BOOKERY MOODBAORD CYREL

- Warm and Cozy
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- Minimal Cafe

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TABLE OF CONTENT

About Us ............................................ Page. 3
The Photographic Style .................. Page. 4 - 6
Basic Tools & Kits for Food Styling and Photography ......... Page. 7 - 8
Camera ................................................ Page. 9 - 10
Basic Guideline for Food Plating ... Page. 11 - 17
Different Type of Plating Style ...... Page. 18 - 19
Styling Through The Camera .......... Page. 19
Key of Work for Food Photography Page. 21 - 22
Commercial Art Vs Fine Art ............ Page. 23
Working Process for Food Photography ... Page. 24
Lighting, Framing, and Composition Page. 25 - 27
The Effect of Fake Food & Fake Drink Page. 28 -29
Fake Drinks ......................................... Page. 31 - 45
Filmography ........................................ Page. 46
Principle of Filmography .................. Page. 47 - 58
Branding .............................................. Page. 59 - 60
Logo ...................................................... Page. 61
The Power of Social Media ............... Page. 62
Content Making .................................. Page. 63
Reference ............................................. Page. 64

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ABOUT US

We are a diverse group of Le Cordon Bleu students
sharing our knowledge and experiences towards the art
of food, the art of plating, the variety of styles of
photography and videography, the techniques and skills
of food styling and photography, and the importance of


food styling and photography in the hospitality industry.

We also would like to dive you into the world of sweets as
you sit back and relax to read our book, inspiring you to
enhance your palette of vision towards cafe themed
desserts and photography.

Our book will be your guide to knowledge, and will
surely improve your skills on food styling, and create a
photo worth keeping for memories and of course,
instagram feeds.

3

4
Lens Focal : 32 mm Focus Number : f/1.8

WHAT IS FOOD STYLING AND
PHOTOGRAPHY

Iphone 12 Pro, 26mm, f/1.8 Art, is such a broad concept where it can
suit to any category whether it is real, fake, two
dimensional, three-dimensional and many more
from forms, colors, lines, shapes, textures, and
stories. Of course, food styling is an art of food.
Instead of using a paint brush painting on a
canvas, we decorate ingredients to create a
presentable palette of food. Photography in
another hand, is also a form of art where you play
around with angles, composition, lighting and
more. Together, both food styling and
photography is a form of art where you get your
imaginative creativity develop beyond and create
something worth seeing, worth buying and worth
keeping. It is also a career that will help any F&B
and hospitality industries.

Before the word "food stylist" was being
called the way it is during the mid 1950s, people
who specializes on this field of work are called
home economist. Back then, food styling for
photography is self taught art, this applies not
just food but other things as well such as objects,
living things and more. Most home economist are
woman, but as we move to a more develop and
inclusive world, the food styling and photography
keep becoming more complex, creative and eye
catching due to advance technology and the
trends we all are coping up today.

"Make your eyes taste the food

with a snap" 5

THE PHOTOGRAPHIC
STYLE?

There are many different styles of photography depending
on the preferences and aptitudes of each individual, and most of
the time people choose a style of photography based on their
personal preferences. But what is very important in photography is
the development of techniques used. Including finding a model
and experience to make your own work that is outstanding and
interesting. when the learned techniques are applied correctly No
matter what style of photography it is, it's not difficult to look
good.

Device : Iphone XS mas
Lens Focal : 32 mm





Device : Iphone XS mas
Lens Focal : 32 mm



Device : Iph
one XS mas
Lens Focal : 32 mm



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BASIC TOOLS & KITS FOR FOOD

STYLING AND PHOTOGRAPHY

When styling food for photography, it is important to have some helping
hand to bring out the best result of your photo. From detailed adjustments, to
big obvious changes, basic tools will come in handy to create better visuals and
details for a perfect photo. Here are some tools that may save your life during
food styling and photography

Camera or Tripod Stand Cloth
Phone



Cardboard LED lights or Plates, Bowl,
paper any artificial ramekins

lighting

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Spoon, fork, Tweezers Droppers or
knife Sauce bottles



Paper Towels Water Spray Cutton buds




Toothpicks Graters, Scissors of
Peelers many sizes

8

CAMERAS

Camera will be your best friend for any photography, it is an
essential need to have them. But, sometimes not all cameras always
have the best quality outcome, and not all cameras have complex
functions and can be limited sometimes when it comes to flexibility.

