Raleigh Media Kit 2018

Raleigh NC

MEDIA BOOKLET
America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of our
business, and to the success of every one of our customers in the greater Raleigh area,
along with all of our customers nationwide. Our specialty, that thing that makes us so
unique, is our ability to create a very specific and direct message to our high income and
high home value homeowner audience. When we control the message and the audience,
we have a greater chance of controlling the result. And nothing creates results better
than TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Our National Footprint

TheHomeMag® is mailed to 58 unique markets covering 27 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 New Orleans, LA
states across the United States. As a blend of franchises 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Nebraska 50 South Bay LA, CA
and corporately owned publications, we publish nearly 102 3 San Fernando Valley, CA 15 Dallas, TX 27 Washington DC 39 Riverside, CA 51 Long Island, NY
million magazines annually, each of which is direct-mailed to 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Lakeland, FL 52 Detroit, MI
the ideal home improvement audience in each specific area. 5 Tampa, FL 17 East Bay, CA 29 Austin, TX 41 Annapolis, MD 53 Coachella Valley, CA
6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Boston, MA 54 Tidewater, VA
The Raleigh location launched in 2012 and has continued to 7 Jacksonville, FL 19 Orange County, CA 31 Silicon Valley, CA 43 Columbus, OH 55 Cleveland, OH
grow. Our magazine mails to 120,000 of the most affluent 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Sacramento, CA 56 Northern, CO
single family homes each month. 9 Ft. Lauderdale, FL 21 Fort Worth, TX 33 Richmond, VA 45 Philadelphia, PA 57 Memphis, TN
10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 Portland, OR 58 Daytona, FL
11 Kansas City 23 San Antonio, TX 35 Central NJ 47 Minneapolis, MN
12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 West LA, CA

*Data current as of January 2018. America’s #1 Home Improvement Magazine®

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Washington DC Detroit, MI Long Island, NY Central New Jersey Southwest Florida

Richmond, VA Atlanta, GA Denver, CO Raleigh, NC Philadelphia

2002 2004 2006 2007 2010 2011 2014 2015 2016 2017

TheHomeMag® is born, The first affiliate and 4 more affiliate The first Franchise 18 additional Expanded to include 11 more magazines Expanded to add Entered our 26th State Over the next 4 years,
originally titled second magazine opens magazines launched location launched in Franchises launched Corporate-owned and locations launched HomeIMPROVED, with a with 6 new launches we anticipate adding
between 2007-2010 operated magazines another 25+ magazines
The Home Improver in Ventura, CA in CA and FL Las Vegas, NV from 2011-2014 total of 46 locations in 2016

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Creating Raving Results

For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement WE REACH local affluent homeowners with an average

ideas and offer an assortment of companies to help income of $130,400 and an average home value of
them with their home improvement decisions. $453,300 in the greater Raleigh area.

WE CREATE DEMAND for luxury home products WE CAPTIVATE OWNERS of luxury homes who

and design services in the greater Raleigh area. have a primary interest in enhancing their properties
through fine design.
WE SHOWCASE TALENT from local businesses
WE PROVIDE powerful and quantifiable advertising
who are properly licensed professionals and experts in
delivering best-in-class services to homeowners. resources to cost effectively reach your ideal customer.

WE PROVIDE A MARKETPLACE where WE CONNECT reputable businesses with select

homeowners can easily find a wide variety of sources homeowners and we are the best and most trusted name
for all styles and design needs. in home improvement marketing.

TheHomeMag creates life long customers
for our advertisers and provides the highest
quality contractors, remodelers and home

service pros for our homeowners.

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Raleigh Distribution Map

Total Market North Zone
Distribution 60,000 Homes

120,000 Homes

North Zone - 60,000 Homes

27571 - 27587 - 27604 - 27608
27609 - 27612 - 27613 - 27614

27615 - 27616 - 27617

South Zone - 60,000 Homes

27502 - 27511 - 27513 - 27518 - 27519
27520 - 27523 - 27526 - 27527 - 27529
27539- 27540 - 27560 - 27601 - 27603

27605 - 27606 - 27607 - 27610

120,000 Homes

Total Market Distribution

*Please note zip code distribution may vary slightly due
to seasonal shifts per quarterly list revisions.

