COMPANY PROPOSALS NAME : MOHAMAD LUQMAN BIN MOHAMAD KHYER NUM. MATRIX : 09DRG22F1804 CLASS : DRG4B LECTURER : PN. ROHAIDA BINTI RAZI MISS EDZREEN SYAHIRA BINTI JAMIL DVG40223 GRAPHIC STUDIES DESIGN
COMPANY #1 Orifera is an organic virgin coconut oil company where they are constantly excited by virgin coconut oil’s versatile yet powerful healing properties. Unlike most companies that condone to multiple pressings to get larger quantities of cost-saving low quality oil, Orifera does not carry out the second, pressings because it diminishes the quality of the oil. The first press is a centrifugation process that bears only 5% to 6% yield of pure, luxurious virgin coconut oil that is light in flavor but rich in nutrients and antioxidants. ORIFERA SSM : 201801001749 (1263762-M)
FOUNDER ORGANIZATIONAL CHART Dr. Joseph Lim. He founded Orifera in 2004. (+60 379603771) Aaron Lim (Chief Executive Officer) Kim Lew Business Development Manager Ahmad Ismail (Reseach Development & Project & Operations Executives Only 3 workers are showable
THIS COMPANY DOES NOT HAVE A PHYSICAL STORE, HE ONLY SUPPLIES TO STORES THROUGHOUT MALAYSIA PHYSICAL STORE Most of the time is online https://orifera.com/ Sunway Multicare Pharmacy HQ : 34, Jalan PJU 1a/14, Taman Perindustrian Jaya, 47301 Petaling Jaya, Selangor
Vision: "To be a trusted global provider of premium organic virgin coconut oil, recognized for our unwavering commitment to purity, sustainability, and the well-being of individuals and the environment." VISION & MISSION Mission: Our commitment extends beyond delivering exceptional oils; we aspire to empower individuals to embrace a healthier lifestyle while promoting sustainable farming practices. By partnering with local communities and adhering to stringent organic standards, we aim to cultivate a brand synonymous with integrity, transparency, and a positive impact on both people and the planet. Our mission is to be a catalyst for holistic well-being, offering a pure and sustainable source of nourishment that enriches lives and supports a healthier, more sustainable world."
WHO KIPPLING METHOD WHY WHEN WHERE WHAT HOW Dr. Joseph Lim. He founded Orifera in 2004. To be a trusted global provider of premium organic virgin coconut oil, recognized for our unwavering commitment to purity, sustainability, and the well-being of individuals and the environment. founded Orifera in 2004. HQ : 34, Jalan PJU 1a/14, Taman Perindustrian Jaya, 47301 Petaling Jaya, Selangor discover organic virgin coconut oil’s marvellous and versatile medicinal properties to heal, nourish and strengthen the human body. The brothers developed the company’s R&D capabilities and innovations to catapult the brand into the global market space
If the company heavily relies on specific natural resources, any disruption in the supply chain could impact production and availability. A diverse range of health and wellness products, including supplements and skincare, provides Orifera with multiple revenue streams and market penetration opportunities. If there are stringent regulations or changes in regulations related to natural and organic products, Orifera may face compliance challenges. The increasing global focus on health and wellness provides Orifera with opportunities to capitalize on this trend by offering innovative and high-quality products. SWOT
PRODUCT LINE ANALYSIS HEALTH SUPPLEMENTS BABY CARE HAIR CARE BATH AND BODY CARE FACE & BODY OIL ORAL CARE COCO RED OIL FIBER DTX – 15 DAYS DETOXIFICATION OLIVE LEAF EXTRACT ORGANIC VIRGIN COCONUT OIL REJUVE CELLULAR BEVERAGE MIX VIRGIN COCONUT OIL SOFTGELS NATURAL BABY'S SHAMPOO NATURAL BABY'S SHOWER GEL NEWBORN'S HEAD TO TOE CLEANSER VIRGIN COCONUT OIL BODY WASH & SHAMPOO VIRGIN COCONUT OIL NOURISHING SHAMPOO AUSTRALIAN TEA TREE BAR NATURAL VIRGIN COCONUT OIL CHARCOAL SOAP NATURAL VIRGIN COCONUT SOAP LAVENDER AROMATIC VIRGIN COCONUT OIL WHITE ROSE OF YORK FACE AND BODY OIL AROMATIC VIRGIN COCONUT OIL NATURAL VIRGIN COCONUT OIL TOOTHPASTE
PRICES & PRODUCTS
STATEMENTS PROBLEM There are many problems with the company on. Those are : Lack of advertisements - the company lacks advertisements makes the company isn't well known Logo - the logo is outdated and isn't suitable for modern style and these days simplicity The packaging - the packaging is outdated and seems too serious and not fun nor unique.
