3186 Coquina Way Proposal

LUXURY ESTATES AUCTION COMPANY

Thank you for the opportunity to present the enclosed auction marketing plan from Luxury Estates Auction Company (LEAC) for
your consideration to market and sell your spectacular home in Gulf Breeze, FL. Our combined sales and marketing teams have
done a detailed study of the home and the surrounding market. Based on our combined 45+ years of experience and a careful
market study, we have developed an aggressive, targeted marketing strategy that we know will sell the property for the highest
possible price.

Our dynamic marketing plan includes a high quality narrated video tour, new professional photographs, a 3-D virtual tour and a
full color custom brochure that is direct mailed to a carefully targeted list of high-net-worth buyers. We will actively engage the
local brokerage community targeting buyer's agents who are working with interested clients. Additionally, we plan to use a
diverse mix of regional and national newsprint, online marketing strategies, mass email campaigns and extensive social media
campaigns.

As with all of our auctions, LEAC will charge the buyer a 10% Buyer’s Premium which will be used to compensate participating
brokers and to cover our auction fees. The amount bid for the property will be paid to you less any accrued property taxes, HOA
fees, etc. The total project budget for the plan outlined above is $35,000.00. On the ‘Marketing Budget’ page of this proposal we
offer 2 options for paying the marketing fee.

I would appreciate you giving this proposal every consideration and invite you to ask any questions you may have and we invite
your suggestions or comments.

Thank you for your consideration.

Chris Camp
Owner/Auctioneer



LUXURY ESTATES AUCTION COMPANY

Marketing Proposal

Property: 3186 Coquina Way, Gulf Breeze, FL
Prepared for: Sonny and Ravan Byrd
Prepared by: LEAC Marketing
October 12, 2017

OVERVIEW

The following marketing summary/plan has
been tailored to address the specific needs of
your property. Our team of dedicated real
estate, auction and marketing professionals
will shine a spotlight on your extraordinary
property. Through years of experience in
everything from meticulous media exposure to
the perfect photography of your property as
well as Internet, email and direct mail
campaigns, our team has perfected the art of
selling a multimillion-dollar home in 60 days or
less.



LUXURY ESTATES AUCTION COMPANY

PHOTOGRAPHY

A picture is truly worth a thousand words.
When it comes to selling real estate, the right
picture can dramatically increase the amount
of interest and attention brought to a property.
We are fortunate to have in-house professional
photographers that in many cases spend
multiple days and evenings at a property to
capture the perfect angle and lighting to
showcase a home. Additionally, we regularly
employ the talents of aerial photographers,
drone specialists, videographers and 3D
modelers to ensure that no angle or
opportunity is missed.



LUXURY ESTATES AUCTION COMPANY

VIDEOGRAPHY

Video is one of the most viral forms of
marketing as people like to watch moving
images, and they often opt for watching videos
over reading text.

Real estate transactions are highly emotional
decisions and for these types of decisions to
be made, homebuyers need to know and see
everything about the property they are
interested in. Real Estate videos help buyers
make more emotional connections with
properties and the agents and brokerages that
represent them. Mere text or photos, on their
own, do not do justice to just about any
property.

Luxury Estates Auction Company will
coordinate with a video production company
to produce a high quality walk-through style
video narrated and led by a professional
spokesman.



LUXURY ESTATES AUCTION COMPANY

SOCIAL MEDIA PROMOTION

Our social media specialist will promote your
auction through regular postings on a variety
of social media outlets including Facebook,
Twitter, LinkedIn and Instagram. The specialist
will also integrate a paid Facebook and social
media campaign through advanced lifestyle
and demographic targeting to high-net-worth
buyers throughout the United States.

PUBLIC RELATIONS

Every property has a story that needs to be
told. Our copywriters will come up with the
story of your home and distribute it to all
available newspapers, radio stations, television
stations, search engines, blogs, etc. to
increase the reach of your advertising
campaign.



LUXURY ESTATES AUCTION COMPANY

MULTI-PAGE BROCHURE

Many traditional selling methods rely on
standard one page flyers as a marketing piece.
For every property entrusted to us, our in-
house and award winning design and
marketing specialists will create a custom
multi-page brochure highlighting all the unique
features of your property. The full color
photographs, eye-catching layout and quality
gloss paper stock will allow your property to
be property showcased and stand out from
other properties on the market.

