The Final Marketing Plan1

Phase 1: Overview

Position Statement--4
Synopsis--5
Target Audience--6
Genre, Rating, Run Time--7
Tagline--8
Marketing Opprotunities--9
Marketing Obstacles --10
The Big Idea--11

Phase 2: Film Festival Strategy

Film Festival--15
Strategy--16
Festival Kit--17, 18
Key Art--19, 20
Crew Bios--21-23
Cast Bios--25,26
Marketing--27-30

Phase 3: B-2-B

Distributing Strategy--34
Target Distributors--35,36
PR Activites and Screenings--37,38

Phase 4: Consumer Strategy

Overall Strategy--41
Creative Strategy--43-47
Marketing Strategy--49-50
Publicity--51-54

Table of Contents

Overview

Phase one



3

Positioning Statement

After losing her father in a championship race, a young
women is given the opportunity to break out of her
day-to-day routine and relive her father’s legacy.

4

Synopsis

Rocket takes you out of your world and into the world of 1950’s dirt track racing.
When a champion driver is killed right before he reaches the finish line of a 1947
local’s race, his legacy falls on the shoulder of his only child..a daughter named Annie.
Twelve years later, Annie lives a reclusive life on the remnants of her father’s ranch.
When a privileged and wealthy man named Weston unexpectedly shows up on
Annie’s farm, she is tasked with teaching him the ins and outs of competitive dirt track
racing, while at the same time searching for a self-identity she can comfortably wear.

5

Target Audience

Females Families Sports Community Aspiring Female Filmmakers

6

Genre Rating Run Time

Drama PG 31 minutes

7

Tagline

aim high. stay focused.

8

Marketing opportunities

Indy Car Community Female Director and Producer

We will be able to target this The film makers are young, female students. This will
community and market well to them. appeal to girls who are also aspiring to be within the
Racing fans will be interested in the entertainment industry
time era and the live-action racing.

Rating Topic Relatability

The rating is for all ages which will Any girl who has played a sport has
allow anyone to watch this film. It faced the issues in this movie. Females
appeals to families and young adults. face discrimination and inequality
when joining sports team. Girls will be
able to relate to Annie.

9

Marketing obstacles

Rating Female Dominating Film Time Era

PG rating sometimes detracts This film may turn men off by the The goal is to fully captivate the
people from watching films. female dominating storyline. audience in the 1950’s setting of
Older ages may think the film the film. It will be a challenge to
is for kids and not relatable. fully engage a younger audience
with such a large genertional gap.

10

The big idea

Find yourself

11

12



Film Festival Stragetgy

Phase Two
14

Film Festivals

Park City, Utah Austin, Texas Toronto, Ontario
Janurary 21-26 March 11-19 September 8-18
About: About:
Sundance Institute is a nonprofit The South by Southwest® (SXSW®) About: The Toronto International
organization dedicated to the Conferences & Festivals offer the Film Festival is a publicly
discovery and development of unique convergence of original music, attended film festival held each
independent artists and audiences. independent films, and emerging September in Toronto, Ontario,
Through its programs, the Institute technologies. Fostering creative and Canada. TIFF starts the Thursday
seeks to discover, support, and inspire professional growth alike, SXSW® is night after Labour Day and
independent film and theatre artists the premier destination for discov lasts for eleven days. 2015 saw
from the United States and around approximately 473,000 attendees,
the world, and to introduce audiences 5,400 industry professionals, and 15
to their new work. 1,200 journalists.

Strategy

Rocket goes above and beyond a student-made film. The story line, visuals,
editing, and set created a film that will illuminate the screen.
We have our sights set high and will be pursuing film festivals such as
Sundance, and Toronto. We will also be bringing it back to the heart of the
film and submitting to local Southern California festivals.
We will be focusing on female oriented film festivals and festivals that
specialize in sports.
Rocket will make a unique impression on each person who views the film.
With the live action speed racing to the heart of Annie, each guest will be
on the edge of their seat.

16

Festival kit

ROCKET ROCKET
Press Release Pitch Letter
April 25, 2016 April 25, 2016
Taylor Espinoza Taylor Espinoza
[email protected] [email protected]
408-313-1581 408-313-1581
For Immediate Release Dear ____
Rocket will take you out of your world and into the world
ORANGE,CALIF-- Rocket, a student made film, will of 1950’s dirt track racing.
realease April 29.Rocket will takes you out of your world
and into the world of 1950’s dirt track racing. Sara Hulsman

Rocket goes above and beyond a student made film. The Producer
story line, visuals, editing, and set created a film that
will illuminate the screen. Rocket will make a unique [email protected]
impression on each person who views the film. With the (555)-555-555
live action speed racing to the heart of Annie, each guest
will be on the edge of their seat.

###

17

Meet the Cast

Meet the Crew

Sarah Hulsman - Producer
Brenna Malloy - Director, Co-Writer

Ian Hock - Co-Writer

18

19

Key Art

Rocket

aim high.
stay focused.

20

Crew bios

21

Sarah Hulsman - Producer

Born and raised in Northern California, Sarah graduated from the University
of San Francisco with a Bachelor of Arts degree in Media Studies. After
interning at production companies such as American Zoetrope and Dark
Horse Entertainment, Sarah is now earning a MFA in Film and Television
Producing at Chapman University’s Dodge College of Film and Media Arts.
In addition to producing six films at Chapman, Sarah is a founding member
of Chapman Filmed Entertainment’s Producer Initiative and has been
awarded the Entertainment Partners Excellence in Producing Award for 2015.

