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89814.02 Londis Cool Desserts Manual

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Published by sally.g, 2019-09-10 06:31:34

Cool Desserts Manual

89814.02 Londis Cool Desserts Manual

Keywords: Cool Desserts

Dessert Bar Manual

Version11

Dessert Bar Manual

Introduction

This Dessert Bar Manual has been developed to provide details of what is required to successfully setup and operate a dessert bar, in order to
provide the following offerings:
• Serve Over Ice Cream
• Milkshake
• Waffles
• Tango Ice Blast
The manual is divided into 3 sections that cover:
• Customer Journey (Branding / Signage / Marketing)
• Shopfitting & Equipment
• Operations
To maximise operational effectiveness the dessert bar should be ideally located at the front of the store, immediately adjacent to the spirits kiosk
and main counter. The minimum space required to setup a dessert bar is 3,200mm(w) x 2,340mm(d).

2

Contents Page No. 3. Internal Imagery Page No.

Customer Journey 8 24
25
Introduction 10 • Back Wall & Surrounding Walls 26
1. Branding • Equipment Cover-up 27
12 • What Good Looks Like
• Logo & Colour Palette 13 • Vinyl Stickers 29
14 30
2. Exterior Imagery 15 - 22 31
4. Marketing Support 32
• Welcome Signs with Service Logos 33
• Window Vinyls • Launch Kit 34 - 35
• Food Hygiene Rating • Proposition Poster
• What Good Looks Like • Digital Screen Menu 3
• A5 Folded Leaflet
• Promotional Posters & A5 Cards
• Social Media Support

Contents

Shopfitting & Equipment Guide

Introduction Page No.
1. Suggested Shopfitting
38

• Outline Drawings 40 - 43
• What Good Looks Like Illustrations 44 - 47
• Finishes & Specification 48 - 60

2. Suggested Equipment 62 - 63
64
• Ice Cream 65
• Milkshakes
• Waffles 66 - 68
• Food Preparation Utensils 69 - 70
• Tango Ice Blast
• Additional Equipment 71
• Hygiene 72 - 73

4

Contents Page No. Page No.
3. Waffles
Operations Guide 76 94 - 98
99
Introduction 78 - 80 • Product List
1. Ice Cream 81 • Start of Day 100
82 • Making Waffle Batter - Advice 101
• Product List • Selling Instructions 102 - 104
• Kelly’s Ice Cream Planogram 83 - 84 • Serving Instructions
• Selling Instructions 106 -107
• Serving Instructions 86 4. Tango Ice Blast 108
87
2. MilkShakes 88 • Product List 5
89 - 92 • Serving Instructions
• Product List
• Suggested Blender Settings
• Selling Instructions
• Serving Instructions

Contents Page No. Page No.

Operations Guide 110 8. Staff Uniforms
111
5. Consumables 112 • Polo Shirts 127
113 - 115 • Panel Caps 128
• Product List 116 • Apron with Pockets 129
- Ice Cream • Name Badges 130
- Waffles 118 - 119
- Milkshakes 120 9. E-Learning
- Cleaning & Hygiene
- First Aid & Labels 122 • Introduction 132
123 • Food Safety Level 2 133
6. Setup Order Quantities 124 • COSHH 134
125 • Allergen Awareness 135
• Products & Consumables • HACCP 136
• Equipment
10. Food Safety & Cleaning Advice
7. Guide Costs
• Responsibility & Useful Links 138
• Overview
• Overall Summery
• Retail & Profitability Comparison
• Payback Analysis

6

Customer Journey

7

Introduction

Customer Journey

‘Cool Desserts Co.’ is a brand that has been created for the Booker
Group dessert in store offer. The logo and brand name have specifically
been designed to be generic enough so that it can be applied to all
stores within the group with ease.

‘Cool Desserts Co.’ has been designed to be seen as a separate
concession in store, for this to be identified as a Booker brand, the logo,
font and colour scheme is to be identical as shown on page 10 and
must not be changed.

8

BrandingCustomer Journey - Section 1

9

Branding

Logo & Colour Palette

Logo

The ‘Cool Desserts Co.’ logo is primarily black and pink lettering with an
ice cream bowl icon on a brick effect wall.

The logo orientation is always horizontal and must never be distorted
or changed in any way.

The ‘Cool Desserts Co.’ font is Helvetica Neue 97 Black Condensed.

Colour Palette

Pantone: Pantone:
226C Black 6 C
CMYK: CMYK:
Process Magenta Process Black
100% 100%
RGB: RGB:
R 182 G 0 B 107 R0G0B0

Pink Black

Brick Wall Effect

10

Exterior ImageryCustomer Journey - Section 2

11

Exterior Imagery

Welcome Signs with Service Logos

The following service logo should be applied
to the welcome panel to highlight the offer
externally.

Service logos have a fixed size and are to be
applied to the relevant brands welcome panels
as shown below.

The ‘Cool Desserts Co.’ service logo should
always be first in flow or top left where logos
are stacked.

Please note, rules around welcome panels Welcome to your Welcome Singh’sWELCOME TO RoRWaeodlcyosSmtVWteoiEotLncDoCrtOoeoMcrsEkiTOa
per brand still apply. Nuneaton store
For example, Londis has a maximum of Londis
4 service logos that can be applied to a 7am – 10pmMonday – Saturday
welcome panel. Should there be more 10amSun–day4pm Woodhouse Street
than 4 services available, the top 4 must
be prioritised. Registered Office: Company name, Street Address 1, Street Address 2, We’re Open:
Location, County, Postcode Monday - Sunday
81933 PREM Victoria Dock Window Vinyls artwork v3.indd 8 04/05/2018 09:15
Budgens 7am - 10pm
Welcome Panel
Londis Premier Family Shopper
Welcome Panel Welcome Panel Welcome Panel

12

Exterior Imagery ICE CREAM WAFFLES MILKSHAKES

Window Vinyls

Stores with a dessert bar must highlight the offer outside the store. The following
window graphic is to be used and applied to the window closest to the entrance
as part of the external imagery for each brand.

