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Terms of Use

Trademarks*
The Alpha Kappa Alpha Sorority badge, the co
the name Alpha Kappa Alpha Sorority, Incorp
Leaf, and the term Fashionetta, and Skee Wee
registered trademarks with the U.S. Patent an

The badge and coat of arms must not be repr
conditions without the written permission of
Incorporated. Reproduction without permissi
and the violator is subject to prosecution.

*This information has been taken directly from Alph

Term of Use and should be strictly adhered.

oat of arms (Sorority crest),
porated (Inc.), the name Ivy
e sound are federally
nd Trademark Office.

roduced or used under any
f Alpha Kappa Alpha Sorority,
ion is a legal infringement,

ha Kappa Alpha Sorority, Inc.

Selected Official Hash

Logos  Rho M

 Corporate Office

 #AKA1908 #

 #ThinkHBCU C
 #AKAImpactDay L

 #ASCEND

 #OneMillionBackpacks

 #AKANAR1908

htags and

Mu Omega Chapter

#AKA_PMQ
Current Administration
Logo

Using Resources

• How to get a Marketing Materials a
assistance

• Complete the Request Form
http://rhomuomega.snappages.com
request-form.htm

• Guidelines for Requests – available M

• How to post on Website or Listserv

• Email to rhomuomega@yahoogroup

• http://groups.yahoo.com/rhomuomega

• Current Membership 218 as of 3/7/2

* Not deduplicated

and Public Relations

m/advertisement-

Members Only Section

v

ps.com

a

2017*

The Future of Public R
Rho Mu Omega Style

 Emphasis on social media  PR
posting Com

 Incorporating video into 
our social media presence

 Archiving photos


Relations:

and Marketing
mmittee Meetings

4th Tuesday
7:30pm – 8:00pm
Number (515) 739-1261

 Code: 728234

Who to Contact

Chapter Social Media Po

Press/Media, Facebook, Tw
Soror Alex Dun

press@rhomuom

Listserv and We
Soror Saundra R
akatech@rhomuom

Flyers/Marketing M
Soror Angela

marketing@rhomuo
Special thanks to Soror Holli Holliday for her gui

oints of Contact

witter, Instagram
ncan
mega.org

ebsite
Roberts
mega.org

Materials
Bell
omega.org
idance and assistance with the presentation

Standing & Operational Committees

PR/Marketing Committee
Request Form
http://

rhomuomega.snappages.com/
advertisement-request-form

RHO MU OMEGA CHAPTER HANDBOOK | 32

Public Relations/Marketing Request Form

AKA Brand:"The PMQ Way"

Guidelines for Marketing Materials and Advertising Requests

1. Complete the online form with accurate and complete information.
2. All written content must be approved, proofed and edited before submitted.
3. Flyers are needed for chapter meeting, requests must be made 14 days prior.
4. Upload Written Content in MS Word files (.doc / .docx) No publisher (.pub) files accepted
5. Upload Images and Photos individually as jpg files only. Please use identifying file

names.
6. When uploading images or scanned pictures please scan at 300-600 dpi to avoid

distortion or blurriness.
Turnaround Time
Allow 7 -14 days for turnaround.

Note: Make sure all language and content is approved, proofed and edited prior to submission. It is the
submitter's responsibility to obtain all approvals prior to submitting the final version of the flyer, press release,
etc. for advertising.

To help us provide a high quality of service and a fast turnaround, please provide us
with the information regarding your request.

Should you choose not to submit a request to the Marketing Committee and would like to create your
own event flyer, please click here to review the guidelines and process for approval.

RHO MU OMEGA CHAPTER HANDBOOK | 33

Public Relations/Marketing Request Form

RHO MU OMEGA CHAPTER HANDBOOK | 34

Ad Hoc Committees

Emergency Funds
Brochure &
application

RHO MU OMEGA CHAPTER HANDBOOK | 35

Alpha Kappa Alpha Sorority, Incorporated

Rho Mu Omega Chapter
Emergency Fund Application

The Rho Mu Omega Emergency Fund is a limited restricted fund developed to assist sorors in paying
Chapter, International, and Regional and/or International assessments. The fund was developed in an
effort to retain sorors in the chapter who might otherwise become inactive due to financial hardship.

