Treu Group Real Estate

the ultimate

MARKETING PLAN
TO SELL YOUR HOME

A comprehensive plan to help you understand the market and show
you everything our real estate team does to get your home sold.

Our Story

Our business is not about real estate, it is what

we do. However, it is not who we are or why we

are in business.

Who we are and why we do what we do, comes

from our desire to create opportunities for

clients and team members. Opportunities to help

them achieve their goals and make their dreams

a reality.

Our passion and commitment come from the

past and fuels the present and the future.

Creating something out of nothing is in my blood. Growing up my parents built homes and it always amazed me how

a dusty piece of land was transformed into a community full of hopes and dreams. Even as a small child, the process

was inspirational.

When I was in 3rd grade, a tragic situation occurred. We experienced a devastating fire that caused us to lose our

home, and my parent's lost their business. It was the first chance for me to realize that I could overcome adversity.

Even in the 3rd grade, I realized that if you had your family around you, it will all work out...somehow. It is no

wonder that I was drawn to found a family business.

While buying our first home, we had a very disappointing experience; we felt alone and unguided by our real estate

agent. One day, my husband Steve said I should start selling real estate, as I could make a huge difference to buyers

and sellers.

After all these years, I still remember our first home buying experience and it encourages me to be better every

single day.

Since 1989, I have been committed to our clients. To me, committed means being willing to say anything, do anything

that needs to be done and go anywhere to achieve the goals of our clients. The best things in my life have come out

of adversity, which becomes an amazing opportunity.

This level of commitment includes having the best team members, the most innovative marketing, an in-depth area

knowledge, and strong negotiation skills.

We are honored to earn your business and your trust.

Lisa Treu

Who We are Matters!




Our V A L U E S

Trust Give Back


The Treu Group is founded on trust. We
The Treu Group values contributing to
have such high integrity and honesty
the community and always looks for
that our clients and employees can
more ways to actively participate in the
consistently trust the information,

guidance, and promises we make. world around us.

Relationships Results

The Treu Group deeply values
The Treu Group values real

relationships and people. As a
results, with dollars and assets

attached to those results. We

family business, we keep
work tirelessly to get results for

relationships thriving with our staff
our clients and our employees.

and clients and always want to
Outside

foster closeness and connection. of the Box

Exceed
The Treu Group is adept at
Expectations conquering challenges because we

value creativity. We consistently push

The Treu Group goes above and
each other to think outside the box,

beyond, every single day. We don’t
look for new solutions, and creatively

just want to meet the goal, we want
solve problems. We do not take a,


to blow it out of the water. “No” when a, “Yes!” is possible.

Understanding Unique

The Treu Group values listening
The Treu Group values individuality and

and embracing the people around
uniqueness. We don’t operate like most


us. We know that in order to
agencies and we love it. We also

exceed expectations, we have to
appreciate each of our clients' and

fully understand what someone
employee’s unique gifts and personalities.

wants and needs. So we work

towards this constantly.

Passion

The Treu Group values passion, and you
can feel that when you talk to us. We are a

motivated and committed team who brings

energy and expertise to each interaction.

02

PROVENW H A T ’ S T H E
FORMULA?

RIGHT PRICE

PERFECT MARKETING RIGHT CONDITION

PRICINGS T E P # 1
PRICING YOUR PROPERTY



+15% 10%

+10% 30% More buyers purchase their

properties at market value

ASKING MARKET VALUE PERCENTAGE than above market value. If

PRICE 60% OF BUYERS you price your property at

Market Value,
-10% 75% you are exposing it to a much

greater percentage of

90% prospective buyers and you

are increasing your

opportunity for sale.

TIMING ACTIVITY

Timing is extremely 1 2 3 4
5 6 7 8
important in the real
WEEKS ON MARKET
estate market. A property

attracts the most activity
09
from the
real estate community

and potential buyers
when it is first listed. It

has the greatest potential

to sell when it is
new on the market.

STEP #2

CONDITION
PREPARING YOUR HOME FOR SALE

You don’t get a second chance to make a great first impression!
Below are some simple ways we can maximize your home’s appeal.