Window size and shapes will be assessed on a site by site basis but to ensure
consistency, the text and icon should be positioned, aligned and sized identically
as shown on the right maintaining a 10% border on the left and the right as
shown. Logo must always be centred.

Only by exception, should the window not be wide enough to accommodate the
full pink band at the top of the graphic, ‘Milkshakes’ and the milkshake icon can
be dropped off. In this instance the ice cream and waffle text and icon must be
re-centered across the width of the window.

This graphic can also be used for false windows.

N.B – For Premier and Londis only - As part of the Londis and Premier Customer
Journey, the suite of window graphics available all contain a text band at the
top; green for Londis and black for Premier. When applying the ‘Cool Desserts Co.’
window graphic, the pink band at the top should be the same height and aligned
with the rest of the run of adjacent windows.

Brick size spec: 65mm(h) - when window vinyls are printed

65mm 65mm
10%
220mm 80% 10%

13

Exterior Imagery

Food Hygiene Rating – Entrance Door Window Sticker

A Food Hygiene Window Sticker should be displayed on the door as illustrated below.

Awaiting Inspection Plain English Bilingual (Welsh / English)

Food Hygiene Rating Vinyl stickers are available from the local authority and are subject to inspection.
Stickers should reflect the correct score and language requirements of each individual store.

For the latest information, please visit the Food Standards Agency website: www.food.gov.uk

14

Exterior Imagery

What Good Looks Like

Budgens - Half height windows

15

Exterior Imagery

What Good Looks Like

Budgens - Full height windows

16

Exterior Imagery

What Good Looks Like

Londis - Half height windows

17

Exterior Imagery

What Good Looks Like

Londis - Full height windows

18

Exterior Imagery

What Good Looks Like

Premier - Half height windows

Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores. Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores. Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores.
All offers are correct at the time of going to print. All offers are correct at the time of going to print. All offers are correct at the time of going to print.
NP04 ENDS -09/07/19 NP04 ENDS -09/07/19 NP04 ENDS -09/07/19

CELEBR ATING CELEBR ATING CELEBR ATING

NOOWPEN Incl. Chicken & Thyme 100g 10x440ml
82.5g/150g
ICE CREAM, WAFFLES & only £10only
MILKSHAKES IN STORE £1only
£2.69

each £2.19 PM £3.99 £13.49

91887 27 NP04 Premier Posters ALL.indd 3 07/05/2019 09:50 91887 27 NP04 Premier Posters ALL.indd 2 07/05/2019 09:50 91887 27 NP04 Premier Posters ALL.indd 1 07/05/2019 09:50

19

Exterior Imagery

What Good Looks Like

Premier - Full height windows

Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores. Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores. Some offers may not be available in all stores and are subject to availability. The higher price shown is the Premier RRP and may differ in some stores.
All offers are correct at the time of going to print. All offers are correct at the time of going to print. All offers are correct at the time of going to print.
NP04 ENDS -09/07/19 NP04 ENDS -09/07/19 NP04 ENDS -09/07/19

CELEBR ATING CELEBR ATING CELEBR ATING

NOOWPEN Incl. Chicken & Thyme 100g 10x440ml
82.5g/150g
ICE CREAM, WAFFLES & only £10only
MILKSHAKES IN STORE £1only
£2.69

each £2.19 PM £3.99 £13.49

91887 27 NP04 Premier Posters ALL.indd 3 07/05/2019 09:50 91887 27 NP04 Premier Posters ALL.indd 2 07/05/2019 09:50 91887 27 NP04 Premier Posters ALL.indd 1 07/05/2019 09:50

20

Exterior Imagery

What Good Looks Like

Family Shopper - Half height windows

Welcome to

RoRaodysSttoonres

21

Exterior Imagery

What Good Looks Like

Family Shopper - Full height windows

RoRWaeodlcyosSmtteootnores

22

Internal ImageryCustomer Journey - Section 3

23

Internal Imagery

Back Wall & Surrounding Walls

The following vinyl should be applied as a header above the dessert bar area on interior walls or bulkheads. Text and icons must not be obstructed
by any equipment and must be clearly visible. In the instance where, for example, the Tango Ice Blast machine may cover some or part of this
band, the icons within the band must be repositioned to sit centrally between the end of the equipment and the wall.

Ideally 300mm high MILKSHAKES WAFFLES ICE CREAM

To protect the wall from heat damage and stains, a heat resistant
splash back should be added to the dessert bar preparation area as per
the Shopfitting & Equipment guide.

To create a feature on the back wall, the following vinyl can be applied
as a backdrop. The brick wall effect should also be extended to the
surrounding walls of the designated area.

Brick specification: 65mm(h)

65mm

65mm

220mm 10% 80% 10%

Signage supplier to survey the space available and adjust sizes 24
accordingly. A 10% border should be applied to the left and the right
of the logo lettering, which must always be centred.

Internal Imagery Kelly’s Ice Cream Cone Holder Vinyl

Equipment Cover-up 120mm
250mm
The following vinyls should be applied to the front counter and ice
cream freezer where possible. Ice Cream Freezer Cover-up Vinyl
The ‘Cool Desserts Co.’ logo should be applied over the front of the
dessert counter and should always be centred between the kiosk and 25
the ice cream freezer. A 10% border should be left from the top and
bottom of the logo lettering.
In instances where the 10% border specification from top and bottom
cannot be applied, the 10% rule must be applied to the left and right of
the space available.

