TABLE OF CONTENT No. Index Page 1.0 Speeches 1. Opening Inauguration Speech by Wan Muhamad Noor Mata, Speaker of the Council of Representatives and President of the National Association of Thailand represented by Prof Dr Ismail Luthfi Chapakiya, Economy Advisor of Speaker of The Thai Parliament, Wan Mohammad Nor Mata. 2. Welcome Speech by Dato’ Ahmad Fahmi Bin Ahmad Sarkawi, General Consulate Malaysia to Songkhla. 3. Closing Inauguration Speech by YB Dato' Mohd Salleh Saidin, Tourism, Culture and Tourism Exco, State of Kedah, Malaysia. 4. Support Speech by Puan Pateemoh Sadeeyamu, Gabenor of Pattani, Thailand. 5. Opening Speech by Dato’ Jamal Mohd Amin 6. Welcome Speech by Mr. Zamri Bin Mohd Said, Program Director, AHEX 2023. 3 - 11 2.0 About ASEAN Halal Expo (AHEX ’23) 1. Introduction 2. Achievements 3. Collaborators 4. Exhibitors List 5. Buyer List 13-21 3.0 THE VENUE 1. ASEAN Mall Pattani 2. Why Pattani? 3. Export Opportunities and Market Expansion 22-23 4.0 THE ORGANIZERS 1. UNITI Asia Link Sdn Bhd (UAL) 2. One Stop Center Co. Ltd. (OSC) 24-25 5.0 Overall Schedule 26-30 6. 0 Business Reports 1. Business Matching 2. List of MOU 3. Layout Expo 4. B2B Activities 5. B2C Activities 6. Business Pitching 7. Business Networking 31-42 2
Opening Inauguration Speech By: Wan Muhamad Noor Mata, Speaker of the Council of Representatives and President of the National Association of Thailand. Represented by : Associate Prof Dr Ismail Lutfi Japakiya Economic Adviser, Rector, Fatoni University, Thailand Peace be upon you and may the mercy and blessings of Allah be upon you. 1. All praise and thanks are due to Allah SWT, for with His grace and favor, we are able to gather here at the Opening Ceremony of the ASEAN Halal Expo (AHEX '23), from November 29 to December 3, 2023, at ASEAN MALL, Pattani, Thailand. 2. First and foremost, I express my appreciation and heartfelt thanks to the organizers, UNITI Asia Link Sdn Bhd (UAL) (Export Management Company), in collaboration with One Stop Center Co. Ltd. (Importer Company in Thailand), and UNITI Group Co. Ltd. (Owner and Manager of ASEAN Mall), for inviting me to inaugurate this event. 3. I take pride in the collaboration between Malaysian and Pattani companies that has resulted in the establishment of the world's first Wakaf Mall in South Thailand, which was once a turbulent zone. The ASEAN MALL Wakaf Shopping Center is a significant initiative with a tremendous impact on the Muslim community in Thailand, Malaysia, and worldwide. Ladies and Gentlemen, distinguished guests, 4. The ASEAN MALL Wakaf Shopping Center in Pattani is evidence of the success of the Muslim community in developing a Wakaf project with commercial value. Furthermore, the ASEAN MALL in Pattani, developed based on the Istithmari Wakaf or Investment Wakaf concept, can serve as a model for Wakaf Investment projects globally. 5. What are the benefits of ASEAN MALL? Firstly, it provides employment opportunities for Pattani residents, with approximately 100 workers from Pattani currently employed at ASEAN MALL. Secondly, ASEAN MALL helps Pattani traders develop their businesses, with 40 shops and stalls owned by Pattani locals at ASEAN MALL. Thirdly, ASEAN MALL opens opportunities for anyone to become a Wakaf investor, where investors not only receive Wakaf rewards but also annual dividends. Fourthly, a portion of the income generated from business activities at ASEAN MALL will be allocated to the Wakaf Fund to assist Pattani residents who are eligible for education and basic needs. 6. Therefore, it is crucial for Muslims worldwide to contribute to the success of ASEAN MALL by participating as Wakaf investors, becoming traders at ASEAN MALL, or being regular customers by purchasing products available at ASEAN MALL, as they are guaranteed to be 100% halal. Supporting the advancement of ASEAN MALL means promoting the economic development of the Muslim community. Allah SWT in the Quran says: “And cooperate in righteousness and piety, but do not cooperate in sin and aggression.” (Surah Al-Maidah 2) Ladies and Gentlemen, distinguished guests, 7. Since its establishment two (2) years ago, various programs have been organized at ASEAN MALL as a strategy to attract more ASEAN entrepreneurs and Thai citizens to come to South Thailand, engage in business, and shop at ASEAN MALL. In June 2022, the first ASEAN HALAL EXPO 2022 was held. In May 2023, the MAROI Festival was organized, receiving overwhelming response with over 30,000 guests and the participation of more than 100 companies. 3