COMPETITORS 01. Bio-essence 03. The Olive Tree 02. Himalaya Wellness An international brand that is popular for its herbal and natural health and beauty products. Another Malaysian brand specializing in skincare and wellness products. A Malaysian brand known for natural and organic skincare products.
TESTIMONIALS TARGET AUDIENCE Old people that needs versatile medicinal properties to heal, nourish and strengthen the their body Hard working workers who needs a buff during a working session Individuals interested in natural beauty and skincare products, especially those derived from ingredients like virgin coconut oil. People dealing with skin issues or health concerns that may benefit from natural and organic products.
COMPANY #2 Personalised and structured health and wellness programmes for employee mental and physical health. Asia's trusted Employee Assistance Programme. Naluri’s integrated digital care solution combines support for physical and mental health to address multiple chronic health conditions and delivers quantifiable health outcomes. NALURI SSM : 201701008677 (1222842-H)
FOUNDER ORGANIZATIONAL CHART Azran Osman-Rani [email protected]
HQ : 22, Persiaran Damansara Endah, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur PHYSICAL STORE Most of the time is online via Naluri app Most of the time, it’s just an online program and rarely do a face to face meeting
Vision: To be a global leader in empowering individuals to achieve optimal health and well-being through innovative digital health solutions. We envision a world where everyone has the tools and support needed to live their healthiest and most fulfilling lives. VISION & MISSION Mission: People come first. That is why we are passionately focused on getting individuals healthier, improving mental resilience and systematically reducing chronic disease risk factors for lasting change and improved quality of life.
WHO KIPPLING METHOD WHY WHEN WHERE WHAT HOW Azran Osman-Rani founded Naluri To be a global leader in empowering individuals to achieve optimal health and well-being through innovative digital health solutions. Founded Naluri on 2017 22, Persiaran Damansara Endah, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur Personalised and structured health and wellness programmes for employee mental and physical health. Book a private and confidential consultation session with any Naluri coach.
Convincing individuals to adopt and consistently use a digital health platform may be a challenge, requiring effective marketing and user education strategies. Offering personalized health coaching tailored to individual needs and goals can be a significant strength, catering to diverse user requirements. Increasing awareness and concerns about data privacy may affect user trust, necessitating a proactive approach in addressing privacy issues. Collaborating with healthcare providers or insurance companies can open up avenues for broader user reach and integration into existing healthcare systems. SWOT
PRODUCT LINE ANALYSIS MENTAL HEALTH COACH DIETITAN EXECUTIVE COACH FINANCIAL ADVISOR FITNESS COACH MEDICAL ADVISOR REMOTE FIRST SESSION WITH PSYCOLOGIST REMOTE RETURNING SESSION WITH PSYCHOLOGIST REMOTE FIRST SESSION WITH COUNSELOR REMOTE RETURNING SESSION WITH COUNSELOR REMOTE FIRST SESSION WITH DIETITIAN REMOTE RETURNING RESSION WITH DIETITAN REMOTE FIRST SESSION WITH CAREER COACH REMOTE RETURNING SESSION WITH CAREER COACH REMOTE FIRST SESSION WITH FINANCIAL ADVISOR REMOTE RETURNING SESSION WITH FINANCIAL ADVISOR REMOTE FIRST SESSION WITH FITNESS COACH REMOTE RETURNING SESSION WITH FITNESS COACH REMOTE FIRST SESSION WITH MEDICAL ADVISOR REMOTE RETURNING SESSION WITH MEDICAL ADVISOR
