CMA Binder

In the parallel, CMA had launched its initiative to spread the word
against single-use plastic amongst the schools in Delhi

The children of today were our new brand ambassador in the
making

We took these through storytelling first to
St Thomas school in New Delhi

The response was enthusiastic, the children involved and participative

We proceeded to Shiv Nadar School in Gurgaon and again
the children were bursting with energy and inspired by the cause…

…………to wear on their sleeves in their new war on plastics,
the Ravi badge of honour with pride

We were happy, so were the schools but many more
are to be added as the journey continues

We had created a booklet for children to make them aware

A film was produced in th theme of English and Hindi





About CMA

The Cement Manufacturers Association (CMA) is the apex
representative body of large cement manufacturers in India.
The Association was established in 1961 and is a registered
body under the Societies Registration Act XXI of 1860.

CMA is a unique platform as it represents both the private and
the public sector cement companies. CMA's activities are
focussed on policy advocacy and government outreach with
the objective of providing members a consolidated voice on
environmental, logistics, taxation, alternate fuels,\
sustainability, innovation, waste consumption, etc., as well as
representing the Indian Cement Industry at national and
international fora. The Association has regularly been
highlighting issues pertinent to Industry, both at the Central
and State government level.