8. I am also informed that 170 booths are set up for ASEAN HALAL EXPO 2023, and it is expected that more than 50,000 visitors will attend the 5-day expo. The main objective of organizing ASEAN HALAL EXPO is to provide opportunities for entrepreneurs to promote Halal products from Malaysia for export to Thailand and other ASEAN countries. Additionally, Thai entrepreneurs have the opportunity to explore the Malaysian market for their products. ASEAN HALAL EXPO 2023 focuses on 'Business to Business (B2B)' and 'Business to Customer (B2C)' programs, including Halal product sales booths, Halal product promotions, Halal forums, Halal talks, and business matching, business networking, and business pitching from November 29 to December 3, 2023. Wholesalers and buyers from the Thai entrepreneur network and ASEAN countries are expected to participate in ASEAN HALAL EXPO 2023, presenting a significant opportunity for companies across ASEAN, including Thai and Malaysian companies, to export their products internationally. 9. The organization of ASEAN HALAL EXPO 2023 in Pattani, Thailand, involving entrepreneurs from ASEAN countries, especially Malaysia, Thailand, Indonesia, and Singapore, aligns with the commitment by the governments of Malaysia and Thailand to resolve conflicts along their border by transforming the area into a trade zone, as agreed during the recent visit of the Prime Minister of Thailand to Kuala Lumpur to meet the Prime Minister of Malaysia. The withdrawal of military forces from southern Thailand, currently in its early stages, will restore peace in the Southern region and aid in boosting domestic investment, attracting foreign investment, and driving economic growth in Southern Thailand, including Pattani. The result will be the well-being of the people and economic and social progress in the region. 10. The organization of ASEAN HALAL EXPO at ASEAN MALL will expedite efforts to enhance economic growth in the trade zone in Southern Thailand and northern Malaysia through business cooperation among entrepreneurs participating in the expo. Ladies and Gentlemen, distinguished guests, 11. The latest statistics show that Malaysia's trade volume with Thailand continues to perform exceptionally well, reaching RM112.42 billion from January to November 2022, increasing by 27.4 percent during the same period in 2021. Thailand is listed as Malaysia's third major trading partner among ASEAN countries, the sixth-largest export destination, and the eighth-largest import source. Malaysia's Halal product exports to Thailand amount to RM1.8 billion and are expected to increase annually. 12. I believe that through ASEAN MALL, the export of Halal products from Malaysia, Thailand, and other ASEAN countries will expand into Indochina and penetrate the global Halal market if ASEAN MALL can serve as a hub for Halal products from ASEAN countries. I suggest the creation of a 'ONE-STOP CENTRE for ASEAN Halal Products' at ASEAN MALL to facilitate entrepreneurs in obtaining all information about ASEAN companies producing Halal products and fostering collaboration among ASEAN entrepreneurs to enhance economic growth in Southern Thailand and the ASEAN region. Ladies and Gentlemen, distinguished guests, 13. The success of any program can be measured not only by its results but also by the extent of success in mobilizing efforts and fostering cooperation among various parties involved in its organization. 