Counter Cover-up vinyl

10%

65mm

10%

Internal Imagery

What Good Looks Like

Dessert Bar Back Wall & Prep Counter Proposal

MILKSHAKES WAFFLES ICE CREAM

WAFFLES EXTRAS ICE CREAM MILKSHAKES

(SS ^HMÅLZ HYL ZLY]LK ^P[O H ZJVVW Scoop of ice cream £X.XX TUBS £X.XX Choose from Medium (2 scoops)
of ice cream of your choice. £X.XX or large (3 scoops)
SAUCES Bubblegum 1 Scoop VM HU` ÅH]V\YLK PJL JYLHT ^P[O VUL ZH\JL
BANOFFEE £X.XX Salted Caramel 2 Scoops HUK ÄUPZOLK ^P[O ^OPWWLK JYLHT
Chocolate
Served with banana slices & drizzled with toffee sauce White Chocolate Maple Syrup TRADITIONAL CONES Medium £X.XX / Large £X.XX
Toffee
CHOCOLATE DELIGHT £X.XX Strawberry 1 Scoop £X.XX TANGO ICE BLAST
Raspberry £X.XX 2 Scoops
Served with chocolate sauce and a chocolate topping of your choice £X.XX
TOPPINGS Sliced Strawberries WAFFLE CONES
CARAMEL DREAM £X.XX Sliced Banana
Chocolate Flakes 1 Scoop
Served with salted caramel sauce and sliced bananas or strawberries White Chocolate Flakes £X.XX 2 Scoops Choose from

CREATE YOUR OWN £X.XX Fudge Pieces £X.XX Blueberry | Cherry
Get creative! Choose a sauce and topping Mini Balls £X.XX
Regular £X.XX / Large £X.XX
Marshmallows
Sugar Strands

CENTRE FEED
BLUE ROLL

SOAP

ICE CREAM TUBS 2 Scoops CONES Traditional Twin £X.XX £X.XX

FOOD 1 Scoop £X.XX Traditional £X.XX
ALLERGY
WARNING £X.XX £X.XX
Food prepared in
TILL WAFFLE MAKER this etablishment
may contain
A5 TILL wheat, fish, eggs, SERVEOVER ICE CREAM
LEAFLET SCANNER soy, nuts or GLASS SNEEZE SCREEN
HOLDER dairy products.

TILL MILKSHAKE
PRINTER BLENDER

Straws Food Storage Food Storage Under Counter Straws Cleaning Storage Cleaning Storage
Cupboard Cupboard Fridge Cupboard Cupboard
Removable Retainer Removable Retainer

Large Large
Cup Cup

Large Large
Cup Cup

Small Small
Cup Cup

26

Internal Imagery

Vinyl Stickers

The below vinyl stickers are available to order via the signage supplier. The artwork shared is fixed, therefore the colours and text cannot be changed.

Vinyl Sticker - Allergens Vinyl Stickers - Sink Identifiers Vinyl Sticker x6 Vinyl Stickers - Wash Pots
Topping Dispensers

FOOD STERILISING 25mm
ALLERGY SOLUTION
WARNING

Food prepared in 150mm 150mm 45mm
this etablishment
This basin 50mm
may contain is for
wheat, fish, eggs, 200mm
hand wash
soy, nuts or only
dairy products.
100mm
100mm CLEAN
WATER
Vinyl Sticker - Hot Surfaces 25mm

50mm

150mm This sink is 150mm
for utensil
Caution washing

Hot surface only

100mm 100mm

For guidance on where these should be displayed, please see page 26.

Vinyl Sticker - Ice Cream Freezer Glass

The below ice cream freezer vinyl should be applied on the window of the freezer. RDM to confirm the prices that are to be put on the vinyl with the relevant signage supplier.

ICE CREAM TUBS CONES
£X.XX1 Scoop
150mm

2 Scoops Traditional Traditional Twin Waffle 1 Scoops Waffle 2 Scoops

£X.XX £X.XX £X.XX £X.XX £X.XX

Font : Helvetica Neue, Condensed Black 1250mm Text Size : 29.6pt
Text colour : White

27

Marketing SupportCustomer Journey - Section 4

28

Marketing Support ICE CREAM MILKSHAKES

Launch Kit TUBS WAFFLES £X.XX Choose from Medium (2 scoops)
£X.XX
Stores launching a dessert bar will qualify for a free launch kit. These 1 Scoop EXTRASor large (3 scoops)
kits are limited to one per store and can only be ordered through RDMs.
2 Scoops of any flavoured ice cream, with one sauce
How to order: and finished with whipped cream

Printshop: New Store > Dessert Bar > Launch Kit TRADITIONAL CONES £X.XX1 Scoop MediSucmoop£oXf ic.eXcXrea/mLarge £X.XX £X.XX
All waffles are served with a scoop
Step 1 : Click the download button of ice cream of your choice. TANGO SICAUECEBSLAST
Step 2 : Complete the order form
Step 3 : Save and submit form via email to [email protected] 2 Scoops BANOFFEE £X.XX £X.XX Chocolate Bubblegum
Step 4 : Add the product to basket and follow prompts to check out
Served with banana slices & drizzled with toffee sauce White Chocolate Salted Caramel
Family Shopper launch kits must be requested directly via Strawberry Maple Syrup
[email protected] by the RDM. Choose from Raspberry Toffee
CHOCOLATE DELIGHT
Launch Kit contents: £X.XX
Served with chocolate sauce and a chocolate topping of your choice
• x1 Now Open Poster WAFFLE CONES £X.XX B£lXu.eXXberry | Cherry1 Scoop
• x1 Ongoing Trading Poster CARAMEL DREAM £X.XX £X.XXReguTlaOrP£PXI.NXGXS/ Large £X.XX
• x2 Memory Sticks 2 Scoops Served with salted caramel sauce and sliced bananas or strawberries Chocolate Flakes Sliced Strawberries
• x2 Digital Screen Menu
• x1000 A5 Leaflets £X.XX White Chocolate Flakes Sliced Banana
Fudge Pieces
Lead Time: 14 working days on receipt of completed information. CREATE YOUR OWN Mini Balls
Marshmallows
To reset your RDM Printshop login, or for further information please Get creative! Choose a sauce and topping
contact [email protected]
Sugar Strands £X.XX

