Communication Book

Chapter 3:
Channel of Business

Communication

“Reading makes one full of knowledge”

Designed by Raja Nur Batrisyia Bt Raja Shahril Faizal

01

Verbal
Business
Communication

The use of words to convey a
message

Types of Verbal
Business

Communication

Oral
Communication

Verbal Communication

01 02 03 04

Face to Face Telephone Voicemail Meeting

The interaction between two -To arrange an interview or to Distinguished from an A gathering of two or
or more people where specify any matter or topic. answering machine by its more people that has
ability to provide service to been convened for the
everyone is in direct contact -The interlocutor at the other multiple phone lines and purpose of achieving a
with each other end of the line will form an by the more sophisticated common goal through
idea about the company functions that it offers in verbal interaction, such
as sharing information
depending on the impression addition to recording or reaching agreement.​
after this first telephone messages​
contact

Written
Communication

Written Communication

Memos Business Letters cover & order letter Reports

A memo is a short A letter written for business Informal reports-tend
message that's typically business purpose is a to be shorter, although
used to communicate business letter. Inquiry invite the quantity of pages or
official business policies letter, offer letter, order complaint words is not defined.
and procedures within a letter Formal reports-tends to
letter, cover letter, Letter
company. notices, termination of resignation be longer; although,
employment are some Letter again, the quantity of
Newsletter recommendation pages or words is not
of the business letters. ​
An effective communication defined.
tool for employees, clients,
Notices,advertisement Publicity Materials
customers, and trade
organizations. & leaflets The promotional gifts, catalogues,
pamphlets and all and any
Usually interested in knowing Leaflet -a printed and usually folded sheet of
about the company's paper for distribution, usually free and advertising and publicity material
whatsoever which an Exhibitor
employees and its activities, a containing advertising material or information
newsletter is certain to be a hit Advertisement -encourages people to buy wishes to display, distribute or use
their products, services or Ideas. Notices - at the Exhibition.​
warning of something, especially to allow

preparations to be made.​

Memo Types of Written Communication Notices
Newsletter

Formal Report Informal Report

Leaflets Advertisement

Cover letter Types of Business Letter Order letter
Resignation letter

Business Invitation Complaint letter Recommendation letter

Electronic
Communication

Electronic Communication Podcasting

Electronic 01 02 A spoken word digital
Email 03 04 audio files that a user
06
A method of exchanging 05 can download to
message between people personal device.​
using electronic devices​
Videoconferencing &
Instant telepresence
Messanging
Videoconferencing-an online
Online chat allowing real-time text. technology that allows users in different
Transmitted between two or more locations to hold face-to-face meetings
parties. Social messengers,
Messaging app or Chat app.​ Having without having to move to a single
features such as emojis, file location together. Telepresence can
transfer, chatbots, voice chat and include video teleconferencing tools,
video chat.​ where a picture and audio stream is
conveyed to a remote location, as well
as more involved robotics installations

that can actually help a user to
accomplish tasks from a remote location

Electronic Communication

Blogs 05 06 Mobile Business
Social Media
A regularly updated 03 Application
website or webpage, and 07
can either be used for -Software application or
personal use or to fullfil a apps bolts of mobile
business need.
business communication.
-Unlike a business website Smartphone programs you
a blog known as weblog, use daily.​ Smartphone come
needs to be updated
regularly,and allows you to loaded with the basic
engage with your site messaging apps. Its
visitors.​ important to have a shared
suite of productivity tools.​

