Investec _Ci Guide 2012

Investec type face usage on the electronic media Arial - R

All Investec electronic media uses the Arial font family for all electronic ABCD
communication and presentation of the Investec brand. The Arial font abcde
family is universally available and compatible across all platforms.
Arial - It
Of the font family, Arial Regular and Bold are used. It is preferable not
to use Italics on all Investec electronic communications. ABCD
abcde
NB. Helvetica Neue may be used if it is created in a non-editable
graphic such as a Jpeg, PDF or ash le. Arial - B

ABCD
abcde

Arial - B

ABCD
abcde

April 2012

Investec electronic media guidelines 2012

Regular

DEFGHIJKLMNOPQRSTUVWXYZ1234567890-=
efghijklmnopqrstuvwxyz!@£$%^&*()_+}{|”:?><~

talic

DEFGHIJKLMNOPQRSTUVWXYZ1234567890-=
efghijklmnopqrstuvwxyz!@£$%^&*()_+}{|”:?><~

Bold

DEFGHIJKLMNOPQRSTUVWXYZ1234567890-=
efghijklmnopqrstuvwxyz!@£$%^&*()_+}{|”:?><~

Bold Italic

DEFGHIJKLMNOPQRSTUVWXYZ1234567890-=
efghijklmnopqrstuvwxyz!@£$%^&*()_+}{|”:?><~

74

Electronic media colour palette - Brand

The primary Brand colour palette consists of Investec Blue
(Pantone 655) and Investec Sky (Pantone 279). This colour
palette is called:
- Brand These colours make up the Investec identity
All electronic media must include the 2 colour Investec logo on
all collateral in the RGB breakdown as shown.
The supporting Investec RGB colour palette has been expanded
to allow for a wider variety of colour usage. The colour palette
is divided into four different sections chosen to compliment one
another.

April 2012

Investec electronic media guidelines 2012

Investec Blue 80% Investec Sky 80%
R 51 G 77 B 113 R 132 G 170 B 220
Pantone 655c # 334d71 Pantone 279c # 84aadc
R0 R 101
G 32 60% G 149 60%
B 78 R 102 G 121 B 149 B 211 R 163 G 191 B 229
# 00204e # 667995 # 6595d3 # a3bfe5

40% 40%
R 153 G 166 B 184 R 193 G 213 B 237
# 99a6b8 # c1d5ed

20% 20%
R 204 G 210 B 220 R 224 G 234 B 246
# ccd2dc # e0eaf6

Management

75

Electronic media full colour palette selection

The electronic media colour palette is divided into four different Vibrant
sections, chosen to compliment one another. These sections
are: Pantone 2726
Red 72
- Brand These colours make up the Investec identity as Green 93
- Vibrant seen on page 2 Blue 197
- Natural These colours are bright and colourful and should HEX: #485dc5
- Shades be used as accent colours Pantone 299c
The natural colours are earthy shades of the Red 0
vibrant colour palette Green 160
A selection of dark greys are available to accent Blue 223
and compliment all of the above colour palettes HEX: #00a0df
Pantone 7473
All of these colours are usable within any electronic media to Red 13
allow flexibility and vibrancy to any specific design requirements. Green 155
Blue 140
Each individual colour has been further broken down in 20% HEX: #0d9b8c
increments from 20% to 100%. For the full breakdown please Pantone 368c
see pages 4-6. Red 102
Green 188
Blue 41
HEX: #66bc29
Pantone 377c
Red 113
Green 149
Blue 0
HEX: #719500
Pantone 136c
Red 225
Green 188
Blue 65

Pantone 158c
Red 234
Green 113
Blue 37
HEX: #ea7125
Pantone 710c
Red 227
Green 71
Blue 97
HEX: #e34761
Pantone 718c
Red 203
Green 79
Blue 0
HEX: #cb4f00