Note: This process is confidential. Only the Basileus and Tamiouchos will know your identity. Your
application will be forwarded anonymously to the Emergency Fund Committee for consideration.
Forms are due to the Basileus no later than November 1.

Name Date

Street Address

Email Address Telephone

Describe your current participation in chapter activities.

Have you been financial for the last two (2) consecutive years?  Yes  No
Please explain your CONFIDENTIAL request:

_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
______________________________________________________________________________________________________
I am requesting financial assistance with: (Please check all that apply)

 Chapter Dues  Regional/International Assessment (pending availability of funds)
 International Dues + EAF (+ additional cost for docs odd years)

RHO MU OMEGA CHAPTER HANDBOOK | 36

Emergency Fund The Emergency F
At a Glance
The Emergency F
The Rho Mu Omega Emergency Fund is a made up of five (
limited restricted fund developed to assist determined by ch
sorors in paying dues and/or corporate/ term of service is tw
regional assessments for one (1) year. It
was developed in an effort to retain sorors The Emerg
in the chapter who might otherwise
become inactive due to financial hardship. The Fund include
Financial hardship is defined as economic program funds
hardship due to family obligations, job donations from ch
loss, prolonged illness of the soror or unused funds are c
family member and other circumstances next year’s budget.
that significantly affect the soror’s
financial status. Any PMΩ soror who has
been active for at least two (2) years prior
to applying for assistance is eligible. Note:
A soror may apply once in a five (5) year
period.

The number of awards will be subject to
the availability of funds. Sorors are NOT
required to pay the money back.

Alpha Kappa Alpha S

Rho Mu Ome

P.O. Bo
Washington, D

www.rhomu

Alpha Kappa Alpha
Sorority, Inc.

Fund Committee

Fund Committee is
(5) financial sorors
hapter vote. The
wo (2) years.

gency Fund

es budgeted non-
and possibly

hapter sorors. Any
carried over to the
.

Sorority, Incorporated Rho Mu Omega Chapter

ega Chapter Emergency Fund

ox 91198 Revised September 2017
D.C. 20090-1198

uomega.org

We Help Each Other…

Reminder: Applicants remain anonymous to everyone with the exce
the Basileus and Tamiouchos throughout the entire process.

Th

1. Soror submits the
the Basileus by No
She may also wish
letter to offer mor

2. The Basileus block
name and forward
documents to the
Fund Committee C

3. The Emergency Fu
Committee Chair
meeting to review
anonymous docum
make a decision.

eption of

he Application Process

e application to 4. The Basileus is notified of the
ovember 1st. committee’s decision.
h to submit a
re information. 5. The Basileus forwards the name
to the Tamiouchos to process
ks out the payments for approved
ds the applications.
e Emergency
Chair. 6. The Tamiouchos forwards funds
to the Corporate Office by
und December 31st to cover the soror’s
convenes a per capita, EAF, and sorority
w the documents for that year.
ment(s) and
The decision of the committee is final
and irreversible.

Ad Hoc Committees

Rho Mu Omega
Career Services Committee
Individual Assistance Request Form

Name: _______________________________________________________________________
Phone Number: _______________________________________________________________
Email Address: ________________________________________________________________

Field of Interest: _______________________________________________________________

Best Time to Reach You (Please Circle): Mornings Evenings

Best Days to Reach You (Please Circle): Weekdays Weekends

Best Method of Communication (Please Circle): Email Phone In person

Service Requested:

_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________

RHO MU OMEGA CHAPTER HANDBOOK | 37

Advisory Teams

Advisory

Legal
Legal Review Team will consist of no more than four (4) sorors with legal
backgrounds (stenographer, paralegal, or attorney). The Basileus will appoint the
team members. The purpose of this committee is to work alongside the Basileus to
review any legal documents presented to the chapter to ensure that the chapter is
legally compliant. The team must review all contracts and as well as any other
documents, which may need further legal interpretation prior to signing by the
Basileus. The team is to be given a minimum of one (1) weeks’ notice prior to the
due date of the document

RHO MU OMEGA CHAPTER HANDBOOK | 38

Alpha Kappa Alpha Sorority, Incorporated

Programs

Since 1908, Alpha Kappa Alpha Sorority, Incorporated has implemented programs of
service impacting countless lives. The 2014-2018 International Program will focus
on Launching New Dimensions of Service®. Rho Mu Omega's programs are guided
by the International Program.

