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Marketing Plan PresentationCompany NameQ1 Month Year
Marketing Plan PresentationCompany NameQ1 Month Year
4010203040506Add section titleAdd section titleAdd section titleAdd section titleAdd section titleAdd section titleAgenda Slide 00Slide 00Slide 00Slide 00Slide 00Slide 00Confidential
5Meet the teamFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleConfidential
6Meet the teamFull NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Confidential
Write a brief, inspiring summary of the campaign. Get your audience excited about it. For now, focus on the big picture. You can dive into more detail later. CAMPAIGN OVERVIEWConfidential
8Explain why your campaign or marketing plan is relevant, right now. Think about the challenges your market or industry is facing, and justify the need for your plan.Write a persuasive statement about the current market or industry contextConfidential
9Objective 1 Objective 2 Objective 3In light of the market or industry context you just described, list the goals of your marketing plan or campaign. One of your objectives might be to grow market share or generate leads. Express these goals in the form of key performance indicators (KPIs). Mention as many objectives as you want. Consider what is feasible and relevant to your business. Duplicate this slide if you need more space. Share your campaign objectivesConfidential
10Business objectivesNow that you’ve described your campaign objectives, explain how they lead up to your long-term business goals. Use the graph to visualize your point.Campaign objective 1 Campaign objective 2 Campaign objective 3Increase revenue Acquire new customersExpand market footprintConfidential
11Business objectivesNow that you’ve described your campaign objectives, explain how they lead up to your long-term business goals. Use the graph to visualize your point. Campaign objective 1 Campaign objective 2 Campaign objective 3Increase revenue Acquire new customersExpand market footprintConfidential
12A keen observation about your personas or target audiencesPERSONA NAMEIntroduce your audience persona, who they are, and where they come from. Mention their age and profession. Pain pointsDescribe an obstacle your persona struggles with. Think about what interferes with their needs, goals, and motivations.Needs and motivationsWhat does your persona want or need to achieve? What are their goals? And what motivates them to pursue these goals? How we can helpNow this is where your product or service comes in. Think about how it helps them achieve their goals and solve their pain points. Confidential
13● What do they want to achieve and why? ● What do they want to achieve and why? ● What do they want to achieve and why? GOALS & NEEDS● What specific obstacles are they facing?● What specific obstacles are they facing?● What specific obstacles are they facing?FRUSTRATIONSIntroduce your persona, who they are and where they come from. Think about a hypothetical user or customer who represents an audience segment. Although the individual might be fictional, the insights should be derived from your audience research.BIO“Quote the persona on their needs and wants. This can be a fictional line or an excerpt from a real user interview.”Persona nameATTRIBUTESAttribute AttributeAttribute AttributeAge 23Occupation Job titleStatus SingleEducation College degreeLocation Place nameArchetype Book clubConfidential
14Persona name● What influences their decisions or priorities?● What influences their decisions or priorities?● What influences their decisions or priorities?MOTIVATIONSCHALLENGES● What are their daily habits?● What are their daily habits?● What are their daily habits?BEHAVIORS TECHNICAL SKILLSFAVORITE BRANDSPERSONALITYCURRENT FEELINGS FAVORITE APPSSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appLogo Logo LogoLogo Logo LogoLogo Logo LogoExtrovert IntrovertSpontaneous PlannerCollaborative IndependentDriver 1Driver 2Driver 3Frustrated HopefulConfidential
15Competitive analysisProduct 4Product 3Product 2Product 10(WORST)1 2 3 4 5 6 7 8 9 10(BEST)Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Confidential
16Based on your analysis of the competitive landscape, write a brief summary of the business opportunities you’ve identified. Key learnings and opportunitiesConfidential
17Step 1 Step 2 Step 3 Step 4 Step 5Customer journeyOutline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. ➔ ➔ ➔ ➔ ➔Confidential
18Customer journeyPain pointsEmotionsActionsStagesTouch pointsOpportunities ● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 1● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?●● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 2● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 3Confidential
19Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.A claim about the role of marketing channels in your campaignDescribe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Channel name Channel name Channel name Channel nameConfidential
