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Published by awesomeflipbook, 2021-03-12 06:39:41

FINAL ETSY PLANNER 6TH FEB 2021_Neat

ETSY






CREATIVE






P L A N N E R












































ohshecreates.com




TRINA ESQUIVELZETA

ABOUT THE AUTHOR













Hello and welcome to the Etsy planner. Thank you for your purchase today,
and I hope you use this planner to help you on your Etsy shop journey.




A few years ago, I was an at-home Mum with two under 5's living in England.
I had just stopped working for an airline and decided to stay home to spend

more time with them before they both started school. I spent at least a

couple of years just enjoying my free time, doing house things - being

housewifey. During this time, I picked up my watercolor paints again, began
experimenting with new ideas, and got a bit more creative.




I loved this. It was instinctive, it was special to me, and it forced me to learn
something new. But I had no idea how I was going to make money from my

little creative craft. For now, I was just happy doing what I enjoyed. If I'm

honest, I was far too scared to print them and go out on a stall on a cold
Saturday and hope someone bought them from me.




While searching the internet, I stumble upon a Pattern Design course. It
ticked all the boxes, gave me something I could work on, but more

importantly, it introduced me to Adobe Illustrator, which I loved. I spent

months learning to create patterns, use color, and licensing artwork. But I still
felt like everyone was further ahead, better, younger, and had more ideas

than I did.






I

I'd never even heard of Etsy until then, but it looked pretty straight forward,

and in a short few hours, I had opened up a shop. Of course, I had nothing
to sell, so my shop just sat there for weeks. I have to be honest, it was a

struggle not knowing how to do it, but finally, I had three listings. I felt slightly

thrilled that it all seemed so uncomplicated, that it was going to be so easy,
and voila, I'd be making a full-time income in no time.




Sadly that wasn't the case. I sold 1 or 2 items in the first month. I thought a
successful day was having 18 views and one sale a week. But selling 1 item a

week wasn't exactly a success. I did what 90% of people do and gave up. It

was too hard. What was I doing wrong? Were my pictures bad? Was I
selling something nobody wanted? Why wasn't I getting views or even any

interest? I abandoned my shop a second time.



Fast forward to around a year later - I was on Pinterest searching for

something to go on the wall. I'd seen a few pins of prints that people were

selling, which eventually led me back to Etsy, and I realized they were selling

these prints digitally. They had no overheads; they didn't have to print
anything or post anything. I used the skills I'd learned through creating

patterns on Adobe Illustrator and Photoshop to place some of the

watercolor paintings on sale using digital files.



I started another Etsy shop and didn't stop until it was open and had 20

items on sale. I worked solidly for three months almost every day, creating

prints, painting more, uploading, researching, posting, pinning - I worked so
hard I had to have therapy on my shoulder and thought I'd got RSI at one

point. OK, it was hard, but guess what?














II

Now my shop consistently brings in money every day. I admit I probably still

have a lot to learn. I make mistakes, lots of them. But I do consistently wake

up to sale, sale, sale in my shop. Some days I can sell over 180$ worth and
all the time while I'm sleeping, making dinner, walking the kids to school.




It means I can spend my time away from the computer if I want because I
can manage myself. I'm not going to say it's all easy. Some days, I do put in

10hrs, but other days I might have four days where I don't even log onto my

shop. Your shop doesn't have to be perfect, and it's OK to start, then stop,

then create a new shop, then start again, then get another idea and start
again. It's normal to think no one will buy your stuff, and it's OK to try and sell

something that no one wants.



But it's not OK to do nothing. It's not going to help you if you don't try

because you will be the 90% of people who stop trying when it gets a bit

tough. Over the years, I've learned that sometimes things take time - you

must be organized and present in your business to make any significant
money selling.




Creating systems for each part of the process is crucial if you wish to have
a large shop selling daily. The purpose of this Etsy shop Planner is to provide

you with a roadmap to set up your shop on Etsy - but it will only work if you

take action.



Please give yourself a deadline for completing all sections and remind

yourself daily of what you wish to achieve.