April 2012

Investec electronic media guidelines 2012

6c Pantone 285c Natural Pantone 551c Shades Pantone
Red 0 Red 161 Cool Gray 11
Green 114 Pantone 665c Green 196 Pantone Red 77
Blue 207 Red 200 Blue 208 Process Black Green 78
Green 189 HEX: #a1c4d0 Red 29 Blue 83
5 HEX: #0072cf Blue 210 Pantone 291c Green 29 HEX: #a1c4d0
c Pantone 638c HEX: #c8bdd2 Red 158 Blue 29 Pantone 405c
Pantone 543c Green 206 HEX: #1d1d1d Red 95
Red 0 Red 158 Blue 235 Pantone 411c Green 87
Green 174 Green 195 HEX: #9eceeb Red 94 Blue 79
Blue 216 Blue 223 Pantone 5585c Green 79 HEX: #5f574f
f HEX: #00aed8 HEX: #9ec3df Red 184 Blue 74 Pantone 432c
3c Pantone 3258c Pantone 5503c Green 203 HEX: #5e4f4a Red 54
Red 75 Red 153 Blue 194 Green 66
Green 200 Green 190 HEX: #b8cbc2 Pantone 4625c Blue 74
Blue 182 Blue 196 Pantone 5875c Red 88 HEX: #36424a
c HEX: #4bc8b6 HEX: #99bec4 Red 214 Green 44
c Pantone 104c Pantone 578c Green 212 Blue 27
Red 175 Red 185 Blue 174 HEX: #522c1b
Green 154 Green 207 HEX: #d6d4ae
Blue 0 Blue 150 Pantone 7403c Brand
9 HEX: #af9a00 HEX: #b9cf96 Red 235
c Pantone 115c Pantone 453c Green 206 Pantone 655c
Red 252 Red 196 Blue 123 Red 0
Green 220 Green 193 HEX: #ebce7b Green 32
Blue 65 Blue 160 Pantone 721c Blue 78
0 HEX: #fcdc41 HEX: #c4c1a0 Red 227 HEX: #00204e
c Pantone 145c Pantone 7502c Green 174
Red 207 Red 212 Blue 129
Green 118 Green 191 HEX: #e3ae81
Blue 0 Blue 149 Pantone 4665c
HEX: #cf7600 HEX: #d4bf95 Red 206
c Pantone 485c Pantone 728c Green 169
Red 220 Red 211 Blue 141
Green 113 Green 169 HEX: #cea98d
Blue 37 Blue 133 Pantone 700c
5 HEX: #dc291e HEX: #d3a98d Red 239
c Pantone 701c Pantone 692c Green 171
Red 229 Red 228 Blue 185
Green 138 Green 194 HEX: #efabb9
Blue 158 Blue 200
1 HEX: #dc291e HEX: #e4c2c8 Pantone 279c
c Pantone 686c Red 101
0 Red 215 Green 149
Green 165 Blue 211
Blue 189 HEX: #6595d3
HEX: #d7a5bd

76

Electronic media colour palette - Vibrant Pantone 2726c
R 72
This section of the colour palette is called: G 93
B 197
- Vibrant These colours are bright and colourful and should # 485dc5
be used as accent colours
Pantone 285c
All of the colours in the vibrant section of the colour palette are R0
usable. G 114
B 207
# 0072cf

Pantone 299c
R0
G 160
B 223
# 00a0df

Pantone 638c
R0
G 174
B 216
# 00aed8

Pantone 7473c
R 13
G 155
B 140
# 0d9b8c

Pantone 3258c
R 75
G 200
B 182
# 4bc8b6

April 2012

Investec electronic media guidelines 2012

80% Pantone 368c 80% Pantone 158c 80%
R 109 G 125 B 209 R 102 R 133 G 201 B 84 R 234 R 238 G 141 B 81
# 6d7dd1 G 188 # 85c954 G 113 # ee8d51
B 41 B 37
60% # 66bc29 60% # ea7125 60%
R 145 G 158 B 220 R 163 G 215 B 127 R 242 G 170 B 124
# 919edc Pantone 104c # a3d77f Pantone 485c # f2aa7c
R 175 R 220
40% G 154 40% G 41 40%
R 182 G 190 B 232 B0 R 194 G 228 B 169 B 30 R 247 G 198 B 168
# b6bee8 # af9a00 # c2e4a9 # dc291e # f7c6a8

