GRAPHICDESIGN
INANGSARI S
Resources T
U
NAME : SITI NURELLYZA BINTI MOHD HISHAM D
NO.MATRIC : 19DRG19F2028 I
CLASS : DRG4B E
S
SV : PUAN HAIZATUL AKMA BINTI HAZALI
COMPANY
BACKGROUND
Nor Anis Binti Mustapha, 50, is the
owner of Inangsari company located in
Bandar Baru Tumpat Kelantan. The
company was established in 2010 and
opened its rst branch located in a
dense new town in 2021. The owner
produces various types of food using
his own hands such as Frozen Cakes,
namely curry pu s, donuts, pau, curry
rolls and fried bread. In addition there
are also desserts such as cheestart. This
owner also makes so dipping.
COMPANY
BACKGROUND
PRODUCT
STUDY
PRODUCT
STUDY
Has 5 types of frozen cakes, namely Roti Goreng, Karipap,
Karipap Gulung, Pau and Donut. The frozen cake only uses
plastic packaging and pastes the logo on the packaging.
ROTI GORENG KARIPAP GULUNG DONUT
PAU KARIPAP
PRODUCT
STUDY
There is also a dessert product called cheestart.
Has 3 types of flavors, namely blueberry,
strawberry and chocolate, which are drawn in
various shapes to make it look more attractive. The
cheestart uses unobstructed boxed packaging in
each cheestart and can cause it to be cluttered.
PRODUCT
STUDY
This dipping sauce is also made by the owner. Has two different size
types. The small ones can be used as a doorgift at the event. Use a plain
white bottle and display the logo and ingredients on the bottle.
PRODUCT
STUDY
Muruku "Muah Muah" is the name placed on the
muruku made by the owner. Muruku once won first
place in a competition in Bachok Kelantan. Muruku only
used a white jar and pasted a sticker on the container.
SWOT
SW O T
Own recipe New on the Market Bread Institute Recession
Offering Large Has no corporate Product Economic
Orders identity Development Downturn
Various Products Weak in online
marketing
TARGET
MARKET
DEMOGRAPHIC PHSYCOGRAPHIC
Age: 13 years - 40 years Opens on 10.00 morning - 9.00
Gender: Male and Female night
Location: 781, Kepala Batas, 16200
Tumpat Kelantan. Lifestyle: Suitable for those who
Employer Status: Workers, Parents like to enjoy desserts & cakes
visual
research
CORPORATE PA C K A G I N G ADVETISING
IDENTITY
current
design
ADVETISING
IDEA
PACKAGING
IDEA
LOGO
IDEA
current
APPLICATION
FACEBOOK
current
SOFTWARE
PHOTOSHOP ADOBE
ILLUSTRATION