ICE CREAM MILKSHAKES

ICTEUBCSREAM CONES MILKSHAKESChoose from Medium (2 scoops) or large (3 scoops)
of any flavoured ice cream, with one sauce and finished

£X.XX 1 Scoop £X.XX with whipped cream Medium £X.XX / Large £X.XX

1 Scoop

Choose from Medium (2 scoops) oMr lILaKrgSHeA(K3EsScoops) WAFFLES ICE CREAM
TUBS CONES EXTRAS2 Scoops WAFFLES
TANGO ICE BLAST1 Scoop of any flavoured ice cream, with one sauce and finished
£X.XX 2 Scoops £X.XX
£X.XX 1 Scoop £X.XX with whipped cream Medium £X.XX / Large £X.XX

Scoop of ice cream £X.XMXILKSHAKES

OPNEONW WAFFLES EXTRAS£X.XX Choose from ICE CREAM

2 ScoAolpl ws affles are served with a scoop of ice crea2mSocfoyoouprschoice.
£X.XX SAUCES Bubblegum

Chocolate
BTlAueNbGerOry IICCEheBrryLASTBANOFFEE
Salted Caramel
Served with banana slices & drizzled with toffee sauce Maple Syrup
£X.XX SWchoiotepCohfocicoelatceream Toffee £X.XX
Medium £XSR.tXarasXwpbbe/erLrrrayyrge £X.XX
WAFFLES SAUCES£X.XXChoose from £X.XX

All wafCflHesOaCrOe LseArTveEdDwEitLhIaGHscToop of ice cream of your choice. Bubblegum
TOPPINGSWhiCtheoCchoolactoelate Salted Caramel
Blueberry I CherryServed with chocolate sauce and a chocolate topping of your choice £XSliS.clXeicdeXSdtrBaawnbaenrarsieMs aOMpTolPefofSEenyeNdruaIpNy G- HOURS
£X.£XX.XX £X.XXWMheiCtdheioCuchmoolactoelaFtlSeaRtkFarelasaswkpebbse/erLrrrayyrge Sunday:
BANCOAFRFAEMEEL DREAM
ServedSewrvietdhwbiathnasanlatedslcicaerasm&eldsraiuzczeleadndwsiltihcetdobffaeneansaasuocrestrawberries Fudge Pieces

CHOCGCeROt cELrAeAaTtTiEvEeY! OCDhUoEoRLseIOGaWsHaNuTce and topping £X.£XXX.XX Mini Balls XX am£-XX.XXXpm

Marshmallows

Served with chocolate sauce and a chocolate topping of your choice TSOugPar PStrIaNndsGS £X.XX

CARAMEL DREAMA5 Folded Leaflet.indd 3-4 £X.XX Chocolate Flakes OPENING HOURS[INSERT ADDRESS]

White Chocolate Flakes Sliced26/S06/t20r19a1w1:50berries
Fudge Pieces Sliced TB:a[nINanSaEsRT TEML oNOn]day - Sunday:
Visit us onlineServed with salted caramel sauce and sliced bananas or strawberries XX am - XX pm
£X.XX Mini Balls
CREATE YOUR OWN Marshmallows £X.XX
Get creative! Choose a sauce and topping Sugar Strands

A5 Folded Leaflet.indd 1-2 26/06/2019 11:50

MICIELKCSRHEAAKME,SWIANFSFTLOESRE&PropositionPosterA2.indd 2 [INSERT ADDRESS]

A5 Folded Leaflet.indd 3-4 26/06/2019 11:50

Visit us online T: [INSERT TEL NO]

A5 Folded Leaflet.indd 1-2 26/06/2019 11:50

26/06/2019 13:42

ICMEILCKRSEHAAMK,EWSAINFFSLTEOSR&E 26/06/2019 13:42

Proposition Poster A2.indd 1

29

Marketing Support

Proposition Poster

Stores launching a dessert bar should highlight the offer externally Dessert Bar Launch Poster Ongoing Trading Poster
with a ‘Now Open’ Poster at the point of launch. By doing so it will let (after 12 weeks)
passing customers know that this offer is now available in store. NOOWPEN
The ‘Now Open’ poster should be replaced with the standard version ICE CREAM, WAFFLES &
after 12 Weeks. MILKSHAKES IN STORE

How to order:

The ‘Now Open’ and ‘Ongoing Trading Poster’ is included as part of the
launch kit. Please see page 29.

Additional or replacement posters can be ordered via Printshop at the
retailers cost.

Printshop: New Store > Dessert Bar > Posters.

Step 1 : Click the download button ICE CREAM, WAFFLES &
Step 2 : Complete the order form MILKSHAKES IN STORE
Step 3 : Save and submit form via email to [email protected]
Step 4 : Add the product to basket and follow prompts to check out

For Family Shopper additional or replacement posters must be
requested directly via [email protected] by the RDM.

Lead time: 3 working days on receipt of completed information.

