fashIDn brand bible

fashIDn

BRAND BIBLE.

Celebrating the THE BRAND.

individual styles and

specialisms of the emerging
designers who share a collective

vision of diversity.

Immersed in an industry
overwhelmed by fast paced
fashion and mass production
this is a brand stepping aside

and celebrating
individuality.

Sandra Ostapova - Daisy Burt - Chee Man - Georgina
Herman - Sandra Ostapova - Chloe Ennis - Lilian Hou
- Ama Asahan - Lucy Rogers

TYPEFACE.

American Sizing of the font To keep consistent
Typewriter will be should be kept with the brand mes-
used for the use of proportional; mak- sage and logo all
bulk text, in all’ ing sure that key fonts must be kept
publicized and information is high- to either black or
printed material. lighted and enlarged white.
acting as a snap
fashIDn – Basic shot. (e.g. for adver-
fashIDn – Bold tising text should be
fashIDn – Condensed kept; minimal, bold
fashIDn – Light and oversized to
catch the attention
Font styles on social of passing viewers)
media are the
exception for using
a standard text font.

fashffasashfhaIshDI

fafsahfIafDashshIfDaIsD

LOGO.

The logo can’t be changed
or altered other than
from black, white and
gold or interactive

variations, (blinking) or
made into a QR code. All

promotional material/
images/ branding must

have the logo
present as well as contact

information or social
media links.

COLOUR PALATE.

“ “These exciting groups

of individuals have real distinct
personalities which come through
so clearly in their work. However,

their shared ethos and team
approach makes them work so well
as a collective. There are exciting

things to come from this group.

- Rebecca Ryder-Caddy (Senior Lecturer in
Fashion & Product Development)

SOCIAL MEDIA Ensure the most important posts
are scheduled throughout the week
when the audience is more driven;
weekends can be a hit or miss de-
pending on your audience.

Each social media platform will have
different audiences and peak times,
for posting ensure you stick to
posting at peak times. For FashIDn
the Facebook should have one (two
maximum) of key information
posted out to the viewers per day.

The instagram can be used multiple
times in the morning, 11-1 and 7-9
to hit mass audience. The instagram
should follow both the development
work of the designers in the studios,
final pieces, sneak previews and
countdown to all events to build a
buzz. The story should have at least
10 posts per day following the team
and promoting the work behind the
scenes.

Twitter should be optimized and
posts should be scheduled
continuously throughout the day
at consistent intervals every few
hours.

In all posts, where possible Hash-tag
#fashIDn.
When advertising designers include
links to their branded social media.



#fashIDn.