PRICES & PRODUCTS REMOTE FIRST SESSION ...................................... RM450 /1 HOUR 30 MINUTES WITH PSYCOLOGIST REMOTE RETURNING SESSION........................... RM300 / 1 HOUR WITH PSYCHOLOGIST REMOTE FIRST SESSION ....................................... RM300 / 1 HOUR 30 MINUTES WITH COUNSELOR REMOTE RETURNING SESSION........................... RM200 / 1 HOUR WITH COUNSELOR REMOTE FIRST SESSION ....................................... RM200 / 1 HOUR WITH DIETITIAN REMOTE RETURNING RESSION ......................... RM200 / 1 HOUR WITH DIETITAN REMOTE FIRST SESSION ........................................ RM400 / 1 HOUR WITH CAREER COACH REMOTE RETURNING SESSION WITH .............. RM400 / 1 HOUR CAREER COACH REMOTE FIRST SESSION WITH ....................................... RM200 / 1 HOUR FINANCIAL ADVISOR REMOTE RETURNING SESSION ........................................ RM200 / 1 HOUR WITH FINANCIAL ADVISOR REMOTE FIRST SESSION ......................................................... RM100 / 30 MINUTES WITH FITNESS COACH REMOTE RETURNING .............................................................. RM100 / 30 MINUES SESSION WITH FITNESS COACH REMOTE FIRST SESSION WITH ........................................ RM400 / 1 HOUR MEDICAL ADVISOR REMOTE RETURNING SESSION ........................................ RM400 / 1 HOUR WITH MEDICAL ADVISOR MENTAL HEALTH COACH DIETITAN EXECUTIVE COACH FINANCIAL ADVISOR FITNESS COACH MEDICAL ADVISOR
STATEMENTS PROBLEM There are many problems with the company on. Those are : Lack of advertisements - the company lacks advertisements makes the company isn't well known Lack social media to get in contact with Posts on instagram and advertisements are outdated and reused multiple times Lack information about their own company in their own advertisement
COMPETITORS 01. Ada Health 03. Lark Health 02. BetterHelp Lark Health is an American digital health company based in Mountain View, California. It provides a 24/7 nursing platform for chronic conditions, powered by artificial intelligence and has a text-messaging type interface. BetterHelp is a mental health platform that provides online mental health services directly to clients. The online counseling and therapy services are provided through web-based interaction as well as phone and text communication. Ada Health is a provider of artificial intelligence and machine learning tools. The company has headquarters in Berlin, with offices in New York, London, and Toronto
TESTIMONIALS TARGET AUDIENCE Individuals with Chronic Health Conditions: People managing chronic health conditions who seek personalized coaching and support for better disease management. Mental Health and Wellness Seekers: Individuals looking for guidance and support in managing stress, anxiety, depression, or other mental health concerns. Weight Management and Fitness Enthusiasts: Individuals interested in achieving or maintaining a healthy weight, adopting a healthier lifestyle, and improving fitness. Corporate Wellness Programs: Companies and organizations looking to provide digital health and wellness solutions as part of their employee wellness programs.
COMPANY #3 Founded by Hiro Tan, this company prospers with a mission to provide fresh, good quality bread and great tasting cakes to customers in the neighbourhood. With strict control on shelve life to ensure freshness and taste, Rotiboy became a household name in Bukit Mertajam. In the four years that in Bukit Mertajam, Rotiboy Bakeshoppe were known for our freshly made cakes, high quality bread and the one and only Rotiboy Bun. ROTIBOY BAKESHOPPE SDN. BHD. SSM : 199801014648 (470777-K)
FOUNDER ORGANIZATIONAL CHART Mr. Hiro Tan ANGLE TASHVEER (DIRECTOR OF EXCELLENCE) WAI TIANG (GRAPHIC DESIGNER) MAYAMIN SYAMIMI (ACCOUNT ASSISTANT) SITI ALIAS {SENIOR EXECUTIVE HUMAN RESOURCES) ROY LIM (CHIEF MARKETING OFFICER) SANTOSH B.K (COOK) EMYRUL YUSOFF (PROJECT MANAGER) ARYO DAMAR (SUPERVISOR) +60 322018222
Sri Pulai Perdana 2, Bandar Pulai Jaya, Johor Bahru, Johor PHYSICAL STORE
Vision: The Rotiboy vision is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and values. VISION & MISSION Mission: To provide Rotiboy Family members a comfortable income and conducive environment for families to grow, develop and to contribute to company and community. To make a difference to our Customers, by providing a high standard warm and personal service. To produce our Products conscientiously in the most efficient manner to ensure lowest costs, least wastages but with highest standard of safety, hygiene and quality.