RHO MU OMEGA CHAPTER HANDBOOK | 39

Launching New Dimensions of Service

Since 1908, Alpha Kappa Alpha Sorority, Incorporated has
implemented programs of service impacting countless lives.
The 2014-2018 International Program will focus on Launching New Dimensions
of Service®.
Members of Alpha Kappa Alpha Sorority, through its 290,000 members and 1,005
chapters, will have an opportunity to address community needs with programs in
five target areas:
1. Educational Enrichment
2. Health Promotion
3. Family Strengthening
4. Environmental Ownership
5. Global Impact
Alpha Kappa Alpha Sorority will expand its community presence as a result of
these initiatives, which include International Community Impact Days and our
signature enrichment program, ASCEND Youth Enrichment Program.

RHO MU OMEGA CHAPTER HANDBOOK | 40

Rho Mu Omega Programs

Target I
Educational Enrichment

Rho Mu Omega engages in the sorority's signature youth enrichment program, ASCENDSM. This
program is designed to motivate, engage and assist high school students in reaching their maximum
potential. ASCENDSM. will focus on Achievement, Self Awareness, Communication, Engagement,
Networking and Developmental Skills. Students in the ASCENDSM. Program will have an opportunity
to receive academic enrichment and life skills training to support their journey to college or vocational
employment.

SUPPORTING OUR HBCUs
As part of our sorority's national campaign, we support our Historically Black Colleges and
Universities. Our THINK HBCUSM program highlights their contribution to the sorority and society.
Through education, engagement and advocacy, we will showcase HBCUs as a critical venue for
moving students to and through college.

Target II
Health Promotion

Rho Mu Omega is dedicated to promoting health awareness in the areas of Alzheimer's Disease,
Stroke and Mental Illness.

The Alzheimer's Disease and Caregiver Support Program generates awareness and support for
Alzheimer's programming and research. Alzheimer's disease is one of the fastest growing health
challenges among African Americans.

Stroke and Heart Disease Awareness remains a focus area concentrating on a major stroke
prevention awareness campaign with emphasis on hypertension management, diet and exercise.

Mental Health is also highlighted as our members bring attention to mental illness among diverse
populations with low utilization of mental health services.

Target III
Family Strengthening

Our Family Strengthening Programs targets critical issues facing many families, including lack of food,
shelter and financial means.

Community based Childhood Hunger Initiatives partners with local agencies, food banks and
community pantries.

The Family Seasonal WrapsSM Program offers sorority sponsors a major initiative to collect and
donate hats, gloves, socks, scarves, coats, sweaters and other seasonal wraps for families in need.

Fiscal Responsibility Programs allows members to work with partner organizations and families to
help increase their understanding of budgeting, basic financial planning and benefits of home
ownership.

RHO MU OMEGA CHAPTER HANDBOOK | 41

Rho Mu Omega Programs

Target IV
Environmental Ownership
We implement high impact programs to provide healthy environments and improve the
quality of life in underserved communities.
The AKA1908 Playground ProjectSM ensures children have safe and inviting places to
play. Sorority members will restore and renew 1,908 existing community and school
playgrounds with its Restore, Refresh and Renew ProjectSM
Through Acts of Green ProjectSM members promote environmental sustainability by
encouraging recycling, litter prevention and waste management through daily green
efforts in local communities.
Target V
Global Impact
We will implement the UNA-USA Global Classrooms Project to prepare today's youth
for an increasingly global and complex society and to expand understanding of the UN, its
mission and focus

RHO MU OMEGA CHAPTER HANDBOOK | 42

Sorority Guidelines

Alpha Kappa Alpha Sorority, Incorporated
 Code of Ethics
 Anti-Hazing Policy
Rho Mu Omega Meeting Guidelines
 Meeting Registration and Protocol
 Babysitting Services
 Inclement Weather Policy