30

Marketing Support ICE CREAM MILKSHAKES

Digital Screen Menu TUBS £X.XX Choose from Medium (2 scoops)
£X.XX or large (3 scoops)
The following digital screen content should only be used on digital 1 Scoop of any flavoured ice cream, with one sauce
screens / TV screens within the designated dessert area and are to act 2 Scoops £X.XX and finished with whipped cream
as a menu for customers. £X.XX
TRADITIONAL CONES Medium £X.XX / Large £X.XX
How to order: £X.XX
1 Scoop £X.XX TANGO ICE BLAST
The content for digital screens are included as part of the launch kit 2 Scoops
along with x2 memory sticks. Please see page 29. Choose from
WAFFLE CONES
Updated screen content can be ordered via Printshop at the retailers cost. Blueberry | Cherry
1 Scoop
Printshop: New Store > Dessert Bar > Digital Screens 2 Scoops Regular £X.XX / Large £X.XX

Step 1 : Click the download button WAFFLES EXTRAS
Step 2 : Complete the order form
Step 3 : Save and submit form via email to [email protected] All waffles are served with a scoop Scoop of ice cream £X.XX
Step 4 : Add the product to basket and follow prompts to check out of ice cream of your choice.
SAUCES Bubblegum
For Family Shopper digital screen updates must be requested directly BANOFFEE £X.XX Salted Caramel
via [email protected] by the RDM. Chocolate
Served with banana slices & drizzled with toffee sauce White Chocolate Maple Syrup
Lead time: 3 working days on receipt of completed information. Toffee
CHOCOLATE DELIGHT £X.XX Strawberry
Raspberry £X.XX
Served with chocolate sauce and a chocolate topping of your choice
TOPPINGS Sliced Strawberries
CARAMEL DREAM £X.XX Sliced Banana
Chocolate Flakes
Served with salted caramel sauce and sliced bananas or strawberries White Chocolate Flakes £X.XX

CREATE YOUR OWN £X.XX Fudge Pieces
Mini Balls
Get creative! Choose a sauce and topping
Marshmallows
Sugar Strands

31

Marketing Support Back Cover Front Cover

A5 Folded Leaflet TANGO ICE BLAST MILKSHAKES WAFFLES ICE CREAM

The following A5 leaflet can be used to drive awareness about your Choose from
dessert bar and the products and service offered in store.
Blueberry I Cherry
How to order:
Medium £X.XX / Large £X.XX
The A5 leaflets are included as part of the launch kit. Please see page 29.
Visit us online OPENING HOURS
Additional leaflets can be ordered via Printshop at the retailers cost. Monday - Sunday:

Printshop: New Store > Dessert Bar > Leaflets XX am - XX pm

Step 1 : Click the download button [INSERT ADDRESS]
Step 2 : Complete the order form T: [INSERT TEL NO]
Step 3 : Save and submit form via email to [email protected]
Step 4 : Add the product to basket and follow prompts to check out Inside Pages

For Family Shopper additional or replacement leaflets must be ICE CREAM MILKSHAKES
requested directly via [email protected] by the RDM.
TUBS CONES Choose from Medium (2 scoops) or large (3 scoops)
Lead time: 7 working days on receipt of completed information. £X.XX 1 Scoop
1 Scoop of any flavoured ice cream, with one sauce and finished
Medium £X.XX / Large £X.XX
£X.XX with whipped cream

2 Scoops £X.XX 2 Scoops £X.XX EXTRAS

WAFFLES Scoop of ice cream £X.XX

All waffles are served with a scoop of ice cream of your choice. SAUCES Bubblegum
Salted Caramel
BANOFFEE £X.XX Chocolate
White Chocolate Maple Syrup
Served with banana slices & drizzled with toffee sauce Toffee
Strawberry
CHOCOLATE DELIGHT £X.XX Raspberry £X.XX

Served with chocolate sauce and a chocolate topping of your choice TOPPINGS Sliced Strawberries
Sliced Bananas
CARAMEL DREAM £X.XX Chocolate Flakes
White Chocolate Flakes £X.XX
Served with salted caramel sauce and sliced bananas or strawberries
Fudge Pieces
CREATE YOUR OWN £X.XX Mini Balls

Get creative! Choose a sauce and topping Marshmallows
Sugar Strands

32

Marketing Support

Promotional Posters & A5 Cards

For stores that would like to run local promotional activity the Waffle BUY 1 FWOAARNF£FYXL2.EXSX
following visuals can be used for posters or A5 counter cards. GET 1FREE ICFEOARCNR£YEXA2.XMXS
1/2 PRICE MFIOLAKRNS£HYXA2.XKXES
How to order: WAFFLES £X.XX

The promotional posters and / or A5 counter cards can be ordered via WAS £X.XX NOW £X.XX BUY 1
Printshop at the retailers cost. GET 1FREE
Ice Cream
Printshop: New Store > Dessert Bar > Posters £X.XX
Printshop: New Store > Dessert Bar > A5 Cards 1/2 PRICE
ICE CREAM BUY 1
Step 1 : Complete the empty fields GET 1FREE
Step 2 : Add the product to basket and follow through to checkout WAS £X.XX NOW £X.XX
£X.XX
Once the order has been submitted a proof will be sent back for Milkshakes
approval before print.
1/2 PRICE
For Family Shopper promotional posters or A5 counter cards must be MILKSHAKES
requested directly via [email protected] by the RDM.
WAS £X.XX NOW £X.XX
Lead time: 3 working days in receipt of completed information.

33

Marketing Support CSOOMONIN..G. !NOPOEWN

Social Media Support

The following visuals can be used to drive awareness
through social media.

How to order:

Images are generic. You should include specific details
about your dessert bar in the body of your post.

Social Media visuals are free to download direct via
Printshop.

