Tesco Presentation Oct 2019

SIEUR D'ARQUES

TESCO FINEST:
CRÉMANT DE LIMOUX 1531 ROSÉ
& BLANQUETTE DE LIMOUX

Les Producteurs & Vignerons de France Ltd

UK WINE DRINKING
POPULATION

YOUNGER & ADVENTUROUS

CONSUMERS ARE ON THE RISE

28% of UK wine drinking population -
under 35 years old, buy less, spend more
28% mature established drinkers - stick
with familiar wines
17% adventurous - try new wines, higher
spend per head

34% 74%

ADVENTUROUS - LOOKING INCREASE IN UK PER
FOR NEW UNFAMILIAR CAPITA CONSUMPTION OF
WINES
(BIAS TO WOMEN SPARKLING WINE
AGED 18-34) 2013-2017

Source: Wine Intelligence - Sparkling Wine in the UK Market 2019

30%

INCREASE IN SALES VALUE OF
SPARKLING WINE IN UK (EXCLUDING
CHAMPAGNE) IN 2018

Consumers are buying less Champagne but
adventurous drinking are branching out from
Prosecco. French AOC sparkling fills the gap
between the two for the consumer seeking quality
sparkling wines at a lower price than Champagne.

Source: Wine Intelligence - Sparkling Wine in the UK Market 2019

UK OFF-TRADE CHAMPAGNE
TRENDS
2017 V 2018 -7%

PROSECCO

-3%

BLANQUETTE DE LIMOUX

+40%

CAVA

-12%

Source: Harpers Wine & Spirit - September 2019

As consumers branch out from

Key Trends UK Prosecco, but don't wish to fork out
for Champagne, French AOC
sparkling fills the gap as the next fizz
of choice. Sieur d'Arques are the
market leader for AOC sparkling
Limoux

Adventurous World's oldest sparkling wine -
appeals to adventurous & new

drinkers

Award winning co-operative 100% Vegan - Bentonite is
winery, boasts best winery only fining agent used at
facilities in the Limoux region
Sieur d'Arques
Independent & run by the growers
Quality Corporate Social Sustainable - IFS & BRC
Traditional method fermentation Responsibility certified, award winning
& bottle aged sustainability practices

Sales Volumes Tesco Weeks 1-31 2019

Blanquette de Limoux Tesco Finest* Sales (bts) - 180,943

Crémant de Limoux Rosé Tesco Finest* Sales (bts) - 29,737

Total Sales Vol (bts) - 210,680 50,000 100,000 150,000 200,000 250,000
0

Blanquette de Limoux Tesco Finest*

200,000

150,000

100,000

2019 vs 2018 Sales Volume Increase +107%
50,000 2018 - 87,394

0 2019 - 180,943

Sales Volume YTD 2018
Sales Volume YTD 2019

Crémant de Limoux Rosé Tesco Finest*

40,000

30,000

20,000

2019 vs 2018 Sales Volume Decrease -13%
10,000 2018 - 34,020

2019 - 29,737

0

Sales Volume YTD 2018
Sales Volume YTD 2019

HARVEST VOLUMES

40,000 20,000 60,000

30,000 15,000 40,000
20,000 10,000 20,000
10,000
5,000

0 2014 2015 2016 2017 2018 0 2014 2015 2016 2017 2018 0 2014 2015 2016 2017 2018

AOC CRÉMANT DE AOC BLANQUETTE OVERALL
LIMOUX DE LIMOUX (ALL LIMOUX AOCS)

2014 VS 2018 2014 VS 2018 2014 VS 2018
-14.0% -11.2% -13.3%

Source: Sieur d'Arques

Pricing

Blanquette de Limoux €5
Tesco Finest*
First Listed
Crémant de Limoux Rosé
Tesco Finest* €4

Proposed increase of €0.10 effective from January €3
2020
€2
Price From Jan 2020:
Blanquette 3.32 EURO (+3.11%) €1
Crémant 4.15 EURO (+2.47%)
€0 2016 2017 2018 2019 2020