MGA_Profile_2018

Feel like a millionaire

Table of Contents

1.  Introduction 3
2.  Background to Millionaires Gaming 4
3.  Millionaires Brands 14
4.  Management Offering 16
5.  Team structure 17
6.  Marketing 18
7.  Operations 19
8.  Design Concepts 20
9.  In conclusion 21
10.  Contact details 21

ANNEXURE 22
11.  Annexure 1 Millionaires Gaming Press Coverage
27
12.  Annexure 2 Millionaires Gaming Awards

1. Introduction

Millionaires Gaming Solutions (MGS), together with its sister
company Millionaires Gaming Africa (MGA) has been one of Africa’s
leading casino operators for the past 9 years and is recognized as a
leader in conceptualising, developing and managing casinos, sports
bet and entertainment venues.
Millionaires Gaming established its first casino in Ghana in 2005.
Today Millionaires Gaming owns and operates four casinos and a
sports bet facility in Ghana, as well as a casino in Bogotá, Colombia,
South America. A New Millionaires Casino is under construction in
Nairobi Kenya and will open before the end of 2018

Millionaires Gaming is renowned for its superior brand of elegance
and sophistication, cutting edge gaming and surveillance systems,
highly effective marketing tactics, well established loyalty programs
and thorough operating processes and procedures.

Millionaires Gaming is managed by owner and founder, Mr. Pestana,
with a strong leadership team that has over 100 years combined
experience in the casino industry, locally and internationally.
Millionaires Gaming prides itself on world-class establishments, with
5-star gaming facilities and décor, exceptional customer service
and highly skilled teams. We are passionate about the communities
we operate in and employ majority of the teams locally, as well as
support corporate social responsibility programs.

Millionaires Gaming has strong relationships developed over the
years with suppliers and customers alike and prides itself on the
projects it manages. We have also achieved numerous awards for
our participation in local economies such as Ghana.





Background to Millionaires Gaming

Mr. Pestana is the founder and owner of Millionaires Gaming and is a highly accomplished
professional, with years of experience and verifiable success in securing of gaming operations
and directing the establishment and management thereof. Under his leadership,
Millionaires Gaming has won numerous business awards, including:

2006
Ghana-Africa Business Awards – Silver Award – Tourism Sector

2007
Ghana-Africa Business Awards – Silver Award – Tourism Sector

2013
Ghana-Africa Business Awards – Gold Award Investment Promotion Tourism Sector

2014
Ghana-Africa Business & Financial Services Excellence Awards – Gold Award – Investment
Promotions Tourism Sector

2015
Ghana-Africa Business Awards – Platinum Award – Investment Promotion Tourism Sector

2016
Ghana-Africa Business Awards – Gold Award Outstanding Contribution to the development of
Ghana within the context of (NEPAD) in the category Tourist Promotion

2016
Promoting of Ghana’s Economic Development – Gold Award – Category Gaming

In 2007, he established Millionaires Gaming Africa (Pty) Ltd. in South
Africa as a Casino Management Company and staffed it with
experienced professionals from the international gaming industry. The
aim was to ensure the sustainability of the current properties and to
assist him in further developing and managing properties, primarily
in Africa. MGA has successfully developed and managed the following
properties:

• Millionaires Casino – Accra, Ghana {2005}
• Coast Paradise Casino – Mombasa, Kenya {2006}
• Golden Dragon Casino – Tema, Ghana {2007}
• Millionaires Casino – Kumasi, Ghana {2007}
• Millionaires Casino – Nairobi, Kenya {2009}
• Golden Dragon Casino – Osu, Ghana {2013}
• Millionaires SportsBet – Osu, Ghana {2014}

Based on the success achieved with Millionaires Gaming Africa, Mr.
Pestana established a sister company Millionaires Gaming Solutions
Inc. in 2013 in the USA during 2013 to expand and further develop
into the American and South American markets. In 2015 Millionaires
Gaming Solutions developed and managed Millionaires Casino Bogota,
Colombia, South America.