RHO MU OMEGA CHAPTER HANDBOOK | 43

Code of Ethics

Code of Ethics

RHO MU OMEGA CHAPTER HANDBOOK | 44

SOROR CODE OF ETIDCS

In order to honor its Founders, maintain a standard that allows its members to serve as role
models for young women and girls in the global community, preserve Alpha Kappa Alpha
Sorority membership as a desirable and honorable affiliation and to protect Alpha Kappa Alpha
Sorority, Incorporated from harassment, ridicule, scandal or legal liability, I do voluntarily agree
to observe the following rules of conduct:

1. To respect and comply with the Alpha Kappa Alpha Sorority, Incorporated Constitution
and Bylaws, Manual of Standard Procedure, Protocol Manual, Membership Intake
Manual, Rituals, other official handbooks and documents, as well as Chapter Bylaws and
Rules of Order.

2. To remain subject to the authority of the Boule and the Directorate.

3. To respect our elected/appointed leaders and support them in conducting the business of
Alpha Kappa Alpha Sorority, Incorporated.

4. To present myself publicly in a way that reflects the high moral and ethical character of
Alpha Kappa Alpha women by:
a. Obeying the law.
b. Exercising good manners.
c. Displaying concern for my appearance by following established Alpha Kappa
Alpha guidelines.
d. Refraining from profanity, acts of violence and criminal conduct.
e. Exhibiting respect for other Pan-Hellenic organizations by avoiding demeaning
remarks or ridiculing them.
f. Wearing identifiable paraphernalia only if conduct or circumstances will bring no
negative repercussion to the Sorority.

5. To demonstrate the high regard we have for each other as women and sorors by:
a. Avoiding derogatory, demeaning and insulting remarks.
b. Being polite, kind, honest, fair and conciliatory.
c. Assisting with the special needs ofelderly and disabled sorors.
d. Keeping confidences and maintaining confidentiality.
e. Refraining from acts of hazing, reporting its occurrences to the appropriate
authority and demonstrating compliance with all aspects of the Alpha Kappa
Alpha Sorority, Incorporated Anti-Hazing Policy.
f. Abiding by and actively supporting official Chapter and Sorority decisions even
in the event of personal disagreement.

6. To work diligently to foster the programs of the Sorority and participate fully in meetings
and conferences that enhances personal knowledge and improves sorority effectiveness.

7. To maintain integrity in financial matters related to the Sorority by:
a. Remaining current with all dues and financial obligations.
b. Following accepted financial procedures.
c. Avoiding the co-mingling of personal and Sorority funds.
d. Utilizing the tax-exempt status only as legally permitted.

e. Expecting that financial officers will maintain records, make them available for
inspection and pass them on to succeeding offices and/or Graduate Advisors as
required.

f. Purchasing only form officially sanctions vendors at Regional Conferences and
Boules.

g. Reporting the misappropriation of Chapter funds and/or property to the
appropriate authority and taking the necessary action to protect or retrieve funds
and/or property belonging to the Sorority.

8. To invite for Sorority membership only those community minded women of sufficient
high moral and ethical character and scholarship who have a true interest in serving
Alpha Kappa Alpha Sorority.

9. To refrain from soliciting advertisements, endorsements, and sponsorships that harms the
image of Alpha Kappa Alpha Sorority or that conflict with its program concerns and
values.

I shall remain cognizant that others will judge the values and principles of Alpha Kappa Alpha Sorority by my
personal deportment and conduct. Furthermore, should I attain a leadership position in Alpha Kappa Alpha
Sorority,· Incorporated, that requires me to be an official spokesman or public representative, I understand that
my conduct must rise to the highest standard. Should my behavior compromise Alpha Kappa Alpha's image or
the reputation of its members, I shall relinquish my position either of my own volition or when instructed to do
so by my Chapter or the Directorate.
In promising to obey these rules of conduct, I acknowledge that the perpetuation of Alpha Kappa Alpha
Sorority, Incorporated, as an organization of women of high moral and ethical standards depends on my
compliance.

