DCSA Branding Guide FIRST DRAFT

6.00" 3.00"

TYPE B LETTERING | 51

TYPE C

1/2" BLACK COMEX
WITH PLASTIC VENEER
LETTERING

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION

52

6.00" 3.00"

TYPE C LETTERING | 53

TYPE D

1/4" ALUMINUM
LETTERING

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING Adhesive backing
DESCRIPTION

54

6.00" 3.00"

TYPE D LETTERING | 55

FLAG DETAILS

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT TBD
MOUNTING
DESCRIPTION

56

Custom Item Proof • 11/7/19 • SO#114725 • Art 3a • CUSTOM FLA

Gettysburg Flag Works can not start production without final approval of this proof sheet.

OPTION 1 4.00F' RONT

3.00'

wwwww.gw.egtettytyssbbuurgrgflaflga.cgom.com Custom Item Proof • 11/7/19 • SO#114725 • Art 3

(P) 1-(8P8) 18-8-8689-679-73-3552244(F(F) 5)158-14879-4-376962-3662 Custom ItemGePttryosobfu•rg1F1l/a7/g19Wo•rkSsOc#a1n14n7o2t5sta• rAt prtro3dbuc•tiCoUnSwTitOhMouFtLfiAnGal appro

CUsSsChTUoOSeSmTuCMOSasluCkMaaEselrnaaErRk@rnRkeSecSIIlNhNhaSSoroFykFyesOeestmOseRtmyameMsRktasmeeAMrkmTseIAsO.rcTNoI:mON: OPTION 2Gettysburg Flag Works can not start production without final approval of this proof sheet.
sshoemakSeArL@ESclPaErRkSeOsNys: tems.com
FRONT FRONT
Brandon Manning
BACK
BSrAanL1Ed8xSo2Sn4IPZ”EMEP:RaanSneOlniNng:
PDRigOitCalEPSS3rSiInx/ZMt4EoA’n:TNERyIloAnL Once this proof is approved, any changes or corrections
are at the customers expense. Please be sure to check
ORIENTATION: over all information carefully. Gettysburg Flag Works

PDRigOitCalEQHPSUorSAriinzN/1oMtTnIotTAaYnlT: NERyIloAnL FLAG DETAILS | 57can not start production without approval.
OCROHSINEinoSgNTrliRezTUoSACindTTetIIdaOOlNN: :
HEQAVUY ADNUNoTTYILTINYE: R: All final production pieces allow for up to 10% deviation.
MOUN1TING: ***Please provide PMS Colors for a close match,

UNFINISHED understand select colors may not appear the same on
fabric as they do on screen or paper ***
CODBNoacSuCkgTObrRolLeuOUnRSdCS:id:T53eI9OdN:

Other Colors: 116, 539, 377,

HEAVY76D90U, 7T5Y33LINER:
ARTYWeOsRK:

Provided by Customer

PoMleOHUeNmTIwN/GTa:b

58

SECTION THREE
BRAND GUIDELINES

TASK 1, PART A, 5.5.1.1.2-4

59

OFFICE FLOOR PLAN

GUIDELINES

The purpose of the following guidelines is to provide consistency across all 188 DCSA offices throughout the
United States. While each office will be intrinsically different in layout, the subsequent standards will ensure
the uniformity of key features such as command walls, mission and vision statements, and seals.

1. ENTRY IDENTIFICATION
a. All facilities are to have the seal and department name on the door or to right of entry. Adhesive back

graphics have been developed to accommodate both opaque and glass doors of a variety of widths.
Physical plaques available as an option.

2. WELCOMING AREA
a. The primary line of site entering the office should terminate with Department Seal and name. Options

are provided to support walls that are behind reception desk or visitor chairs. Any existing items are
to be relocated. If new items provided do not conceal wall imperfections, repairs should precede
installation.

3. COMMAND WALL
a. Our command wall will include a Command Chain Display (CCD). The CCD is to be displayed on the

first wall to the right of the entry doors. The display itself is to be centered between our American flag
and the DCSA flag. Chairs may be included in the setting but never placed in front of either flag – no
other wall mounted items are to within this area.
Note: Proper use of spreader area.