South Zone
60,000 Homes

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

The Most Targeted Customer List

The Exclusive Audience Selection Process

TheHomeMag® creates the highest quality Home Improvement
leads for our clients. One big reason… the mail list. We mail to
the select individual homes of your best prospects.

Average Home Values of $454,400

Owner Occupied Single Family Homes

Length of Residence

Credit Worthiness

Household Income

Net Worth Which Would You Rather Have?

Over 50 unique consumer variables are used to select the best
Home Improvement prospects for your business. Customer
categories analyzed include:

Demographic Geographic

Lifestyle Behavioral

Financial Economic

TheHomeMag The Competition

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Direct Mail Why You Should
Choose Direct Mail
Direct mail is still the workhorse of direct

response – and with good reason.

48x The average response When millennials receive The U.S. Postal Service
rate for a direct a direct mail piece they showed that 98% of people
mail piece is 48x respond via the website; check their mail daily.
better than emails. 84% prefer this method.
Direct mail is the key
Email response rates 56% of consumers who marketing choice for many
responded to direct mail of the top digital brands
Order NoW! average just 0.03%. went online or visited the including Google.
physical store.
A house list helps some - driving Direct Mail delivers on
62% of consumers who average $4.32 for every $1
email response rate to 0.12%. responded to direct mail spent. Online Display delivers
in the past three months $2.63 for every $1 spent.
Order Now made a purchase.
80% - 90% of Direct Mail
12 to 1 The average ROI The average Direct Mail received gets opened.
for direct mail is response is 3.7%.
$12 for every $1
invested
(lifetime value).

That’s a 1200% ROI for
direct mail!

36X 1.44% The average
response rate
The average response rate for direct mail is of a direct
36x better than online display advertising. mail pieces.

Online display comes in at just 0.04%, compared to 1.44% for If you’re using a
direct mail. house list, the average
response rate jumps
to 3.40%.

60% $5410 The average cost per
lead for direct mail.

If you’re using house lists, the
cost per lead drops all the way
down to $19.35.

70% oppIpffoeryoAosrsutspmaeowcleantn,mratnioctlaotahtigihlnnegaitsspnwbemorderskoolisnigelraiikelvtewaeaitlh.l*e*at*ter! of consumers prefer
to get offers by mail
than any other form
of advertising.**

They prefer direct mail over
email, display ads, TV and radio,
outdoor and more.

America’s #1 Home Improvement Magazine®
HTTPS://SMALLBIZTTREhNDeS.CHOMo/2m017/e01M/DIRaECgT-®MAIRL-MaARlKeETiIgNGh-STA|TIS8TIC3S.1H9TMLSix Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

NIELSON CATALINA SOLUTIONS, MULTI-MEDIA SALES EFFECT STUDIES FROM 2004-Q4 2015.

*DIRECT MARKETING ASSOCIATION’S 2014 STATISTICAL FACT BOOK. **ISPS 2012 STUDY. *** COMPU-MAIL STUDY.

Raleigh Schedule

Issue: The published issue month on the magazine | Ad Deadline: Final day for agreement & artwork submission | In-Home: The first of a 3 day requested USPS delivery window.

Ad Schedule 2018

January May September

AD DEADLINE: January 12 AD DEADLINE: May 4 AD DEADLINE: August 24

IN-HOME: January 25 - 27 IN-HOME: May 17 - 19 IN-HOME: September 6 - 8

February June October

AD DEADLINE: February 9 AD DEADLINE: June 1 AD DEADLINE: September 21

IN-HOME: February 22 - 24 IN-HOME: June 14 - 16 IN-HOME: October 4 - 6

March July November

AD DEADLINE: March 9 AD DEADLINE: June 29 AD DEADLINE: October 19

IN-HOME: March 22 - 24 IN-HOME: July 12 - 14 IN-HOME: November 1 - 3

April August December

AD DEADLINE: April 6 AD DEADLINE: July 27 AD DEADLINE: November 16

IN-HOME: April 19 - 21 IN-HOME: August 9 - 11 IN-HOME: November 29 - December 1
America’s #1 Home Improvement Magazine®

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

“TRUE COST REPORT” 2017, BRAD HUNTER, HOMEADVISOR’S CHIEF ECONOMIST

TheHomeMag® Targets the Highest Spending
Generational Segments in Home Improvement

Home Improvement Spent by $5,046 $5,604

GENERATION $4,771

in the Last 12 Months $3,689

Millennials GenX Baby Greatest
Boomers Generation

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

TheHomeMag Raleigh Reader

50.8 $130,400

Average Age of Homeowner Average Income

25.1 $454,400

Average Age of Home Average Home Value

$1.55 MILLION
Average Net Worth

THEHOMEMAG® REACHES 120,000 OF THE
MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT

HOMEOWNERS IN THE GREATER RALEIGH MARKET.