20% Pantone 377c 20% Pantone 710c 20%
R 218 G 223 B 243 R 113 R 224 G 242 B 212 R 227 R 251 G 227 B 211
# dadff3 G 149 # e0f2d4 G 71 # fbe3d3
B0 B 97
80% # 719500 80% # e34761 80%
R 51 G 142 B 217 R 194 G 174 B 51 R 227 G 84 B 75
# 338ed9 Pantone 115c # bfae33 Pantone 701c # e3544b
R 252 R 229
60% G 220 60% G 138 60%
R 102 G 170 B 226 B 65 R 207 G 194 B 102 B 158 R 234 G 127 B 120
# 66aae2 # fcdc41 # cfc266 # dc291e # ea7f78

40% Pantone 136c 40% Pantone 718c 40%
R 153 G 199 B 236 R 255 R 223 G 215 B 153 R 203 R 241 G 169 B 165
# 99c7ec G 188 # dfd799 G 79 # f1a9a5
B 62 B0
20% # ffbc3e 20% # cb4f00 20%
R 204 G 227 B 245 R 239 G 235 B 204 R 248 G 212 B 210
# cce3f5 Pantone 145c # efebcc # f8d4d2
R 207
80% G 118 80% 80%
R 51 G 179 B 229 B0 R 141 G 170 B 51 R 233 G 108 B 129
# 33b3e5 # cf7600 # 8daa33 # e96c81

60% 60% 60%
R 102 G 198 B 236 R 170 G 191 B 102 R 138 G 145 B 160
# 66c6ec # aabf66 # ee91a0

40% 40% 40%
R 153 G 217 B 242 R 198 G 213 B 153 R 244 G 181 B 192
# 99d9f2 # c6d599 # f4b5c0

20% 20% 20%
R 204 G 236 B 249 R 227 G 234 B 204 R 249 G 218 B 223
# ccecf9 # e3eacc # f9dadf

80% 80% 80%
R 51 G 190 B 224 R 253 G 227 B 103 R 234 G 161 B 177
# 33bee0 # fde367 # e3544b

60% 60% 60%
R 102 G 106 B 232 R 253 G 234 B 141 R 239 G 185 B 197
# 66cee8 # fdea8d # ea7f78

40% 40% 40%
R 153 G 223 B 239 R 254 G 241 B 179 R 245 G 208 B 216
# 99dfef # fef1b3 # f1a9a5

20% 20% 20%
R 204 G 239 B 247 R 254 G 248 B 217 R 250 G 232 B 236
# cceff7 # fef8d9 # f8d4d2

80% 80% 80%
R 61 G 175 B 163 R 255 G 201 B 101 R 213 G 114 B 51
# 3dafa3 # ffc965 # d57233

60% 60% 60%
R 110 G 195 B 186 R 255 G 215 B 139 R 224 G 149 B 102
# 6ec3ba # ffd78b # e09566

40% 40% 40%
R 158 G 215 B 209 R 255 G 228 B 178 R 234 G 185 B 153
# 9ed7d1 # ffe4b2 # eab999

20% 20% 20%
R 207 G 235 B 232 R 255 G 242 B 216 R 245 G 220 B 204
# cfebe8 # fff2d8 # f5dccc