Signature:--------------Print name________________________________ Date_____________:

October 2012

Anti-Hazing Policy

Policy

All existing and prospective members have the right to be treated with dignity and re-
spect. These rights are enforced by punishing violations of the Sorority's policies and
procedures. A cornerstone of the Sorority's Risk Management policy is the prohibi-
tion of hazing.
Hazing has been prohibited in Alpha Kappa Alpha Sorority since the organization was
founded in 1908. In 1999, Alpha Kappa Alpha Sorority reaffirmed its total opposition
to hazing with the publication of a tougher anti-hazing policy and the implementation
of new procedures to identify, investigate and punish incidents.
Hazing will not be tolerated in any form.

Definition of Hazing
Hazing is defined as an act or series of acts that include, but are not limited to:
• Physical acts, such as hitting, striking, laying hands upon or threatening to do bod-

ily harm to any individual(s), while acting in one's capacity as a member of Alpha
Kappa Alpha Sorority.
• Behavior which is directed against any individual(s) for the purpose of causing
shame, abuse, insult, humiliation, intimidation or disgrace.
A variety of prohibited practices, including but not limited to, "underground hazing,"
"financial hazing," "pre-pledging," "post-pledging" or "post-initiation pledging."

Hazing Policy Violations
Any individual or chapter violation of Alpha Kappa Alpha Sorority's Risk Manage-
ment policy will result in suspension, expulsion or revocation of the chapter's charter.
A fine may also be imposed.
In addition, hazing activities may result in official discipline by a college/university or
the imposition of civil and criminal penalties for individuals and/or chapters.
Undergraduate Hazing Complaint Form (writeable PDF)
Graduate Hazing Complaint Form (writeable PDF)

Links available at http://aka1908.com/membership/anti-hazing-policy

RHO MU OMEGA CHAPTER HANDBOOK | 45

Meeting Registration and Protocol

REGISTERING FOR MEETINGS

Special notes from the Philacter
Members should make every effort to attend chapter meeting on time in order to hear the
important issues and plans of the chapter given by the officers during their reports. On
time attendance at meetings also allows for members to assist with the discussion and
decisions on matters and issues that arise during our business meeting prior to
announcements.

Meeting sign-in sheets are used to identify sorors who attend executive and chapter
meetings. Sign-in attendance sheets are also used to determine eligibility for MIP
sponsorship and eligibility for running for a chapter office.

Executive Committee Meetings
Executive Committee Members
Each Executive Committee member will sign-in, with the Philacter on the provided sign-in
sheet, upon entering the meeting. Members should sign in the space indicated, next to
their office and printed name. Once signed in, members will receive a numbered voting
paddle corresponding to their Office.

Standing Committee Chairmen and Co-Chairmen
Each Standing Committee Chairman and Co-Chairman will sign-in on the provided sign-in
sheet, with the Philacter, upon entering the meeting. They should provide their signature in
the space indicated, next to their Standing Committee name and their printed name.
The Committee Chairman or Co-Chairman, whoever arrives first, will receive a numbered
voting paddle. The number of the paddle should be written in the last column
corresponding to the committee’s name, chairman or co-chairman’s name. Only one voting
paddle will be give to each Standing Committee representative.

Chapter Members attending Executive Committee Meetings
Each Chapter member attending the Executive Committee meeting will sign-in on the
provided sign-in sheet, with the Philacter, upon entering the meeting. Chapter members
will not receive a voting paddle.

Chapter Meetings

Executive Committee Members
Each Executive Committee member will sign-in on the provided sign-in sheet, with the
Philacter, upon entering the meeting. Members should provide their signature in the space
indicated, next to their office and printed name. Once signed in members will receive a
numbered voting paddle corresponding to their Office.

Financial Members of Rho Mu Omega
Each Financial Members of Rho Mu Omega will sign-in on the provided sign-in sheet,
with the Philacter, upon entering the meeting. Members should print their first and last
name on the next numbered line. Once a member has signed in she will receive a
numbered voting paddle corresponding to their sign in number.