If you have any questions - feel free to reach out to me at

[email protected]



III

1. GOAL PLANNER
TABLE OF CONTENTS
Where am I?

Big Dreams

My Perfect Day

Goals for the year
Goal magic

Deliver the Goal

Revenue Goals

Working to a 90 Day Plan
90 Day Goal planner

90 Day task list

Task manager
My Daily plan

How will you make money




2. FIND MY CUSTOMER

Who is my customer?

Who is my competitor?

My competitor analysis
Planning and Brainstorm




3. SHOP PLANNER

Let's talk shop

Branding my shop

Ideas everywhere
Ideas to try

New product ideas

Seasonal product ideas









copyright © ohshecreates.com - DO NOT SHARE OR COPY 2

TABLE OF CONTENTS. 2
4. ETSY SHOP SEO

Notes for new shop owners

Tag Brainstorm

A word about tags

Holiday season tag list
Planning my listing

Brainstorm and planning

SEO That product



5. ETSY SHOP STATS


Order Form
Analyze your stats

Stats tracker

Marketing planner
Stats Tracker

Business expenses

Habit tracker
Notes



6. CONGRATULATIONS

What's next

FREE 2021 calendar



























copyright © ohshecreates.com - DO NOT SHARE OR COPY 3

WELCOME













W elcome to the Etsy shop planner. A workbook to plan

your dream Etsy shop


The following sheets are designed to help you get your


thoughts on paper. They will help you map out your goals for

your Etsy shop - and give you a road map to beginning the

right way.





These sheets will only help you if you fill them out, discover

them, be honest, but above all enjoy the process.





Don't be afraid to ask questions and push your imagination.




























The planner is for Personal use only and should not be distributed or sold in any way


copyright © ohshecreates.com - DO NOT SHARE OR COPY 4

HOW TO USE THIS PLANNER





I have designed this planner to help as many shop owners as possible.

There are some pages that are relevant to existing shop owners and some

which will only be relevant to those planning to open a shop.


You can use this planner each year or even begin the goal sections every

three months.


Below are a few helpful links which will be helpful to read before you start.






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https://ohshecreates.com/how-to-open-an-etsy-shop/
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A grand list of jobs to complete before you get started
https://ohshecreates.com/before-starting-an-etsy-shop/
3
Get the basics down with Tags and Keywords
https://ohshecreates.com/etsy-tags/
4
Read this epic post on what makes a best seller on Etsy
https://ohshecreates.com/best-seller-on-etsy/
copyright © ohshecreates.com - DO NOT SHARE OR COPY 5

GOAL





PLANNER











































copyright © ohshecreates.com - DO NOT SHARE OR COPY 6

WHERE AM I?






WHEN YOU LOOK AT YOUR LIFE TODAY - HOW HAPPY ARE YOU
WITH THE FOLLOWING?
1 Being not happy at all - 10 being wonderfully perfect

1 2 3 4 5 6 7 8 9 10

WORK
HEALTH
FINANCES

RELATIONSHIPS

Use the next box to write a whole stream of consciousness of what is
working now, what you are having success with. What keeps you awake
at night - repeat this exercise as many times as you feel necessary
























































Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 7

BIG DREAMS






Write your perfect life, what is it.
Where are you, how do you live?


VISUALIZE YOUR IDEAL LIFE, WHAT IT LOOKS LIKE, WHO IS IN IT - AND WHAT YOU ARE
DOING THAT YOU BELIEVE IS IMPORTANT



LIFE :
















FAMILY :















IDEAL DAY :
















FINANCIAL :















Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 8

MY PERFECT DAY







- WHERE ARE YOU?
- WHAT ARE YOU DOING?
- WHO IS WITH YOU?
- WHAT ARE YOU PLANS?
- THINK IDEAL, EVERYTHING CAN BE YOURS









































































Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 9

GOALS FOR THE YEAR











PERSONAL BUSINESS SHOP

MAJOR OBSTACLE MAJOR OBSTACLE MAJOR OBSTACLE


GOAL 1 TASKS I WILL NEED TO COMPLETE TO
ACHIEVE THIS GOAL


WHY THIS IS IMPORTANT
















GOAL 2 TASKS I WILL NEED TO COMPLETE TO
ACHIEVE THIS GOAL

WHY THIS IS IMPORTANT
















GOAL 3 TASKS I WILL NEED TO COMPLETE TO
ACHIEVE THIS GOAL


WHY THIS IS IMPORTANT

















Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 10

GOAL MAGIC





GOAL : DATE :