INTERIOR EXTERIOR FOR SHOWINGS

• Remove excessive photos, • Keep the lawn manicured • Turn on all the lights
furniture and knick knacks
• Remove all yard clutter • Open window treatments in the daytime
• Clean or paint walls and ceilings
• Put down mulch • Keep pets secured outdoors
• Shampoo carpets
• Apply fresh paint to wooden fences • Play quiet music in the background
• Clean and organize cabinets
and closets • Paint the front door • Have pleasant scents like vanilla
• Pressure clean or paint the exterior in the home
• Repair all plumbing leaks • Tighten and clean all door handles
• Vacate the property during showings
• Clean all light fixtures and have
light bulbs in working condition • Ensure gutter and downspouts
are firmly attached
• Have all the windows clean so
they sparkle

STEP #3

MARKETING

WE WILL

NEVER

mB EarkOetUedT!

WE MAKE

shineL I S T I N G S

storyYour home has its own unique .

We first need to sell your home online and

then in person. Great photos are important

now more than ever as many buyers are

looking online to select the homes that they

want to view. Our goal is allow buyers to fall

in love at first sight.
Buyers love our 3D virtual tours, virtual

staging, and professional property photos.

This allows people locally, in the US, and all

over the world to view the home.

Innovative

MARKETING

Treu Group Real Estate uses the most advanced marketing and innovative strategies

to allow us to market to all buyers...locally, nationally, and globally.



We focus on attracting the ideal buyers based upon targeted exposure of your home.

Treu Group also has a list of thousands of potential buyers thanks to our marketing.

1 Identify the Ideal Buyer 11 Feature on Zillow, and Realtor.com

2 Create Targeted Marketing Plan 12 Feature on TreuGroup.com

3 Notify Database of Buyers 13 Market Single Property Website

4 Market Home to Move up Buyers 14 Social Media and Blogging

5 Promote to Top 100 Agents 15 In-person Open House

6 Professional and Aerial Photography 16 Live Walkthrough on Social Media

7 Video Marketing 17 Advertise on Facebook

8 360° 3-D Virtual Tours 18 Promote to Instagram
9 Coming Soon Campaign
10 Promote on the Multiple Listing 19 Promote on Radio

20 Market to Out-of-State Buyers from

the Northeast, Chicago, Texas, and


California

MARKETING AND

mattersN E G O T I A T I O N

Marketing strategy and strong negotiation skills are the keys to
results!
maximizing your real estate equity.
Our approach to real estate focuses on bringing out the quality

features and attracting the right buyers. We market to local

buyers, buyers from the Northeast, Chicago, Texas, and

California. We have the experience to get results.
We have a team of experts who can create massive interest in

your home. Treu Group agents are rockstar negotiators backed

with an extensive expertise that benefits our clients.

Address Good News

13415 William Myers Ct. 121% of asking price & free post occupancy
28 Burning Tree Ln 111% of asking price & free post occupancy
8752 Corvus Dr. 104% of asking price & free post occupancy
3917 Palladium Lake Dr. 110% of asking price
12910 SE Berwick Ct 102% of asking price
1067 Island Manor Dr. 113% of asking price
12899 SE Berwick Ct. 113% of asking price & post occupancy
5192 Ferndale Dr. 105% of asking price

real reviews

FROM OUR
RAVING FANS

Thank you so much for helping sell our home in Boca Raton. I

was nervous since we had already moved out of the country but

Lisa and Steve Treu managed everything without our presence.

We are very grateful for your help and for finding someone who


loves the house as much as we did.

- Mike and Anya N.

I highly recommend The Treu Group, and after recently selling our house

through them, I will never buy or sell a house in the area without The Treu

Group helping me do it. I had the unfortunate experience of having to sell

my marital home after a divorce with an ex that was not very cooperative at

the beginning of the process. Fortunately, Lisa Treu was a consummate

professional, and obviously very experienced with encouraging buyers and

sellers through the process, and she used her abilities to get everyone on

board with selling the house very early on in the process.

- Todd M.
I appreciate Lisa Treu's compassion and expertise. The

sale of our townhome in Delray Beach was exactly at


the right time for us. I am very thankful for the Treu

group's hard work in getting it done

- Scott and Robbin S.

SCAN ME TO I am extremely pleased with the home buying experience with

READ MORE! the Treu Group. I received top notch customer service from the

whole real estate team. We listed the home on a Friday and had

multiple offers by Monday. The home even sold for the asking


price. The transaction was seamless and I would highly

recommend them.