20A claim about the role of marketing channels in your campaignCampaign SocialmediaOffline channelsContent marketingOtherChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelname ChannelnameConfidential
21A claim about the role of marketing channels in your campaignContent marketing Offline channelsSocial media OtherChannel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Confidential
22Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:How we’ll measure the success of the campaignNow introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Channel name Channel name Channel name Channel name→ KPI 1→ KPI 2→ KPI 3→ KPI 1→ KPI 2→ KPI 3→ KPI 1→ KPI 2→ KPI 1→ KPI 2→ KPI 3 → KPI 3Confidential
23How we’ll measure the success of the campaignPlatform KPIsPlatform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Confidential
24Launch timelineCAMPAIGN STAGESummarize what will happen during this stage of the campaign. Think about production steps or marketing actions. CAMPAIGN STAGESummarize what will happen during this stage of the campaign. Think about production steps or marketing actions. CAMPAIGN STAGESummarize what will happen during this stage of the campaign. Think about production steps or marketing actions. Month Month Month Month Month Month MonthStart date/End dateStart date/End dateStart date/End dateCAMPAIGN STAGESummarize what will happen during this stage of the campaign. Think about production steps or marketing actions. Start date/End dateWE’RE HEREConfidential
25In a few lines, explain what needs to happen during the opening stages of the campaign. For example, you might have to set goals, agree on a budget, develop your media strategy, build a team, etc. You can talk about each step in paragraphs or bullet points. Whatever is clearest for your audience. Campaign stage:Planning and developmentConfidential
26Month ? Year ? 26With the planning out of the way, it’s time to make the campaign a reality. Depending on the nature of your campaign, this might involve: ● Creating your marketing content● Hiring external contractors● Partnering with influencers● Securing online or offline advertising spaceCampaign stage: Execution and launchConfidential
27Now that the campaign has reached its final stages, what needs to happen before it wraps up? You might need to analyze your key performance indicators, hold a retrospective with the team, or review your budget. Alternatively, your campaign might not have a definite end point. It might include post-launch updates or a long-term content pipeline. Mention that here, too. Campaign stage:Monitoring and analysisConfidential
28BudgetConfidentialMid budget High budgetPhase 1 $00 $00 $00Phase 2 $00 $00 $00Phase 3 $00 $00 $00Total $00 $00 $00Low budget
29Next stepsStep 1Step 2Step 3Add as many steps as you want or need for your marketing plan. Duplicate this slide if you need more steps. Steps can include further deliveries, check-ins, extensions to the current campaign, etc.Describe an upcoming step or phase in the marketing plan or campaign.Confidential
30Thank you!Contact our [email protected]
31010203040506Add section titleAdd section titleAdd section titleAdd section titleAdd section titleAdd section titleAgenda Slide 00Slide 00Slide 00Slide 00Slide 00Slide 00Confidential
32Meet the teamFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleFull NameTitleConfidential
33Meet the teamFull NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Full NameTitleWrite a brief bio of this team member.Mention their background, area ofexpertise, and what theirresponsibilities will be on this project.Confidential
Write a brief, inspiring summary of the campaign. Get your audience excited about it. For now, focus on the big picture. You can dive into more detail later. CAMPAIGN OVERVIEWConfidential
35Explain why your campaign or marketing plan is relevant, right now. Think about the challenges your market or industry is facing, and justify the need for your plan.Write a persuasive statement about the current market or industry contextConfidential
36Objective 1 Objective 2 Objective 3In light of the market or industry context you just described, list the goals of your marketing plan or campaign. One of your objectives might be to grow market share or generate leads. Express these goals in the form of key performance indicators (KPIs). Mention as many objectives as you want. Consider what is feasible and relevant to your business. Duplicate this slide if you need more space. Share your campaign objectivesConfidential
37Business objectivesNow that you’ve described your campaign objectives, explain how they lead up to your long-term business goals. Use the graph to visualize your point.Campaign objective 1 Campaign objective 2 Campaign objective 3Increase revenue Acquire new customersExpand market footprintConfidential
38Business objectivesNow that you’ve described your campaign objectives, explain how they lead up to your long-term business goals. Use the graph to visualize your point. Campaign objective 1 Campaign objective 2 Campaign objective 3Increase revenue Acquire new customersExpand market footprintConfidential