Golden Sorors and Special Need Financial Members of Rho Mu Omega
Golden Sorors and Special Need Financial Members of Rho Mu Omega, upon entering a
meeting, can request the Philacter to bring the sign-in sheet and their voting paddle to
their seat. The Philacter or designee will bring the sign-in sheet and voting paddle to the
Soror for signing in.

RHO MU OMEGA CHAPTER HANDBOOK | 46

Meeting Registration and Protocol

Rho Mu Omega financial members attending Chapter meeting in January prior to
the yearly dues deadline
Rho Mu Omega financial members attending Chapter meeting in January prior to the dues
deadline are considered visitors and must sign in as a visitor.
Visitors
Visitor must check in with the Philacter and provide two pieces of identification: a
government issued id and an item proving Alpha Kappa Alpha membership. E.g. a current
or expired financial card, Ivy Leaf magazine with name and address label, their certification
of membership.
Visitors will be asked to complete a Visitor’s information form and return it to the Philacter.
Visitors are allowed to attend only three (3) chapter meetings.
Expelled, membership revoked and suspended members are not allowed to attend Alpha
Kappa Alpha Sorority, Incorporated meetings.

RHO MU OMEGA CHAPTER HANDBOOK | 47

Babysitting Services

The following policy will operate to govern children at chapter meetings.
Babysitting services are available to all active and visiting sorors who need child
care during sorority meeting. We can accommodate up to ten (10) children
between the ages of 3-10 years old. Reservations are required. Reservations may
be made by emailing [email protected]. The email must include the
name of the soror and the names and ages of the children. Once babysitting
services are requested, then sorors will be obligated to pay for the service. There
are no refunds.
The cost for babysitting services is $15/child. Payment must be made in
advance. Payments may be made via PayPal at [email protected] or at
chapter meeting by cash or check to the Pecunious Grammateus.
For more information, please contact the Membership Committee or the chairs at
[email protected].

RHO MU OMEGA CHAPTER HANDBOOK | 48

Inclement Weather

The following policy will operate to govern notification in the event of
adverse weather conditions existing on the day of a scheduled chapter
meeting or chapter function.
1. The Basileus will make a decision the day of the event whether to postpone the

event due to inclement weather conditions.
2. After making her decision, the Basileus will post a message to the listserv with

information as to whether the event will go on as scheduled, be postponed and
rescheduled or cancelled. In addition, the Basileus may reach out to select sorors
via phone to help distribute the message, depending on the nature of the event.
3. The listserv email will inform sorors with instructions as to whether the event will
go on as scheduled, be postponed and rescheduled or cancelled.
4. If you do not receive a message via the listserv at least one hour before the
scheduled event, contact either the Committee Chair, Program Chair or the
Basileus.

RHO MU OMEGA CHAPTER HANDBOOK | 49

Sorority Music

Rho Mu Omega Chapter Song

RHO MU OMEGA CHAPTER HANDBOOK | 50

Rho Mu Omega Chapter Song

Music by Soror Angela Richardson
Lyrics by Soror Angela Richardson and Soror Pamela Carter Coleman
Rho Mu Omega, like a star in the sky,
Rho Mu Omega, many Sorors wonder why,
Rho Mu Omega, we have love in our hearts for you (for you).
Rho Mu Omega, serving all who need you,
Rho Mu Omega, here in Washington, D. C.,
Rho Mu Omega, forever we’ll love you
Bridge
If service, devotion, had no real reward, we’d still work hard every day,
For hard work, devotion, and love play a part, in the best of A-K-A.
(Modulate up)
Rho Mu Omega, serving all who need you,
Rho Mu Omega, we’re forever sisters true,
Rho Mu Omega, we are here because we love you (love you)
Rho Mu Omega, like a star in the sky,
Rho Mu Omega, it’s your name that we raise high,
Rho Mu Omega, we were blessed when we found you (o-o-o-o)
Rho Mu Omega, we have love in our hearts for you (o-o-o-o),
Rho Mu Omega, we have love in our hearts….for….you.