-Travis K.

detailed

MARKETING PLAN

WE HAVE A PROVEN PLAN TO GET YOU RESULTS

PRIOR TO LISTING
Initial phone consultation ...........................................................................................................................20 minutes
Prepare marketing packet ..........................................................................................................................37 minutes
Prepare a comparative market analysis ....................................................................................................59 minutes
Study and analyze market data ..................................................................................................................30 minutes
Prepare personalized market program ......................................................................................................66 minutes
Complete listing data and contracts ..........................................................................................................32 minutes
Total minutes worked prior to listing 244 minutes

LISTING PROPERTY
Travel to appointment and back ........................................................................................................................60 minutes
Appointment time ...............................................................................................................................................90 minutes
Review all material .............................................................................................................................................30 minutes
Create missing person report with marketing team ........................................................................................90 minutes
Input and launch marketing plan ....................................................................................................................94 minutes
Input listing in multiple listing computer ......................................................................................................25 minutes
Introductory phone call and letter .................................................................................................................15 minutes
Deliver and install sign, riders .......................................................................................................................75 minutes
Take photos, visual tour, video tour and measure property as required ................................................52 minutes
Upload pictures and tours .............................................................................................................................85 minutes
Create marketing ads on Facebook ..............................................................................................................90 minutes
Create marketing ads on Instagram ............................................................................................................42 minutes
Prepare, load, design and create internet ads ..........................................................................................120 minutes
Enter property into showing system ..............................................................................................................15 minutes
Obtain additional info from seller ................................................................................................................15 minutes
Prepare and set up co-op instruction and log .............................................................................................18 minutes
Contact top agents with new listing information ...........................................................................................90 minutes
Add as a Treu Group featured listing ...............................................................................................................60 minutes
Create website for property .............................................................................................................................136 minutes
Prepare seller’s net sheet ..................................................................................................................................26 minutes
Add listing address to Supra, key in lockbox and install ...................................................................................60 minutes
Do Zillow tour – edit listing .................................................................................................................................70 minutes
Total minutes worked prior to listing 244 minutes

detailed

MARKETING PLAN

recurring marketing every 30 days

Prepare and log feedback responses ...................................................................................................................37 minutes
Print IVR report and log findings ........................................................................................................................31 minutes
Follow up on IVR calls ........................................................................................................................................105 minutes
Call sellers weekly with update .........................................................................................................................15 minutes
Additional consulting calls with seller .................................................................................................................30 minutes
Set up co-ops for showing residence ...............................................................................................................111 minutes
Prepare a comparative market analysis for 30-day research .....................................................................124 minutes
Seller calls and inquiries ....................................................................................................................................60 minutes
Buyer calls and inquiries ..................................................................................................................................120 minutes
Agent calls and inquiries .................................................................................................................................180 minutes
Update blog entries .............................................................................................................................................67 minutes
Promote on radio ................................................................................................................................................30 minutes
Create, load podcast ..........................................................................................................................................52 minutes
Review and present offers ................................................................................................................................80 minutes
Negotiate contract ..............................................................................................................................................90 minutes
Review and create negotiation strategy ........................................................................................................33 minutes
Finalize offer ........................................................................................................................................................63 minutes
Complete contract review and sign contract .......................................................................................................60 minutes
Price reductions on websites, blast out ..............................................................................................................45 minutes
Promote property via word of mouth at functions ............................................................................................150 minutes
Total minutes worked for additional marketing 1,483 minutes

ADDITIONAL

MARKETING PLAN

AFTER 30-60 DAYS OR 10-12 SHOWINGS

Design and prepare “Just Listed” promotion ............................................................................................22 minutes
Prepare mailing labels and process “Just Listed” postcards ...................................................................85 minutes
Prepare and promote on email blast ........................................................................................................135 minutes
Call all people who clicked on email .........................................................................................................90 minutes
Electronic campaign to sphere ...................................................................................................................25 minutes
Electronic campaign to Buyer Agents ........................................................................................................25 minutes
Electronic campaign to Listing Agents ......................................................................................................80 minutes
Cross-reference Property vs existing Buyers ...........................................................................................31 minutes
Contact neighbors about home ..................................................................................................................32 minutes
Launch marketing plan for an open house ...............................................................................................32 minutes
Hold open house ........................................................................................................................................180 minutes
Follow up with open house guests (prepare and mail cards) ...................................................................75 minutes
Get bids for repair work as needed ...........................................................................................................182 minutes
Review bids, present to Seller .....................................................................................................................60 minutes
Meet workers as needed ...........................................................................................................................180 minutes
Total minutes worked for additional marketing 1,234 minutes