I need to complete this goal because -









MAIN IDEA : TASKS TO COMPLETE























REQUIRED TO COMPLETE :









Challenges I might face :














MAIN TASKS : REWARD :
















Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 11

DELIVER THE GOAL






THIS GOAL OF 100 - IS IMPORTANT TO ME BECAUSE ...







































































100 DAYS OF YOGA, 100 ITEMS IN MY ETSY SHOP, 100 DAYS OF 500 WORDS,
100 PAINTINGS TO PAINT, 100 BLOG POSTS, 100 DAYS OF RUNNING, 30 MINS LEARNING,
30 MINS PINNING, 30 MIN MEDITATION




Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY
© ohshecreates.com - do not share or copy 12

REVENUE GOALS EXAMPLE







THIS YEAR I WOULD LIKE TO PAY 10,000

MYSELF THIS AMOUNT





Use this area to work out what happened last year



TOTAL SALES 2800


TOTAL EXPENSES 800 Profit margin


NET INCOME 2000 NET INCOME 2000


PAY MYSELF 2000 TOTAL SALES 2800


TO SAVINGS 0 PROFIT MARGIN 71.4%
Net income divided by total sales x 100







I want this year to look like this.




INCOME GOAL 10000



DIVIDED BY 71.4%


TOTAL SALES NEEDED 14005


PAY MYSELF 10000


TOTAL EXPENSES 4005 Your expense budget


If my income goal is 10,000 and I make around 71.4% as profit margin - I will need to make
14005 worth of sales to achieve my goal.



Now it’s your turn




Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 13

REVENUE GOALS







THIS YEAR I WOULD LIKE TO PAY

MYSELF THIS AMOUNT





Use this area to work out what happened last year



TOTAL SALES


TOTAL EXPENSES Profit margin


NET INCOME NET INCOME


PAY MYSELF TOTAL SALES


TO SAVINGS PROFIT MARGIN
Net income divided by total sales x 100

IF YOU DON’T HAVE A SHOP - YOU CAN ESTIMATE YOUR SALES




I want this year to look like this.




INCOME GOAL



DIVIDED BY


TOTAL SALES NEEDED


PAY MYSELF


TOTAL EXPENSES Your expense budget


KNOWING YOUR GOAL FOR SALES MEANS IT CAN

BE BROKEN DOWN INTO MONTHS








Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 14

WORKING TO A 90



DAY PLAN






A 90-DAY PLAN IS PROVEN TO BE ONE OF THE MOST EFFICIENT WAYS OF GETTING

OUR BIG GOALS COMPLETED. OFTEN REFERRED TO AS A SPRINT, IT'S PURPOSE IS
TO FOCUS THE MIND ONLY ON THE TASKS WHICH NEED TO BE COMPLETED AND
GET THOSE TICKED OFF IN A SET TIME.




WE WORK BETTER IF WE SET RULES AROUND OUR WORKING TIME.





FOR EXAMPLE - IF YOU SET A GOAL WHICH DOESN'T HAVE ANY CONCLUDING
DATE - THEN WE ARE MORE LIKELY TO PUT IT OFF, FIND SOMETHING TO DO WHICH
FEELS MORE IMPORTANT, AND ULTIMATELY FAIL TO ACHIEVE OUR POTENTIAL.




ONCE YOU HAVE FILLED IN THIS PAGE - NOW PLACE THOSE DATES ON YOUR
DIARY AND STICK TO THEM. USE THE 90 DAY TASK LIST TO TICK OFF YOUR JOBS
TO COMPLETE.
DO NOT LOSE FOCUS ON YOUR GOAL. IF YOU HAVE PLANNED TO FINISH BY
FRIDAY, THEN GET IT DONE.