Printshop: New Store > Dessert Bar > Social Media

For Family Shopper social media visuals must be requested
directly via [email protected] by the RDM.

Lead time: 2 working days.

34

Marketing Support

Social Media Support

The following banners are also available to help promote your business and can be downloaded from the Food Standards
Agency website: www.food.gov.uk

Plain English Bilingual (Welsh / English)

Another reason Rheswm arall
to choose us. i’n dewis ni.
Another reason
to choose us.

Please ensure you select the correct score and language requirements of each individual store.
For the latest information, please visit the Food Standards Agency website: www.food.gov.uk

35



Shopfitting & Equipment Guide

37

Introduction

Shopfitting & Equipment Guide

The following guide has been designed to provide information on how to set-up a dessert bar, including suggestions for:
• Shopfitting
• Equipment
• Ancillary Equipment
In developing a dessert bar, a qualified shopfitter / trades should always be consulted to adapt designs to suit the individual space and
architectural constraints that will differ from site to site. Finishes and specifications detailed are for guidance purposes only and can be amended
as required.

Legislation Compliance

Retailers remain fully and solely responsible for the suggestions and recommendations that they adopt and jointly share with their shopfitters
/ architect / contractors for the accuracy of drawings as well as compliance to building / planning / equality / DDA / food hygiene / any other
statutory regulations relating to the development they choose to undertake.
Designs of a food premises must be compliant with legislation and also with the relevant local authority(s). Failure to do so may effect your Food
Hygiene Rating which could in turn reduce your return on investment (ROI)

Responsibilities

If you have any doubts as to your responsibilities, please contact the relevant local authority who will be able to provide you with additional advice.

38

Shopfitting & Equipment - Section 1

Suggested Shopfitting

39

Suggested Shopfitting

Outline Drawing - Front of Counter

Dimensions and equipment to be confirmed by a qualified shopfitter and tailored to fit each individual site.

40

Suggested Shopfitting

Outline Drawing - Rear of Front Counter

Dimensions and equipment to be confirmed by a qualified shopfitter and tailored to fit each individual site.

41

Suggested Shopfitting

Outline Drawing - Preparation Counter & Back Wall

740 280 ICE CREAM / WAFFLE / MILK SHAKE
PELMET HEADER

32" TV SCREEN DESSERT BAR LOGO 32" TV SCREEN
WAFFLES ICE CREAM /
MILKSHAKE /
MENU BOARD
TANGO ICE BLAST
Food Storage MENU BOARD
Cupboard
Caution STAINLESS STEAL CENTRE FEED 2340
Hot surface HEAT RESISTANT BLUE ROLL
DISPENSER
SPLASHBACK Antibac
Hand
380 TANGO WAFFLE MAKER This sink is Wash
ICE BLAST for utensil
washing This basin
is for
only
hand wash
JUGS only

30 MILKSHAKE Cleaning Storage
BLENDER Cupboard
50 120
Straws Large Straws
Cup
Removable Retainer Removable Retainer
Large
Large Cup Small
Cup Cup

910 Large Food Storage Cleaning Storage 760
590 Cup Cupboard Cupboard

Small Under Counter Fridge
Cup
Under Counter Freezer

150

18 200 512 512 600 440 450 450 18

3200

Dimensions and equipment to be confirmed by a qualified shopfitter and tailored to fit each individual site.

42

Suggested Shopfitting Antibac Hand Wash

Outline Drawing - Plan View

Spirits
&

Vape

Dimensions and equipment to be confirmed by a qualified shopfitter and tailored to fit each individual site.

43

Suggested Shopfitting

What Good Looks Like Illustration - Front of Counter

FRONT OF COUNTER

ICE CREAM TUBS 2 Scoops CONES Traditional Twin £X.XX £X.XX
£X.XX1 Scoop
FOOD £X.XX Traditional £X.XX
ALLERGY
WARNING £X.XX
Food prepared in
Spirits TILL this etablishment SERVEOVER ICE CREAM
& may contain GLASS SNEEZE SCREEN
A5 wheat, fish, eggs,
Vape LEAFLET soy, nuts or
HOLDER dairy products.

TILL TILL
PRINTER SCANNER

44

Suggested Shopfitting

What Good Looks Like Illustration - Rear of Counter / Preparation

MILKSHAKES WAFFLES ICE CREAM

WICAEFCFRLEESAM EMXITLRKASHSAKES IWCEAFCFRLEEASM MEXILTKRSAHSAKES

TUBS(SS ^HMÅLZ HYL ZLY]LK ^P[O H ZJVVW Scoop of ice cream £X.XX TUBS £X.XX CShcoooopseoffircoemcrMeaemdium (2 scoops) £X.XX
Choose from Medium (2 scoops) 1(ofSSS ic^coeHocMÅpreLaZm HYoLf ZyLoYu]rLKc h^oPi[cOe .H ZJVVW
o1f iScecocorepam of your choice. £X.XX or large (3 scoops)
SAUCESor large (3 scoops) SAUCESVM HU` ÅH]V\YLK PJL JYLHT ^P[O VUL ZH\JL
B2ANScOoFoFpEsE ££XX..XXXX 2 Scoops £X.XX £X.XX £X.XXHUK ÄUPZCOhLoKco ^latPe[O ^OPWWLK JYLHTBubblegum
VM HU` ÅH]V\YLK PJL JYLHT ^P[O VUL ZH\JL BANOFFEE £X.XX