RHO MU OMEGA CHAPTER HANDBOOK | 51

Sorority Branding &
Communication

Alpha Kappa Alpha Sorority, Incorporated® Shield
Alpha Kappa Alpha Sorority, Incorporated® Websites
and Hashtags
Rho Mu Omega Chapter Logo

The official heading/billing for all DC Pearls III Foundation
FUNDRAISING events:

DC Pearls III Foundation, Inc
in conjunction with
Alpha Kappa Alpha Sorority, Inc. ®, Rho Mu Omega Chapter
[hosts or presents]

The official heading/billing for all Rho Mu Omega
PROGRAM events:

Alpha Kappa Alpha Sorority, Inc. ®,Rho Mu Omega Chapter
in conjunction with
DC Pearls III Foundation, Inc.
[hosts or presents]

RHO MU OMEGA CHAPTER HANDBOOK | 52

Alpha Kappa Alpha Sorority, Incorporated®

Please always check with the Marketing Committee when using these shields.
Download the Alpha Kappa Alpha Brand Guidelines in the Members only section at
www.aka1908.com. Click on Resource and then Forms and Documents. Type “Brand” in
the search box.
The Sorority’s official colors are Salmon pink and Apple green. For professional printing,
Pantone 182 (pink) and Pantone 354 (green) should be used.

International Logos

The official sorority international logos are the coat of arms, a.k.a. the Shield and the
current Administration, The Launching New Dimensions of Service, logo. In addition, there
are several symbolic logos associated with each international program. These logos should
be used when creating chapter correspondence, written communication, reports, flyers,
etc.
When using the coat of arms with the administration logo, always place the coat of arms
to the left and the administration logo placed to the right or below. No more than two
sorority logos should be used at a time.
The registered symbol (®) should always be used following the words Alpha Kappa Alpha
Sorority, Incorporated ®.

Regional Logo

The North Atlantic does not have an official regional logo, however the current regional
director reserves the right to have an administrative logo to reflect her administration.

RHO MU OMEGA CHAPTER HANDBOOK | 53

Rho Mu Omega Chapter Logo

Chapter Logos

Our chapter and foundation logos are used to be effective tools to brand our local
programs and events. The chapter logo should never superseded or replace the sorority's
coat of arms and initiative program logos on program related publications. Regional and
Chapter logos should always be placed to the right or below the sorority's coat of arms.
The chapter should use no more than two sorority logos on any single web page, flyer,
banner, poster, etc.
The name of the sorority should always appear before the chapter name. Example: Alpha
Kappa Alpha Sorority, Inc. ®, Rho Mu Omega Chapter
Special Chapter / Foundation Logos
Special Logos created for events can also be used to effectively promote and brand
chapter/foundation activities or events that will be ongoing throughout administrations.
Chapter Administration Logo
The chapter administration logo is used on Rho Mu Omega chapter events/activities and
agendas. Placement of this logo helps to identify what administration the event occurred.
Foundation Logo
The Foundation is the fundraising arm of the chapter. It's logo is to be used on
publications and materials promoting fundraising events in conjunction with Rho Mu
Omega Chapter.

RHO MU OMEGA CHAPTER HANDBOOK | 54

Social Media

Hashtags #AKAIMPACTDAY
#AKA_PMQ
#AKA1908
#THINKHBCU
#PINKGOESRED

Sorority Websites & Social Media

Alpha Kappa Alpha Sorority, Incorporated

website: www.aka1908.org
Facebook: @akasorority1908
Twitter: @aka sorority1908
Instagram: akasorority1908
YouTube: Alpha Kappa Alpha Sorority

North Atlantic Region (NAR)

website: akanorthatlantic.org/
Facebook: @AKANorthAtlanticRegion
Twitter: @AKANARegion
Instagram: akanorthatlantic
YouTube: North Atlantic Region

Rho Mu Omega Chapter

website: rhomuomega.org
Facebook: Rho Mu Omega Chapter of Alpha Kappa Alpha Sorority, Inc.
Facebook: rho mu omega chapter - washington, dc
Twitter: @rhomuomega
Instagram: rhomuomega

RHO MU OMEGA CHAPTER HANDBOOK | 55

Sorority Branding & Communication Inserts

Promotion & Branding
Guidelines

RHO MU OMEGA CHAPTER HANDBOOK | 56

Serving the DC Metropolitan Area

Home History Programs Membership ▼ Upcoming Events Contact Us

Promotion and Branding Guidelines

Return back to Advertising Request Fo

International & Local Sorority Branding Guidelines

International Logos

The o cial sorority international logos are the coat of arms, a.k.a. the Shield and the current Administration, The Launching New Dimensions of Service, logo. In additi
there are several symbolic logos associated with each international program. These logos should be used when creating chapter correspondence, written
communication, reports, yers, etc.