80% 80% 77
R 111 G 211 B 197 R 217 G 145 B 51
# 6fd3c5 # d99133

60% 60%
R 147 G 222 B 211 R 226 G 173 B 102
# 93ded3 # e2ad66

40% 40%
R 183 G 233 B 226 R 236 G 200 B 153
# b7e9e2 # e2ad66

20% 20%
R 219 G 244 B 240 R 245 G 228 B 204
# dbf4f0 # ecc899

Electronic media colour palette - Natural Pantone 665c
R 200
A natural colour palette has been chosen to accent the Vibrant G 189
colour palette. These colours can be used individually or B 210
alongside the existing colours from the vibrant colour palette. # c8bdd2

- Natural The natural colours are earthy shades of the Pantone 551c
vibrant colour palette R 161
G 196
All of the colours in the natural section of the colour palette are B 208
usable. # a1c4d0

Pantone 543c
R 158
G 195
B 223
# 9ec3df

Pantone 291c
R 158
G 206
B 235
# 9eceeb

Pantone 5503c
R 153
G 190
B 196
# 99bec4

Pantone 5585c
R 184
G 203
B 194
# b8cbc2

April 2012

Investec electronic media guidelines 2012

80% Pantone 578c 80% Pantone 728c 80%
R 211 G 202 B 219 R 185 R 199 G 217 B 171 R 211 R 220 G 186 B 164
# d3cadb G 207 # c7d9ab G 169 # dcbaa4
B 150 B 133
60% # b9cf96 60% # d3a98d 60%
R 222 G 215 B 228 R 213 G 226 B 192 R 229 G 203 B 187
# ded7e4 Pantone 5875c # d5e2c0 Pantone 4665c # e5cbbb
R 214 R 206
40% G 212 40% G 169 40%
R 233 G 229 B 237 B 174 R 227 G 236 B 213 B 141 R 237 G 221 B 209
# e9e5ed # d6d4ae # e3ecd5 # cea98d # edddd1

20% Pantone 453c 20% Pantone 692c 20%
R 244 G 242 B 246 R 196 R 241 G 245 B 234 R 228 R 246 G 238 B 232
# f4f2f6 G 193 # f1f5ea G 194 # f6eee8
B 160 B 200
80% # c4c1a0 80% # e4c2c8 80%
R 180 G 208 B 217 R 222 G 221 B 190 R 216 G 186 B 164
# b4d0d9 Pantone 7403c # deddbe Pantone 700c # d8baa4
R 235 R 239
60% G 206 60% G 171 60%
R 199 G 220 B 227 B 123 R 230 G 229 B 206 B 185 R 226 G 203 B 187
# c7dce3 # ebce7b # e6e5ce # efabb9 # e2cbbb

40% Pantone 7502c 40% Pantone 686c 40%
R 217 G 231 B 236 R 212 R 239 G 238 B 223 R 215 R 235 G 221 B 209
# d9e7ec G 191 # efeedf G 165 # ebddd1
B 149 B 189
20% # d4bf95 20% # d7a5bd 20%
R 236 G 243 B 246 R 247 G 246 B 239 R 245 G 238 B 232
# ecf3f6 Pantone 721c # f7f6ef # f5eee8
R 227
80% G 174 80% 80%
R 177 G 207 B 229 B 129 R 208 G 205 B 179 R 233 G 206 B 211
# b1cfe5 # e3ae81 # d0cdb3 # e9ced3

60% 60% 60%
R 197 G 219 B 236 R 220 G 218 B 198 R 239 G 218 B 222
# c5bdec # dcdac6 # efdade

40% 40% 40%
R 216 G 231 B 242 R 231 G 230 B 217 R 244 G 231 B 233
# d8e7f2 # e7e6d9 # f4e7e9

20% 20% 20%
R 236 G 243 B 249 R 243 G 243 B 236 R 250 G 243 B 244
# ecf3f9 # f3f3ec # faf3f4

80% 80% 80%
R 177 G 216 B 239 R 239 G 216 B 149 R 242 G 188 B 199
# b1d8ef # efd895 # f2bcc7

60% 60% 60%
R 197 G 226 B 243 R 243 G 226 B 176 R 245 G 205 B 213
# c5e2f3 # f3e2b0 # f5cdd5

