INANGSARI RESOURCES

GRAPHICDESIGN

INANGSARI S
Resources T
U
NAME : SITI NURELLYZA BINTI MOHD HISHAM D
NO.MATRIC : 19DRG19F2028 I
CLASS : DRG4B E
S
SV : PUAN HAIZATUL AKMA BINTI HAZALI

COMPANY
BACKGROUND

Nor Anis Binti Mustapha, 50, is the
owner of Inangsari company located in
Bandar Baru Tumpat Kelantan. The
company was established in 2010 and
opened its rst branch located in a
dense new town in 2021. The owner
produces various types of food using
his own hands such as Frozen Cakes,
namely curry pu s, donuts, pau, curry
rolls and fried bread. In addition there
are also desserts such as cheestart. This
owner also makes so dipping.

COMPANY

BACKGROUND

PRODUCT
STUDY

PRODUCT

STUDY

Has 5 types of frozen cakes, namely Roti Goreng, Karipap,
Karipap Gulung, Pau and Donut. The frozen cake only uses
plastic packaging and pastes the logo on the packaging.

ROTI GORENG KARIPAP GULUNG DONUT
PAU KARIPAP

PRODUCT

STUDY

There is also a dessert product called cheestart.
Has 3 types of flavors, namely blueberry,
strawberry and chocolate, which are drawn in
various shapes to make it look more attractive. The
cheestart uses unobstructed boxed packaging in
each cheestart and can cause it to be cluttered.

PRODUCT

STUDY

This dipping sauce is also made by the owner. Has two different size
types. The small ones can be used as a doorgift at the event. Use a plain
white bottle and display the logo and ingredients on the bottle.

PRODUCT

STUDY

Muruku "Muah Muah" is the name placed on the
muruku made by the owner. Muruku once won first
place in a competition in Bachok Kelantan. Muruku only
used a white jar and pasted a sticker on the container.

SWOT

SW O T

Own recipe New on the Market Bread Institute Recession

Offering Large Has no corporate Product Economic
Orders identity Development Downturn

Various Products Weak in online
marketing

TARGET
MARKET

DEMOGRAPHIC PHSYCOGRAPHIC

Age: 13 years - 40 years Opens on 10.00 morning - 9.00
Gender: Male and Female night
Location: 781, Kepala Batas, 16200
Tumpat Kelantan. Lifestyle: Suitable for those who
Employer Status: Workers, Parents like to enjoy desserts & cakes

visual
research

CORPORATE PA C K A G I N G ADVETISING
IDENTITY

current
design

ADVETISING
IDEA

PACKAGING
IDEA

LOGO
IDEA

current
APPLICATION

FACEBOOK

current
SOFTWARE

PHOTOSHOP ADOBE
ILLUSTRATION