When using the coat of arms with the administration logo, always place the coat of arms to the left and the administration logo placed to the right or below. No more
than two sorority logos should be used at a time.

The registered symbol (®) should always be used following the words Alpha Kappa Alpha Sorority, Incorporated ®.

Regional Logo

The North Atlantic  does not have an o cial regional logo, however the current regional director reserves the right to have an administrative logo to re ect her
administration.

Chapter Logos

Our chapter and foundation logos are used to be e ective tools to brand our local programs and events. The chapter logo should never superseded or replace the
sorority's coat of arms and initiative program logos on program related publications. Regional and Chapter logos should always be placed to the right or below the
sorority's coat of arms.

The chapter should use no more than two sorority logos on any single web page, yer, banner, poster, etc.

The name of the sororiy should always appear before the chapter name. Example: Alpha Kappa Alpha Sorority, Inc. ®, Rho Mu Omega Chapter

Special Chapter / Foundation Logos
Special Logos created for events can also be used to e ectively promote and brand chapter/foundation activities or events that will be ongoing throughout
administrations.

Chapter Administration Logo
The chapter administration logo is used on Rho Mu Omega chapter events/activities and agendas. Placement of this logo helps to identify what administration the eve
occurred.

Foundation Logo
The Foundation is the fundraising arm of the chapter. It's logo is to be used on publications and materials promoting fundraising events in conjunction with Rho Mu
Omega Chapter.

The o cial heading/billing for all DC Pearls III Foundation FUNDRAISING events:
DC Pearls III Foundation, Inc
in conjunction with
Alpha Kappa Alpha Sorority, Inc. ®, Rho Mu Omega Chapter
[hosts or presents]

The o cial heading/billing for all Rho Mu Omega PROGRAM events:
Alpha Kappa Alpha Sorority, Inc. ®,Rho Mu Omega Chapter
in conjunction with
DC Pearls III Foundation,  Inc.
[hosts or presents]

Design & Layout

When creating yers or promotional materials for events, all pertinent information should be visually presented at-a-glance. Therefore, please be sure to include the
following information:

Host(s) of the Event
Location (Name and/or Address of venue)
Date
Time
Event Point of Contact
Ticket Information
Brief caption or description of event
Collaborators or Partners

Flyer Approval Process

Should you choose not to submit a request to the Marketing Committee and would like to create your own event yer, please adhe
to the process for approval.

1. Once the yer has been created, the yer should be submitted to the Committee Chair to approve nal content of document
2. After approval has been given by the committee chair, it should be sent to the Marketing Committee for editing & proo ng.
3. All edits and/or recommendations will be submitted back to the committee chair or creator of the yer to modify.
4. Upon nal approval from the committee chair and Marketing Committee, the document should be sent to the Protocol

Chairman and the Basileus for approval to post and distribute.

Click here to download the
AKA Branding presentation

© 2017 All Rights Reserved Designed by VXPRO Desi

Rho Mu Om
pres

AKA BRA

Presenting Rho Mu Om

mega Chapter
sents

ANDING:

mega to the Community

Rho Mu Om
pres

AKA BRA

Presenting Rho Mu Om

mega Chapter
sents

ANDING:

mega to the Community

What is a

a Brand?

What is a

A Brand is an identity and/or
communicate how an individual
to be perceived. The Brand can c
tagline and/or typeface designed
the value it brings to its target ma
“…For Alpha Kappa Alpha, … a
the organization represents and w
engage it.” ~Alpha Kappa Alpha Soror