40% 40% 40%
R 216 G 235 B 247 R 247 G 235 B 202 R 249 G 221 B 227
# d8ebf7 # f7ebca # f9dde3

20% 20% 20%
R 236 G 245 B 251 R 251 G 245 B 229 R 252 G 238 B 241
# ecf5fb # fbf5e5 # fceef1

80% 80% 80%
R 173 G 203 B 208 R 221 G 204 B 170 R 223 G 183 B 202
# adcbd0 # ddccaa # dfb7ca

60% 60% 60%
R 194 G 216 B 220 R 229 G 217 B 191 R 231 G 201 B 215
# c2d8dc # e5d9bf # e7c9d7

40% 40% 40%
R 214 G 229 B 231 R 238 G 229 B 213 R 239 G 219 B 229
# d6e5e7 # eee5d5 # efdbe5

20% 20% 20%
R 235 G 242 B 243 R 246 G 242 B 234 R 247 G 237 B 242
# ebf2f3 # f6f2ea # f7edf2

80% 80% 78
R 198 G 213 B 206 R 233 G 190 B 154
# c6d5ce # e9be9a

60% 60%
R 212 G 224 B 218 R 238 G 206 B 179
# d4e0da # eeceb3

40% 40%
R 227 G 234 B 231 R 244 G 223 B 205
# e3eae7 # f3dfcd

20% 20%
R 241 G 245 B 243 R 249 G 239 B 230
# f1f5f3 # f9efe6

Electronic media colour palette - Shades

A selection of darker shade colours has been chosen to accent
both the vibrant and Natural colour palette.

- Shades The shade colours are dark accent colours. A
selection of dark greys is available to accent any
of the colour palettes

All of the colours in the shade section of the colour palette are
usable.

April 2012

Investec electronic media guidelines 2012

Pantone Process 80% Pantone Cool 80%
Black R 74 G 74 B 74 Gray 11 R 113 G 113 B 117
R 29 # 4a4a4a R 77 # b4d0d9
G 29 G 78
B 29 60% B 83 60%
# 1d1d1d R 119 G 119 B 119 # a1c4d0 R 148 G 149 B 152
# 777777 # c7dce3
Pantone 411c Pantone 405c
R 94 40% R 95 40%
G 79 R 165 G 165 B 165 G 87 R 184 G 184 B 186
B 74 # a5a5a5 B 79 # d9e7ec
# 5e4f4a # 5f574f
20% 20%
Pantone 4625c R 210 G 210 B 210 Pantone 432c R 219 G 220 B 221
R 88 # d2d2d2 R 54 # ecf3f6
G 44 G 66
B 27 80% B 74 80%
# 522c1b R 126 G 114 B 110 # 36424a R 127 G 121 B 114
# 7e726e # 7f7972

60% 60%
R 158 G 149 B 146 R 159 G 154 B 149
# 9e9592 # 9f9a95

40% 40%
R 191 G 185 B 183 R 191 G 188 B 185
# bfb9b7 # bfbcb9

20% 20%
R 223 G 220 B 219 R 223 G 221 B 220
# dfdcdb # dfdddc

80% 80%
R 121 G 86 B 73 R 94 G 104 B 110
# 795649 # 5e686e

60% 60%
R 155 G 128 B 118 R 134 G 142 B 146
# 9b8076 # 868e92

40% 40%
R 188 G 171 B 164 R 175 G 179 B 183
# bcaba4 # afb3b7

20% 20%
R 222 G 213 B 209 R 215 G 217 B 219
# ded5d1 # d7d9db

79

TV / digital / on-line static end-frame identity
Investec Specialist Bank and Asset Manager identity
(white background)

The Investec Specialist Bank and Asset Manager identity may be used
on a white background as a static identity at the end of any TV, digital
or on-line advertising applications.