14. I am confident that with the support of the governments of Thailand, Malaysia, and other ASEAN countries, the annual ASEAN MALL and ASEAN HALAL EXPO will pave the way to strengthen economic cooperation among ASEAN countries and accelerate growth in the ASEAN region through the distribution of increasingly demanded Halal products on a global scale. The Halal industry is seen as a new growth sector based on its significant potential in this market, following the advancement of Muslims worldwide and the growing awareness, creating a high demand for Halal products and services. Business opportunities in Halal extend not only to the food and non-food sectors but also to service sectors such as finance and banking, insurance, education and training, research, certification, consulting , logistics, healthcare, and tourism. Ladies and Gentlemen, distinguished guests, 15. ASEAN HALAL EXPO 2023 and the role of ASEAN MALL are crucial to achieving the goals and aspirations of the IMT-GT or Indonesia-Malaysia-Thailand Growth Triangle, which is a framework formed to enhance growth and prosperity on the borders of the IMT-GT countries. Through IMT-GT cooperation, the private sector is being promoted as the engine of growth, and it is hoped to drive growth in the ASEAN region. 4
16. The Asian Development Bank has conducted a study and concluded that IMT-GT has significant potential to stimulate cross-border economic integration in six priority areas: Infrastructure Development, Agriculture and Fisheries, Trade, Tourism, Human Resource Development, and Professional Services. ASEAN MALL can play a vital role in promoting economic growth and integration within the framework of IMT-GT due to its strategic location in Southern Thailand. 17. Therefore, the involvement of the government and private sectors from Malaysia, Thailand, and Indonesia to leverage the potential of ASEAN MALL in the Pattani region is essential to realizing the goals outlined for IMT-GT. Efforts and initiatives made by UNITI Asia Group and the management of ASEAN MALL to organize various programs involving entrepreneurs from Thailand, Malaysia, and Indonesia to promote their products must be supported. Ongoing cooperation from government agencies in Malaysia, Thailand, and Indonesia to assist entrepreneurs ready to export products to ASEAN MALL will expedite the process of establishing ASEAN MALL as a gateway to Indochina. 18. Moreover, within the framework of the triangular economic cooperation between Indonesia-Malaysia-Thailand, one of the six critical sectors to develop and accelerate economic growth in the border region between these three countries is Halal products. Therefore, I appreciate the efforts of UNITI Asia Group and the management of ASEAN MALL in organizing ASEAN HALAL EXPO or AHEX 2023, aiming to showcase Halal products from ASEAN countries and provide opportunities for Halal product entrepreneurs to establish strategic collaborations to explore new markets. Ladies and Gentlemen, distinguished guests, 19. I hope and pray that ASEAN HALAL EXPO 2023 will successfully bring many entrepreneurs from Malaysia, Indonesia, Thailand, and other ASEAN countries and their products to ASEAN MALL, providing them with opportunities to collaborate, find strategic partners from other countries, and explore new markets in Thailand, Malaysia, Indonesia, and, subsequently, Indochina. I believe that nothing can be achieved without collaboration. Therefore, the success of organizing ASEAN HALAL EXPO 2023 at ASEAN MALL relies on solid cooperation among various companies and government agencies from Malaysia and Thailand. Through this Expo, 'Business Pitching' and 'Business Matching' will enable many Malaysian and Thai companies participating in ASEAN HALAL EXPO 2023 to achieve high sales and have opportunities to collaborate and penetrate international markets. 20. I am also informed that, in conjunction with the organization of ASEAN HALAL EXPO 2023, the UNITI Foundation under UNITI Asia Group has taken the initiative to launch a fund to collect donations to assist 200 asnaf (those eligible for charity) in Pattani, Thailand. I hope that all of us can provide strong support for this noble effort by contributing to this fund. "Allah alleviates our difficulties when we help others in need." The Prophet Muhammad said, "Whoever alleviates one [person's] hardship, Allah will alleviate from him one of the hardships of the Day of Resurrection. Whoever makes it easy for a person in difficulty, Allah will make it easy for him in this world and the Hereafter." (Hadith narrated by Muslim) 21. In conclusion, I would like to take this opportunity to express my appreciation, thanks, and congratulations to all parties involved in the success of ASEAN HALAL EXPO 2023 at ASEAN MALL, Pattani. I am ready to provide cooperation and assistance to ensure the success of programs and activities conducted by ASEAN MALL and the Wakaf development project of Madinatussalam in Pattani. 