e-Newsletter_June 2021

e-Newsletter June 2021

Best Western Hotels & Resorts – Asia



e-Newsletter June 2021






Best Western Unveils Upscale Hotel

on Thailand’s Eastern Seaboard














































Best Western continues to enhance the hospitality landscape in Thailand with the launch of a
brand-new beachfront hotel on the country’s Eastern Seaboard, just moments from Pattaya.


Best Western Premier Bayphere Pattaya is a stylish hotel with eye-catching architecture and
interior design. The property features 174 contemporary rooms and suites, some of which o er
sea views from private balconies, plus an ocean-facing infinity pool, Jacuzzis, a fitness center and
an outdoor sundeck with cabanas. Guests can unwind at the eighth floor Lunar Rooftop Bar or
dine at The Rocks, an elegant all-day dining restaurant.

This exceptional new hotel becomes Best Western’s second hotel in the Pattaya area and
continues our rapid, multi-brand expansion in Thailand.


For more information about Best Western Premier Bayphere Pattaya, please Click here

Operations



e-Newsletter June 2021








Aesthetic Design Checklist - Are You Compliant?













































In the competitive hospitality industry, the aesthetics and design of your property can have a
major impact on your success. Guests trust Best Western to o er quality, comfort and cleanliness,
and if just one of our properties falls short in any of these areas, it negatively impacts the image
of our entire brand.

The Aesthetic Design Checklist has been created to help maintain the quality and superior
reputation of the Best Western brand. Please ensure that your property is operating in line with
these guidelines. If there are any areas in which you are not compliant, please take steps to rectify
these immediately.


For more information about the Aesthetic Design Checklist, please Click here

Should you have any questions, please contact [email protected].

Marketing Communications



e-Newsletter June 2021








Check Out Best Western Asia’s New Social Media Contest!




































We are delighted to unveil our new social media campaign, “Know My BW”. Hosted on the
Best Western Asia Facebook fan page, this activity will award bonus Best Western Rewards
points to a customer who answers a question about our brand. The aim is to educate people
about Best Western, while also promoting Best Western Rewards membership.

This activity will run from June to September 2021. Please stay tuned to all our campaigns via:



www.facebook.com/BestWesternAsia






www.instagram.com/BestWesternAsia



Don’t forget; we’re always happy to support our hotels by featuring your latest news and o ers
on social media. Please tag us in your photos and posts and we will share your post to Best
Western Asia’s Facebook and Instagram channels, reaching a wider audience and potentially
boosting your business!

Best Western Rewards & MemberWeb
®


e-Newsletter June 2021







2021 Best Western Rewards® Booklet

Now Ready!


Please be advised that the 2021 version of the Best Western
Rewards® booklet is now ready! In this important document,
you can find all the key information about Best Western
Rewards®, such as the Enrollment Goal Program, Elite
membership recognition, Best Western Rewards® functions
in MemberWeb, free night redemptions, Best Western Travel
Cards and more.


to check it out!
Click here








New Name for Advance Purchase Rates


Please be informed that all “Advance Purchase” rate plans (1U, 2U, 3U and all associate rate
plans) will be renamed as “Book Early and Save”. Please see the following list of rate plans that
will be renamed:


1U ADVANCE PURCHASE BOOK EARLY AND SAVE
2U ADVANCE PURCHASE BOOK EARLY AND SAVE
2UB REWARDS MEMBER ADVANCE PURCHASE REWARDS MEMBER BOOK EARLY AND SAVE
3U ADVANCE PURCHASE BOOK EARLY AND SAVE

--------------------------- Direct Connect Rate plans --------------------
15D OTA NET RATE FOR ADVANCE PURCHASE OTA NET RATE FOR BOOK EARLY AND SAVE
EC9 EXPEDIA COLLECT FOR ADVANCE PURCHASE EXPEDIA COLLECT FOR BOOK EARLY AND SAVE
ECG EXPEDIA COLLECT FOR ADVANCE PURCHASE EXPEDIA COLLECT FOR BOOK EARLY AND SAVE
ECH EXPEDIA COLLECT FOR ADVANCE PURCHASE EXPEDIA COLLECT FOR BOOK EARLY AND SAVE
SR9 SELL RATE FOR ADVANCE PURCHASE SELL RATE FOR BOOK EARLY AND SAVE
SRG SELL RATE FOR ADVANCE PURCHASE SELL RATE FOR BOOK EARLY AND SAVE
SRH SELL RATE FOR ADVANCE PURCHASE SELL RATE FOR BOOK EARLY AND SAVE

Please note that two-way interface properties do not need to rename these rate plans.