Due to the large variance between these types of medias, a standard
for the identity needs to be set to ensure maximum visibility of the
identity at all times. To ensure that these criteria are met, the Specialist
Bank and Asset Manager descriptor is slightly bolder.

Specialist Bank and Asset Manager type speci cation
Font Helvetica Neue LT Std - 55 Roman

When using the identity on a white background, the ‘Out of the
Ordinary’ needs to be less bold than on a black background.

‘Out of the Ordinary’ type speci cation
Font Helvetica Neue LT Std - 56 Roman Italic

In South Africa and Australia the ‘Out of the Ordinary’ is a
registered trademark and should be used with the ® afterwards.

In the United Kingdom the ‘Out of the Ordinary’ is trade marked
and should be used with the ™ afterwards.

The tabs must always align bottom left of the title safe area for 4:3
format. The tabs must be positioned above a 5px grey keyline which
spans the width of the screen area. If they don’t work in the given
format however, they can be left off.

‘Specialist Banking’ Tab type speci cation
Font Helvetica Neue LT Std - 65 Medium

The Tab device colour palette
Pantone Cool Grey 11C
CMYK Cyan 0 Magenta 0 Yellow 0 Black 80
RGB Red 74 Green 74 Blue 74 #4a4a4a

April 2012

Investec electronic media guidelines 2012

4:3 format 4:3 title safe area
1440px (w) x 1080px (h) 1152px (w) x 972px (h)

311px

Helvetica Neue LT Std - 66 Medium Italic
120 Kerning

62px

Helvetica Neue LT 175px 86px 175px
Std - 65 Medium 332000pppxxx
10 Kerning
Helvetica Neue LT Std - 55 Roman
37px 120 Kerning

593px
678px

1024px (w) x 53px (h)

80

TV / digital / on-line static end-frame identity
Investec Specialist Bank and Asset Manager identity
(black background)

The Investec Specialist Bank and Asset Manager identity may be used
on a black background as a static identity at the end of any TV, digital
or on-line advertising applications.

Due to the large variance between these types of media’s, a standard
for the identity needs to be set to ensure maximum visibility of the
identity at all times. To ensure that these criteria are met, the Specialist Bank
and Asset Manager descriptor is slightly bolder.

Specialist Bank and Asset Manager type speci cation
Font Helvetica Neue LT Std - 55 Roman

When using the identity on a black background, the ‘Out of the
Ordinary’ needs to be bolder for legibility. It is more bold on a
black background than on a white background.

‘Out of the Ordinary’ type speci cation
Font Helvetica Neue LT Std - 66 Medium Italic

In South Africa and Australia the ‘Out of the Ordinary’ is a
registered trademark and should be used with the ® afterwards.

In the United Kingdom the ‘Out of the Ordinary’ is trade marked
and should be used with the ™ afterwards.

The tabs must always align bottom left of the title safe area for 4:3
format. The tabs must be positioned above a 5px grey keyline which
spans the width of the screen area. If they don’t work in the given
format however, they can be left off.

‘Specialist Banking’ Tab type speci cation
Font Helvetica Neue LT Std - 65 Medium

The Tab device colour palette
Pantone Cool Grey 11C
CMYK Cyan 0 Magenta 0 Yellow 0 Black 80
RGB Red 74 Green 74 Blue 74 #4a4a4a

April 2012

Investec electronic media guidelines 2012

4:3 format 4:3 title safe area
1440px (w) x 1080px (h) 1152px (w) x 972px (h)

311px

Helvetica Neue LT Std - 66 Medium Italic
120 Kerning

62px

Helvetica Neue LT 175px 86px 175px
Std - 65 Medium 323000pppxxx
10 Kerning
Helvetica Neue LT Std - 55 Roman
37px 120 Kerning

593px
678px

1024px (w) x 53px (h)

81

TV / digital / on-line static end-frame identity 1
Investec Specialist Bank and Asset Manager identity 1
(white background)

The Investec Specialist Bank and Asset Manager identity may be used
on a white background as a static identity at the end of any TV, digital
or on-line advertising applications.