WHO KIPPLING METHOD WHY WHEN WHERE WHAT HOW Mr. Hiro Tan To be an outstanding global brand that touches the lives of all the people in the world through our products, services and values. April 1998 Sri Pulai Perdana 2, Bandar Pulai Jaya, Johor Bahru, Johor To produce our Products conscientiously in the most efficient manner to ensure lowest costs, least wastages but with highest standard of safety, hygiene and quality. To provide fresh, good quality bread and great tasting cakes to customers
The bakery and cafe industry can be highly competitive, and Rotiboy may face challenges in standing out among competitors. Offering a variety of baked goods, snacks, and beverages can attract a wide range of customers and enhance the overall customer experience. Shifts in consumer preferences towards healthier or alternative food options may pose a threat if not adequately addressed. Introducing new and innovative products or expanding the menu can attract new customers and retain existing ones. SWOT
PRODUCT LINE ANALYSIS BUNS PASTRY SANDWICHES ROTIBOY BUTTERMILKBOY CHEESEBOY MOCHABOY PASTRY STICK CHICKEN LOAF TUNA LOAF WHITE BREAD WHOLEMEAL BREAD
PRICES & PRODUCTS ROTIBOY BUTTERMILKBOY CHEESEBOY MOCHABOY PASTRY STICK CHICKEN LOAF TUNA LOAF WHITE BREAD WHOLEMEAL BREAD RM2.65 RM2.85 RM2.85 RM2.85 RM2.85 RM2.10 RM 2.10 RM2.35 RM2.35
STATEMENTS PROBLEM There are many problems with the company on. Those are : Lack of advertisements - the company lacks advertisements Logo - the logo is outdated and isn't suitable for modern style and these days simplicity -Overcomplicated logo There is much of active social media and they keep reposting the same pictures and advertisements.
COMPETITORS 01. PappaRoti 03. Secret Recipe 02. The Loaf well-known Malaysian Coffee Bun that have 400 outlet wordwide and it's recipe is originated from Malaysia. A delicious Christmas treat that is so full of festive flavors. Best served dunk in a hot festive drink or can be a perfect hostess gift for the holidays. a Recommended Viral Cake Shop in Malaysia. Amidst the hustle and bustle of life, it's essential to take a moment to treat
TESTIMONIALS TARGET AUDIENCE Coffee Enthusiasts: Those who enjoy pairing their coffee with a variety of baked goods, including specialty buns like Rotiboy. Food Explorers: Consumers who enjoy trying unique and innovative food items, as Rotiboy's coffee bun may offer a distinctive flavor and experience. Families: Individuals looking for a family-friendly snack option that appeals to both adults and children.
COMPANY #4 Pop Meals is a full-stack food delivery service based in Malaysia. Launched initially as dahmakan by food delivery industry veterans, we are the first Malaysian startup to participate in Y Combinator’s startup accelerator program. The future of food is here. With technology and data, we are able to raise the stakes in the industry and make food delivery more exciting, affordable and convenient for our customers. POP MEALS SSM : 202101034560 (1434860-U)
FOUNDER ORGANIZATIONAL CHART Jonathan Weins +60 12-526 0774
64, JALAN PUJ 3/2 Taman Puncak Jalil, Bandar, Putra Permai, 43300 Seri Kembangan, Selangor PHYSICAL STORE
Vision: To be the preferred and trusted food delivery service, connecting people with a diverse range of high-quality and convenient dining options. VISION & MISSION Mission : Our mission is to provide seamless access to delicious and wholesome meals, delivered with speed and reliability. We strive to enhance the dining experience for our customers by offering a wide variety of cuisines while supporting local restaurants and fostering a sense of community through the joy of shared meals.
WHO KIPPLING METHOD WHY WHEN WHERE WHAT HOW Jonathan Weins founded Pop Meals To be the preferred and trusted food delivery service, connecting people with a diverse range of high-quality and convenient dining options. Founded in 2015 with the name Dahmakan and later changed to Pop meals 64, JALAN PUJ 3/2 Taman Puncak Jalil, Bandar, Putra Permai, 43300 Seri Kembangan, Selangor delicious meal at an affordable price, and we plan to keep it that way. With technology and data, we are able to raise the stakes in the industry and make food delivery more exciting, affordable and convenient for our customers.
