About Us Iowa Premium Flip Book

Iowa Premium is a regional beef company exclusively offering
premium family farm raised corn-fed Black Angus beef.

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Where Our Story Begins

Our well-marbled, flavorful beef is a tribute to the heritage, tradition and passion for producing premium beef.

Our story begins with the partnership of two families. The families of farm-feeders who raise cattle and grow the crops
that feed them. The family of employees at Iowa Premium who select, trim and package our beef. Together, we are
dedicated to providing the highest quality beef in the country.
Iowa’s iconic reputation for producing exceptional beef is rooted in its farming heritage and stems from its ideal set of
natural resources —deep rich topsoil, temperate climate and plentiful rainfall. These conditions are perfect for farm
families, fields of corn and Black Angus cattle to thrive — the trifecta when it comes to raising premium beef.

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Iowa Premium in East Central Iowa

Tama, IA Surrounded by farm fields and
Cedar Rapids, IA high-quality corn-fed cattle, Iowa
Premium is located Tama, Iowa, in
Des Moines, IA the heart of the Upper Midwest.

Committed to offering only family
farm raised, corn-fed Black Angus
beef, Iowa Premium centered it’s
beef processing facility in
traditional cattle country.

Our cattle are raised in small
family feed yards, the majority of
which average less than 350 head.

To date, Iowa Premium has
purchased cattle from more than
1,400 farm families in Iowa and
neighboring states.

Legend: Feedyard Capacity (head)

0-999 1,000-4,999 5,000-9,000 >10,000

Distance from Iowa Premium 100 miles 150 miles

Our Beef comes from Farm Families

Farm families in Iowa and surrounding Midwest neighbors have been
sustainably and responsibly raising cattle for generations.
The tradition of growing crops and raising livestock go hand-in-hand in this
part of the country. Our farmers grow the corn and forages they feed their
cattle thus the name farm-feeders.

All cattle have been born, raised and processed in the Corn and cattle are a sustainable
USA with the oversight of USDA food safety regulations. combination. Cattle eat corn and in
turn cattle manure adds nutrients
back to the soil to grow next year’s
crop. This process is natural,
renewable and sustainable.

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Our Midwest Family Feedyards

The synergy between raising cattle and growing corn goes back for generations. Cattle feeding is on a smaller scale
and along with growing crops is part of a traditional diversified family farm.
Time-honored husbandry practices coupled with the farmer’s attention to cattle care and comfort diminishes stress.
The result --- higher quality beef.

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Our First Priority

Responsible cattle care is a conviction – a central practice, the right thing to do and a requirement.

Iowa Premium advocates humane and compassionate treatment. Cattle must be 6
handled in a manner that imposes the minimum possible stress - on the farm, in
transport and at our facility. We do not tolerate willful mistreatment.

Cattle care, comfort and security are responsibilities farmers take seriously.
Farmers provide a nutritionally balanced diet, fresh water, and proper facilities
along with attentive daily care to protect the health and well-being of their animals.

Designed with the influence of Dr. Temple Grandin, Iowa Premium’s animal
handling facilities accentuate the natural instincts of cattle to reduce animal
stress. In addition, employees receive low-stress cattle handling training. As a
capstone to our commitment to responsible humane cattle treatment, our facility
undergoes third party animal welfare and handling auditing.

Farmers adhere to the humane handling, care practices and guidelines
of the Beef Quality Assurance program.

Our Hand-Selected Flavorful, Tender Beef

Our cattle procurement team hand-selects only corn-fed
Black Angus beef cattle that exhibit superior beef quality
characteristics from family farm-feeders.

Angus cattle have higher quantity and quality of marbling
than other cattle breeds.

Marbling is a leading indicator of beef’s flavor, tenderness
and juiciness. All are key factors in a remarkable beef eating
experience.

Our beef comes from cattle that
have grazed on grass pastures then finished on a
nutritionally balanced, locally-sourced corn and forage
diet.

Cattle enjoy eating corn and benefit from it’s nutrition.
Corn is an excellent source of energy allowing cattle to
grow and thrive.

What cattle eat influences beef’s flavor. Corn imparts a
bold, rich beefy flavor unmatched by any other grain or
feed stuff.

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Everyday Stewards

The original environmentalist, farmers, have a personal stake in
the quality of our environment. It is not just where they raise
cattle, it’s also where they raise their families.