Total minutes worked after 60 days 4,319 minutes (71.98 hrs)

Total minutes worked after 60 days & to get under
contract 11,276 minutes (187.93 hrs)

from

CONTRACT TO CLOSING

SERVICES

Prepare closing instructions .......................................................................................................................66 minutes
Review contract, review changes needed ..................................................................................................58 minutes
Input pending data in MLS ...........................................................................................................................17 minutes
Process earnest deposit check ..................................................................................................................30 minutes
Make copies of contract for all parties ......................................................................................................38 minutes
Launch and customize closing plan ...........................................................................................................62 minutes
Process and deliver complete file to lender ..............................................................................................45 minutes
Process and deliver complete file to title company ........................................................................................19 minutes
Phone calls (15 calls each day @10 min each for 30 days) .......................................................................4500 minutes
Set up whole residence inspections ...........................................................................................................61 minutes
Travel time ....................................................................................................................................................30 minutes
Meet property appraisers ...........................................................................................................................88 minutes
Travel time ...................................................................................................................................................30 minutes
Prepare and review market comparables for appraisers ..........................................................................97 minutes
Prepare and mail closing instruction letters ..............................................................................................23 minutes
Review inspection report .............................................................................................................................65 minutes
Prepare inspection notices .........................................................................................................................29 minutes
Renegotiate contract due to inspection report ........................................................................................120 minutes
Get three repair bids per repair request .....................................................................................................90 minutes
Meet contractors to receive repair bids .....................................................................................................75 minutes
Review repair bids with seller ....................................................................................................................60 minutes
Meet repairmen to complete repairs ........................................................................................................180 minutes
Take new address photo for “Just Sold” cards ........................................................................................57 minutes
Prepare, Print and Send “Just Sold” Postcards ..........................................................................................48 minutes
Review title documents for title defects ....................................................................................................31 minutes
Weekly follow-up with lenders to track buyer’s loan ................................................................................60 minutes
Prepare closing instructions .......................................................................................................................63 minutes
Weekly follow-up with co-op agent to track file .............................................................................................60 minutes

from

CONTRACT TO CLOSING

SERVICES

Set up time for closing and notify all parties .............................................................................................69 minutes
Negotiate contractual issues and problems ............................................................................................120 minutes
Order closing statement for review ............................................................................................................25 minutes
Review closing statement for correct figures ...........................................................................................58 minutes
Prepare commission statements ................................................................................................................15 minutes
Compile all bills and receipts ......................................................................................................................62 minutes
Renegotiate any closing walk-thru issues .................................................................................................65 minutes
Install sold sign ...........................................................................................................................................30 minutes
Notify parties of closing figures .................................................................................................................30 minutes
Correct closing figures................................................................................................................................28 minutes
Deliver key to closing ..................................................................................................................................30 minutes
Pick up sold signs, lockbox and keys..........................................................................................................27 minutes
Go to closing ................................................................................................................................................90 minutes
Time and mileage to closing ......................................................................................................................30 minutes
Follow up calls .............................................................................................................................................35 minutes
Thank you letters .........................................................................................................................................33 minutes
Sold notices to MLS .....................................................................................................................................15 minutes
Closeout file .................................................................................................................................................60 minutes
Prepare Settlement Statement , tax letter ..................................................................................................33 minutes
Total minutes worked in 30 day period 6,957 minutes (115.95 hrs)

map
salesO F O U R

RECENT



Represented the Seller
Represented the Buyer
Represented Both
Buyer and Seller

Are you

ready to


be our

next


success

story?

stay connected

WITH TREU GROUP
REAL ESTATE

(561) 352-3056 /lifewithlisatreu

www.treugroup.com @lisatreu
[email protected] Lisa Treu