60

OFFICE FLOOR PLAN

GUIDELINES

4. DCSA MISSION DISPLAY
a. Our Mission Display guides our organization by way of our written mission, guiding principals and values. The MD is

to be mounted on the first wall to the left of the entry doors. Chairs may be included in the setting but never placed in
front of either flag – no other wall mounted items are to within this area.
5. EXECUTIVE CONFERENCE ROOM
a. ECR’s are to have the Department Seal and name along with our American Flag and DCSA flag opposite of Video
Teleconference Equipment. If no equipment exists and the another wall is required, the wall within the sightline of the
entry door is preferred
6. SECONDARY CONFERENCE ROOM
a. SCR’s are to have the Department Seal opposite of Video Teleconference Equipment. If no equipment exists and
another wall is required, the wall within the sightline of the entry door is preferred

GUIDELINES | 61

62

SECTION FOUR
SIGN SITUATIONS

TASK 1, PART A, 5.5.1.1.2-4

63

OFFICE FLOOR PLAN

LARGE ENTRY AREA

64

LARGE VTC SMALL
CONFERENCE CONFERENCE
VTC AREA VTC AREA

VTC
FLOOR PLAN | 65

SITUATION 1 OPTION 1

LESS THAN 6' WIDE WALL SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"

66

SITUATION 1 OPTION 2

LESS THAN 6' WIDE WALL SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"

SEAL STANDARDS | 67

SITUATION 2 OPTION 1 SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"
6' - 8' WIDE WALL

68

SITUATION 3 OPTION 1 SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"
8' - 10' WIDE WALL

SEAL STANDARDS | 69

SITUATION 4 OPTION 1 SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"
10' - 12' WIDE WALL

70

SITUATION 5 OPTION 1 SEAL DIAMETER 24.00"
CONTROL HEIGHT 36.00"
12' - 14' WIDE WALL

SEAL STANDARDS | 71

72

SECTION FIVE
BRANDING

SELECTION GUIDE

TASK 1, PART A, 5.5.1.1.2-4

73

RECEPTION DESK

HEIGHT 24.00"
WIDTH 99.291"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

74

RECEPTION DESK | 75

SITUATION 6 OPTION 1

16' - 18' WIDE WALL

SEAL DIAMETER 36.00"
CONTROL HEIGHT 36.00"

76

SEAL STANDARDS | 77

COMMAND WALL 1

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

78

COMMAND WALL 1 | 79

COMMAND WALL 2

HEIGHT 20.00"
WIDTH 35.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

80

COMMAND WALL 2 | 81

COMMAND WALL 3

HEIGHT 34.00"
WIDTH 35.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

82

COMMAND WALL 3 | 83

COMMAND WALL 4

HEIGHT 34.00"
WIDTH 48.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

84

COMMAND WALL 4 | 85

FLAGS AND ONE SEAL

HEIGHT 24.00"
WIDTH 24.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

86

FLAGS AND SEAL | 87

FLAGS AND TWO SEALS

HEIGHT 54.00"
WIDTH 54.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

88

FLAGS AND SEAL | 89

FLAGS AND TWO SEALS
WITH TEXT

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

90

FLAGS AND TWO SEALS | 91

PHOTO OPPORTUNITY
AREA

HEIGHT 24.00"
WIDTH 24.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

92

PHOTO OPPORTUNITY AREA | 93

PHOTO OPPORTUNITY
AREA - GROUP

HEIGHT 24.00"
WIDTH 24.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

94

PHOTO OPPORTUNITY AREA - GROUP | 95

FRONT DOORS - SINGLE

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

96

15.000" 36.000"
CENTERED
2.0" FRONT DOORS | 97

84.000"

60.00"

FRONT DOORS - DOUBLE

HEIGHT 00.00"
WIDTH 00.00"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

98

36.000" 36.000"
CENTERED CENTERED

15.000" 2.25"

84.000"

60.00"

FRONT DOORS | 99

FRONT ENTRY SIGN
WITH PUCKS

HEIGHT 7.50"
WIDTH 7.50"
DEPTH 00.00"
WEIGHT 00.00 LBS
MOUNTING XXXX
DESCRIPTION

100