CMA Binder

PM gave call on Independence Day on August 15, 2019,
to address the use of single use plastic in the Country

The SHS campaign was launched on
September 11 to October 27, 2019

The first phase was about creating
awareness across various constituencies





The Second phase, which commenced on October 2,2019
on Gandhi Jayanti involved actual disposal of plastic waste by
Cement Industry till October 27,2019



The first phase begin with a thumping start .......

.....rallying through





………. leading to a jump in enthusiastic awareness drive
across the cement plant premises and even outside surrounding areas

The josh was high, and the results showed

In the meantime, CMA was preparing
mechanical disposal for the plastic Ravana



Discussions, reviews, and previews with MOHUA
all wrapped up in 2 days

`

Decision taken by MOHUA Let’s do it in five cities

. . . .Delhi Noida Raipur Lucknow Ahemdabad

5 Ravana's to be made of plastic waste of 30-40 feet for each city
It was a job at hand

New Delhi coordinates with the Ramlila

Ahmedabad too was excited

Preparatory talks were held in Lucknow

Raipur was all
being prepared

CMA team rallied to stitch the show together – coordination with
MOHUA,local municipal authorities, and the chief guest(s)

In New Delhi







At Noida

in Lucknow

in Raipur

and Ahmedabad

The task was overwhelming, but the
CMA team was all on top of it………

………..and the plastic Ravana caught the imagination
of audiences before It's Dahan itself………

and its disposal by the cement industry was dramatic
and impactful.



In the meantime, the CMA team was also busy
coordinating with the member companies across
14 states for actual disposal of plastic waste at Cement klins

Individual WhatsApp groups were created for each state to
ensure a seamless connection……..

.... our coordination chart was ready and shared with Ministry of
Housing & Urban Affairs, Ministry of Jal Shakti, and Department
of Promotion of Industry and Internal Trade

A portal for data reporting was created by CMA

work was on and the coordination amongst
the CMA Team with the member company coordinators

was seamless from October 2, 2019 onwards

Queries followed, connect had to be there all the time,
prints for member trucks had been designed

The offtake was on

Reporting was seamless and updates regularly transmitted by CMA
to MoHUA, MJS, and DPIIT

CMA’s Nationwide Participation in Swachhata Hi Sewa Campaign

Updates on Phase 2: Plastic Disposal at Cement Plants in coordination with Identified ULBs

State Plastic Disposed Total 29.10 Metric Tonnes of Plastic waste disposed
(Tonnes)
Gujarat Municipal Offices of only six states have cooperated out of 14 states
Jharkhand 0.42 iden fied for Plas c waste disposal during the campaign
Karnataka 1.74
Maharashtra 2.71 Request Priority communication from MoHUA to the ULBs of
Meghalaya 14.87 following states: Andhra Pradesh, Assam, Chhattisgarh, Himachal
Tamil Nadu 4.952 Pradesh, Madhya Pradesh, Odisha, Rajasthan, Telangana
4.41
Almost 45% of Plas c waste disposal poten al falls in these eight
states where support is awaited

CMA’s Nationwide Participation in
Swachhata Hi Sewa Campaign

Updates on Phase 2: Plastic Disposal at Cement Plants in coordination with Identified ULBs

Total Plas c waste 2.71 Metric tonnes On ground challenges reported by Cement
Collected and Companies
Disposed State(s): Karnataka
in Phase II ULB: Bagalkot • Most of the ULBs across states have asked
for more me to make arrangement for
(Oct 02 – Oct 07*) Plas c waste

* Till date • At certain loca ons, companies were asked
to pay for plas c waste, which upon due
Total Plas c waste 40.43 Metric tonnes communica on was resolved at few
Disposed during 11 States covered loca ons, hence a delay
Phase I of SHS
• In Rain affected areas, such as North East
(Sept 11 – Oct 01) and Andhra Pradesh, waste is not available

• Many ULBs are not equipped to provide
segregated/shredded waste as desired

Source: CMA Member Companies, dated 07 October 2019, 11:00 AM

The numbers were changing every day

The festivals did not slow it down

All over emails, WhatsApp and our portals
on plastic waste management were ticking

And the final hall on October 27, 2019,
was predictably successful.

CMA was confident. Our Member companies were confident.
We had delivered on our commitment made to the Government

Committed to Sustainable Growth
Committed to Responsible Business

Cement Industry is committed to Sustainable Growth
and committed to responsible business

We did not stop here

CMA staged CONSERVE, its fourth International
Conference on AFRs and waste management



CONSERVE 2019, resonated with ideas and
perspectives on waste management
ittruly resonated the theme over two days