22. I pray that Allah SWT blesses this effort, and with the words "bismillahirrahmanirrahim," I joyfully declare the inauguration of ASEAN HALAL EXPO 2023. In conclusion, with the guidance and grace of Allah, peace, mercy, and blessings be upon you. Speech By: Wan Muhamad Noor Mata, Speaker of the Council of Representatives and President of the National Association of Thailand. Represented by: Assoc. Prof. Dr. Ismail Luthfi Japakiya, Economic Adviser, Rector, Fatoni University, Thailand Opening Ceremony, ASEAN Halal Expo (AHEX ‘23) 30th November 2023 ASEAN Mall, Pattani, Thailand. 5
Welcoming Speech Mr. Ahmad Fahmi Bin Ahmad Sarkawi, General Consulate Malaysia to Songkhla Assalamualaikum warahmatullahi wabarakatuh, Selamat Sejahtera dan Salam Malaysia Madani. Firstly, I wish to express the highest gratitude to Allah, for through His grace and blessings, we are gathered here at the Opening Ceremony of the ASEAN Halal Expo (AHEX 2023) that takes place over five (5) days at the ASEAN Mall Wakaf Shopping Center, Pattani, Thailand; to achieve the vision and mission of the nation’s economy. I also want to extend my appreciation and profound thanks to the organizers, UNITI Asia Link Sdn Bhd (UAL) (Export Management Company) in collaboration with One Stop Center Co. Ltd. (Import Company in Thailand) and UNITI Group Co. Ltd. (Owner and Manager of ASEAN Mall), for inviting me to inaugurate this event. I understand that this marks the second time the ASEAN Halal Expo is organized collaboratively between local Malaysian Bumiputera companies and local companies in Southern Thailand, warmly welcomed by the governments of Thailand, Malaysia, Indonesia, and many others. I see this as a truly noble effort deserving support and endorsement from various parties, especially government entities. For the Malaysian government, we believe that supporting entrepreneurs is one of the wisest paths to long-term economic development. Ladies and Gentlemen, The Malaysian government is highly committed to fostering collaborations with neighboring countries, particularly Thailand and Indonesia. Recently, Prime Minister of Malaysia, Datuk Seri Anwar bin Ibrahim, held discussions with the Prime Minister of Thailand, Srettha Thavisin, to strengthen and establish cooperation between the two nations. Both sides engaged in discussions regarding the formation of joint task forces to enhance bilateral relations in trade and investment, tourism, agriculture, food security, and border security. In my opinion, the initiatives of ASEAN Mall and ASEAN Halal Expo align perfectly with the aspirations of the Malaysian government. This is because they are establishing a new market access that will bring about numerous mutual benefits. Ladies, gentlemen, and esteemed attendees, Allow me to highlight several aspects of regional economic integration, trade activities, and the role of gateways within the ASEAN context: 1. In terms of Import and Export Activities, regional economic integration not only facilitates market access (gateways), but also by participating in ASEAN economic integration, countries can diversify their export markets, reduce reliance on a single market, and minimize the impact of economic downturns in specific regions. 2. Concerning Supply Chain Connectivity, Efficient Goods Movement, better infrastructure networks, and transportation will contribute to the efficiency of supply chains, reducing logistics costs for businesses. Reduced Transit Time and Cost will be achieved by streamlining customs procedures and reducing trade barriers. 3. Furthermore, this regional economic integration will create various investment opportunities, leading to industrial development, job creation, technology transfer, and economic growth. Therefore, once again, I express full support for the efforts to develop the ASEAN Mall and organize the ASEAN Halal Expo aimed at enhancing investment and trade in Southern Thailand, especially in Pattani, which will also benefit Malaysia and other ASEAN countries. That’s all, wabillahi taufiq wal hidayah, wassalamualaikum wbt. Opening Ceremony, ASEAN Halal Expo (AHEX ‘23) 30th November 2023 ASEAN Mall, Pattani, Thailand. 6
