The Final Marketing Plan1

48

October 2015 Marketing Strategy

Release teaser

Oct
Andy Armstrong stunt-man workshop

Oct-Dec
Media push. Be present on social media constantly. Tweet to fans and gain followers

January
Trailer release

January-Release Date
Specifically running a commercial on NBC channel, ABC, ESPN, and college sports
networks. Run extra commercials during female college sport programs

February
NBC Fast and Furious marathon host show

March
Second social media push. Follow and reply to any hash tags that relate to car racing.
Create a social media campaign #stayfocused. Ask your followers “what keeps you
focused?”
Timeline
April 2016
Release
Stay present on social media and help push word of mouth

49

Research

Tracking

Screenings

Social
Media Responses

Surveys

50

Publicity

Campaign

Beginning in March there will be a second social media
push and it will start with the campaign #StayFocused.
We will be asking our followers to tweet or Instagram
a picture of themselves being focused and positive
on a task. It could be anything from homework to
practicing piano or perfecting your baseball swing.
They will be entered into a raffle to win free movie
tickets to the premier of Rocket.

51

#StayFocused
Tweet us a picture of you working hard and staying focused
get chance to win free movie ticket on opening night!

52

Screenings

We will screen at Chapman University, the town Rocket was filmed in, and in
Los Angeles, California.
Advertisements
Each screening with be equipped with live size cardboard POP displays, which
will include a life size cardboard cut out of the car used in the film. Fans will be
able to take pictures as if sitting in the car and we will encourage them to post to
social media with the hash tag #stayfocused

53

TV Appearances

Alongside hosting a Fast and Furious movie marathon on NBC, Annie will
appear on the The View, to promote Rocket.

Sponsorship

Rocket will be working alongside the Indy Racing League. Their logo will appear
on cardboard cut outs. Rocket will have an advertisement at various speedways
around America including Fontana, California’s Auto Club Speedway and Long
Beach, California’s Long Beach Grand Prix.

54