The land is the family’s legacy to pass down to the next
generation. Cattlemen implement practices and technologies to
improve the air, land and water. They continually look for ways
to enrich and enhance the farm for the next generation.

At Iowa Premium, we believe in running facilities responsibly and maintaining
land sustainably. We continually seek ways to conserve and protect our
natural resources.

• Resource management - tracking water, electricity and natural gas usage

• State-of-the-art wastewater treatment system utilizing ultra violet light
disinfection for cleaner water

• Methane capture system from anaerobic lagoons to reduce use of
natural gas

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Our Plant and Our Team

Every Iowa Premium employee is focused on supplying safe, wholesome premium beef.

Iowa Premium’s renovated beef processing facility incorporates the latest technologies and interventions
for food safety, quality assurance and environmental excellence.

Our USDA approved HACCP system Iowa Premium’s cold-chain
outlines the process steps, policies and management system has been
procedures, from live cattle receiving, updated to maximize product
through slaughter and fabrication, to integrity, quality and shelf life.
shipment of products to our customers.
From our best-in-the-industry
Incorporating a multiple hurdle model of carcass coolers to our
validated interventions Iowa Premium’s integrated distribution center,
HACCP system is not a stand-alone our beef products are protected
practice, but the foundation of a through the entire process.
complete food safety program.
We have the best
In addition to Standard Operating butchers in the
Procedures (SOPs), prerequisite business. Our highly
programs include: skilled team expertly
hand-trims each
• Animal Welfare and Humane Handling piece of beef. We hand-pack and inspect each box
providing extra attention to the details of delivering a
• Sanitation Standard Operating Procedures superior product.

• Control of Specified Risk Materials (SRMs). 9

Our Product

Iowa Premium’s standards lead to beef unmatched in quality, consistency and confidence.

QUALITY

To maximize marbling and flavor, our team hand-selects only corn-fed
Black Angus beef cattle that exhibit superior quality characteristics. This
along with the attention to cattle care and comfort provided by farm
families leads to high quality beef.

CONSISTENCY

Consistent flavor and tenderness across the carcass and throughout all the
marbling grades is linked to our single source facility’s strict standards and
our dedication to processing one type of beef – family farm raised, corn-fed
Black Angus.

CONFIDENCE

Iowa Premium’s quality and consistency is enriched by the confidence of
knowing where and how our beef has been raised and processed. By
raising cattle respectfully, running facilities responsibly and maintaining
land sustainably, we believe we’re setting the standard – for the betterment
of our employees, our customers, our farm partners and our local and
global communities.

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Our Brands

Iowa Premium is a Premier Source of USDA Prime and USDA Choice Grade Beef

Iowa Premium Exceeds USDA Choice Specifications

USDA Choice Iowa Premium Choice

Marbling Small or Higher Est. 8 Angus™: Modest or Higher (Upper two-thirds Choice) Iowa Premium Angus is a premier
Iowa Premium Angus: Small or Higher Black Angus beef brand. The line
Family Farm Raised comes in USDA Choice grade or for
Angus Influence No specification 100% raised by farm families in Iowa and neighboring states an extraordinary eating experience
Feed Requirements USDA Prime.
Procurement Area No specification 100% black and black baldy Angus cattle for superior marbling
USA Origin No specification and marbling quality Iowa Premium’s Est. 8 Angus™ is
Maturity No specification an industry-leading, Black Angus
No specification 100% corn-fed for exceptional flavor upper-two-thirds Choice grade
beef brand.
Preferred 150-mile procurement area from our facility in Tama, Certified by the USDA, it exceeds
Iowa to reduce animal stress premium brand standards by
offering beef that is 100% USA
100% Born, raised, finished and processed in USA grown and processed, corn-fed
and raised on family farms in Iowa
Both "A" and "B" maturity 30 months or less for consistently tender beef and neighboring Upper Midwest
(less than 42 months of age) states.

Beef Quality No specification Responsible and humane animal care and treatment is
Assurance Guidelines mandatory at the farm, in transport and at our facility

Muscling No specification NO dairy cattle influence for superior muscling
Neck Hump No specification NO Brahman cattle influence, less than 2” neck hump, resulting
in consistent tenderness
One Plant Source No specification
Yes! Our Tama, Iowa facility provides the confidence in
knowing where our beef has been raised and processed

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www.iowapremium.com 12