IF YOU WANT TO WIN AT ETSY OR ANY OTHER BUSINESS, YOU MUST WORK
HARDER THAN EVERYONE ELSE. PROGRAM DAYS TO WAKE UP EARLY, MINIMISING
TRIVIAL TASKS AND GETTING INTO DEEP WORK.





I’VE SET THE FIRST PAGE AS AN EXAMPLE TO SHOW YOU.




















Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 15

HOW WILL YOU MAKE MONEY






Now we should see where the money is coming from within your shop and elsewhere. A
quick exercise to show you how much each product is contributing to your bottom line.
For example : my best seller is a printable set of 3 wall art prints. That item alone has
outsold everything in my shop. Knowing that this is my best seller allows me to
brainstorm other relatable products for the shop.






NAME OF ITEM NAME OF ITEM




SALES PRICE SALES PRICE



MATERIALS COST MATERIALS COST



PROFIT PROFIT




HOW MANY WILL I SELL HOW MANY WILL I SELL



PROJECTED PROFIT PROJECTED PROFIT



NAME OF ITEM NAME OF ITEM



SALES PRICE SALES PRICE



MATERIALS COST MATERIALS COST




PROFIT PROFIT



HOW MANY WILL I SELL HOW MANY WILL I SELL



PROJECTED PROFIT PROJECTED PROFIT







Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 22

HOW WILL YOU MAKE MONEY...






















NAME OF ITEM NAME OF ITEM



SALES PRICE SALES PRICE




MATERIALS COST MATERIALS COST



PROFIT PROFIT



HOW MANY WILL I SELL HOW MANY WILL I SELL



PROJECTED PROFIT PROJECTED PROFIT



NAME OF ITEM NAME OF ITEM




SALES PRICE SALES PRICE



MATERIALS COST MATERIALS COST



PROFIT PROFIT




HOW MANY WILL I SELL HOW MANY WILL I SELL



PROJECTED PROFIT PROJECTED PROFIT






Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 23

WHO IS MY COMPETITOR?






The next pages will help you really dig into your competition. If you really want to know if
your idea is going to work well, you must analyse your competitors.
Don’t spend too much time here, you are not copying, but finding prompts which may
help you see closely or in more detail where you can improve your own shop.


DATE :
REASON WHY I LIKE THIS COMPETITOR


Shop Name Items they are selling
Header line Do they have a shop announcement?







What is their main idea Are their items unique?



Do they have a shop story? Are they using videos or images in their shop story?










Have they posted shop updates? What sort of sale or discount codes are they using?










How many listings do they have? Can you see how much they are
Are they selling other items as well? selling? - What do you think is their top seller?
(SEE SHOP REVIEWS)








What have they written on their Etsy profile? Name a few words which describe how you feel
- Does it sound friendly, relaxed, professional? when you view their shop.












Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 28

COMPETITOR CONT....






Look at their reviews - is there anything men- Are they utilizing their shop sections? - Are they
tioned which tells you what they are doing a really related to your items?
good job of? - Take notes.Average is 1 review per 5
sales.





How are they using photos in their listings? - Are
they bright or unique in any way? Are they using
all of the preview images?







How are they displaying their products? If they are using real images? would you need to
Are they using stock photos? Are the images hire help or can you do these yourself?
the same? How do you think these photos are
improving their sales? https://ohshecreates.com/how-to-make-the-most-of-your-ten-etsy-listing-preview-images/






Where have they listed their items - what catego- Looking at the description details - what have
ries are they using? they included about the item?








What tags are they using? Are they large volume How long is their description, what sort of
tags or unique to the shop? language have they used?
https://ohshecreates.com/etsy-tags/







Have they used internal links in their description to Are they asking the customers to do something
other items or maybe a mailing list? within the written description?









What other things have you noticed about the shop not mentioned above?








Copyright © 2021 ohshecreates.com - DO NOT SHARE OR COPY 29


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