Closing Inauguration Speech YB Dato' Mohd Salleh Saidin, Tourism, Culture and Tourism Exco, State of Kedah, Malaysia. Assalamualaikum wbt & a very Good Evening. All praise and thanks be given to the presence of Allah SWT because with his abundant grace and grace we can together attend and gather at the Closing Ceremony of ASEAN HALAL EXPO 2023, from 29 November to 3 December 2023 and the Launching Ceremony of ASEAN HALAL EXPO 2024 at ASEAN MALL, Pattani , Thailand During the 5 days ASEAN HALAL EXPO 2023 is held at ASEAN MALL, we can clearly see the important role played by ASEAN MALL in helping ASEAN entrepreneurs explore the Thai market by making ASEAN MALL in Pattani a `gateway' to bring in products halal I would like to say a million thanks and congratulations to the organizers and everyone involved in making the ASEAN Halal Expo 2023 a success. For me, ASEAN Mall, Pattani, is the beacon of economic progress for Muslims in organizing the 'supply chain' or the supply chain of halal products among ASEAN countries. Unlike other supermarkets and malls, ASEAN MALL in Pattani is not only the first Waqaf Mall in the world but also a very strategic hub to bring together ASEAN entrepreneurs and showcase their products continuously The success of ASEAN HALAL EXPO 2023 can be seen with the presence of more than 30,000 guests and buyers and the involvement of 170 entrepreneurs from Malaysia, Thailand, Indonesia and Singapore. I can see the story of success with the construction of ASEAN MALL. There are already 4 Malaysian companies that have already acquired oryo and their products have already been sold at retailers in Patani and throughout Thailand. Another 10 Malaysian companies are awaiting Oryor's approval. And I believe that within a year we will see more Malaysian halal products will be able to penetrate the Thai market as well as the markets of Indochinese countries. Likewise, we can see that the products displayed at the ASEAN HALAL EXPO this time have received encouraging sales and there are several companies that have already entered into an MOU with a large Thai company. Apart from that we can see the entrepreneurs who have rented commercial spaces in ASEAN MALL are progressing their business and this shows the increasing support of the Pattani and Thai community to ASEAN MALL and opens up a very wide opportunity for ASEAN entrepreneurs to take advantage of ASEAN MALL to sell products them ASEAN MALL, which was developed in collaboration with Malaysian and Thai companies, is a very unusual initiative. In terms of investment, it will give satisfactory returns and open up opportunities for anyone to become an investor, giving individuals the opportunity to get annual returns as well as rewards in the afterlife. This is a clear example of how commercial waqaf develops and takes root based on the values of blessings and kindness and benefits various parties, whether individuals, organizations, society and the country. Our hope is that ASEAN Mall will not only be the focus of investors and entrepreneurs at the ASEAN level, but also attract the attention of investors and buyers from all over the world. ASEAN Mall should be a center where halal products can be obtained easily, quickly, and at reasonable prices. This will pave the way for a more inclusive and sustainable halal economy Through ASEAN Mall, we can see the unity between economic activities and social benefits. This is not only about creating wealth, but also about how the existence of ASEAN MALLA helps address poverty among the people of Pattani by providing jobs and business and investment opportunities. ASEAN Mall is the best example of how economic and business activities based on waqaf can go hand in hand with social benefits. In fact ASEAN MALL is a business in the 'social business' category because it not only provides profit but also provides continuous social benefits ASEAN Mall is not just a shopping center or trade hub. It is a reflection of our efforts, as an ASEAN community, in developing the economy of Muslims in the region. This mall is a symbol of the 'gateway' or entrance to the countries of Indochina, offering unlimited opportunities to entrepreneurs and producers of halal products. Here, the diversity of cultures and products from all ASEAN member countries are exhibited, showing the uniqueness of ASEAN products to the world. 7