DIGITAL BROCHURE

Your unique print brochure will also be
converted to a digital format with additional
pages added that may include surveys,
floorplans, home inspection reports, additional
photographs, etc. This will be available for
download on your specific property page of
our website and will be the comprehensive
package we send out to prospective buyers.



LUXURY ESTATES AUCTION COMPANY

DIRECT MAIL

In addition to our proprietary database of high-
net-worth individuals, investors and contacts,
the sales and marketing team assigned to your
property will compile an additional list of
targeted individuals that will be direct mailed
the multi-page brochure we designed. The
balance of the brochures will be hand
delivered to the offices of area real estate
agents and brokers to encourage their
participation.

TEASER CAMPAIGN

To reach a broader audience, we will develop a
smaller marketing piece that will be direct
mailed early in the marketing campaign to a
much larger audience of prospective buyers
throughout the southeast United States.



LUXURY ESTATES AUCTION COMPANY

NEWSPRINT and MAGAZINE
ADVERTISING

A unique advertising campaign will be
developed to ensure that your property is
exposed to the right buyers in local, regional
and national markets. Your ads will be placed
in highly visible locations in each publication
and will be designed and sized to catch the
attention of every reader. Our average
advertising campaign runs approximately 3-4
weeks prior to the date of your auction. Your
advertising campaign will include, but is not
limited to, the following publications:

• Gulf Breeze News
• Pensacola News Journal
• Navarre Press
• Splash
• Homes and Land
• Northwest Florida Daily News
• Atlanta Journal Constitution
• Baton Rouge Advocate



LUXURY ESTATES AUCTION COMPANY

INTERNET ADVERTISING

Your property will receive its own auction page on our website and will include all the details, pictures, videos, documents and
downloads any potential buyer will need in order to bid confidently. We will also use paid banner advertisements on select magazine,
newspaper and other chosen homepages.

Using the expertise of a national advertising firm, we will implement a Residential Real Estate Search & Socially Enhanced Spotlight
package. This package includes a comprehensive list of Internet advertising strategies including:

• Featured listing on real estate search sites including:
• ResidentialAuctionAdvantage.com, homes.com, Trulia and Zillow
• Mobile friendly micro site w/unique URL for ad tracking
• An SEO optimized slideshow posting to YouTube
• A geo-targeted Google Adwords campaign
• Yahoo channel display advertising



LUXURY ESTATES AUCTION COMPANY

IMMERSIVE 3 DIMENSIONAL
VIDEO

The world of virtual tours have come a long
way since the days of stitched together
pictures pawned off as a virtual tour, or worse
yet, the slide show of the listing pictures.  Our
favorite new technology, used in all of our
auctions, is the Matterport 3D virtual tour.

This high-tech tour is captured via a special
camera that utilizes special software and
hardware to perfectly capture spatial
components to create the best virtual tour on
the market.  It is easily viewed on your laptop,
tablet or phone and is absolutely seamless.

Potential bidders can get an idea of the
footprint and spatial aspects of the home by
clicking either the dollhouse or floorplan view.

The dollhouse view (pictured) shows you the
entire home within the walls, while the
floorplan view allows you to go floor by floor to
understand the room by room flow.



LUXURY ESTATES AUCTION COMPANY

PREVIEW TEAM

Nothing will sell your home better than a
prospective bidder actually touring your luxury
estate firsthand. A minimum 3 person preview
team will be on-site at your property from 6-14
days prior to the auction during our advertised
preview period. Each member of the team will
personally escort and educate each potential
bidder on the unique and salient features of
your property. Each member of the team is a
seasoned auction professional and licensed
realtor that knows how to convert a prospect
into a bidder for greater attendance at the
auction.



LUXURY ESTATES AUCTION COMPANY

MARKETING BUDGET

To effectively implement every detail of the
marketing plan outlined in this proposal, the
total project budget will be approximately:

$35,000

Depending on which auction method you
choose, LEAC offers 2 payment options.

OPTION 1: If the reserve auction method is
chosen, $20,000 will be paid at the signing of
the auction agreement, then the remaining
$15,000 is to be paid 30 days prior to the
auction date.

OPTION 2: If the absolute auction method is
chosen, $20,000 will be paid at the signing of
the auction agreement, then the remaining
$15,000 will be collected at closing.