PINENG’S LAPTOP POWER BANK BRINGS OUT THE BEST INNOVATION ARNOLD & VIJAYA
INTRODUCTION Many people in today's society are confronted with a wide range of challenges, particularly those associated with their smart gadgets. People have a lot of challenges in today's world since they need a variety of high-tech equipment in order to keep themselves alive and going in an environment that is comfortable for them. When it comes to smart devices, people from low-income families and students at institutions are not assured to get greater perks and assistance from the government than other people. Certainly, they do receive smart gadgets, as we call them. Thus, they could also apply if they require technology to aid them with their busy schedule. Laptop power banks have grown into an immersive changer in the modern rapid digital environment when keeping engaged is critical. These lightweight power sources ensure continuous efficiency and enable customers to engage in work or entertainment without thinking about battery life. These handy gadgets are meant to serve as an external energy source for laptops, guaranteeing you'll seldom run out of battery juice while on the go. Laptop power banks often include large batteries and several outputting connectors, enabling you to power your laptop alongside various gadgets at the same time. They are tiny and portable, therefore ideal for carrying in a bag or pack. Having a laptop power bank nearby, you may work, study, or amuse yourself while being tethered to an electrical source. It's like carrying around a portable power generator!
PINENG BUSINESS MODEL CANVAS
SUSTAINABLE DEVELOPMENT GOALS AFFORDABLE AND CLEAN ENERGY Pineng primary goal is Goal 13: Climate Action, which aims to reduce global temperature rise by 25% by 2030 and achieve net zero by 2070. To achieve this, global Lithium-Ion batteries must be renewed, reducing global greenhouse gas emissions by 45% by 2030 and reaching net zero by 2050. CLIMATE ACTION Pineng aims to promote sustainable industrialization, innovation, and infrastructure through Goal 9, focusing on robust structures, flammable-free lithium-ion batteries, and non-flammable, environmentally friendly batteries. They aim to build high-quality, durable facilities, promoting economic growth and welfare, and ensuring accessible and affordable access by 2030. Goal 7: Affordable and Clean Energy: Pineng Business aims to provide affordable, dependable, environmentally friendly, and contemporary energy. By 2030, they aim to increase green power's proportion in the world's power mix. INDUSTRY, INNOVATION AND INFRASTRUCTURE
KEY PARTNERS A sustainable laptop power bank is a rechargeable pack of batteries, including rechargeable lithium-ion or lithium-polymer batteries. A good-grade power bank can keep over 80% of its full capacity alive for three months, while an inadequate one depletes after 30 days. The power bank's ability to maintain charge is crucial for evaluating its performance. BATTERY SUPPLIERS A company seeks a high-quality sustainable laptop power bank at low costs through Samsung and Apple, as they are well-known and trustworthy brands. They aim to earn customer trust and provide value by offering functional and high-quality services. SMART GADGET MANUFACTURERS
KEY PARTNERS Pineng collaborates with Shopee and Lazada to provide sustainable laptop power banks at low prices. The company offers viability, multiple brands, and various designs within the same price range. Customers believe the value of the offering is worth paying for, as Pineng produces high-quality products at reasonable prices. ONLINE E-COMMERCE Pineng collaborates with private university administrations to promote business and develop relationships with students. They use facilities management department (FMD) for transportation and vehicle services, charging students less due to cheaper alternatives. UNIVERSITY MANAGEMENT
KEY ACTIVITIES Design-thinking involves empathizing with users and conducting research to gain insights into their environment. This step helps analyze target audience needs, such as private university students, and develop empathy for their problems. By addressing their struggles with laptop power, design teams can better understand their challenges and provide solutions to improve user experience. ANALYZATION OF TARGETED AUDIENCE BRAINSTORMING Identifying target audience and problem-solving, brainstorming ideas for alternative platforms to provide technological aid to students, including collaborations, approaches, and advertisements. ● Developing strategies to reach the target market.
