When designing for business or pleasure, it is important to
create a lasting impact to ensure that you or your company
will be remembered by the viewer. However, the client's
volatile memory is not easy to record. In fact, with all the
other companies competing with you, directly or indirectly,
this is one of the hardest things to do.
You need to create a design that people will remember. This
is especially true for the posters you use for your
advertisements, websites selling your goods and services, or
even business cards you introduce to your customers. This is
the first thing your prospect will see. Therefore, they will
base their decision on whether to buy from you or not.
To achieve the desired effect, you can first make the title or in this
case your name or company name clearly visible. To achieve this,
choosing the correct font and size is important. The background
color
graphic design perth
This is very important because you want people to remember it.
On a poster, your eyes should be on it because that's what the
poster is all about.
Another tip you can try is to use pictures or graphics. While words
can convey messages more effectively to viewers, that's not what
viewers want to see. As much as you want viewers to read your
information, they won't because people usually don't want to read
it.
The image should grab the viewer's attention, but not overwhelm
the message. You can use the logo on the left side of your business
card to grab a prospect's attention, but eventually, the company
name will appear right next to it.
Efficient use of space is also an important design aspect, which, however, is
often overlooked in design. Some people will pack a design with so many
elements that viewers get bored just by looking at it. The result often ends up
with viewers simply scanning the design without actually capturing anything.
A classic example is the design of a website with a lot of information.
When creating a marketing website, make sure that only the most important
information is immediately available to visitors. Instead, they can enter some
information via a link on the website that they can click on. This way, you won't
overwhelm your audience, but still convey an important part of your message.
These are just a few tips you can try if you want to create award-winning designs,
both in print and online. Give it a try today and see how big the difference is.
https://www.insightdesign.com.au/