Brenna Malloy - Director, Co-Writer

Born and raised in Long Beach, California, Brenna Malloy had a dream of making
movies from a young age. At the University of San Francisco she earned a degree
in Media Studies, while also studying directing at Drama Centre London. Whilst
in London, Brenna was in the company of an exceptional group of talented
young actors whose drive and passion for storytelling inspired her to pursue
her education further. Back in Southern California, Brenna is in her final year
of film school at Chapman University’s Dodge College of Film and Media Arts.
Directing Rocket has been a goal of Brenna’s for the past two years and she feels
honored to embark on a journey with this inspiring group of filmmakers.

22

Ian Hock - Co-Writer

Raised in the heart of the California southland, Ian Hock has had a passion
for storytelling since birth. Graduating from CSU Fullerton with a degree in
film, he has worked in story development under Gale Anne Hurd’s Valhalla
Entertainment, and IM Global’s Automatik Entertainment. He is thrilled
to be joining the Rocket team as co-writer. Credits include the 2015 shorts,
The Birthday, and Nite Fix.

Nick Ramsey - Director of Photography

Nick Ramsey has been working behind the camera for the past 10 years.
He supported the men and women of the US Army as lead Videographer
for the Army Enterprise Multimedia Center. Nick has worked on horror
shows, docu-dramas, and reality TV shows featured on National Geographic
Channel, Investigation Discovery, The Military Channel, Destination
America, and Velocity. He shot his first feature, The House Behind The Wall
in Virginia, before moving across the country to perfect his craft at Chapman
University.

23

24

Cast bios

Born and rasied in London, United
Kingdom, Lizze Clarke is an up and
coming actress. She attened Drama
Centre London and works In
Tandem Theatre Company.

25

Cameron Diskin grew up in
Tallahassee, Florida. He earned a
BFA from Florida State University
School of Theatre with Honors
in the Major. He is an actor and
director, known for In the Black
(2014), Karma’s a B*tch (2012) and
The Right Hand of God (2015).

26

Social
Media

You can find Rocket on Facebook, Twitter, and 27
Instagram. Using these social media allows the film
to gain new followers while keeping pre-existing fans
up to date.

#RocketTheFilm

Marketing

28

Gear

29

Events

Fundraising Lecture
& Reception

“Defining Movie
Action”

With stunt man
Andy Armstrong!!!!

Andy Armstrong Lectured at the Rocket Fundraiser
October 3rd, 2015. With Guest Stunt Performer
Jennifer Caputo on hand to add her expertise and
Director Brenna Malloy answering questions about
the film, the event was a success. Set among one of the
best private collections of vintage cars in the nation,
guests got an up close look at a rare assortment of
memorabilia from racing history. Thank you to all
who attended and to Sponsor #Besties Wine!

30



b-2-b strategy

Phase Three

33

Distribution Strategy

Platform Release

We will begin with a limited release in major cities and cities with
strong racing communities, expanding over time.
By the use of a well known distributor Rocket will gain momentum
quickly. By putting the film in a few major cities and cities with a
racing community, Rocket’s word of mouth will spread quickly. We
will continue marketing and creating ad campaigns. We will slowly
increase the number of theaters.

34

Target Distributors

Universal Pictures

Universal Pictures has distributed multiple car based or sport based movies, including Sundance Audience Award winner
Senna and the famous Fast and Furious series. In 2013 Universal released the movie Rush, a story based on the true lives
of two formula one racers. Rush was nominated for multiple awards and brought attention to the racing industry around
the world. In 2002 Universal released Blue Crush, a movie based on a female pro surfer, Annie, loses her way after a near
death accident in the water and the abandonment of her mother. Annie must find herself again and regain focus on her one
passion, surfing. Blue Crush continues to be a family favorite and is still replayed on various TV channels. These movies
show Universal’s great background in movies just like Rocket.
35

Fox Searchlight Pictures

Fox Searchlight Pictures would be a great distributor due to their successfull athletic female lead movies. Bend It Like
Beckham, Whip It and Love & Basketball are great movies that have a similar concept as Rocket. In the movie Love &
Basketball, the female excels in a sport more than he male counter part. We see this distributor being a great match with
Rockets storyline and background.

36

Pr Activities and Screenings

There will be two private screenings. One will be at Chapman’s Dodge College and the other
one will be for the distributor. Before each screening there will be a short video with a
message from the crew and cast. This will be an opportunity for the distributor to get to
know the lives behind Rocket. Between each person’s message will be outtakes and funny
moments caught on camera during the shooting of the film. It will end with beautiful candid
photos that were captured on set.

37

38

Consumer Strategy

Phase Four



Overall Strategy

A spring release has been Rocket’s plan from day one. April 29th, 2016
will be the release day because it will be the only drama or documentary
to open that weekend. There will be four other Nation Wide releases
that weekend that include, Ratchet & Clark ( 3D Animated comedy),
Same Kind of Different As Me (romance), Nine Lives (comedy), and
Mother’s Day (romantic comedy).
Rocket will start with a platform release in large cities and cities with
a strong racing community, while continually working on PR and
marketing.

41

Friday April 29, 2016

42

Creative Strategy

Tagline

aim high. stay focused.

43

Poster 44

Rocket

April 29, 2016

Billboard 45

Rocket

aim high. stay focused.

April 29, 2016 46

Print

Annie and Weston will join up on the NBC
network to host a Sunday movie marathon of
the Fast and the Furious. During commercial
breaks Annie and Weston will discuss the
movies and represent their upcoming movie
Rocket. Viewers will be able to get to know
Annie and Weston, making their fans eager
to see Rocket in theaters.

TV Concept

47