This allows the tourism sector to be developed. I hope that Malaysian tourism companies can work with the management of ASEAN MALL and other tourism companies to formulate a strategy to develop the country's tourism industry through ASEAN MALL by ensuring suitable transportation and accommodation facilities for Malaysians and other ASEAN countries visiting Pattani and ASEAN MALL. Apart from organizing a business expo, I would like to suggest that the management of ASEAN MALL hold cultural and artistic activities that are allowed by the Sharia so that ASEAN MALL becomes a popular ASEAN business hub and cultural center In planning future programs, I would also like to suggest that ASEAN MALL can carry out activities that encourage innovation and creativity so that young entrepreneurs, start-ups, and innovators can grow and collaborate with entrepreneurs who are already established in the business world. ASEAN Mall should be a center where new ideas are explored and commercialized, right? As has been mentioned by the Prime Minister of Malaysia, Dato' Seri Anwar Ibrahim, Pattani should be an active trade zone. We should explore and optimize every available opportunity to ensure that Pattani is known as a cultural and historical center, an important trade hub in Southeast Asia. ASEAN Mall should be the center of gravity for economic growth in this area. With the variety of halal products offered, from food and beverages, fashion, cosmetics, to health services, we pave the way for a healthy and resilient ecosystem. Apart from the persistent efforts by ASEAN MALL management and entrepreneurs, it is also very important for us to acknowledge and appreciate the unwavering support of government agencies, corporate bodies in Malaysia and Thailand. The provision of grants from central and state government agencies KUSKOP, SME Bank, MATRADE, UPEN Kelantan, UPUK, Kedah, Angkasa, Perlis has helped make ASEAN HALAL EXPO 2023 a success. Without cooperation and commitment from all parties, the dream of making ASEAN Mall a hub and center the distribution of halal products will not be a reality. I hope and believe that the central and state government agencies will continue to cooperate with the management of ASEAN MALL to make the programs to export products from Malaysia to Thailand through ASEAN MALL a success. Before I end this speech, let me express my hope and prayer that ASEAN Mall continues to grow, not only as a trade center but also as a prestigious halal product distribution center in the world. May Allah SWT bless our efforts and bring lasting benefits to all of us Once again I want to record appreciation and thanks a million to the organizer which is UNITI Asia Link Sdn Bhd (UAL) (Export Management Company) in collaboration with One Stop Center Co. Ltd. (OSC) (Importing company in Thailand) and UNITI Group Co. Ltd. (UG) (Owner and Manager of ASEAN Mall for organizing the ASEAN HALAL EXPO for these 5 days. I hope that more ASEAN entrepreneurs can attend the upcoming EXPO to expand their business network and explore new markets, increase sales of products and services and become traders An active ASEAN. It is quite difficult for entrepreneurs to find business partners at the ASEAN level without a business center such as the ASEAN MALL that not only plays the role of ``Gateway'' but also as a ``Trade Center'' for Malaysian entrepreneurs and entrepreneurs from other countries to hold meetings to discuss development strategies businesses looking for markets at the national level of ASEAN countries and other countries in the world. Finally, I want to take this opportunity to say appreciation and thanks and congratulations to all parties involved in make ASEAN HALAL EXPO 2023 a success at ASEAN MALL, Pattani. I am ready to provide cooperation and help to make the programs and activities run by ASEAN MALL successful in the future 20. I pray that Allah SWT blesses this effort and with words bismillahirrahmanirrahim, I am with is pleased to inaugurate the Closing Ceremony of ASEAN HALAL EXPO 2023 and to inaugurate the Launching Ceremony of ASEAN HALAL EXPO or AHEX 2024. Closing Ceremony, ASEAN Halal Expo (AHEX ‘23) 3rd December 2023 ASEAN Mall, Pattani, Thailand. 8