72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.

81% of our readers plan to purchase home improvements during the next twelve months.

SOURCES: CVC 2013 AND MEDIA AUDIT 2013 America’s #1 Home Improvement Magazine®

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Raleigh Advertising Specs General Product Specifications

Front Cover Back Cover - Standard Back Cover - Primary Ad Back Cover - Banner Ad Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)
Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Full Page

AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM

Trim Size: 8” x 10.5” Trim Size: 8” x 9” Trim Size: 8” x 6.5” Trim Size: 8” x 2.3750” Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Bleed Size: 8.5” x 9.25” Bleed Size: 8.5” x 6.5” Bleed Size: 8.5” x 2.625” Bleed Size: 8.5” x 11”
Safety: 0.25” Safety: 0.25” Safety: 0.25” left & right Safety: 0.25” left, right & bottom Without Bleed: 7.5” x 9.75”
Safety: 0.25”
Spread - Double Truck 3/4 Page
Half Page - Horizontal Half Page - Vertical Quarter Page

Trim Size: 16” x 10.5” AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM AMERICA’S #1 HOME IMPROVEMENT MAGAZINE® - THEHOMEMAG.COM
Bleed Size: 16.5” x 11”
Without Bleed: 15.5” x 9.75” Ad Size: 5.75” x 9.75” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Safety: 0.25”
Copyright © 2018 - TheHomeMag® - All Rights Reserved

Bleed, Trim & Safety: Color: Submitted Materials:
Full page and two page spreads can be designed for full bleed. Any Advertisers understand and accept that in our normal 4-color, web offset Advertiser warrants and represents that all material submitted to THM is

full bleed ad, including the front and back covers, requires a 1/4” bleed. printing process, color variations can occur and differences in the quality original art or art which Advertiser has legal permission to use and that no

Quarter and half page ads do not have a full bleed option. Ads designed of paper may cause slight variations in color, clarity and overall appearance art submitted is in violation of any law and does not infringe on copyright,

to bleed must adhere to the recommended safety margin and keep all text between digital proofs and the printed magazine. trademarks, trade names, or patents of any type.

1/4” from the final trim size. Front covers are designed by a THM Certified

Designer with client provided photos or stock images. Safety, or margin, Software: Artwork Submission:
is the distance from the “safe area” to the trimmed edge of the ad. You
should keep anything you want to protect from accidental trimming within Our design teams exclusively use the Adobe Creative Suite of applications Design files can be submitted electronically via email, DropBox, Google
this safe area. Color, imagery and of course bleed are expected to extend comprised of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Drive, Box or just about any other digital means. Submissions can also be
well beyond the safety area. Important things to consider keeping within Our offices are equipped to handle a wide range of file types but specific made using CDs, DVDs, USB/Flash Drives or any other acceptable form of
versions of software vary by office. Yes, FREE Design Services are included media capable of transmitting high resolution design files. All submissions
the margin would be text, phone numbers or logos. The safety is merely will be reviewed prior to placement and TheHomeMag reserves the right to
a margin to protect from anything important being accidentally trimmed wAithmthee rpiucrcah’asse#o1f aHnyopmrodeucItm. Apdsrodevveelompeed nbyt TMheaHgomaezMiangec®an
duringTthheeprHintoinmg peroMceassg. ® Raleigh | 8319 Six Forks Road,orenSsloyulubitteioeuns2feilde0si5nfoor|uurRsepauinbleloictihagteihromn,seNdaniCad. p2ro7d6uc1t5s. |Wpe d9o 1n9ot-4pr2ov4id-e7h6ig3h-6 | mafda9vkee1r9taisd-ijn4ugs2tamg4ere-ne7tsm6teo4nat4.ny |dersaiglnesivgiohla.ttinhgethheotemrmes amndacgon.cdiotiomns of the

Raleigh Advertising Rates 120,000 Homes
Raleigh’s Total Market Distribution
METRO - 120,000 HOMES