KEY ACTIVITIES A prototype is an experimental idea used to test and validate ideas, design assumptions, and conceptualization. Partnering with electronic power bank makers, university management, Shopee, Lazada, and TikTok Shop could help achieve success in the business. DESIGN AND ENGINEERING SAFETY COMPATIBILITY AND EXECUTION After brainstorming ideas and selecting a method, transform them into strategies to reach the target audience and achieve the business model canvas goal. Test these strategies to determine effectiveness and identify areas for improvement. This is a "trial and error" procedure. ● Imposing strategies that are involved/needed. (Testing/Execution) MONITORING AND FEEDBACK Monitoring and feedback gather responses from partners, customers, and users to enhance service quality. These insights can lead to better outcomes, making it crucial to continuously assess and improve service quality.
VALUE PROPOSITIONS Our Laptop Power Bank contains more effective fast charging technology to ensure that your laptop is charged quickly and efficiently. Say goodbye to long waits and concentrate on your work. FAST CHARGING TECHNOLOGY We recognize the value of portability. Our Laptop Power Bank is lightweight and compact, making it convenient to transport in a bag or backpack. You won't even notice the extra weight, but you will notice the increased power hours. LIGHTWEIGHT & COMPACT DESIGN We think that everyone should have access to dependable power on the go. As a result, we've cut the cost of our Laptop Power Bank, making it a more accessible option for professionals, students, and anybody else who wants to stay connected without breaking the bank. PRICE REDUCTION The goal here is to make the products and services available to customers. If there is increased accessibility, people with disabilities can feel things to the same amount and breadth as everyone else. As a result, we may have the possibility to acquire more customers. ACCESSIBILITY As we all know, most people try to save time in whatever way they can. Customers place a high value on convenience because it affects the products and services they buy, the places and people they visit, and the company with which they do business. Convenience
CUSTOMER RELATIONSHIP PERSONAL ASSISTANCE This relationship is strengthened through human contact. During the sales process or after the purchase, the consumer may speak with a live customer support representative. This could happen at the time of sale, or through call centers, e-mail, or another manner. 01 02 SELF SERVICE In this type of engagement, a firm has no direct interaction with its customers. It provides customers with all of the tools they need to help themselves. For example, our customers may opt to base their decision on their own needs and interests. 03 AUTOMATED SERVICE Collaboration combines self-service and automated operations, enabling personalized services for customers by creating customized profiles, offering personalized information on orders and transactions. 04 COCREATION For this part, we are assuring that it performs similarly to the shopping website Amazon.com (example), where purchasers or consumers are welcome to leave honest comments and reviews following each purchase of products and services.
CUSTOMER SEGMENTS Individuals who must remain productive while on the move. Business travelers need a dependable power source for their laptop computers for flights, meetings, and remote work sessions. Salespeople, consultants, and professionals who travel regularly and work from multiple locations. TRAVELERS AND BUSINESS PROFESSIONALS Our company focuses on providing financial assistance to students with limited resources, offering affordable power banks for laptops with multiple features. This substantial support ensures students can access essential technology for their education. STUDENTS WITH FINANCIAL ISSUES Online shopping is popular among individuals of all ages, particularly students who may not have the time or money to go shopping in person. As a result, students will value this platform because it provides them with options and allows them to obtain materials within their budget. The biggest reason consumers prefer to buy things online is because e-commerce firms offer free delivery. STUDENTS WHO PREFER HASSLE-FREE INTERNET SHOPPING TECHNIQUES