A computer​ based technology that
facilitates the sharing of ideas,

vthirotuuaglh​ntse,twanod0rkin6sfaonrmd actoiomnmthurnoituiegsh.​

Like example Facebook ,WhatsApp
I​ nstagram ,​ Youtube ​,Telegram​

What difference
Videoconferencing and

Telepresence

Videoconferencing Telepresences

• Products strove to provide visual and audio Telepresence systems solved many of those
issues by going to the other extreme. They
communications between two or more endpoints or
locations. In the case of a group of folks sitting around a encompassed a very strict definition of the physical
meeting room table, often the camera was located at one conference room setup and the network
end of the room and had to pan around to capture the
current speaker. Some folks were closer to the camera, environment over which the video flowed. These
rooms were costly to set up but gave the user the
while others were further away
impression of being there, with the remote
• Audio between speakers may have varied in volume and participants looking like they were sitting on the
clarity, and there was no consistency between conference
rooms and environment. Video resolutions varied and were other side of the conference table in life-size
mostly standard definition (SD) with varying degrees of user format. These systems were high-definition (HD)
experience. Often the exchange seemed so clumsy and
difficult to manage that people just gave up and resorted to systems that provided life-like images of all
audio-only conferences. participants.

What difference
Videoconferencing and

Telepresence

Videoconferencing Telepresences

To summarize, older video conferencing devices provided SD video
resulting in lower-resolution, lower-quality video feed, while

telepresence provides HD streams for crisp, clear video and a smooth,
real-life presentation. Today, more and more endpoints and clients

support HD video to provide truer-to-life experiences, whether you are
in the conference room, in your office, or on the move.

02

Nonverbal
Business

Communication

The use of body language to
convey a message

Aspects of
Nonverbal
Communication

Nonverbal Communication

Facial
Expression

Vocal One or more motions Posture &
Charactersitics or positions of the Gesture

When speaking with muscles beneath the A posture is a pose using the
others,your tone skin of the face body as its communicatior.

clarifies and conveys These movements Gesture is amovement made
meaning. convey the smotional to demonstrate an idea or
state of an individual sentiment
Include tone,word
emphasis,speed and to observes Gesture use different parts
of the body. A posture
volume
makes a larger movement
involving the whole body

Nonverbal Communication

Personal
Appearance

Touch Our choice of color,clothing, Time & Space
hairstyles, and other factors
We communicate a great deal Time – relevant factor of the
through touch affecting appearance communicatiob process in
your speech.to show your
Think about the very different Research on color psychology has audience respect to honor
messages given by a weak demonstrated that different colors
the time expectation
handshake,a warm bear hug, a can evoke different moods. associated with your speech.
patronizing pat on the head or
Space- have a need for
controlling grip on the arm physical space, although
need differs depending on
the culture, the situation and

the closeness of the
relationships

03

Factors to consider

when choosing

channel of business

communication

Richness Factors to Media Channel
consider when Limitations
Channel richness refers to the choosing channel
amount and immediacy of • Face to face
information that can be Cost
transmitted such as face-to- • Broadcast Media communications
face communication The cost of sending a message is
also to be considered while • Mobile
Formatily selecting a mode of
communication.​ • Electronic
Formality is the nature of
relationship between • Written
people and one’s
attitude to the conduct Urgency
of things around​
Selection of the means
of communication is to
be made keeping in view

the urgency of the
communication.​

Audience Background Security &
privacy
Preferences Different
cultures Security-​ For safety purposes,
• We will communicate with a importance documents may be sent
variety of different people in Factors to by registered post; for further safety
many different ways.​ consider when
choosing channel by registered and insured post.​
• These may include:
marketing, networking, staff Needs and Privacy-If the massage to be
meetings, client and others interests communicated is secret or
confidential such as means are
• Communication will have required to be adopted that can
certain goals and your aim
will be to achieve these goals maintain secrecy.​
as effectively as possible.​

Other demographic
characteristics

Face to face Mobile

This is the best channel to use for Used when it is a private
complex or emotionally charged or more complex
messages because it allows for communication​
interaction between speaker and
recipients to clarify ambiguity​ Media Electronic
Channel
Broadcast Media Limitations Used for one on one,
Communications group or mass
communication​
Business seeking to notify
customers of a new product may Written
advertise or do promotions using a
broadcast channel​ like TV,radio Used when there is no
and loud speaker interaction is needed to
communicate​

Thanks reading this
book!

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+91 620 421 838

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