SIZE: 3X 6X 12X
QUARTER $825 $765 $715
$1,325 $1,250
HALF $1,400 $2,200 $2,075
$4200 per Issue
FULL $2,335 $3,295 per Issue
$4,200 per Issue
DOUBLE SPREAD

BACK - PRIMARY

FRONT COVER + AD

ZONE - 60,000 HOMES

SIZE: 3X 6X 12X 12X
QUARTER $545 $515 $495 $400
$765 $715 $695
HALF $825 $1,325 $1,250 $1,395

FULL $1,250

Add 10% for Premium Position Placement

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

More than Just a Magazine Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take

advantage of the power of TheHomeMag today.

All companies, no matter the industry, may now take advantage of
TheHomeMag’s market leading distribution to send mailings for a fraction
of the normal cost. With our accessory program, your custom designed,
direct mail cards ride along with TheHomeMag® into the mailboxes of
affluent homeowners.

TheHomeMag® Magazine DALCard

Our full-color magazine has proven to be an incredible marketing tool for
home improvement businesses from a variety of industries. The magazine
offers quarter, half and full page ads along with front and back covers
that put your business in the spotlight. Premium placements and double
spreads are also available and our pricing structure rewards consistency
and commitment.

HomeIMPROVED®

Improve lead consistency with HomeImproved* exclusively for existing
THM clients and specifically designed to balance the flow of calls across
an entire month by reengaging homeowners mid-cycle.

ZipCard™ Insert - Standard & Oversized TheHomeMag®

The ZipCard is a 2-sided, full-color, full-bleed, 4”x6” or 5”x8” glossy insert, with Pop-Out Single Sheet
placed inside the magazine to fall right into the hands of buyers as they
page through our magazine.

DALCard

The Detached Address Label Card arrives in mailboxes like a postcard,
but without the expense. This 2-sided, full color, 5”x9” glossy piece lands
directly in the mailbox with the magazine, allowing you to stand out.

Bookmark Bookmark

The Bookmark is 1” taller than the magazine and creates a unique marketing
opportunity. As a 2-sided, full-color, full-bleed, 11.5”x5.25” glossy insert,
placed inside, it extends beyond the magazine for exceptional visibility
and reader impact.

TheHomeMag® Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside
TheHomeMag magazine. As a 2-sided, full-color, full-bleed, 8.375”x10.875”
insert, it extends from the top and the right of the magazine.

HomeIMPROVED® Pop-Out Single Sheet
The HomeIMPROVED* Pop-Out Single Sheet is a heavy, 80lb single sheet

placed inside the HomeIMPROVED magazine. As a 2-sided, full-color, full- HomeIMPROVED®
bleed, 6.375”x 1 1.25” insert, it extends from the top and from the right of with Pop-Out Single Sheet
America’s #1 Home Improvement Magazine® ZipCard™ Insert
the magazine.
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com
*HomeIMPROVED available in select markets.

Accessory Advertising Rates

SIZE: 15K 20K 25K 30K 40K 50K 60K 75K 100K 120K 150K 200K

STANDARD INSERT (4 x 6) 15.0¢ 12.0¢ 1 1.0¢ 10.0¢ 9.5¢ 8.5¢ 7.0¢ 6.5¢ 5.0¢ 4.5¢ 4.3¢ 4.2¢
OVERSIZED INSERT (5 x 8) 18.0¢ 15.0¢ 13.5¢ 1 2.0¢ 1 1.5¢ 10.0¢ 9.0¢ 8.5¢ 7.5¢ 7.0¢ 6.8¢ 6.5¢
POP-OUT SHEET (10.875 x 8.375) 18.0¢ 15.0¢ 13.5¢ 1 2.0¢ 1 1.5¢ 10.0¢ 9.0¢ 8.5¢ 7.5¢ 7.0¢ 6.8¢ 6.5¢
HI POP-OUT SHEET (11.25 x 6.375) 18.0¢ 15.0¢ 13.5¢ 1 2.0¢ 1 1.5¢ 10.0¢ 9.0¢ 8.5¢ 7.5¢ 7.0¢ 6.8¢ 6.5¢
BOOKMARK (11.5 x 5.25) 21.0¢ 18.0¢ 15.5¢ 15.0¢ 13.5¢ 12.5¢ 12.0¢ 1 1.5¢ 9.5¢ 9.0¢ 8.5¢ 8.0¢
DALCard (5 x 9) 24.0¢ 21.0¢ 18.5¢ 18.0¢ 16.5¢ 15.5¢ 15.0¢ 14.5¢ 12.5¢ 12.0¢ 1 1.5¢ 1 1.0¢

Minimum PRINT + MAIL run of 15,000 pieces. Minimum mail/inserted in an Issue is 15,000 pieces. Pricing hold until next quantity break.

