FLIPBOOK 2

FARIS IKHWAN BIN MOHD SABRI
DRG4A | 19DRG20F2035

COMPANY
BACKGROUND

MIN HOUSE CAMP

A camp site with hotel facilities
built around native flora & fauna.
Located in a riverside 6km away
from Kota Bharu city.
Traditional village environment.
Has organic agriculture farm.

COMPANY
INTRODUCTION

Located within lush tropical greenery, Min House Camp offers peaceful and comfortable accommodation with free WiFi access. Operating a
24-hour front desk, it features free parking and provides an array of activities for team-building trips.
The property is about a 25-minute drive from Sultan Ismail Petra International Airport. Billion Shopping Centre is within 5.5 km away, while
Kota Bharu Mall is accessible with a 6.3 km drive.

Offering garden and river views, air-conditioned rooms and bungalows come with a wardrobe, clothes rack, a desk and a TV. Electric kettle
and refrigerator are also included. The attached bathroom has shower facility, towels and free toiletries.
At Min House Camp, guests can enjoy fishing, canoeing, cycling and trekking at extra charges. Laundry, fax/photocopying and massage
services are also available upon request.

Min House Camp is just a 5-minute walk to the nearest local restaurant. Meals can also be ordered and delivered to guests’ rooms.
They accept short term and long term accommodation rental & workaway volunteers. They arrange teambuilding, seminars, weekend
getaway for students, university and agencies. They also can cater for wedding and big group.

COMPANY
INTRODUCTION

YEAR ESTABLISHED ADDRESS
2010
Lot 1287, Kampung Pulau 16150
Kubang Kerian, Kelantan, Malaysia

FOUNDER CONTACT
+60139225440
Muhamad Zanini (Cikgu Zanini)
& Wan Noriah (Kak Yah)



COMPANY
LOGO / COLOR

PRODUCTS / AC Rooms
SERVICES

Kayak Honey
Bee Farm

PRODUCTS / Archery
SERVICES

Firefly Watch Fruit Plucking
Clam Digging

MAP

TARGET Local and foreign tourists.
AUDIENCE Male and female age 7-60.
Audiences are people who want to
PSYCHOGRAPHIC experience nature.

AGE DEMOGRAPHIC

7-60 INTEREST

GENDER Interested in flora and fauna

Male & Female LIFESTYLE

RELIGION Likes adventure and nature

Any Religions PERSONALITY

STATUS Outgoing people that likes atypical experience in
the countryside.
Teenager, Adult, Married, Old
ACTIVITIES

Younger and outgoing people that likes outdoor
activities like kayakking and archery.

SWOT MINHOUSE
ANALYSIS CAMP

STRENGTH WEAKNESS OPPORTUNITY THREAT

Fresh honey Low mobile The place is The sale
product from signal so suitable for depends on
bee farm. visitors can vacation and tourist/visitor.
focus on the corporate
Many outdoor activities there. events. A lot of activities
activities. But has free will be affected
wifi coverage Lush greenary during rainy
OKU friendly there. and clean seasons.
area. environment.

Prob
lem 1 Problem 2

Their

advertisement Their logo doesnt
doesnt match with reflect the entirety
their identity of their company

concept. identity.

PROBLEM
&

SOLUTION

Solution 1 Solution 2




Make advertisement Make a new logo
that reflects the
that reflects the corporate cultures
identity of the

company.

PROBLEM
&

SOLUTION

COMPANY MARKETING

TTL TTL

Social media Poster
posting (FB)



Bunting
Digital Poster

COMPETITOR

LALANG
RESORT & SPA

COMPETITOR

KARAK
ORCHARD
RESORT

COMPETITOR

VILLEA ROMPIN
RESORT & GOLF

THANK YOU