Should you have any questions, please contact [email protected]

Procurement



e-Newsletter June 2021








Best Western Enhances Hygiene Standards with Ecolab






















































Click here to enlarge


Best Western is pleased to announce new partnership with Ecolab, the global leader in water,
hygiene and infection prevention solutions, for the use of hospital-grade disinfectants in our
hotels and resorts. This new arrangement will help us to achieve elevated standards of hygiene in
all our properties, creating a safer working environment. In the new era of heightened awareness
of health and safety, this will also help us to increase customer confidence.

Awards



e-Newsletter June 2021







Congratulations!
We’ve Won 31 Tripadvisor Travelers’ Choice Awards



Best Western is delighted to announce that 31 of our hotels and
resorts in Southeast Asia and Japan have received Tripadvisor’s
2021 Travelers’ Choice Awards. Based on the ratings and reviews of
Tripadvisor’s global community of travelers, these awards are a
genuine reflection of our guest experiences.


Our successful properties came from all across the region, including
nine hotels in Indonesia, eight in Japan, seven in Thailand, two in
Myanmar and the Philippines, and one each in Laos, Malaysia and
Vietnam. They also cover five of our distinct brands.

We would like to congratulate all of our successful properties!

HR & Training



e-Newsletter June 2021







Please Welcome Our New Team Members!


Best Western is delighted to welcome two new team members to our Asia Head O ce in Bangkok:

Ms. Netnaphang Pakdee (Nui) has been appointed as our new Regional
Marketing Communications Manager, e ective June 2021, supporting both
Best Western and the WorldHotels Collection. Having graduated with a
Masters degree in Hotel & Restaurant Management from Dusit Thani
College, Khun Nui most recently served as Cluster Marketing Manager for
COMO Hotels & Resorts. We believe that her talent and experience will be
valuable assets to the Marketing & Communications team.



Ms. Tanyarat Pengtangmo (Bow) has also joined our Asia team as Regional
Revenue Manager, e ective June 2021. Khun Bow obtained a Masters of
Business Administration degree in Marketing from Ramkhamhaeng
University. She has a strong background in revenue management in the
hospitality industry, most recently as Cluster Director of Revenue
Management for ONYX Hospitality Group. We are confident that she will
bring considerable knowledge and expertise to our Sales & Revenue team.



Please join us in welcoming your new colleagues and wishing them long and successful careers
with Best Western.

Khun Nui: [email protected]
Khun Bow: [email protected]

HR & Training



e-Newsletter June 2021







BWIU Recommended Course of the Month:
“Dealing with Customer Service Incidents and Complaints”










































Click here to enlarge


This month, Best Western University is inviting all team members to learn about “Dealing with
Customer Service Incidents and Complaints”.

In any service business, it is inevitable that complaints will occur – no matter good your service is.
The important thing is how you respond to such incidents and resolve the situation. This course
will explain the proper procedures and processes needed to improve customer relationships,
reduce potential for conflict and enable service excellence. This course is ideal for any individual
who wants to develop or refresh their customer service skills.


For more information about this and any other courses, please email [email protected].

HR & Training



e-Newsletter June 2021








2021 Best Western Conference Call Training


We have now concluded the 2021 Conference Call Training for the first half of the year! The aim
was to ensure that every team member has received the updated versions of our two most
important training courses: “Best Western I Care Every Guest Every Time” and “Best Western I
Care From the Heart”. We would like to thank all Best Western hotels and resorts in Asia
arranging your training, and for your commitment to personal development.

Let’s continue our learning journey together in the second half of 2021! Please stay tuned for
further updates regarding our training events in the coming months.

Many thanks to the following hotels and resorts for their recent participation:




Training Course: ‘Best Western I Care From the Heart’























Best Western Kindai Hotel, Best Western Premier La Grande,
Indonesia Indonesia

HR & Training



e-Newsletter June 2021








Training Course: ‘Best Western I Care Every Guest Every Time’


















Best Western Kuta Villa, Best Western Papilio Hotel,
Indonesia Indonesia
















Tawaravadee Resort, Best Western Signature Collection,
Thailand



Training Course: ‘Best Western Heritage, Best Western I Care &
Best Western Telephone Etiquette for Pre-Opening Hotels’

















Best Western Premier Sapphire Halong, Best Western Premier Bayphere Pattaya,
Vietnam Thailand

In the News



e-Newsletter June 2021






Best Western has achieved widespread media coverage in recent weeks.
Please see the following links to discover how our company is being profiled
by the trade and consumer press worldwide: