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Business Additional Vodafone Group Plc
Overview review Performance Governance Financials information 43 Annual Report 2013

Africa, Middle East and Asia Paciic
Other
India Vodacom AMAP Eliminations AMAP % change
£m £m £m £m £m £m Organic
Year ended 31 March 2013
Revenue 4,324 5,206 3,937 (1) 13,466 (2.9) 4.3
Service revenue 4,292 4,420 3,634 (1) 12,345 (3.2) 3.9
EBITDA 1,240 1,891 1,047 – 4,178 1.5 10.3
Adjusted operating proit 221 1,196 261 – 1,678 14.0 26.7
EBITDA margin 28.7% 36.3% 26.6% 31.0%

Year ended 31 March 2012
Revenue 4,265 5,638 3,965 – 13,868 4.2 8.4
Service revenue 4,215 4,908 3,628 – 12,751 3.7 8.0
EBITDA 1,122 1,930 1,063 – 4,115 2.9 7.8
Adjusted operating proit 60 1,084 328 – 1,472 15.7 22.4
EBITDA margin 26.3% 34.2% 26.8% 29.7%

Revenue declined by -2.9% including a -8.2 percentage point adverse India
impact from foreign exchange rate movements, particularly the Indian Service revenue grew by 10.7% * driven by strong growth in mobile voice
rupee and the South African rand. On an organic basis service revenue minutes and data revenue, partially offset by the impact of regulatory
grew by 3.9% driven by customer and data revenue growth, partially changes. Average customer growth slowed in Q4, as Q3 regulatory
*
offset by the impact of MTR reductions, competitive and regulatory changes affecting subscriber veriication continued to impact gross
pressures, and a general weakening in macroeconomic conditions. additions, however customer acquisition costs remained low.
Growth was led by robust performances in India, Vodacom, Egypt, For the year as a whole, growth was negatively impacted by the
Ghana and Qatar, offset by service revenue declines in Australia and introduction of new consumer protection regulations on the charging
New Zealand. of access fees and the marketing of integrated tariffs and value-added
EBITDA increased by 1.5% after a -9.4 percentage point adverse impact services. However, in Q4 the customer base returned to growth and
from foreign exchange rate movements. On an organic basis, EBITDA usage increased. Data revenue grew by 19.8% * driven by increased
*
grew by 10.3% driven primarily by strong growth in India, Vodacom and data customers and higher smartphone penetration. At 31 March 2013
Egypt as well as improved contributions from Ghana and Qatar, offset active data customers totalled 37.3 million including approximately
in part by declines in Australia and New Zealand. 3.3 million 3G data customers.
Organic Other Foreign Reported There was a lower rate of growth at Indus Towers, our network
change activity 1 exchange change
% pps pps % infrastructure joint venture, with a slow down in tenancies from smaller
Revenue – AMAP 4.3 1.0 (8.2) (2.9) entrants, some operators exiting sites following licence cancellations
Service revenue and a change in the pricing structure for some existing customers in the
irst half of the year.
India 10.7 3.8 (12.7) 1.8
*
*
Vodacom 3.0 (3.2) (9.7) (9.9) EBITDA grew by 24.0% , with a 3.3 percentage point increase in EBITDA
Other AMAP (2.1) 3.8 (1.5) 0.2 margin, driven by the higher revenue, operating cost eficiencies
AMAP 3.9 1.1 (8.2) (3.2) and the impact of lower customer acquisition costs, partially offset
by inlationary pressure.
EBITDA Vodacom
India 24.0 (0.1) (13.4) 10.5 Service revenue grew by 3.0% * mainly driven by growth in Tanzania,
Vodacom 10.3 – (12.3) (2.0) the Democratic Republic of Congo (‘DRC’) and Mozambique. In South
Other AMAP (2.6) 2.0 (0.9) (1.5) Africa, service revenue decreased by -0.3% * , with the growth in data
AMAP 10.3 0.6 (9.4) 1.5 revenue and the success of new prepaid offers being more than offset
by MTR reductions, macroeconomic weakness leading to customer
Adjusted operating proit spend optimisation with lower out-of-bundle usage, and a weaker
India 291.1 (3.4) (19.4) 268.3 performance from independent service providers. Data revenue
Vodacom 24.8 0.3 (14.8) 10.3 in South Africa grew by 16.1% * , with higher smartphone penetration and
Other AMAP (12.5) (9.2) 1.3 (20.4) data bundles offsetting continued pricing pressure. Vodafone Smart and
AMAP 26.7 (2.1) (10.6) 14.0 Vodafone Red, our new range of integrated contract price plans, were
introduced in South Africa during March 2013.
Note:
1 “Other activity” includes the impact of M&A activity, the revision to intra-group roaming charges from On 10 October 2012, Vodacom announced the commercial launch
1 October 2011 and the impact of Indus Towers revising its accounting for energy cost recharges.
Refer to “Organic growth” on page 188 for further detail. of South Africa’s irst LTE network, with 601 LTE sites operational
at 31 March 2013.
Vodacom’s mobile operations outside South Africa delivered strong
service revenue growth of 23.3% * , excluding Vodacom Business Africa,
driven by a larger customer base and increasing data take-up. M-Pesa
continues to perform well in Tanzania, with approximately 4.9 million
active users, and was launched in DRC in November 2012. During the
year Vodacom DRC became the irst operator to launch 3G services
in the DRC.