LELA Listing Presentation 2017

Presented By













Joey Lewis



Marketing Strategy

Premium Marketing Suite








Custom Tailored Responsive Website Prominent “FOR SALE” Sign Placement
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Vivid Color Print Package KW Franchise Presentation – 1,100+ Agents
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Complete MLS Submission Package 10 Day Open House Sweep
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“Just Listed” Postcard Mailer Campaign First-Class House Staging Consultancy
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Branded Brokers Open Event & Showcase Featured on All Company Websites
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Placement on Caimeiju + Youku Magazine DSLR Quality Photo Session
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Placement on Major Real Estate Portals Email Property Push Campaign
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MLS Magazine Feature Advertisement Proprietary Int’l Email Promotion
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HD Immersive Virtual Property Tour KW Online Distribution Network
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Staging










































We want your home to be shown in the best possible light to prospective
buyers to get you top dollar in the shortest amount of time. Our team
will create a warm and inviting environment focusing on the best
architectural features and selling points of your home.



Print Broker Caravan



Luxury Estates Los Angeles advertises in several
publications. Our display advertising appears in
local, regional, and national/international
publications, which target specific audiences for
unique or estate properties.

Our team will select the publications appropriate
for the marketing of your property.











Flyers Postcards

Single Property Websites



A single property website is a site that is
solely devoted to your property. The unique
URL is your street address, which helps with
search engine optimization (SEO).
























Social Media Marketing



Our team of technology experts will
utilize the most powerful social media
platforms to advertise all facets of
your property listing: the listing
announcement, open houses, and more.

Internet Marketing



When you list with me, we'll have access to the Keller Williams Listing System, or KWLS. This
proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of
the most popular search sites.

Exclusive Predictive Marketing




















At Luxury Estates Los Angeles, we have an
exclusive, proprietary system that allows us
to analyze buyers' wants and needs in real-time
and match them to properties instantly.

Our system contains more than 10,000 active
buyers worldwide and instantly tracks all of
their property search activity. This allows us
to proactively match them with new listings
that hit the market.

Hi-Definition Video





n addition to professional photography, we
work with world renowned videographers
to showcase your home with well-scripted
and produced videos, giving potential
buyers a feel for what it could be like to
live in the property before they even make a
personal visit.

To show more than practical needs, video
enables us to "tell a story" about your
property and address the emotional desires
for comfort, family, features, and
relaxation - more than photos alone can
communicate.

Interactive Floor Plans




Our floor plans are measured and generated
on-site by one of our professionals using an
iPad and special software. The finished floor
plan will display the property's complete
interior with room labels, objects, and
dimensions. Buyers can see the listing from
their own point-of-view through interactive
camera icons that display specific areas of the
space as they explore.
















Matterport 3D




Matterport is an immersive technology
platform that builds 3D media solutions. This
cutting-edge tool will have buyers seeing your
property like never before - every inch laid out
in immersive 3D. Our team has built the first
end-to-end media platform that allows users
to see a real-life virtual tour of your
property with just a click and drag of the
mouse.

Taking Open Houses Beyond the Basics




Holding an Open House is serious business. Below is a chart Hold 4
that shows you exactly how we can maximize Open Houses to other Open
sell your property. Houses in
the area in
various
price ranges

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Get on the Get on the
phone that phone that
morning & morning &
Remind Remind
Everyone Everyone

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Go invite Go invite Go invite
neighbors neighbors neighbors
(100 min) (100 min) (100 min)

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Flyers the Flyers the Flyers the Flyers the
week before, week before, week before, week before,
email email email email
invites & invites & invites & invites &
posted on posted on posted on posted on
Websites Websites Websites Websites

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Directional Directional Directional Directional Directional
Signs Signs Signs Signs Signs

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Balloons & Balloons & Balloons & Balloons & Balloons & Balloons &
Riders Riders Riders Riders Riders Riders

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Sign in yard Sign in yard Sign in yard Sign in yard Sign in yard Sign in yard Sign in yard

Level 1 Level 2 Level 3 Level 4 Level 5 Level 6 Level 7

Why KW?

Why KW Keller Williams is #1












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Keller Williams is #1

Worldwide Technology
























Knowledge Reliability


















Track Record Teamwork

Awards & Honors




Computerworld Data+ Real Trends/Wall Street
Editors’ Choice Award Journal “The Thousand”








Inc. 500
Inman News Innovator of
the Year




Training Magazine

Franchise 500
Real Trends 500






REALTOR Magazine

National Association of RIS Media Power Broker
Hispanic Real Estate Report
Professionals 205





Inc. Magazine

#1 Real Estate Office on the Sunset
#1 Keller Williams office in
the entire Los Angeles region Strip for listings, units sold, sales
volume, and market share



#50 Keller Williams office in the
entire world (more than 730 offices)

Market Statistics

Sources Used in Home Search

Pricing

Price Right: Attract Buyers




Pricing your property competitively will generate the most activity from agents and
buyers. Pricing your property too high may make it necessary to drop the price below
market value to compete with new, well-priced listings.


% of Potential Buyers
Who Will Look at
Asking Price Property




15% Above 10%







15% Above 30%







Market Value 60%








10% Below 75%








15% Below 90%

Intelligent Pricing




The Right Pricing is Key


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Activity
Level
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When Most
Offers Are
Received

Sellers Market




In a market with rising home values, if a
seller wants a price that's ahead of the Price Seller
Average Home Price
marketing, the market may go up enough to Wants
make that price attractive for buyers. Time
can cure some mistakes and make people
look smart. When they get it














Price Seller Time on Market
Wants Price


Average Home Price Correction Price Buyers Market






If sellers fall behind a market with
falling home values, they can end up
chasing the market down, because home
Correction
values are always falling faster than

Home
Values their price reductions.
Are Falling They Never Get It



Time on Market

Testimonials

Testimonials