Accessory Advertising Specs

DALCard Detached Address Label Bookmark Pop-Out Sheet HI Pop-Out Sheet

Trim Size: 5” x 9”
Bleed Size: 5.5” x 9.5”
Without Bleed: 5” x 9”
Safety: 0.25”

Standard Insert Oversized Insert

Front & Back Front & Back

Trim Size: 4” x 6” Trim Size: 5” x 8” Front & Back Front & Back Front & Back
Bleed Size: 4.5” x 6.5” Bleed Size: 5.5” x 8.5”
Without Bleed: 4” x 6” Without Bleed: 5” x 8” Trim Size: 11.5” x 5.25” Trim Size: 10.875” x 8.375” Trim Size: 11.25” x 6.375”
Safety: 0.25” Safety: 0.25” Bleed Size: 12” x 5.75” Bleed Size: 11.375” x 8.875” Bleed Size: 11.75” x 6.875”
Without Bleed: 11.5” x 5.25” Safety: 0.125” Safety: 0.125”
Safety: 0.25” Pops Out: .375” from top & Pops Out: .375” from top &
.375” right (front) & left (back) .375” right (front) & left (back)

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

More than Just an Ad

FREE FREE FREE FREE FREE FREE

Ad Design + Call Tracking + Web Directory + Facebook + +Deals Listing Digital Magazine

$350 Value $60 Value $50 Value $100 Value $100 Value $25 Value

per month per month per month per month per month per month

Print, Mobile & Web Total Included Features Available

We start with print because it works. Generating more than Over $685 with ad purchase!
a million leads for advertising clients all across the country,
we know that print advertising is still the backbone of local,
community based marketing. We then compliment your print
ad with FREE web and FREE Facebook offerings to enhance
a truly comprehensive marketing solution for your home
improvement business.

Tracking That Works

Always know who is calling with our FREE integrated call
tracking and management system. You’ll never lose touch with
a lead again and you may monitor your results from anywhere.
Call tracking proves your ad is working and guarantees an
accurate calculation of your return on investment.

• Whisper Message: Know exactly when an incoming call is

generated from TheHomeMag!

• E-Mail Notifications: Never let a potential lead fall through

the cracks!

• Text Messaging Notifications*: Can’t answer the phone?

No problem! We offer text messaging directly to your call tracking
number by request*.

• Compatible App Available: View and listen to leads from the

convenience of your Android or Apple spartphone.

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Introducing Your Designer

Your Unique Experience Hello,
my name
Our design professional will create an ad that makes your business attractive to is Caroline!
homeowners. We include appealing images, hooks, and calls to action that stimulate
contact and we will educate you on the process. Advertising with TheHomeMag® Phone: 919-424-7636
regularly makes your phone ring, speaks to readers about your credibility, and builds Email: [email protected]
your brand identity with every ad. We update ads as needed, working with you to find
the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process
was specifically developed to get readers to stop in 3 seconds, pick up the phone and
contact your business.

Introducing Your Designer

Hello, my name is Caroline Wisner and I am excited to have you advertising with us
here at TheHomeMag. My job as your graphic designer is to make your advertising
experience effortless and a success. With degrees in both interior design and graphic
design, I have experience helping home improvement companies like yours make smart
marketing decisions. So what happens next?

1 You will receive an email from me once your contract has been signed,
2 which will ask you to respond with a time and date that works best for
you so that we may schedule a design consult. In the meantime, gather
any high-resolution photographs and logos as well as any pertinent
information that you would like to incorporate in the ad.

In our design experience, successful ads have a clear focus, highlight
your company’s unique skills, and present an enticing offer. Following our
consult I will assemble your ad showcasing your business in the best way
that will resonate with our homeowners.

