xjly

a Brand?

message developed to visually
l, business or organization wants
consists of the name, logo, tone,
d to be the identity that reflects
arket.
a brand is a promise of what
what it means to those who

rity, Incorporated® Brand Guidelines

Purpose of the

“The value of Alpha Kapp
ability to provide consistency
use of our logo, font, photogr
will build awareness and reco
Alpha brand. Over time, these
reminders of what our brand
those we serve.”
~Alpha Kappa Alpha Sorority, Incorpora

e AKA Brand

pa Alpha’s brand lies in the
y and recognition. Consistent
raphic style and key messages
ognition of the Alpha Kappa
e elements will become visual
d means to our members and

ated® Brand Guidelines

AKA Brand

Resilient: For more than a cen
needs of others despite significan

Community-based: We act loca
our neighbors and our neighborh

Global: Our size allows us to
world.

Collaborative: We seek out par
complement our skills.

Creative: We find new ways to s

~Alpha Kappa Alpha Sorority, Incorporate

d Attributes

ntury we have attended to the
nt obstacles and challenges.
ally to have a positive impact on
hoods.
reach communities all over the

rtners who share our values and

solve old problems.

ed® Brand Guidelines

AKA Brand

Optimistic: When faced with
Confident: We believe that w
Knowledgeable: Our vast per
resources help us to stay infor
Thoughtful: We care for the w
Spirited: We are energetic and
bring a “spark” to everything
~Alpha Kappa Alpha Sorority, Incorpora

d Personality

h adversity we see opportunity.
we can and therefore we do.
rsonal and professional
rmed.
whole person.

d proud of who we are. We
we do.

ated® Brand Guidelines

Our M

Our messages gives our brand
viewed to the world and how
Our message may vary from a
time but they are still rooted in
~Alpha Kappa Alpha Sorority, Incorpora

Message

d life. It shapes how we are
we see ourselves.
administrations from time to
n our identity.

ated® Brand Guidelines

Principles of

Our messages should reflect th
brand meaning.

The content of the message sh
speaking directly to, not at, th

It should be clear and concise
audience.

Avoid the use of terms that ar
Alpha along with other jargon

~Alpha Kappa Alpha Sorority, Incorpora

Our Message

he sorority’s and the chapter’s

hould be conversational, as if
he reader.
e and appropriate for the

re unique to Alpha Kappa
n. (ex. Sorority Titles Names, etc.)

ated® Brand Guidelines

What is Ou

Our message lies w
Program

Community
Partne

~Alpha Kappa Alpha Sorority, Incorporate

ur Message?

within the following:
m Targets

Impact Days
erships

ed® Brand Guidelines

Internatio

The Coat of

The Admin

onal Logos

f Arms a.k.a. the Shield.

nistration Logo

Internatio

The Alpha Kappa Alph
administration logo are
representing the sorority
our brand.
Under no circumstances
be made to the coat of a
administration’s logo an

onal Logos

ha coat of arms and
the central visuals for
y. They are the face of
s are modifications to
arms or the

nd its associated logos.

Proper Usage of

In general, usage of
encouraged. Chapter
flyers, banners, posters
should bear the officia
Sorority coat of arms o
sorority. Keep in mind t
reproduced under
commercial or private
permission of the
Corporate Office.

~Alpha Kappa Alpha Sorority, Incorporate

f Coat of Arms

the coat of arms is
and region websites,
s, or other publications
al Alpha Kappa Alpha
or the full name of the
that the shield cannot be
any conditions for
e use without written
Alpha Kappa Alpha

ed® Brand Guidelines

Proper Usage of

The registered sym
always be used.

~ 2014 Constitution and Bylaws (Articl
of Standard Procedure (Emblems, Page

f Coat of Arms

mbol (®) should

le XII, Section 10, Page 54) and Manual
68) for additional information.

Official Colo
of the Coa

Coat of Arms
(Gold)

or Variations
at of Arms

Coat of Arms
(White)

Ways to ide
Coat o

Are the symbols

Are the greek lett

Is the federal reg
pres

entify a fake
of Arms

in the right place?

ters/fonts correct?

gistration symbol
sent?

Administra

(Color)

ation Logo

(Black &
White/Grayscale)

International P

Program Logos

Proper U
International P

• The Launching New D
logo and all associated
ASCENDSM, ThinkH
symbolic logos) “should
chapter correspondence
communication, report

~The Official Guide to Alpha Kappa Alpha

Usage of
Program Logos

Dimensions of ServiceSM
program logos (i.e.

HBCUSM, program
d be used when creating
e, written
ts, flyers or the like.”

a Protocol, 2014, Page 27

Proper U
International P

• Immediately retire use
which are unofficial, ha
reference prior adminis

• In the case where the lo
black or white or graysc
version of the logo shou

Usage of
Program Logos

of any images and logos
ave not been approved or
strations.

ogo must be printed in
cale, the grayscale
uld be used.

Co-Bran
Administration

Program

When using Alpha Kappa
with administration logo,
arms to the left and admin
right. No more than two A
Sorority logos should be u
banners, posters, or other

nding of
& International
m Logos

a Alpha coat of arms
, always place coat of
nistration logo to the
Alpha Kappa Alpha
used on websites, flyers,
publications.

Logos & Offi

Should NOT Be:

• Printed, sewn onto or d
of clothing or parapher
degrades the history an
Alpha Sorority, Incorpo
its members.

• Changed, modified or e
promotional, advertisin

icial Symbols

drawn on any item, piece
rnalia that is derogatory or
nd legacy of Alpha Kappa
orated®, its founders or

embellished for
ng or personal use.

Logos & Offi

Should NOT B

• Worn on or
inappropriat

• Tattooed on

• Used by ven
by the Alpha
Incorporated

• Rearranged,
logo rescaled

icial Symbols

Be:

near the buttocks or other
te areas of the body.

any area of the body

ndors without written permission
a Kappa Alpha Sorority,
d® Corporate Office.

redrawn or elements of the
d.

Regiona

The North Atlantic do
Regional logo, only a R
Logo.

al Logo

oes not have an Official
Regional Administration

Chapter

Chapter logos can be an e
local programs and events
Elements of a Chapter L
• The words Alpha Kapp

Incorporated® along w
region’s name.
• The official pink & gree
• Positive reflection of th
values

r Logos

effective tool to brand
s.
Logo include:
pa Alpha Sorority,
with the chapter or

en colors
he Sorority’s mission and

Chapte

The original chapter logo w
of the Interest Group, DC
formed to charter Rho Mu

er Logo

was derived from the name
Pearls III, which was
u Omega Chapter.

Chapter

• Chapter logos should n
replace the sorority’s co
program logos on progr

• Regional and Chapter l
placed to the right or be
of arms.

• Chapter should use no
Kappa Alpha Sorority l
webpage, flyer, banner,

r Logos

never supersede or
oat of arms, initiative
ram related publications.

logos should always be
elow the Sorority’s coat

more than two Alpha
logos on any single
poster, or publication.

Special

• Chapters can create log
occasions.

l Logos

gos for special events and

Chapter Admin

The chapter administration
Omega chapter soror events
of this logo helps to identify
event occurred.