Types of Cameras

Instant Camera
Compact Camera
Single Lens Reflect Camera
(SLR, DSLR)
Mirrorless Camera
Action Camera

"Cameras are every
photographer's
soul mate"

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LLeennss

There are two basic categories
of camera lenses:

Prime lenses Zoom lenses

a prime lens is a fixed a lens in which the
focal length photographic image size can be varied
continuously while the
lens , typically with a image remains in focus.
maximum aperture from

f2.8 to f1.2.

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A basic guidelines for food plating

Plating food is really important to food styling and
photography as it provides a story for the audience, but
also help your imaginativeplan anddd concept comes to life.
Attractiveness is key for visuals and customer's eyes, but it
is important to balance our presentation to make it suitable
for the eyes and customer's appetite.

Iphone 12 Pro, 26 mm, f/1.6 11

Choose a perfect plate

" When one compliments
another, it brings out the

best potential of both"

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Placing your ingredients

Place with clock in mind
use the clock to help you guide how to place the
food by using clockwise
12 to 3 : placing vegetable
3 to 9 : placing meat or proteins
9 to 12 : placing carbohydrates

use moist ingredient as a base, its duty is to act as a
glue to prevent the food running around on your plate
serve odd amount of food to help your plate look more
balance and pleasing to the eyes
place food to create the flavour in one bite
don’t put too much food on your plate it will look too
overcrowded and messy which is unpleasant to the
eyes.

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Pay attention to the detail

Every detail that you add on the plate will be the
thing that the customer pay attention to whether it is
a focal point or an overall picture of the plate including
the smallest details. If you are observant and
dedicated, it brings out the best form it can create.
Here are the things you must consider to create a
detailed yet delicious looking palette.

use color contrast to compliment the colors of
the plate, balancing the the shades, tones and
feels.

Create height on your plate to make the dish
look more dimensional and also helps highlighting
the the main product of the dish

Playing with texture, The contrast and variety of
textures tends to draw the eyes and satisfy the
palette of your food.

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Design and create with sauce

Sauce is a diverse component that allows you
to freely style your dishes through your imagination,
sauce is also the most popular composition for
serving food because it is the thing that help balance
the taste of the dish and enhance the flavors to
complete a plate of food. You can use sauces to
freely express through styles such as abstract,
classic, minimal or and playing around with shapes
and lines such as dots of circles, wavy lines, brush
strokes and more. Another unique feature of sauce
is the texture, but you will need the right
consistency to make a perfect delicious yet stable
sauces for decorating. It is always recommended to
taste, and check the consistency before serving,
after all, you want a true art on your plate to make
an appetizing dish.

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Use garnishes purposefully

First let us explain what garnishes are.
Garnishes are components you decorate food with
to provide color, texture, viisual appeal and act as
a finishing touch of the dish. Garnishes also help to
enhance and improve the flavor of the dish and
creates an identity that represent your dishes.
Garnishes must be edible because the consumer
may not identify the difference between inedible
foods or edible foods and may misunderstand. If
the garnishes is not edible, you may put your
customers in danger and may have a chance of
triggering health complications. Garnishes must be
decorated and placed with dedication, patience
and imaginative mind to present a well
presentable dish.

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Plating tools of the trade

Decorating brush Garnishes kits Molds

Plating tongs Plating wedges Shavers

Spoons Squeeze bottles Grater

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Different type of plating style

Plating is a way of making an art to your
plate, it allows you to express your imagination
and plans. It is a diverse technique that provides
many various styles, here are some common
styles used on a food plating.

Classic plating

Iphone8, 28mm, f/1.8 The classic plating style is
a plating style that keeps the
dish simple and position the
ingredients with clock method.
The ingredients that you place
will standout and give an equal
attention to the support.

Free form plating Iphone XS mas, 32 mm, f/1.8

Free form plating is a
plating style that has no
rules, you can plate where,
what, or how you want it to
be. This plating allows your
imagination becomes more
creative and innovative .