3 I will then send you a proof of your ad to review. Please inspect the ad
and then respond in an appropriate amount of time with any changes or
corrections. I will work to return your email in a timely manner so that the
process can be as quick and simple as possible and we can get your ad
approved before the artwork deadline.

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Ready For Those Calls?

We know you’re busy, so we want to help you make your advertising worthwhile. Be sure your
team is prepared to handle new leads, customer questions and increased call volumes when the
next issue lands in mailboxes. The following are suggestions offered by our successful clients
from TheHomeMag’s across the country.

15
Answer phone calls with Track your calls using
your company name. Call Management reports.

26
Setup a voice-mail message that Be aware and prepared for
states your company name. magazine in-home dates.

37
Don’t leave calls on hold for Alert staff about your ad and any
long periods of time. specials that may be included.

4 8
Use enthusiasm & professionalism
Strike while the iron’s hot! on calls! Smile on the phone!
Answer and return calls promptly.

TM

America’s #1 Home Improvement Magazine®

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Across Platforms

Drive buzz, awareness, and impressions: TheHomeMag®
provides additional online exposure by connecting readers
and advertisers across multiple online platforms from
Facebook to our very own website. Our online presence
provides our readers with valuable products, services, and
promotions from our professionals.

TheHomeMag.com

TheHomeMag website is the first stop for consumers to
learn more about our professionals. All of our advertisers
are provided a FREE website listing which includes a brief
overview of the company, contact information and product
images. The web listing provides our professionals additional
space to convey the mission behind their brand and present
readers with additional content that couldn’t be expressed in
their print advertisement. Along with the listing, advertisers
can include unique promotional “Deals”.

Facebook

Facebook has over 1.19 Billion users, which simply means
there is potential for exposure for your business and an
opportunity to build brand loyalty. Our team actively works
to keep our members engaged with our Facebook page
through weekly posts, links and special offers. We drive
traffic to other websites or Facebook pages and encourage
our members to contact our professionals for special offers
or services. Find us on Facebook @thehomemagraleigh

Digital Magazine

TheHomeMag provides a digital version of our magazine
online which users can subscribe to via email and receive
monthly or visit online through our website or Facebook.

Campaigns that use PRINT & ONLINE improve

America’s #1 Home ImprovemepnetrMsaugaasziionne®metrics by more than 10%.

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

SOURCES: MRI SPRING 2016 VS SPRING 2015; MPA MEDIA TELLS & SELLS 9/22/16

America’s #1 Home Improvement Magazine® SOURCE; THM DIGITAL TRACKING STUDY-2017

TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Call, Click and Come On By

For every phone call TheHomeMag generates,
3.4 are driven to your website!

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

Testimonials - Creating Raving Results!

"I wasn’t sure an "all ads" publication would be "Over the years I’ve been particularly impressed
the right fit for me. I have to say it was a great with Beverly’s professional approach to sales and
decision! Eight out of ten calls I get come customer service. When we finally signed up with
from TheHomeMag. The quality of the leads TheHomeMag®, due to Beverly’s persistence, we now
are fantastic and the magazine is hitting my are experiencing first hand a most excellent team
targeted market. I recently landed a job from from exceptional graphic design to personal calls
the magazine and the quality of that job alone will pay for my advertising for a clarifying a lead that we had missed. Our relationship with TheHomeMag®’s
year! I did a front cover this spring and was blown away with the volume of calls team has become much more than just quality leads, they have given us an
I received. I’ve already booked another front cover for next year! I can always example of customer service we aspire to emulate."
count on TheHomeMag to make my phone ring with each mailing. The customer
service is always great and my representative truly cares about my success. - Bernard Mumford, Mumford Restoration
Thanks for keeping me busy!"
"When TheHomeMag® came to our market, we
- Travis Robeson, R&D Painting started our advertising relationship with them
immediately based on their great reputation in
"We originally signed up for 3 months because other markets. TheHomeMag® will not let you down from the very 1st issue. Their
we weren’t sure what the results would be. We team will always keep in contact with you their customer service is impeccable.
tried other means of printing previously with The most important feature of any type of advertising is the ROI and this
little to no success. I am happy to say we consistently enjoy a good ROI with magazine will not disappoint. Be prepared to grow your business!"
TheHomeMag® and now sign up for a year at a time. Our representative stays
in touch with us each month and offers suggestions when needed regarding our - Chantale Persinger, Closets by Design
ad design. He didn’t just sell us an ad and walk away. He is with us every step
of the way. We know this is a company committed to our success. We highly "We tried other print in the Raleigh
recommend TheHomeMag® to anyone looking to grow their business with solid, market. Did not get great results. Talked
quality leads." to local TheHomeMag® rep and decided
to give it a try for 3 months. I was amazed
- Sue Brennan, Brennan’s Fence & Deck at the quality leads we got each month
with TheHomeMag®. TheHomeMag® is doing so well for us. We no longer have
“TheHomeMag® has been my best advertising to do home shows. After our initial 3 months we resigned for a year. I would
outlet – it has consistently gotten me more calls strongly recommend TheHomeMag® to any business owner that wants to
than any other form of advertising I’ve tried.” increase their sales."