MGA/MGS prides itself in casinos designed to provide a five-star
experience to its customers. The properties are all finished with a quality
luxury feel that aims to deliver on our slogan of “Feel like a Millionaire”.
Utilizing quality products sourced from around the world and highly
experienced craftsman, we deliver a unique product that has added
value to the properties we have been involved in.

Properties currently managed by Millionaires Gaming Solutions include:

Millionaires Casino Accra
Millionaires Casino Accra is located in the up market Golden Tulip Hotel, Accra - the
capital of Ghana. The property boasts 61 Slot Machines and 15 Gaming Tables including
American Roulette, Poker, Blackjack and Texas Hold’em Poker. It also includes a fully
licensed bar and dining area with both buffet and a la carte dining options and currently
employs 5 expatriate and 180 local staff members.

Millionaires Casino Kumasi
Millionaires Casino Kumasi, Ghana has 28 Slot Machines and 6 Gaming Tables including
American Roulette, Poker and Blackjack. It also includes a fully licensed bar and dining
area with both buffet and a la carte dining options and currently employs 3 expatriate
and 80 local staff members.

Golden Dragon Casino Tema

Golden Dragon Casino Tema, Ghana, it is the first of the properties to use the Golden
Dragon brand, developed with a unique look and feel to target the Chinese market. The
property includes 46 Slot Machines and 13 Gaming Tables including American Roulette,
Poker and Blackjack. It also includes a fully licensed bar and dining area with both buffet
and a la carte dining options and currently employs 4 expatriate and 110 local staff
members.

Golden Dragon Osu

Golden Dragon Osu, Ghana is located in the up-market neighborhood of Osu- Ghana,
and is the jewel in the crown for the Ghana investors under MGS management. The
property includes 81 Slot Machines and 14 Gaming Tables
including American Roulette, Poker and Blackjack. It also includes a fully licensed bar
and dining area with both buffet and a la carte dining options and currently employs 6
expatriate and 110 local staff members.

Millionaires Sports Bet Osu

Millionaires Sports Bet is located nearby the Osu Casino in Ghana, and is the first sports
betting facility for the Millionaires Group. The facility was designed as an up- market
sports betting experience boasting an array of 40 tv’s directly streaming a variety of
betting opportunities and live sporting events. It has a fully licensed bar and a la carte
menu options. The facility also forms the base of our Ghana Online Betting experience
offering access through credit card facilities and mobile money platforms to the ever
growing online gaming market. It also includes 33 slot machines and 10 electronic
sports betting stations. It currently employs 3 expatriate and 43 local staff.

Millionaires Casino Bogota

Millionaires Casino Bogota, Colombia is the latest property in the group established in
2015 and is located in the bustling capital of Colombia. It is a signature Casino for the
investors in South America and the largest casino in the group to date.
The property boasts 160 gaming machines including a 14 seater Touch Bet Roulette 4
American Roulette tables and 6 Blackjack / Poker tables. It also includes a fully
licensed bar and dining area with both buffet and a la carte dining options and currently
employs 6 ex patriate and 136 local staff.

Millionaires Casino Nairobi

Millionaires Casino Nairobi was established in 2008, one year after the opening of its
sister casino, Millionaires Casino Mombasa.
The property had 10 live gaming tables, 76 state of the art slot machines and a Texas
Hold’em room, which hosted regular tournaments, cash games and its own league.
Unfortunately this casino was destroyed in the senseless and tragic Westgate attack in
2013 and Millionaires Gaming was forced to close both properties in Kenya.
The new Millionaires Casino Nairobi will open before the end of 2018 at the prestigious
Two Rivers Mall. The casino, currently under con- struction will boast a bar, restaurant,
live entertainment, 215 slot ma- chines and 38 live gaming tables including a 13 table
Texas Hold ‘em room which will host Africa’s biggest and most prestigious tournaments
to date.