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Iphone 12 Pro, 26 mm, f/1.8 Landscape plating

Landscape plating was
inspired by the form of a
landscape garden. the key of
this plating style is to make it
look like a garden and have a
falt, wide, and have a one
direction

Scaling plating

The Scaling plating is an
imitation and inspiration from
the scale of the fish. the
arrangement is a patterned
style that resembles how the
fish scale arranges.

Iphone 11, 28 mm, f/1.8 Nordic plating

This plating style is
under the influence by the
Scandinavia design, it is a
minimal food plating style.
that often involves using
ingredient in their purest
form and leaving plenty of
space on the plate

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Styling through the camera

After finishing plating the food, now it is a time
to do a photo shooting. when you making a photo
shooting you must have to know which angle you will
use, which prop and the most important to do is
styling through the camera. Styling your photo
through the camera allows you to know what the
picture will look like after you capture a photo. If you
style the position before taking a photo without
looking at the camera and visual picture, it may create
an unattractive photo result and will lose the
potential of your photo. Here are some tips on how to
style through your camera.

Try to place the food at the
middle to make the picture look
balance.

Using rule of third to help make
a photo look more interesting
and know where the focal point
of the photo.

Iphone 12 Pro, 26 mm, f/1.8 Explore grid-golden ratio or
triangle to create a more unqiue
photo that tells a story.

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Key of work for food
photography

There are five key of work for food photography
that will help you have an easier and more efficient
photography

1.Storytelling 2.Composition

Storytelling in Composition is how
photography is an image that the elements of the photo
captures a moment with are arrange by using a grid
tension, inspiration, and line and rule of third to get
emotions. It tells a story of a good composition photo
your subject matter without that gives a pleasing
using motion pictures or text. impression to the eyes.

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3.Angle

Angles are divided

into two angles which are

landscape orientation,

referring to the camera's

orientation in horizontal

display. The second is

portrait that refers to

vertical display camera

frame.

4.Ingredients

Ingredients are the
fundamental element in
cookery, but ingredients can
also use as a prop during
photography. Ingredients can
also be hero product too,
depending on your concept

5.Killing shot

Killing shot is a shot that
you create action and motion
with the product, leading the
eyes of the audience to the
main product or hero
product.

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Commercial art

Commercial art rarely showcases in public setting
,outside of the context which it was intended . it
typically created specifically to selling a product, and
usually used towards advertisements and packaging

Fine art

Fine art an artistic display that aren't typically
created or intended to inspire viewers to buy anything
or take any sort of action. The purpose of the art is to
share an artistic impression for their target audiences.

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Working process for food
photography

Brief Reference

To communicate with the Find the reference to match
customer, and to come up the idea with the brief that the
with theme and concept they client or customer gives us
want. Knowing what you want
as your final product. Feedback

Prepo Present the layout and
receieve any critics and
Prepare the layout to comments from your client
provide satisfactory factor or customer before starting
and knowing whether it is
possible to create it. On set

Preparation Start taking action on
photoshoot and photograhy
Prepare as the layout that
you planned and find props that
matches your position and
production.

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LIGHTING, FRAMING, AND
COMPOSITION

Photography composes of lighting, framing, and composition.
Understanding the different properties of lights helps us capture
moments we want and capture photographs we intended.

There are different types of lighting, each depending on the
different functions of the light. Natural light is sunlight, it is difficult
light source to control. Most photography is based on sunlight. The light
from the sun at different times has a different direction and color. For
artificial light, it is man-made light source. It can be easily controlled,
such as camera flash, studio light, and reflectors and fill effects. Colors
are adjustable as well to produce unique images. Other techniques such
as making the image brighter, using the focus that helps sharpen the
image, composition to find balance of the image such as rule of third,
triangle, and golden ratio. Shapes, Lines, and colors, as well as shooting
angles using forms like eyes level, bird's-eye view(from above), and
shooting at an angle of 30 and 70 degrees.

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Composing color

Contrasting Colors Analogous Colors Monochomatic Colors


Analogous are Monochromatic
Contrasting are opposite colors that are meaning "one" and it is
colors or pairs of warm- beside in the same a single color tone, but
tone on both the with different shades of
cold tones that are left and right of the
opposite to each other color wheel. colors.
according to the color

wheel.

