Z Marketing Strategy

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1. Establish main goals -Cultivate a community around your music. ...
-Send your music to blogs, playlists, and press
outlets. ...
-Create and monetize artist website. ...$1500-
2. Define brand $3000

This might be one of the most difficult -PR/radio campaign. $1500-$10,000
undertakings of your music career journey,
but it’s also one of the most worthwhile. Every -Get featured on different podcasts. $0-$5000
marketing decision you make will flow from -Launch sneaker. $500-$10,000
how you’ve defined your brand.
-Get on billboards. $1000-$30,000
-Film documentary. $4000-$8000
-Create merch and online shop. $1000-$3000
3. Identify audience -Launch NFT’ collection. $500+
Knowing your fans is the key to success. -Collab with major artists. $0+

-Collab with well known models on high-end
What gender are they? themed shoots. $0+
Where do they live? -Launch digital billboard in Times Square NY.
What kind of personality do they have? $4000+

What are they passionate about? -Get featured on major news sites and
Who are some of their other favorite artists? publications. $1000-$10,000
What are they willing to spend their money on? -Heavily promote YouTube channel. $0+
What’s their favorite social media platform? -Host exclusive studio listnening parties, and
alos music video release event in-studio.
What’s their favorite way to listen to music? $200+
What websites or publications do they like to
read? 5. Develop your EPK
What newsletters do they subscribe to? $300+
Outside of music, what are they really into?
Keep it simple
Include basic details about the release
Mention any major shows
4. Lay out an action plan Include past press coverage

-Determine your fanbase. ... Include your music, artist pictures, and any
-Keep both potential and current fans in mind. relevant music videos.
... Once your press kit is ready your best bet is to
-Develop a social media marketing strategy. ... send it to journalists, radio stations, blogs, and

























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