Our Services Casino Layout & Design
Millionaires Gaming Africa works with architects and designers to pro- vide a casino layout that
Feasibility Studies both reflects the brand and provides practical solutions for gaming and non-gaming areas alike.
A feasibility study provides insight into the economic trends, strengths, weaknesses and Recruitment, Training & Personnel Development.
marketplace position within the gaming industry of a specific country. It also determines At Millionaires Gaming Africa, we understand the importance of recruitment, training and on-
whether a plan of action is feasible for either a start-up operation or a current operational unit. going development of staff in all areas of operation.
We provide comprehensive training for staff in all departments and provide standard operating
Competitive Analysis procedures, performance appraisals, man- agement development training and ensure
By assessing the strength, weaknesses and gaming technology of current and potential compliance with local labour laws and practices.
competitors. Millionaires Gaming Africa compiles a competitor profile that provides information
on how the new or current casino operation can enhance its business and ultimately, its Purchasing
revenues. A detailed report is compiled after we examine competitors products, facilities, Sourcing, purchasing and shipping casino equipment can be costly and time consuming;
location, accessibility, personnel skills, marketing activity, media and public relations use. Millionaires Gaming Africa assists in finding the right suppliers and partners. Our network
of operators and our track record of successful negotiations and purchases ensure the best
License Applications & Procurement technology, delivery and implementation with the best financial options available.
With our extensive experience in opening and managing casinos on the African continent,
Millionaires Gaming Africa has built a network of partners in both the legal and compliance Marketing
industries. These partners assist with the procurement of gaming licenses for new casino • Graphic Design
operations. Procurement of creditors and vendors has a significant impact on cash flow. • Loyalty programmes
Millionaires Gaming Africa assists in identifying and streaming a list of vendors to be used and • Brand positioning
introduces initiatives to improve purchase and payment practices. • Casino promotions

Financial Forecasts (Opening and Operational) Marketing Services
When preparing business plans and development strategies a comprehensive financial • Advertising
forecast is prepared. An analysis is completed that in- cludes capital expenditure, opening • Interactive marketing
and operating financial forecasting. Casino Project Planning & Management Millionaires • Relationship marketing & Player development
Gaming Africa project planning and management includes developing a full project plan which • Events management
comprises defined objectives and goals, specifying the required resources and associated
budgets and timelines for completion.

Strategic Planning
Millionaires Gaming Africa, whether dealing with a new project or an existing casino, first
determines the vision, mission, values and strate- gies needed to achieve success in the short
and long term. This strategic plan is then translated into action plans and the day-to-day
projects and tasks required to achieve success.

Millionaires Brands Millionaires Sports Bet
The youngest brand in the group was developed with the vibrant sports betting market in mind.
MGS/MGA understands the value of a recognizable brand that distin- guishes itself in the It ensures the customer of the same reliability and service of the original Millionaires Brand but
market place and ensures the customer of a quality gaming experience. The Group has offers a more focused experience for the Sporting enthusi- ast. Properties developed under this
developed number of brands that communicate and distinguish the various products it offers. brand of- fers a sports bar like feel with easily accessible sports betting facilities both person to
person, electronic interactive in house and a well-de- veloped and supported online capability.
Corporate Branding for Millionaires Group Our online platform offers facilities for credit card as well as mobile money platforms that
The signature Brand of Millionaires Gaming is a well-established brand trusted by investors, provide the customer with instantaneous betting and payment options.
suppliers and customers alike. The history of the brand, its offering and credibility has been
developed over the last 11 years and is seen as a dependable high-end offering with a unique
flair. The Original Brand which was developed and implemented with the first casino in Accra,
Ghana is a luxury brand that offers a focus towards the international and local customer. The
Brand is in line with the higher end customer that insists on a quality offering in both service
and gaming experience.

Golden Dragon Casinos Club Millionaires / Club M – Loyalty Program
Developed with the same focus on quality of offering and gaming experience as Millionaires Club M is one of MGS’s competitive advan- tages and throughout the group we have a
Casino but with a stronger focus on the growing Asian Market in selected areas in Africa. The custom designed loyalty program to enhance the customer experience and offer rewards
Properties developed under this brand provides a look and feel that is recognizable to the Asian to the loyal player. The loyalty component forms an integral part of our offering throughout
customer but subtle enough not to adversely affect any of the more European and local gaming all the Millionaires Group Brands and ensures a seamless communication and special offers
enthusiasts. experience for the customer.