The business is highly dependent on internet connectivity, and any issues with online platforms could affect customer experience The convenience of ordering food online and having it delivered to the doorstep is a significant strength, especially for busy individuals. Economic uncertainties may impact consumer spending on non-essential services, affecting Pop Meals' sales. Collaborating with other businesses or platforms, such as integrating with lifestyle apps, can provide additional exposure and customer reach. SWOT
PRODUCT LINE ANALYSIS NASI-NASI PASTA KIDS MEALS SNACKS DRINKS DESSERTS Popcorn Ayam Gepuk Sambal Gajus Golden Salted Egg Butter Chicken Popcorn Ayam Kicap Sambal Gesek Honey Soy Sesame Chicken Salted Egg Buttermilk Chicken Ayam Kicap with Sambal Gesek Sambal Buttermilk Popcorn Ayam Balado Spaghetti Beef Bolognese Spaghetti Chicken Bolognese Spaghetti Chicken Carbonara Kiddie Meal: Mac & Cheese + Lemonade Kiddie Meal: Popcorn Chicken + Fries + Lemonade Cheezy French Fries Curry Puff Nasi Tomato French Fries Iced Milo Iced Lemonade by Pop Meals Bottle of Air (500ml) Iced Long Black (Sweet) Kopi Saigon Iced Strawberry Lemonade by Pop Meals Iced Lychee Lemonade by Pop Meals Hot Milo Bubur Pulut Hitam by Pop Meals Wall's Vanilla Ice Cream Cup Famous Amos Chocolate Chip Cookies Churros with Cinnamon Sugar
PRICES & PRODUCTS
STATEMENTS PROBLEM There are many problems with the company on. Those are : Lack of advertisements - the company lacks advertisements makes the company isn't well known Pop meals does not have a TVC Pop meals does not even have a video advertising. Pop meals does not even have PSA Only have online advertisement and an app
COMPETITORS TagAmeal - Kuala Lumpur based, 2016 founded, Unfunded company Chopstick Diner - Petaling Jaya based, 2014 founded, Unfunded company Cooked App - Kuala Lumpur based, 2016 founded, Unfunded company
TESTIMONIALS TARGET AUDIENCE Busy Professionals: Individuals with hectic schedules who may not have the time to cook but still prioritize healthy and convenient meal options. Health-Conscious Consumers: People focused on maintaining a balanced and nutritious diet, seeking meal options that align with their health and wellness goals. Students: Especially those living away from home or in situations where cooking is not feasible, such as dormitories or shared accommodations.
COMPANY #5 Goodmaid brand was created in 1989. The brand symbolizes that the products are as effective and efficient as a maid in the house. Goodmaid comes in various cleaning products range such as liquid laundry detergent, fabric softener, dishwashing liquids, floor cleaners, bleaching agents, industrial cleaning products and other cleaning aids. GOODMAID CHEMICALS CORPORATION SDN. BHD. SSM : 198801001527 (168884-H)
LIM TIK CHIEF EXECUTIVE OFFICER SERENE TAN MANAGER, PROCUREMENT COLIN LEE BUSINESS DEVELOPMENT MANAGER PL LIM ACCOUNTANT MAGGIE LAW AREA SALES MANAGER HONG KS MANAGER, RESEARCH & DEVELOPMENT ALICE CHONG BUSINESS DEVELOPMENT MANAGER NURSHAFIQA SIDIN RESEARCH & DEVELOPMENT TECHNOLOGIST NUR MOHD JAIS QA SENIOR EXECUTIVE WONG MUN PURCHASING EXECUTIVE MINDY WONG PURCHASING EXECUTIVE LEE ASHLEE FINANCE LILLIAN WONG TOTAL CLEANING SPECIALIST YAMIKI YEE TOTAL CLEANING SPECIALIST FOUNDER ORGANIZATIONAL CHART Mr. Lim Bing Tik 07-236 9999
Lot 27B, Lorong Bunga Tanjung 3/1, Senawang Industrial Park, 70400 Seremban, Negeri Sembilan PHYSICAL STORE Most of the time, this company does not have a physical store, he only supplies to stores throughout malaysia and this is where the store he supplies Inside speedmart
Vision: To ensure consumers only receive good quality products with the best value. Bulks buying of ingredients, economies of scale and efficient production values ensure that we produce high quality products at minimal cost and greater speed. VISION & MISSION Mission : Our mission is to deliver high-quality, effective cleaning products that simplify and improve the daily lives of our customers. We are committed to innovation, sustainability, and customer satisfaction, striving to set the standard for cleanliness and hygiene in homes
WHO KIPPLING METHOD WHY WHEN WHERE WHAT HOW Mr. Lim Bing Tik founded Goodmaid To provide effective and reliable cleaning and household products to meet the needs of consumers and businesses. Was founded in 1989 Lot 27B, Lorong Bunga Tanjung 3/1, Senawang Industrial Park, 70400 Seremban, Negeri Sembilan Offers a wide range of cleaning and household products, including detergents, cleaning agents, mop buckets, brooms, and related cleaning supplies. Operates through a combination of manufacturing its own products and partnering with suppliers and distributors.