- Dan Keech, Keech Clean - Daniel Godfrey, Cary Landscape

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

"Working with TheHomeMag® has been nothing "Used TheHomeMag® here in the
short of a marketing miracle for Robco Fence & Raleigh/Durham Market since they
Deck... Beverly and TheHomeMag® have exceeded all started early in 2012...been very
of our expectations. Each month as our relationship pleased with the results we have gotten
has progressed, we have found that, not only has each month from TheHomeMag®. We have tried other print advertising in this
our business grown beyond imaginable gains, our market and nothing has come close too the quality leads we get each month from
per say “Branding Image” has become one that TheHomeMag®. I would strongly recommend TheHomeMag® to any business
resonates with many in the Triangle and surrounding areas. The Design team at that is looking to get qualified leads each month and increase their sales."
TheHomeMag® has also surpassed any before in creativity and ability... I highly
recommend taking the time to sit down with Beverly and her amazing team at - Patrick Smelik, Kinetico Water
TheHomeMag® and see how excited and passionate she is about HELPING you
become a leader. I promise you she and TheHomeMag® will not disappoint. The "Been advertising in TheHomeMag® since
only question you should ask yourself is "Full, Half or a Quarter page Ad?"" they started in Raleigh, North Carolina in April
2012. TheHomeMag® has been very good for
- Catherine Sanita, Robco Fence & Deck, LLC our business and I would recommend it to other businesses... My results have
been better than any other magazines that I advertise in. If you don’t try it, you
"I have advertised with TheHomeMag® for cannot judge it’s effectiveness."

years. Their professionalism, management, - Ron Stern, Glass Depots USA

and creative design keeps a steady flow of "I want to take a moment to express
our appreciation for all that you and
BATHROOM REMODELING EXPERTS new clients. In fact, they are one of only two TheHomeMag® have done for our business.
My partners and I have said many times that we honestly don’t know if we would
sources of paid advertising and the only print still be in business if it weren’t for TheHomeMag®. Being a new business when
we started advertising, it has definitely had an impact on our doors still being
company I work with. They play a respected and necessary role in our local home open today. We get more response from our ad with TheHomeMag® than all of
our other means of advertising combined! We especially enjoy the shelf life of
improvement industry. I enjoy seeing them at the local home shows and have our ad. We find that folks hang on to the magazine and call us as much as six
months later! Beverly, you are always on the spot and responsive to our needs and
taken advantage of their sponsorships several times. When a client sees me at a Caroline does a fabulous job designing effective ads for us. All in all we couldn’t
be more pleased with our experience. We look forward to a long partnership with
home show and then sees me in the magazine, the impact is huge. Neighborhood TheHomeMag!®"

blogs, social media, and referrals are all the same. Its like getting two or three - Willard Hooton, Exact Jack Concrete Lifting & Leveling

referrals with every client. I’m very thankful for that kind of exposure and

credibility. The combination of a large, targeted reach, competitive rates, and

community presence has been a recipe for success that I will count on for years

to come"

- Justin Johnson, The Bath Shop

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com

INSPIRING
HOMEOWNERS

TheHomeMag Way - Through Our
People, Product & Performance.

TheHomeMag® Raleigh
8319 Six Forks Road, Suite 205
Raleigh, NC 27615
919-424-7636

01/2018

America’s #1 Home Improvement Magazine®
TheHomeMag® Raleigh | 8319 Six Forks Road, Suite 205 | Raleigh, NC 27615 | p 919-424-7636 | f 919-424-7644 | raleigh.thehomemag.com