HUK ÄUPZCOhoLcKo l^ateP[O ^OPWWLK JYLHTBubblegum
£X.XX £X.XXWhSitteraMCwhbeoecdrorilyautem
Served with banana slices & drizzled with toffee sauce /SaMLltaaepdrlegCSaeyrarumpel TRADITIONAL CONESServed with banana slices & drizzled with toffee sauce WhiteMCheodcoiluatme /SaLlaterdgCearamel
Strawberry Maple Syrup
TRADITIONAL CONES ££XX..XXXXCS1eHrvOSedCcwoOoiLthpAcThEocoDlaEtLe IsGauHcTe and a chocolate topping of your choice Raspberry Toffee
TANGO ICE BLAST £X.XX ££XX.XX Raspberry Toffee
1CSHcOoCoOpLATE DELIGHT TANGO ICE BLAST £X.XX
Served with chocolate sauce and a chocolate topping of your choice
C2ARSAcoMoEpLs DREAM ££XX..XXXX TOPPINGS TOPPINGS
£X.XX2 Scoops
Served with salted caramel sauce and sliced bananas or strawberries ChoosCehofcroolamte Flakes Sliced Strawberries £X.XXCARAMEL DREAM ChoosCehofrcoolmate Flakes
Served with salted caramel sauce and sliced bananas or strawberries
CWREAATFE FYOLUER OCWONNES Blueberry | CherryWhite Chocolate Flakes Sliced Strawberries
Fudge Pieces WAFFLE CONES ££XX..XXXX1CGeSRt ccEroAeaoTtpiEveY! OChUooRseOaWsaNuce and topping
G1et cSrceaotiovep! Choose a sauce and topping Mini Balls
Sliced Banana Blueberry | CherryWhite Chocolate Flakes
Fudge Pieces
Mini Balls
££XX..XXXX Sliced Banana

Marshmallows £X.XX £X.XXMarshmallows

£X.XX Sugar Strands £X.XX £X.XX £X.XX SugaRr Setrgaundlsar
2 Scoops Regular / Large 2 Scoops / Large

CENTRE FEED
BLUE ROLL

Spirits Antibac
& Hand
Wash
Vape
WAFFLE MAKER

MILKSHAKE
BLENDER

Straws Large Straws
Cup
Removable Retainer Removable Retainer
Large
Large Cup Small
Cup Cup

Large Food Storage Food Storage Cleaning Storage Cleaning Storage
Cup Cupboard Cupboard Cupboard Cupboard

Small Under Counter Fridge
Cup
Under Counter Freezer

45

Suggested Shopfitting

What Good Looks Like Illustration - Front & Rear Counter

MILKSHAKES WAFFLES ICE CREAM

WAFFLES EXTRAS ICE CREAM MILKSHAKES

(SS ^HMÅLZ HYL ZLY]LK ^P[O H ZJVVW Scoop of ice cream £X.XX TUBS £X.XX Choose from Medium (2 scoops)
of ice cream of your choice. £X.XX or large (3 scoops)
SAUCES Bubblegum 1 Scoop VM HU` ÅH]V\YLK PJL JYLHT ^P[O VUL ZH\JL
BANOFFEE £X.XX Salted Caramel 2 Scoops HUK ÄUPZOLK ^P[O ^OPWWLK JYLHT
Chocolate
Served with banana slices & drizzled with toffee sauce White Chocolate Maple Syrup TRADITIONAL CONES Medium £X.XX / Large £X.XX
Toffee
CHOCOLATE DELIGHT £X.XX Strawberry 1 Scoop £X.XX TANGO ICE BLAST
Raspberry £X.XX 2 Scoops
Served with chocolate sauce and a chocolate topping of your choice £X.XX
TOPPINGS Sliced Strawberries WAFFLE CONES
CARAMEL DREAM £X.XX Sliced Banana
Chocolate Flakes 1 Scoop
Served with salted caramel sauce and sliced bananas or strawberries White Chocolate Flakes £X.XX 2 Scoops Choose from

CREATE YOUR OWN £X.XX Fudge Pieces £X.XX Blueberry | Cherry
Get creative! Choose a sauce and topping Mini Balls £X.XX
Regular £X.XX / Large £X.XX
Marshmallows
Sugar Strands

CENTRE FEED
BLUE ROLL

SOAP

Spirits ICE CREAM TUBS 2 Scoops CONES Traditional Twin £X.XX £X.XX
&
FOOD 1 Scoop £X.XX Traditional £X.XX
Vape ALLERGY
WARNING £X.XX £X.XX
Food prepared in
TILL WAFFLE MAKER this etablishment
may contain
A5 TILL wheat, fish, eggs, SERVEOVER ICE CREAM
LEAFLET SCANNER soy, nuts or GLASS SNEEZE SCREEN
HOLDER dairy products.

TILL MILKSHAKE
PRINTER BLENDER

Straws Food Storage Food Storage Under Counter Straws Cleaning Storage Cleaning Storage
Cupboard Cupboard Fridge Cupboard Cupboard
Removable Retainer Removable Retainer

Large Large
Cup Cup

Large Large
Cup Cup

Small Small
Cup Cup

46

SuggestedDSEShSoEpRfTitBtAiRng- COUNTER PROPOSAL

What Good Looks Like Illustration - Spirits Kiosk & Dessert Bar

Operational Effectiveness

The dessert bar should ideally be located at the front of the store, immediately adjacent to the spirits kiosk and main counter for effective

management of staff costs.