Due to the large variance between these types of medias, a standard
for the identity needs to be set to ensure maximum visibility of the
identity at all times. To ensure that these criteria are met, the Specialist
Bank and Asset Manager descriptor is slightly bolder.

Specialist Bank and Asset Manager type speci cation
Font Helvetica Neue LT Std - 55 Roman

When using the identity on a white background, the ‘Out of the
Ordinary’ needs to be less bold than on a black background.

‘Out of the Ordinary’ type speci cation
Font Helvetica Neue LT Std - 56 Roman Italic

In South Africa and Australia the ‘Out of the Ordinary’ is a
registered trademark and should be used with the ® afterwards.

In the United Kingdom the ‘Out of the Ordinary’ is trade marked
and should be used with the ™ afterwards.

The tabs must always align bottom left of the title safe area for 16:9
format. The tabs must be positioned above a 5px grey keyline which
spans the width of the screen area. If they don’t work in the given
format however, they can be left off.

‘Specialist Banking’ Tab type speci cation
Font Helvetica Neue LT Std - 65 Medium

The Tab device colour palette
Pantone Cool Grey 11C
CMYK Cyan 0 Magenta 0 Yellow 0 Black 80
RGB Red 74 Green 74 Blue 74 #4a4a4a

April 2012

Investec electronic media guidelines 2012

16:9 (HD) format 16:9 (HD) title safe area
1920px (w) x 1080px (h) 1536px (w) x 866px (h)

311px

Helvetica Neue LT Std - 66 Medium Italic
120 Kerning

62px

Helvetica Neue LT 175px 86px 175px
Std - 65 Medium 323000pppxxx
10 Kerning
Helvetica Neue LT Std - 55 Roman
37px 120 Kerning

593px

678px

1024px (w) x 53px (h)

82

TV / digital / on-line static end-frame identity 1
Investec Specialist Bank and Asset Manager identity 1
(black background)

The Investec Specialist Bank and Asset Manager identity may be used
on a black background as a static identity at the end of any TV, digital
or on-line advertising applications.

Due to the large variance between these types of media’s, a standard
for the identity needs to be set to ensure maximum visibility of the
identity at all times. To ensure that these criteria are met, the Specialist Bank
and Asset Manager descriptor is slightly bolder.

Specialist Bank and Asset Manager type speci cation
Font Helvetica Neue LT Std - 55 Roman

When using the identity on a black background, the ‘Out of the
Ordinary’ needs to be bolder for legibility. It is more bold on a
black background than on a white background.

‘Out of the Ordinary’ type speci cation
Font Helvetica Neue LT Std - 66 Medium Italic

In South Africa and Australia the ‘Out of the Ordinary’ is a
registered trademark and should be used with the ® afterwards.

In the United Kingdom the ‘Out of the Ordinary’ is trade marked
and should be used with the ™ afterwards.

The tabs must always align bottom left of the title safe area for 16:9
format. The tabs must be positioned above a 5px grey keyline which
spans the width of the screen area. If they don’t work in the given
format however, they can be left off.

‘Specialist Banking’ Tab type speci cation
Font Helvetica Neue LT Std - 65 Medium

The Tab device colour palette
Pantone Cool Grey 11C
CMYK Cyan 0 Magenta 0 Yellow 0 Black 80
RGB Red 74 Green 74 Blue 74 #4a4a4a

April 2012

Investec electronic media guidelines 2012

16:9 (HD) format 16:9 (HD) title safe area
1920px (w) x 1080px (h) 1536px (w) x 866px (h)

311px

Helvetica Neue LT Std - 66 Medium Italic
120 Kerning

62px

Helvetica Neue LT 175px 86px 175px
Std - 65 Medium 332000pppxxx
10 Kerning
Helvetica Neue LT Std - 55 Roman
37px 120 Kerning

593px

678px

1024px (w) x 53px (h)

83