and strategy concepts,
•  Creative concepts,
•  Day to day operational management including weekly status meetings,
•  Project management and project reporting of all brand and marketing related projects,
•  The team will also ensure that there is continuity as the same dedicated team is assigned to

this account for the duration of the relationship

Extended Pool of Resources

•  Strategy Research and Development
•  Digital Marketing
•  Creative Design
•  Production
•  Vehicle Branding
•  Signage Installation / Rollout
•  Event Management and Coordination
•  Activations and Promotions – Management and staffing
•  Public Relations
•  Media Planning & Buying

WHY WE ARE UNIQUE

We are 100% black owned and predominantly black staffed AND A LEVEL 1 BEE CONTRIBUTOR
We have high black female staff participation and black female ownership
We have been in existence since 28th of November 2001

•  From strategy and We have full end •  To signage fabrication and digital We have
creative concept to end capability animation production extensive and
in-house
diverse
industry
references

•  Association for Communication We are accredited by •  Media Credit Coordinators as •  ICT
and Advertising the following bodies a media buying company •  Financial services
•  Public sector
•  State owned entities
•  Municipalities
•  Consumer goods
•  Mining
•  Non profit organisations

We are small enough for every client to matter
We are big enough to provide fast turnaround



GET TO KNOW US

A collective of creatively inspired experts who together bring an offering
that delivers all aspects of a fully integrated 360-degree, advertising offering.

Simply put, we are 3 companies with 1 vision under 1 roof.
 

MISSION
Our mission is to have the utmost refined future forward thinking, accompanied by impeccable
Excellence in delivery, and have at our disposal - bold illuminated ideas that connect businesses,

customers and consumers, swiftly across multiple platforms.
 

VISION
To find the right vehicle to turn simple products into formidable brands.

 

THROUGH THE LINE BRANDING AND ELECTRONIC AND
SERVICES PRODUCTION SERVICES MULTIMEDIA SERVICES

Advertising | Branding | Web Design &
Design | Wide Format Printing | Development |
Brand Development | Signage | Online Marketing|
Strategy | Exhibitions | Digital & Video
Media | Production |
Animation |

CREDENTIALS ACCREDITATION

BEE Level 1 Member of the ACA

STAFF COMPOSITION OWNERSHIP

Total Staff Composition is 22 Black Female Owned

MEET THE TEAM MEET THE KEY
TEAM

THANDEKA NDABA

SHAREHOLDER
Executive Director

Thandeka Ndaba is Flash Group’s overall shareholder and has been since
inception. She has been instrumental in the starting up of all entities within
the Group, and the steady growth experienced over the years, particularly
in financing the operations, and the overall business direction.

While Thandeka may no longer be directly involved with the day to day
operations of the businesses she still remains a significant member and head
of the Group.

Thandeka is also involved with other organisations and ventures such as
Hollard Direct Insurance and Sizakhele consulting.



GET TO KNOW US

•  Flash Marketing, is a culmination of nearly 10 years experience. Superbly brought
•  Together by a band of like-minded individuals. And with one purpose only.
•  To do right by the idea and see to it that it is king.
•  We’re an independent, one stop shop that provides a niche offering of the very best
•  creative solutions across all media black women-owned agency

WHAT WE DO

STRATEGY
Our approach to strategy is quite simple, yet
proficiently effective.
-  its not the perfect visual


  -  Its not the right copy
-  Its not a particular medium
-  It’s a the perfect combination of all that counts.

Our strategic services deal with both the development
of strategy and the operational services that see
through the execution of the strategies.

These include :
•  competitive market research and analysis to gather

vital pointers,
•  strategic planning and consultation paired with

marketing plans to drive direction,
•  advertising and media strategy coupled with

integrated digital media strategy to identify
appropriate avenues to penetrate, comprehensive
campaign development,
•  as well as promotions and incentives to ensure the
message hits home.

SERVICES

ADVERTISING
-  TV, Radio, Print and Online advertising services,
-  Concept development
-  Full production services inclusive of writing,

scripting, design, production, and audio-visual.

BRAND DEVELOPMENT
-  We’re in the business of translating great

business strategy into great brand strategy.
-  Through our culture and belief, we unlock the

true potential of the brands in our care.
-  Illumination underlines our belief in the power

of creative strategies and the ideas that
unshackle the potential of brands.

BRAND MANAGEMENT SERVICES
We develop, offer guidance as well as provide
turnkey services from brand audits to measuring
brand equity. We achieve this by simply starting
where it makes sense most, examining the client’s
current brand management practice.