39A keen observation about your personas or target audiencesPERSONA NAMEIntroduce your audience persona, who they are, and where they come from. Mention their age and profession. Pain pointsDescribe an obstacle your persona struggles with. Think about what interferes with their needs, goals, and motivations.Needs and motivationsWhat does your persona want or need to achieve? What are their goals? And what motivates them to pursue these goals? How we can helpNow this is where your product or service comes in. Think about how it helps them achieve their goals and solve their pain points. Confidential
40● What do they want to achieve and why? ● What do they want to achieve and why? ● What do they want to achieve and why? GOALS & NEEDS● What specific obstacles are they facing?● What specific obstacles are they facing?● What specific obstacles are they facing?FRUSTRATIONSIntroduce your persona, who they are and where they come from. Think about a hypothetical user or customer who represents an audience segment. Although the individual might be fictional, the insights should be derived from your audience research.BIO“Quote the persona on their needs and wants. This can be a fictional line or an excerpt from a real user interview.”Persona nameATTRIBUTESAttribute AttributeAttribute AttributeAge 23Occupation Job titleStatus SingleEducation College degreeLocation Place nameArchetype Book clubConfidential
41Persona name● What influences their decisions or priorities?● What influences their decisions or priorities?● What influences their decisions or priorities?MOTIVATIONSCHALLENGES● What are their daily habits?● What are their daily habits?● What are their daily habits?BEHAVIORS TECHNICAL SKILLSFAVORITE BRANDSPERSONALITYCURRENT FEELINGS FAVORITE APPSSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appSpecific skill, device, or appLogo Logo LogoLogo Logo LogoLogo Logo LogoExtrovert IntrovertSpontaneous PlannerCollaborative IndependentDriver 1Driver 2Driver 3Frustrated HopefulConfidential
42Competitive analysisProduct 4Product 3Product 2Product 10(WORST)1 2 3 4 5 6 7 8 9 10(BEST)Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Feature 1Confidential
43Based on your analysis of the competitive landscape, write a brief summary of the business opportunities you’ve identified. Key learnings and opportunitiesConfidential
44Step 1 Step 2 Step 3 Step 4 Step 5Customer journeyOutline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. Outline the customer journey, one step at a time. Mention touchpoints, user actions, or any other relevant moments. ➔ ➔ ➔ ➔ ➔Confidential
45Customer journeyPain pointsEmotionsActionsStagesTouch pointsOpportunities ● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 1● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?●● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 2● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● In what ways can you improve the customer experience?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● Where do customers interact with your product or service?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?● What challenges or frustrations do they encounter?What specific actions do customers execute during this stage?What specific actions do customers execute during this stage?Stage 3Confidential
46Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.A claim about the role of marketing channels in your campaignDescribe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Describe the channel and what role it will play in your campaign. AudienceIdentify the segment you hope to reach. ActionsExplain what you will do to reach your target. For example, it could be a video ad, a viral post, thought leadership content, etc. GoalShare your marketing objectives or calls to action.Channel name Channel name Channel name Channel nameConfidential
47A claim about the role of marketing channels in your campaignCampaign SocialmediaOffline channelsContent marketingOtherChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelnameChannelname ChannelnameConfidential
48A claim about the role of marketing channels in your campaignContent marketing Offline channelsSocial media OtherChannel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Channel nameDescription, asset types, etc.Confidential
49Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:How we’ll measure the success of the campaignNow introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Now introduce the key performance indicators (KPIs) for each channel. You might have a single KPI or several. List them out like this:Channel name Channel name Channel name Channel name→ KPI 1→ KPI 2→ KPI 3→ KPI 1→ KPI 2→ KPI 3→ KPI 1→ KPI 2→ KPI 1→ KPI 2→ KPI 3 → KPI 3Confidential
50How we’ll measure the success of the campaignPlatform KPIsPlatform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Platform nameXXB KPI 1 KPI 2 KPI 3 KPI 4Confidential