HCL – Citi Partnership
10 Years Celebration
Theme options
Recommended
¡ Smartly
Innova-ve
¡ FUTUREADY
-‐
Experienced
.
Innova-ve
.
Efficient
¡ Precision
and
Performance
¡ Facing
Forward
-‐
Innova/ve.
Efficiency.
FutureReady
¡ Next
Level
¡ Prism
of
Possibili-e$7s
B
ILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
¡ Power
Up
Rationale for selecting this theme
It started small
and growing
since
We are ready to go
Blue color symbolizes fresh bigger and take big leap
acopnpcroeap$ct7ha,nBdILtrLuIsOteNd ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Brimming with Confidence
and Intelligence
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Facing
Forward
Campaign
Creatives for Posters, ODC
branding, workstation branding
Event venue reference (Illustration only)
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Facing Forward – Pathway branding !
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Facing Forward – In-door branding
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Facing Forward – Desk Branding
Poster-Innovation Poster-Effectiveness Poster-Efficiency
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Facing Forward - Trophy and Give Aways
T-shirt Trophy Powerbank
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Campaign Flow
¡ We
will
run
a
3
months
long
pre-‐event
campaign
Month
1:
Content
Crea-on
that
includes
mailers,
banners,
Posters,
ac-vi-es,
digital
connect
and
microsite
¡ Ac-vi-es
will
be
based
on
10
year
celebra-on
Month
2:
Engagement
theme-‐
Facing
Forward,
key
themes
such
as
Innova-on,
Effec-veness,
Thought
Leadership
and
Efficiency
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
¡ The
engagement
will
also
provide
an
insight
around
the
cri-cal
components
of
the
Month
3:
Event
rela-onship,
which
will
be
used
in
the
messaging
going
forward
¡ Every
insight
captured
during
and
aPer
the
event
Month
3:
Post
Event
will
be
re-‐used
and
re-‐purposed
for
con-nuous
engagement
Month 1: Content Making
¡ Crea-ve
Campaign
§ All
the
elements
will
amplify
and
resonate
with
the
theme
along
with
the
key
messaging
¡ HCL
FS
and
Ci-
AV’s
(Success
Stories)
§ Iden-fied
team
members
(both
client
side
and
HCL)
speak,
10
year
journey
with
HCL
FS,
small
snippets
§ HCLS
FS
leaders
speak,
will
talk
about
their
frui\ul
10
year
journey
and
Opportuni-es
and
Strength
¡ Theme
AV
-‐
Facing
Forward
theme
§ Tcahpisa
fbuitliu-reiss-,
cin
pnroevsae-nvtae-
soonlu
t-oo
sn$hso,7
whBicgahILs
evLa
HIluOCeLN
s FeSEr
vNiceTsE,
tRhaPt
R ISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
are
relevant
to
the
engagement
etc
¡ Digital
Content-‐
Microsite,
social
media
pos-ngs,
Flow
§ Mailer
1
will
be
sent
out
–
Block
you
date
§ Mailer
2
on
Friday,
Get
Your
Picasso
on!
§ Next
week
Monday,
setup
will
be
placed
and
employees
will
be
asked
to
color
10
Year
logo
the
way
the
please.
§ Mailer
3
on
Friday,
Speak
your
mind
§ Monday
another
ac-vity,
share
the
challenges
faced
and
their
solu-on,
basically
Facing
Forward
Month 2: Engagement
Microsite Laptop
Decals
Engaging
through
Microsite:
We
will
post
one
ques-on
everyday
on
the
dedicated
Ci-
HCL
microsite-‐
the
ques-ons
will
be
combina-on
of
the
current
affairs
and
latest
happenings
of
the
engagement?
Top
10
winners
to
be
acknowledged
and
awarded
at
the
town
hall
Laptop
decals
to
be
provided
to
all
laptop
users
of
the
Posters
engagement,
including
employees
at
$th7e
BcliIeLnLt
I sOidNe.
ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Invitation and Welcome Kit
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Theme Audio Visual
Audio
visual
-‐
Just
for
reference,
we
will
create
an
impac\ul
AV
resona-ng
theme
and
key
messaging.
This
is
will
be
an
opening
AV
full
of
energy,
past
experience
and
future
vision.
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES
Month 3: Event
Ac-vi-es
planned
(proposed) Event
Flow
• Venue
• Video
Bytes
¡ Guest arrives at the event venue
• Registra-on
• Welcome/lap
Ligh-ng
IDEAPRENEURS ¡ Registration and handing over welcome kit (RBtC
• Installa-ons
branded)
• Video
Wall
• Presenta-on
• History
Wall
-‐
Print
• Cake
Cufng
¡ Interactive game
• Décor
• Engagement/Ac-vity
• Futuris-c
Setup
$7 ¡ Visit History Wall, Video Wall and Installations at
• Lounge
• Performance
the Pre-function
• Interac-on
BI•L LIOToNwEnN
hTEalRl
P wRitIShE
Q|&1A09
,000
¡ Lap Lighting and cake cutting
• Photo
booth
• Rewards
and
|¡3 1LeCaOdeUrNspTeRaIkEHSCL and Citi
recogni-ons
¡ Beautiful Installation as a photo booth
¡ Presentations
• Visit
to
SSN
College
• Give
Away
–
Goodie
¡ Town hall with Q&A, Rewards and recognitions
Bag
¡ Cultural performances
¡ Theme Gala Dinner
• Dinner
with
Leadership
Month 3: Post event
Thank you
¡ Thank
You
and
Apprecia-on
leier
personally
signed
by
the
client
partner
¡ Personalized
Souvenir
(photo
booth)
for
everyone
¡ Captured
video
bytes
and
pictures
will
be
uploaded
at
the
microsite
$7 BILLION ENTERPRISE | 109,000 IDEAPRENEURS | 31 COUNTRIES