Goodmaid's online presence and e-commerce capabilities not as needed to compete effectively in the digital marketplace. The company has a strong reputation for product quality and safety, contributing to customer trust. Disruptions in the supply chain, such as transportation issues or material shortages, can affect production and product availability. Leveraging online sales and digital marketing can tap into the growing e- commerce trend. SWOT
PRODUCT LINE ANALYSIS DISHWASH FLOOR CARE FABRIC CARE TOILET CLEANERS AIR FRESHENER DETERGENTS Dishwash Paste Dishwashing Liquid Colour Mosaic Cleaner Floor Cleaner Mosaic Cleaner Pine Disinfectant Cleaner Stain Buster Fabric Refresher Fabric Softener Ironing Aid Stain Off-Fabric Prewash Toilet Blue Toilet Bowl Cleaner 3 in 1 Odor Eliminator Pull-Up Gel ACTIV Powder Detergent Concentrated Liquid Laundry Detergent
PRICES & PRODUCTS Dishwash - RM 8.55 (liquid) RM 5.90 (paste) Floor Cleaner - RM 16.50 Stain Off Fabric Prewash (500ml) - RM11.50 Toilet Bowl Cleaner 500ml - RM9.50 AirFreshenerLavender - RM3.5 Mosaic Cleaner - RM9.90 Pine Disinfectant Cleaner - RM27.50 Stain Buster - RM14.99 Fabric Refresher - RM 10.80 Fabric Softener - RM8.30 Ironing Aid - RM9.80 Toilet Blue -RM12.80 Toilet Bowl Cleaner - RM11.80 3 in 1 Odor Eliminator - RM9.00
STATEMENTS PROBLEM There are many problems with the company on. Those are : Lack of advertisements - the company lacks advertisements makes the company isn't well known Logo - the logo is outdated and isn't suitable for modern style and these days simplicity Bad packaging design Consumer Preferences Quality Control Online Retail Competition
COMPETITORS Kuat Harimau various cleaningproductsrange such as liquid laundry detergent, dishwashing liquids, floor cleaners, bleaching agents includes bleach, laundry detergent, dishwashing detergent and toilet cleaner. Lonkey product range includes bleach, laundry detergent, dishwashing detergent and toilet cleaner.
TESTIMONIALS TARGET AUDIENCE Households and Families: Goodmaid products are designed for use in households, making them suitable for families and individuals looking for effective cleaning solutions. Homemakers: Individuals responsible for maintaining cleanliness in their homes, often seeking reliable and efficient cleaning products. Working Professionals: Individuals with busy lifestyles who value convenient and effective cleaning solutions to maintain a clean living space.
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