7 Codes of Effective Interviews at RBL

OVER 5000 COPIES SHARED WITH CANDIDATES

10th
Anniversary

Edition

THE CODES OF

HIGHLY
EFFECTIVE

INTERVIEWS AT RBL

FOREWORDS BY PEOPLE WHO ACTUALLY MADE IT

By TOM, DICK & HARRY OF RELAINCE BRANDS

“I wish Tom, Dick & Harry wrote this book & shared
with me when I gave my interview few years back. This
would have helped me understand so many things which I
learnt post 2-3 months of my joining.”

“This is clearly the best way to experience Reliance Brands
without even stepping inside the office. It gives a great sense of
how luxury fashion operates under the umbrella of Reliance”

“As a fresher right out of college I was confused about finding
out more about the company. When I saw this in my inbox, I
realised it has set me up for success on the day of Interview.”

“This is a brilliant attempt by TOM, DICK & HARRY in
bringing out the realistic view of our organisation. They do it in a

simple language which makes it easy of everyone to understand”

Forewords

In 2007, Reliance Brands Limited was born out of the
realization that the new age consumer in emerging
markets has far more international exposure, brand
awareness, lifestyle aspirations and spending power than
ever before. Moreover, they’ve ‘grown up’ in an
environment of abundance, choice, and convenience of
buying from anywhere with a simple click. However, this
discerning Indian Consumer at the ‘top of the pyramid’,
who was well travelled, brand & quality conscious and
habituated to good living, was still forced to shop
abroad or endure 15-30 day waiting period for
international deliveries.



1. Round Peg in the square hole of Retail……………4
2. RBL Magic & its invisible threads…………………6
3. How are we connected to Reliance……………..…9
4. The tricks up our sleeves………………….……….12
5. Meet the Guardians of our “Brandiverse”…...…..14
6. 8 things you will miss if you don’t get through…....18
7. Speeding you up to our interview process…..….23



Author’s Note

With the help of next couple of pages we three (Tom, Dick & Harry)
have tried to help bring to you - our perspective of Reliance Brands as

an organization. The pieces of information shared are cleverly put
together to assist a candidate who is about to experience an interview
with a team member from Reliance Brands. All three of us have been a
part of this company since the start and will continue to be with it till
eternity. We look forward to you making the most use of this & wish

good luck towards your interview experience & being a part of us.

Sincerely,
Tom, Dick & Harry of Reliance Brands Limited

CODE 1

Every industry goes through phases of disproportionate
growth for different reasons such as Government Focus,
Subsidies, Market Changes, Subsidies and larger
economic tailwinds at large. Manufacturing saw it in
90’s, post that was the boom of IT Sector followed with
Telecom.

India is increasingly aping the West to become an
Economy of Consumption, due to various factors such
as:

All these factors are driving an economy of
consumption (seen in people upgrading their cell
phones, cars, holiday destinations, etc.)

The world over, companies
want a piece of the Indian
pie. India is seen as integral
to many Fashion & Retail
MNC’s Global Strategic
Plans.

Read the full report
https://www.ibef.org/industry/retail-
india.aspx