Support Speech Puan Pateemoh Sadeeyamu, Gabenor of Pattani, Thailand. First and foremost, I would like to extend my heartfelt congratulations to the organizers, One Stop Center Co. Ltd. and UNITI Asia Link Sdn Bhd, as well as ASEAN Mall Pattani and strategic partners of the ASEAN Halal Expo (AHEX '23) such as the Pattani Food Business Association, Fatoni University, the Halal Institute of Prince Songkla University, Ibn Affan Cooperative, As-Salam, True, and Global Ikhwan. I would also like to express my gratitude to the management of AHEX 2023 for inviting me to this evening's media session. I understand that there will be more than 200 companies participating, including product owners, manufacturers, and wholesalers from various countries such as Thailand, Malaysia, Indonesia, and Singapore. Furthermore, it has come to my knowledge that an estimated 50,000 visitors are expected to attend this vibrant expo. I take great pride in Pattani being chosen as the 'Gateway' for business owners to export their products and businesses to Thailand, Malaysia, and the entire ASEAN region. I foresee the role of ASEAN Mall and the city of Wakaf Madinatussalam making Pattani and the three (3) southern regions of Thailand more advanced, developed, and competitive in the future. For your information, Pattani and Southern Thailand are not only rich in agriculture, fisheries, and food sectors but also strategically located to serve as a gateway for trade, tourism, and education between the Southern ASEAN countries and the Northern ASEAN countries. This is attributed to several factors that strengthen Pattani: 1. Population: Pattani has the highest population of Muslims in Southern Thailand, with a total population exceeding 700,000 in 2018. The Southern Thailand region has a population of 9.4 million, while the overall population of Thailand is 71.6 million. The total population of the Indochina region is 257 million, presenting a substantial market for ASEAN entrepreneurs. 2. Potential: Pattani possesses significant economic potential, evident in the numerous development projects, especially around ASEAN Mall. Pattani is poised to become a Halal Hub and a Business Center connecting our country with our neighboring country, Malaysia, and with ASEAN countries, particularly the Indochina region. With this rapid progress, the Pattani region holds high potential for entrepreneurs from our country and Malaysia to expand their businesses. 3. Logistics: Pattani and Southern Thailand will become a hub and business route connecting Thailand, Malaysia, and Indochina, facilitating entrepreneurs in terms of logistics arrangement. Delivery of products through the Southern Thailand land route is more cost-effective and convenient compared to alternative routes, expediting the import and export processes, particularly between Malaysia and Thailand. 4. Language: The fourth factor is language, where the advantage lies in the Southern Thailand community's proficiency in speaking at least two languages, Malay and Thai. This will undoubtedly facilitate the import and export mission between Northern and Southern ASEAN countries. In conclusion, I invite all entrepreneurs, government agencies, and the entire population of Pattani and Southern Thailand to join hands in making the ASEAN Halal Expo (AHEX '23) a success and in supporting ASEAN Mall and this trade initiative. That concludes my remarks. May success and guidance be with you all. Peace be upon you and the mercy of Allah and His blessings. Thank you. Press Conference, ASEAN Halal Expo (AHEX ‘23) 6th November 2023 ASEAN Mall, Pattani, Thailand. 9