CUSTOMER SEGMENTS Freelancers operate from multiple locations and require an easy way to power their laptops. Remote employees who demand a backup power source in the event of a power loss or while working from an outdoor location. REMOTE WORKERS AND FREELANCERS Designers, video editors, and content creators who utilize resource-intensive software and require a longer battery life on their laptops. Photographers and videographers who edit and post-process their work on the go using laptop computers. PROFESSIONALS IN THE ARTS Gamers that require more processing power for their gaming laptops during gaming sessions or esports events. Gaming tournament and event attendees who require a portable power source for their gaming installations. GAMERS Individuals that desire a dependable power source during catastrophes, natural disasters, or power outages. Campers, trekkers, and outdoor enthusiasts that require laptop charging in remote regions. EMERGENCY PREPAREDNESS
KEY RESOURCES Marketing and Design Capabilities ● Product Design Team: A group of creative designers who produce aesthetically appealing and ergonomic laptop power bank designs while keeping both aesthetics and user-friendliness in mind. ● Brand Management: Marketing professionals who create and maintain the Pineng brand's identity, values, and messaging in accordance with the features and benefits of the power bank. ● Advertising and Promotion Specialists: Individuals who develop and execute marketing initiatives across several media in order to raise awareness and increase sales. ● Packaging Designers: Packaging designers specialize in creating packaging that effectively communicates product characteristics, benefits, and safety instructions while also improving overall product appearance. Technical Expertise A competent group of engineers, designers, and technical specialists who constantly research and develop new power bank models with improved features and performance. ● Battery Technology Experts: Lithium-ion battery technology and energy storage solutions experts who ensure a safe and adequate power supply. ● Electronics Engineers: Individuals who build and improve circuitry to ensure efficient power conversion, protective mechanisms, and laptop compatibility. Manufacture Facilities ● Production Facility: Well-equipped production facilities with advanced machinery and technology for efficient laptop power bank assembly and testing. ● Quality Control Centers: Specialized areas for stringent quality checks and testing methods to verify that each power bank fulfills safety and performance criteria. ● Warehousing and Distribution Centers: Component and final product storage, as well as effective distribution operations to satisfy client demand.
COMMUNICATION CHANNELS WEBSITE In addition to that, we are going to utilize the website Wix.com. This website provides us with all of the tools and alternatives that we will need to properly express our creative potential while developing a professional website. Wix.com will provide our business with a more polished appearance, which will instill more confidence in prospective clients and encourage them to become long-term customers. In addition, we may give a detailed description of our service over here for the kids to read so that they can have a deeper understanding of the assistance that is being offered to them.
COMMUNICATION CHANNELS SOCIAL MEDIA PLATFORMS According to the research, the vast majority of people are quite engaged on social media, particularly on Instagram and TikTok. As a result, we chose to use Instagram and TikTok as our primary social media communication channels. Because Instagram and TikTok are the primary platforms through which we will advertise our delivery service company, incorporating Instagram and TikTok into our advertising campaign is a critical component of our entire strategy. As a result, a huge number of clients will be exposed to the product, which will help us improve the quality of our delivery service.
COMMUNICATION CHANNELS UNIVERSITY PORTAL (BULLETIN) Pineng Company will use the university portal (bulletin) as one of the company's communication channels to publicize our delivery service for students. Because most of our university students must go through the portal for study-related things, it will be a significant venue for us to publicize Pineng as well. This would be an excellent opportunity for us to sell our services to the students.