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Device : Iphone 12 Pro
Lens Focal : 26 mm
Focus Number : f/1.6

Shooting angle : Eye view
Color : Analogous colors

Device : Iphone 12 Pro
Lens Focal : 26 mm
Focus Number : f/1.6

Shooting angle : Bird's-eye
view

Color : Contrasting colors



Device : Iphone XS mas
Lens Focal : 32 mm
Focus Number : f/1.8

Shooting angle : Shooting
at an angle view(30
degree)

Color : Analogous color



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THE EFFECT OF FAKE
FOODS & BEVERAGES

In Food

Photography, a

lot of the food
items may

needed more
time to maintain
its form, shapes
and texture. But
not every food
element can last

long on a
photography

section.
Therefore, fake

foods and
beverages will
come in handy.

Iphone 12 Pro, 26 mm, f/1.6 28

RREEAALL oorr FFAAKKEE??

"In the food industry, an appetizing meal always
attracts customer through marketing,
advertising, and selling. Creating a visual appeal
on their food and beverages, from a perfectly
drizzled syrups, to perfectly scooped ice-cream,
and to perfectly glistening teas or coffees. But
do you know? Most of the food mentioned
above have a helping hand? Just like how
famous celebrities needed a retouch before a
magazine photoshoot".

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6 29

FAKE DRINKS

There are four ways of making fake
drinks depending on the beverage we
chose to shoot with. These methods will
maintain the appearance of the drinks

like it was just newly served

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Iphone 12 Pro, 26 mm, f/1.6

FAKE CONDENSATION

Sometimes cold drink

do not last when taking a

photo, and it removes the

realistic freshness after a

cold drink is at its room

temperature. But fake

condensation can help the

drink look as cold as fresh

served cold drink. Fake

Condensation is a process

Iphone 12 Pro, 26 mm, f/1.6 where you use liquid to
Iphone 12 Pro, 26 mm, f/1.6
spray on the surface of the

glass in order to make the

watery effect when having a

cold served drink. This can

apply to cold juices, cold

water, cold coffees and

many more drinks. On the

following process, we am

using Mango Passionfruit

juice by CHABAA brand for

our demonstration of fake

condensation 31

THE PROCESS: FAKE CONDENSATION

To create the watery cold effect, Iphone 12 Pro, 26 mm, f/1.6
you must have spray bottle for this
process. You should be able to find
at any local grocery store or supply
store, and the cheap ones should be
good to go. Fake condensation
usually fills up the bottle with 50
part water, and 50 part the
beverage you are using. However, I
used a more different method
where I mix 50/50 of water and
honey. If you have syrup then it is
more stable.

Once you have the mixture of

both liquids, gently spray on the

surface of the bottle at least

once or twice, do not do it more

than that as it may create a

larger watery effect and might

start dripping down. If you do,

just wipe it with paper towel

and do it again. Once you

sprayed, you should be able to

see the watery cold effect of

your drinks, now it is ready for

its photoshoot session. 32

Iphone 12 Pro, 26 mm, f/1.6

Iphone 12 Pro, 26 mm, f/1.6 33

PERFECT BEER FOAM

Hello to all Alcoholic lovers out
there! Aside from non-alcoholic
drinks, alcoholic drinks like beers are
also a photo worthy for you
Instagram page! But sometimes,
beer foams on beer can really
disappear in a short period of time if
you want to promote a beer photo
for your restaurant or bars. But,
every problem has a solution. To
create a perfect beer foam, all you
need is a beer and salt! two simple
ingredients to create a bubbly foam
Iphone 12 Pro, 26 mm, f/1.6 effect for your beer will definitely
give you a photo worth taking! For
this demonstration, we are using the
LEO brand beer, but you could use
any beer you want for this method.

Iphone 12 Pro, 26 mm, f/1.6 34

THE PROCESS: PERFECT BEER FOAM

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

When the beer foam starts to
disappear, grab a pinch about a
small teaspoon of salt and sprinkle
to the beer. the foam will
automatically start rising, but try
to use a spoon to stir for more
foam effect. WARNING! Do not use
too much salt because it will
overflow! That was our mistake
during the process so it is
recommended to ad little by little
to know how far you want your
foam to rise.