Management Offering

MGA/MGS assists the properties it manages with a variety of critical and highly
specialized professional management resources, covering the most important aspects of
the business. These resources include:

• Casino management
• Product development
• International and domestic marketing
• Public Relations
• Finance, procurement, legal and secretarial, governance and compliance skills
• Human resources
• Business development
• Project development
• Information technology (IT) systems
• Casino security and access control
• Engineering Services

As the management company it also ensures that key local experts are identified and
contracted to assist in both the development and management of the property.

Team Structure

Marketing

Millionaires Gaming’s casino marketing strategy is to ensure customers have a world
class experience through exceptional customer service, personalized communications,
enjoying the most popular gaming products, innovative and exciting promotions, high
quality food and beverage offerings and thrilling entertainment.

Millionaires Gaming is passionate about understanding its customers and we pride
ourselves on the superior levels of personalised customer service across our portfolio of
brands. It specializes in high-end casino that appeals to the gambler needing a premium
gaming experience. It promises to offer a sense of place and contemporary style yet
with accessibility. All products within the casino, from slot machines to table games will
ensure that a Millionaires Casino ranks as a truly modern world class gaming facility.

The Casinos attract the more discerning upper-end player, whether for the main casino
floor or entertainment. The brand is established through appropriate advertising and
public relations and by word-of-mouth. Relevant activities are used to ensure that public
interest is attracted and maintained.

Millionaires Gaming employs sophisticated database marketing techniques and processes
to ensure that each customer receives relevant communications and rewards. MGS’s
loyalty and rewards program, coupled with direct communications, excellent events and
gaming promotions ensures security of customer’s tenure as well as a strong potential
to grow value in its customers. MGS has many promotional tools that has proved
themselves in enhancing the visitor experience resulting in increased revenues.

Operations

Work Flow
MGA/MGS operates to the highest gaming standards. The company has well-structured
and comprehensively tested standard operational procedures that enable it to
successfully manage the gaming investments.

Surveillance
MGS/MGA has developed world-class surveillance systems to provide a safe, crime
free operating environment in all casinos under its management. Detailed procedures
adhered to by staff and these systems generate a variety of reports designed to monitor
and ensure the ongoing integrity of its operations.

Physical Security
The security function may be outsourced to a local company, with staff being trained
to MGA/MGS’s high standards, ensuring the safety of patrons, employees and casino
property.

Gaming System
The company employs state of the art online gaming systems that have been developed
and customized to ensure thorough management, seamless reporting with well
integrated bonussing tools to enhance the customer gaming experience. General
Administration Controls. The gaming operation functions in a controlled and regulated
environment. Casino administration carries out various general procedures in respect of
the operation. These procedures serve to merge the individu- al aspects of the operation
in a manner designed to enhance the integrity of revenue and other reports generated
from the operation.

Skills & Training
Human resource development will be given priority status at the different operations. The
HR department continually raises and maintains standards in a reputable entertainment
destination that requires skilled, motivated and dedicated employees.

Design Concepts

Casinos built under the Millionaires Brand all carry a distinctive high- end look and feel
contributing to the overall customer experience.
Below some visuals to provide an overview of the aesthetics employed in our properties.

In Conclusion

We believe that Millionaires Gaming brings significant value to the properties it is
involved in, both in direct investment and through the high quality development
and offering that forms part of our brand. We believe that we deliver a product that
complements any of the prop- erties we are involved in.

Millionaires Gaming Media Coverage

Millionaires Gaming Awards

Contact Details Millionaires Solutions Inc.
www.mgsusa.com
Millionaires Gaming Africa +(1) 954 362 4799
www.millionairesgamingafrica.com
+27 11 784-1050