COST STRUCTURE PRODUCTION AND MANUFACTURING BUDGETS Pineng laptop power banks have a variety of production and manufacturing costs. These include raw material costs such as batteries, circuits, casings, connectors, cables, and packaging materials. Wages for assembly line workers, technicians, quality control personnel, and managers are all included in labor costs. The costs of manufacturing equipment include the acquisition, maintenance, and repair of machinery and tools. Utility costs include energy, water, heating, cooling, and other related expenses. The cost of the production area is reflected in the facility rent/lease. Material transportation and product distribution incur logistics and shipping costs. Quality control and testing incur expenditures for equipment and staff used to ensure standard compliance. Finally, depreciation provides for the distribution of manufacturing equipment expenses over the functional life of the equipment. Pineng's laptop power banks have an R&D budget that comprises a variety of critical components. Salaries and pay for engineers, designers, researchers, and technical professionals who drive product innovation are included. Prototyping and testing costs are allocated, covering charges for producing prototypes, conducting tests, and refining product ideas. Materials utilized in prototyping are also taken into account. The investment includes specialized tools, hardware, and testing equipment that are crucial to the R&D process. Fees related to patents, copyrights, and other kinds of intellectual property protection are included in intellectual property expenditures. There are also provisions for the maintenance of specific R&D facilities to support innovative activities. RESEARCH AND DEVELOPMENT BUDGETS
COST STRUCTURE MARKETING AND ADVERTISING BUDGETS Pineng laptop power banks have a marketing and advertising budget that includes several critical components. This covers funding for a wide range of advertising efforts, including web ads, print ads, radio/TV commercials, and billboards. Website development, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing are all considered. The expenditures of designing and producing promotional materials such as brochures, banners, posters, and other related products are included. Trade exhibitions and events are allotted resources, which include participation fees, booth design, travel, lodging, and other associated costs. Pineng Company set aside RM6000.00 for website creation because we would need a competent website designer. We will pay RM4500.00 to the website designer and RM1500.00 to the e-tools that they will utilize. REDESIGN OF THE COMPANY'S WEBSITE
COST STRUCTURE FEE FOR DELIVERY Aside from that, there will be a shipping fee for both regular customers and students. The delivery price for normal customers is RM 10.00. Students will pay a student pricing ranging from RM6.00 to RM8.00. And there will be no delivery fee for normal customers who spend more than RM600.00 and students who spend more than RM500.00. They can only purchase educational products to qualify for the student-price delivery fee. The delivery picked up by the riders will be recorded in the company's books because it represents a profit for the company. Furthermore, we provided RM1800.00 for laborers, the drivers, including the monthly allowance. They are returning the shipping charge to the company. The laborers will work six days a week for the company. FEE FOR LABOR The Pineng company will set aside RM200.00 per person every month for vehicle upkeep. The company only assumes responsibility for upkeep once they join the company. It will cost around RM1400 per year. Vehicle maintenance will involve any repairs to the vehicle. TRANSPORTATION MAINTENANCE
REVENUE STREAMS ADVERTISING & MARKETING Advertising informs clients about how our products or services work while also helping them understand what our brand stands for. Marketing efforts are being used to build our brand and educate people about it. NEGOTIATION Pineng company must use bargaining when attempting to build stronger relationships with students. Long-term, high-quality solutions are provided by us. As a result, it may aid us in avoiding future troubles and confrontations. Enhancing our typical purchase value is one strategy to boost the profits of our business. Upselling and cross-selling our goods, such as power bank accessories, is a straightforward approach to do this. Whenever a provider urges the consumer to invest the cash by offering an additional costly choice, enhancements, or extensions to the existing account, this is referred to as upselling. UPSELL ACCESSORIES SALES PRICES The list price will be indicated in the seller's catalogs and sales brochures. Our purpose in issuing a list price is to keep retail prices for a manufacturer's items consistent. Through this customers will be satisfied with the purchasing or repurchasing of the products.
REFERENCES Power Banks Explained: Everything You Need To Know About How They Work. (2022, August 31). Cyberbackpack. Retrieved August 20, 2023, from https://cyberbackpack.com/blogs/cyberbackpack-travel-accessories -blog/power-banks-explained-everything-you-need-to-know-abouthow-they-work Revenue Streams - Business Model Canvas. (n.d.). Strategyzer. Retrieved August 20, 2023, from https://www.strategyzer.com/business-model-canvas/revenue-strea ms Revenue Streams - Overview, Examples, Different Types of Revenue. (2019, September 21). Corporate Finance Institute. Retrieved August 20, 2023, from https://corporatefinanceinstitute.com/resources/accounting/revenuestreams/
THANK YOU