SERVICES

MEDIA PLANNING AND BUYING
As part of our offering, we cater to our clients
with a 360-degree media service.

Once we’ve agreed on a way forward together
with client, we use goals and measurable
objectives as keys to determine the
effectiveness of their advertising campaigns.

The more clearly defined the marketing
direction, the better defined the media plan,
the more likely our clients’ advertising
campaigns will generate the results their
business desires.

Our key media services are:
-  Media strategy
-  Media Planning
-  Media buying
-  Monitoring and reporting



GET TO KNOW US

•   
•  Established as a production company specializing in branding products.
•  The production house produces anything from branded stationery to exhibition stands and billboards.
•  One of Flash Digital’s greatest value adding elements is its full service basket that goes from in-house
•  production to on-site installation and project management.

WHAT WE DO

Wide Format Printing
Over time, Flash Digital has created a pool of excellent
skills and matched these with the latest technology to
print large format work that can deliver quickly and
work to quality standards
 
•  Indoor/Outdoor Banners
•  Pull up Signs
•  Window Graphics
•  Vehicle Branding
•  Wall Mural Graphics
•  Magnetic Signs
•  Flex-face Signs
•  Photographic Enlargements

WHAT WE DO

In & Outdoor Event Branding
Event branding is one of the most effective ways of
promoting a brand. Whether it is a golfing event, a
media conference or a product launch.
 
•  We specialize in arena, venue, event, retail and city

branding, both indoor and outdoor. Flash Digital
can provide numerous sustainable branding
options, including hard and soft signage, digital
signage, print, design, manufacture and
installations.
•  We also advise, create and implement the look feel
of a client’s branding requirements.
 

WHAT WE DO

Vehicle Branding
We advise our clients to use their branding budget on
what is often the largest and most visible advertising
space they have at their disposal - their vehicles.
A fleet of branded vehicles covered in a promotional
message, travelling across busy city or town streets
every day, is a truly effective and eye catching
advertisement.
 
•  Full Wraps
•  Partial branding
•  Vehicle glass contra vision
•  PVC tarpaulin covers

WHAT WE DO

Signage Manufacture & installation
Flash Digital provides a comprehensive range of
services for corporate signage, starting from initial
surveys and signage audits to submitting a full
programme of recommendations for the application.
 
•  Fabricated signs
•  Illuminated signs
•  Way finding signs

WHAT WE DO

Exhibition Stands
Flash Digital provides a comprehensive range of
exhibitions stands . We produce and install different
types of stands including:
 
•  Shell Scheme
•  Customized
•  Modular Stands

PRODUCTION FACILITY

Our operational facility speaks for itself. We have the latest state of the art technology to produce
any branding and signage requirements. Our team is well experienced and fully equipped with
the relevant knowledge to produce any form of signage and branding requirements.


 

PRODUCTION FACILITY



GET TO KNOW US

•   
•  Specializes in the visual designing, and the supply and management of 3D holographic technology,
•  digital signage and state of the art touch technologies.
•  We have a highly qualified creative and production team who can bring your visual request to life.

WHAT WE DO

3D AND 2D ANIMATIONS
Covering Video and TV Production to 3D Character
Animation


  •  Multimedia Competences
•  TV commercial concepts
•  3D animated commercials
•  Video production
•  Storyboarding
•  3D Modelling and animation
•  Character development, rigging and animation
•  Rendering
•  Flash application and flash game development
•  Mobile applications
•  Social media video creation
•  Animated corporate videos
•  Short animated training videos
•  Channel branding

WHAT WE DO

ONLINE MARKETING
Websites, Hosting, Production, Mobile Applications,
Mobile Websites, ecommerce, SEO, Social Media,
Domain Name Registration.


  SEO MARKETING
Search Engine Marketing
Link Building
SEO Audits
 
PPC MARKETING
Pay per Click Management
Google Adwords Management
Display Advertising
PPC Account Audit

SOCIAL MEDIA
Social Media Services
Social Media Monitoring
Facebook Management
Twitter Management
 

WHAT WE DO

WEBSITE DESIGN AND DEVELOPMENT
Flash Interactive has acquired a custom development
platform Adobe to help turn ordinary websitse into
online business.


  Websites, Hosting, Production, Mobile Applications,
Mobile Websites, ecommerce, SEO, Social Media,
Domain Name Registration.

FEATURES FROM OUR WEB DEVELOPMENT PLARTFORM
•  Ecommerce portals
•  Content management system
•  Customer relationship management
•  Email marketing
•  Analytics




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