Batteries Batteries Batteries MILKSHAKES WAFFLES ICE CREAM
£X.XX £X.XX £X.XX

E - L I Q U I D S & A C C E S S O R I E SSUB-OHM

E-LIQUID

Batteries Batteries Batteries WAFFLES EXTRAS ICE CREAM MILKSHAKES
£X.XX £X.XX £X.XX TUBS

(SS ^HMÅLZ HYL ZLY]LK ^P[O H ZJVVW Scoop of ice cream £X.XX 1 Scoop £X.XX Choose from Medium (2 scoops)
of ice cream of your choice. 2 Scoops £X.XX or large (3 scoops)
SAUCES Bubblegum VM HU` ÅH]V\YLK PJL JYLHT ^P[O VUL ZH\JL
Batteries Batteries BANOFFEE £X.XX Salted Caramel TRADITIONAL CONES HUK ÄUPZOLK ^P[O ^OPWWLK JYLHT
£X.XX £X.XX Chocolate 1 Scoop
Served with banana slices & drizzled with toffee sauce White Chocolate Maple Syrup 2 Scoops Medium £X.XX / Large £X.XX
Toffee
CHOCOLATE DELIGHT £X.XX Strawberry WAFFLE CONES £X.XX TANGO ICE BLAST
Raspberry £X.XX 1 Scoop £X.XX
Served with chocolate sauce and a chocolate topping of your choice 2 Scoops
TOPPINGS Sliced Strawberries
CARAMEL DREAM £X.XX Sliced Banana
Chocolate Flakes
Served with salted caramel sauce and sliced bananas or strawberries White Chocolate Flakes £X.XX Choose from

CREATE YOUR OWN £X.XX Fudge Pieces £X.XX Blueberry | Cherry
Get creative! Choose a sauce and topping Mini Balls £X.XX
Batteries Batteries Batteries Regular £X.XX / Large £X.XX
£X.XX £X.XX £X.XX Marshmallows
Sugar Strands

CENTRE FEED
BLUE ROLL

Batteries Batteries Batteries
£X.XX £X.XX £X.XX

SOAP

Batteries Batteries Batteries
£X.XX £X.XX £X.XX

TILL TILL ICE CREAM TUBS CONES
£X.XX1 Scoop
FOOD 2 Scoops Traditional Traditional Twin £X.XX £X.XX
ALLERGY £X.XX £X.XX £X.XX
WARNING
Batteries Batteries Batteries TOBACCO PRODUCT TOBACCO PRODUCT TILL Food prepared in
£X.XX £X.XX £X.XX PRICE LIST PRICE LIST this etablishment
A5 may contain
Cigarettes Price Cigarettes Price LEAFLET WAFFLE MAKER wheat, fish, eggs,
HOLDER soy, nuts or
JPS Red k/s 20s £X.XX JPS Red k/s 20s £X.XX dairy products.
L&B Blue k/s 20s £X.XX L&B Blue k/s 20s £X.XX
JPS Red s/k 20s £X.XX JPS Red s/k 20s £X.XX
L&B Blue s/k 20s £X.XX L&B Blue s/k 20s £X.XX

Tobacco Price Tobacco Price TILL TILL
PRINTER SCANNER
Riverstone 30g £X.XX Riverstone 30g £X.XX
Gold Leaf 30g £X.XX Gold Leaf 30g £X.XX
Golden Virginia 30g £X.XX Golden Virginia 30g £X.XX
Riverstone 50g £X.XX Riverstone 50g £X.XX
Gold Leaf 50g £X.XX Gold Leaf 50g £X.XX
Golden Virginia 50g £X.XX Golden Virginia 50g £X.XX

£4.3M* ROLLOVER
THIS WEDNESDAY

Dessert Bar - Minimum Space Requirements

• 3,200mm(w) x 2,340mm(d)

47

Suggested Shopfitting

Finishes & Specification

Finishes & Specification - All

• In order to protect against the build-up of dirt, condensation or mould, the dessert bar should be constructed with materials that can
be cleaned and disinfected with ease

Rear Wall

• False wall to be created for electrical / water and drainage services to be fed through and hidden
• Back wall to be finished with a material that is food safe

Preparation Work Surface

• Ideal Colour Finish: Peppered white / Speckled white finish

Cupboard Carcass & Doors

• Ideal Colour Finish: White

Door Handles

• Easy to clean door handles to be fitted on all drawers and cupboard doors
• Ideal Colour Finish: Brushed Aluminium or Chrome Silver

Black Plinth Skirt Board

• Silicone seal to be applied to all edges making contact with the floor
• Black skirt to be fitted to the side base of cupboards (either side of the under counter fridge / freezer) so that the underneath of
cupboards are completely sealed – assumes either end of counter will be enclosed with side panels to the floor

48

Suggested Shopfitting

Finishes & Specification

Heat Resistant Splash Back

• Stainless steel 380mm high with inset sockets to be fitted to the back wall of prep space, full length of counter
• If there is a possibility of food coming into contact with the side walls at counter level, the splash back should also be applied to the side walls

Straw Retainer

• Construction as part of cabinets
• Retaining front must be removable to facilitate cleaning

Lighting

Lighting to all parts of the dessert bar should be adequate to:
• Allow good cleaning
• Ensure staff can see whilst they are working
• Glass lights should be protected with shatter proof covers in areas where open food is handled

Waste Bins

• x2 foot operated waste bins with lids required (x1 Food Waste and x1 Packaging / Recycling)
• Divider panel required between bins to maintain waste separation
• False back panel to be inserted in to bin apertures to the depth of the waste bin to make sure the front edge of the bin / foot pedal sits
in line with rear face of counter, ensuring ease of access and operation by staff

Pest Control

• Professional advice should be sought on pest control solutions to suit the requirements of individual stores

49

Suggested Shopfitting

Finishes & Specification - Glove Dispenser

Glove Dispenser

• Glove dispenser should be flush with the back of the counter, so it is not an obstacle for staff
• Glove box sizes should be confirmed prior to construction as these are subject to change
• Illustrations below are a suggestion of how the dispenser may look

Front View Side Elevation / Cross Section

Dimensions and equipment to be confirmed by a qualified shopfitter and tailored to fit each individual site.

50


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