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Iphone 12 Pro, 26 mm, f/1.6 36

FRESHLY POURED COFFEE

One of the most posted beverages in Instagram is
coffee. Coffee is always great to have on your feeds
especially when it's morning to start a day, a short
break, or even at night. To promote a coffee product, a
fresh hot poured coffee sometimes does not look as
fresh when it is been there for too long. Photography is
all about finding possible ways to make your photo look
attractive, therefore, this method may save your life! On
this demonstration, we will be using instant coffee for
this photo session, as well as water, dishwashing soap
and other untensils such as bowl, spoon and a mug.

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

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38 THE PROCESS: FRESHLY
POURED COFFEE

Firstly, you will need a detergent soap. There is
no specific brand for this, so you may use any soap
you like and any scent you want. Mix the detegent
with water to create the bubbles for your coffee.
Fresh poured coffee tends to have small bubbles,
so if you want to create a better effect, this
method will help you achieve the fresh hot coffee
look you need.

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

Now you have your
bubbles, use a spoon to
scoop only the bubbles

out. Gently put it on
your coffee surface
and let it float. Put it
on the side to make it
natural, but puting it
on the middle if you
want a more aesthetic
look. There you go! a
nice hot poured coffee

for photography!

"A COFFEE A DAY! WILL
START YOUR DAY AMAZED!"

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Iphone 12 Pro, 26 mm, f/1.6 40

OTHER DRINKS

Iphone 12 Pro, 26 mm, f/1.6

Some drinks needed ice cubes, but as we all know any shapes

of ice will not stay to its shape on a drink and most definitely

will melt pretty fast. However, sometimes a good substitute

of an ice can maintain your photo structure longer. Fake

props allows our drink to look as real as the real product in a

longer period of time. It is a very usefull tool for any fake

drinks or even fake foods 41

FAKE ICE

Fake props are tend to be hard to find, especially fake ice
cube. Usually fake ice are clear crystals that looked glossy
and transparent. However, we were not able to find crystals.
So we used a decorative diamond, or those crystal stones
from aquariums will be a good substitute. Of course, it is also

possible to find cheap crystals on online store

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

Iphone 12 Pro, 26 mm, f/1.6 42

Iphone 12 Pro, 26 mm, f/1.6 43

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6

Iphone 12 Pro, 26 mm, f/1.6 Iphone 12 Pro, 26 mm, f/1.6 44

FILMOGRAPHY

What is Filmography?

A Filmography is linked to photography, it is pieces
of photos taken and combined to produce a motion
picture or what we called "video"

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Principle of Filmography

Principle of filmography is a important part for
filmography becuase it gives you the best solution,
production and result you desire to achieve as well as
easier to work with.

Pre-Production

This is the first process to
plan a concept, story, and
production, it will give you a
sense of guide and direction
of image you want before
filming in action.

Plot

When making movie, short
films, commercials, or any quality
content videos, you should have
a "story plot" that tells your story
that you want your audience to
watch. The plot should connect
every event of the production
together, from introduction, to
building up or plot development,
to climax, and to resolution.

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Theme

Theme is the mood and tone
of your movie is going to be, it can
range from different genre such as
horror, aesthetics, cute and more.
We decided a more pinkish theme
for our film, like the Grand

Budapest Movie. Scene list

Scene list are list of actions that

wspilrl
eaadpspheeaert on the video, using
format listing down

the sequences and details about

the location, action, actor,

costume, and camera angles

Story board

Storyboard is a combination of
plot and scene list but in a
picture format. The drawing
will show how the scenes
looks through each block.

Script

Script is the dialog for the actor
to read and to remember for
the video.

47

PRODUCTION

The process to produce your plans through
filmography. Filming scenes from the plans and story
board we designed.

Aspect Ratio

Aspect ratio of an image is a https://shortest.link/1ljl
ratio of its height and width, when
you set up the aspect ratio it gives
an option to the sizing of your
video for your audience to watch.
Some are adjustable but some are
fixed.

Camera angle & Camera movement

Camera angle and camera

movement is an important part

of videography or filmography

because different angle can

change the mood of the video,

the image to the left and on the

next page shows an example of

camerahttp://iea-jlam-s19113.blogspot.com/2017/09/composition-and-camera-movement.html angle and camera

movement.

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Camera angle & Camera movement

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