Opening Speech Dato’ Jamal Mohd Amin, President, UNITI Asia Business Group Director, ASEAN Mall, Pattani, Thailand Waalaikumussalam wbt dan Selamat Sejahtera. First and foremost, I would like to express my heartfelt gratitude to all parties involved, be it from the Government Agencies, Private Institutions, Business Professionals; whether from Malaysia, Thailand, Singapore, Indonesia, and other ASEAN countries. Your support and endorsement for ASEAN Mall will never be forgotten. As I have mentioned before, ASEAN Mall was established with a clear and sincere intention, which is to contribute to the economic development of the three (3) southern regions of Thailand. Additionally, it is also designed to serve as the 'Gateway' between businesses in Southern ASEAN and Northern ASEAN; undoubtedly providing returns and progress for many. With the advantage of the population in Southern Thailand being fluent in both Malay and Thai, it will facilitate many opportunities for traders, academics, tourism companies, and others; in exporting their respective products or services. This is because, while most people in Southern ASEAN countries such as Malaysia, Indonesia, Singapore, and Brunei can speak Malay and English, they are not proficient in Thai. On the other hand, in Northern ASEAN countries like Thailand, Laos, Vietnam, Cambodia, people can only communicate in Thai (Siam) and not in English and Malay. This language barrier is not only a constraint for various parties but will also be detrimental to all of us, especially ASEAN countries. Furthermore, the ability to use two languages makes Southern Thailand one of the focal points for both Malaysian and Thai leaders in developing the country's economy. This will undoubtedly attract the interest of many investors and industrialists to invest in their businesses here. This should be welcomed by the people of Southern Thailand to further boost their economic development. Moreover, the concept of Investment Waqf (Wakaf Pelaburan) is an excellent concept to be applied by many parties, especially among developers and business people. Through this concept, ASEAN Mall, Pattani, has successfully been developed. Those who contribute to the Waqf in ASEAN Mall will not only gain continuous rewards but also qualify for returns on profits from businesses conducted on this waqf land. In conclusion, I would like to congratulate and commend the AHEX 2023 team for successfully organizing this expo. Despite the rainy season, it did not hinder the business community and economic warriors. That's all from me, Wassalamualaikum wbt. Opening Ceremony, ASEAN Halal Expo (AHEX ‘23) 30th November 2023 ASEAN Mall, Pattani, Thailand. 10
Welcoming Speech En Zamri Bin Mohd Said Program Director ASEAN Halal Expo Assalamualaikum wbt, Salam Malaysia Madani, Salam Sejahtera, Good Morning dan Sawadee Kap. “Peace be upon you and may God’s blessings and mercy be upon you. Greetings to Malaysia Madani, Greetings of Peace, Good morning, and Sawadee Kap. Waalaikumussalam wbt, Salam Malaysia Madani, Salam Sejahtera, Good morning, and Sawadee Kap. Alhamdulillah, as in the previous year, once again the ASEAN Halal Expo has been successfully conducted with the enthusiastic participation of over a hundred entrepreneurs from ASEAN countries, including Thailand, Malaysia, Singapore, Indonesia, and others. A total of 120 entrepreneurs seized the opportunity to collaboratively make the Expo a success, serving as the annual event to gather halal products from across ASEAN at the ASEAN Mall Pattani under the guidance of various agencies from Malaysia and Thailand. The ASEAN Halal Expo also serves as a platform providing opportunities for entrepreneurs from ASEAN countries to explore markets in Southern Thailand and Indochina. Over 200 SKUs were showcased at AHEX this time. Various activities were conducted, including Business2Business sessions such as Business Matching, Business Pitching, Business Networking with buyers and participating entrepreneurs. AHEX 23 also featured Business 2 Customers activities on days 3, 4, and 5, including competitions, performances, lectures, martial arts demonstrations, and various other engaging activities aimed at attracting the public to participate in this Expo. Since yesterday, several MOUs have been signed between Malaysian and Thai entrepreneurs in the presence of buyers. This proves that the Expo provides significant opportunities for the involved entrepreneurs. AHEX 2023 aims to increase the number of Halal product SKUs from entrepreneurs in the Thai market and, subsequently, in Indochina. Hopefully, the success of AHEX this time will bring substantial benefits to all entrepreneurs from Malaysia, Thailand, Singapore, