BOOKERY MOODBAORD CYREL

Framing and Shot Composition

Single shot is only shoots
the main character in that
scene.
Two shot is to shoot 2
characters in that scene.
Group shot is to shoot
more than 2 characters in
that scene.
Over the Shoulder is shoot
the character from another
character's shoulder view.
Point of view is shoot at
the same view as the actor
sees.
Insert Short or B-roll is
taking the shot that does
not relate the scene to
make it more emotional.

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Postproduction

It is the last thing before we done with the
picture as postproduction is to edit and
enhance the picture with the picture editor
tools. We can crop, change the brightness,
color, the lens and others of the picture.

Adobe lightroom

Adobe Lightroom is the most
popular program nowadays as
it has a lot of feature that
allow ti edit the photo like ...

Crop

Crop is the tool to delete the
negative space of the photo.

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clarity

Clarity takes mid-tones of an image and
enhances them, bringing sharpness to the
photo and increase the teexture found there.

clarity on clarity off

Lens-correction

To fixes the common lens flaws such as barrel
and pincushion distortion, vignetting, and
chromatic aberration.

with without

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White balance

This is to adjust the brightness of
the light of the picture to be the
same as how your eyes see.

-100 0 +100

Exposure

exposure is the amount of light which reaches your
camera sensor or film. It is a crucial part of how
bright or dark your pictures appear.

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contrast

Contrast in photography is the visual ratio of
different tones in an image. This difference is what
creates the textures, highlights, shadows, colors
and clarity in a photograph.

brightness

Quality of visual perception that varies with amount
or intensity of light that a given element in visual
field or optical component appears to send out or
transmit

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vibrance

Vibrance allows photographers to increase the
intensity of muted colors while leaving saturated
colors untouched. As a result, images appear much
more natural and even.

temperature

Color temperature is the relative warmth or
coolness of light. The color of the light tints all the
colors in the scene, including skin tones. Some
lights make the colors cooler. Others make the
scene look warmer.

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curve

a curve is a remapping of image tonality, specified
as a function from input level to output level, used
as a way to emphasize colors or other elements in
a picture.

saturation

Saturation refers to the intensity of a color. The
higher the saturation, the further it is to gray and
the more vibrant it appears on the image.

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Watch Our Product through
Scanning the Code!!

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BRANDING

Branding is one of the important factors when it comes to owning a
product. Branding provides reputation for your products, your works,
and your businesses or companies. There are many significant
importance in branding that will help increase business sales and
increase in fame of your product or your business. Every brand needs a
logo, it is the symbol of your product that defies your image. Logo tends
to need to be clear, easy to read, eye catching, and memorable. It will
provide a sense of originality and increase customer loyalty. When it
comes to branding, having a channel to help its exposure especially in
social media will help increase recognition, at the same time, you are able
to create relationships and build connection through image building.
Setting a position is key to bring the full potential to your brand, analyze
your surroundings, from customer's needs and wants, to the
environement and trends.

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IMPORTANCE OF

BRANDING

DIFFERENTIATION

This allows you to create brand awareness,
to know who your competitors are, to know
what your bsuiness or product is about. Allowing
your product to be identified by consumers and
lead to a unique selling point.

UNIQUE SELLING POINT

Having a unique selling point allows you to
identify advantage and disadvantage both
within the company and outside such as
competitors. when it surpasses or becomes
better than your competitors in the market
place, branding will create more opportunities
and increase in value. You also create an open
platform to communicate with your audiences.

EASY TO SELL

Having a brand will give you an easy
ticket gateway to gain more recognition, you
will gain a sense of loyalty, trust, and
secured impression from consumers, making
your product a priority through branding.

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IMPORTANCE OF

BRANDING

ADDED THE VALUE OF
PRODUCT OR SERVICE.

Having a brand for your product, opens
a sense of security which adds value and
can set a consumer's mind that "Oh, I want
this product because it is certified due to
branding". It gives a sense of positive
impression to consumers choosing your
product.

BRANDING AND SKIMMING PRICING

Skimming pricing is a bit more
complex, but it is also an important
factor wwhen it comes to branding. Skim
pricing allows you to identify your
competitors, but also set a reasonable
price to help balance your customer's
expectation in pricing. This is a way for
knowing who your target audience is,
where would you target, how you would
target and when you would target when
you set a price of your product

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LOGO: CAPTURE

THE FLAVOR

FONT:
Clicker Script [ Capture]
Railway [ The Flavor ]

FONT SIZE:
42 [ Capture ]
33 [ The Flavor ]

COLOR PALETTE

Our logo shows simplicity yet warm feels through the viewer’s

eyes. “Capture the Flavor”, as being said we want to show how you can

snap a photo and bring out the best result of whatever food you

capture. The color we used includes shades of brown from light to

dark, we added a cream to the background so it compliments and

contrast the main logo focus. We decided to use a bowl with a food

like structure on top, so this does not just specifying a certain food

because this could either be a bowl of rice, a bowl of salad, etc. we

want the view to show any food we capture is possible to bring out its

best result. The line on the edge indicate the focus of the camera, it

represent how we want to focus on the food we capture using any

camera we have on hand. Lastly the font used are more gentle and

thin to show aesthetic yet cute impression on the logo. 61

THE POWER OF SOCIAL
MEDIA IN FOOD STYLING

MARKETING

Social media has been a major platform for gaining recognition,
gaining reputations and promoting anything at a global and
international channel. In order to have your production, products, or
services increase in sells, consumers and audiences, marketing through
social media will be the key to business growth and fame. Social media
platform can range from instagram, facebook, youtube, tiktok,
websites and many more available platforms, as long as you follow the
trends, you will be able to reach a certain audience you want or need
through multiple platforms and applications.

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CONTENT MAKING

Content is important, it Have an Engaging title
brings and draws the audience to Use key words to your advantage
your posts and feeds depending Create captions relating to your
on the posts you are posting. Here post
some pointers you want to include Use trends for your captions
on a post when you want more Use hashtags to connect more
audience to see or view your audience.
works, photos, videos and feeds.

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Credit & Reference

Picture

https://shortest.link/1ljl
http://iea-jlam-s19113.blogspot.com/2017/09/composition-and-
camera-movement.html
www.soprano.photography
https://steemkr.com/art/@marinauzelac/steemit-film-school-film-class-
1-essential-camera-shots
https://pixelvalleystudio.com/pmf-articles/different-types-of-camera-
shots-and-angles
shorturl.at/tuvA5
shorturl.at/uNVZ7
shorturl.at/lpDHU

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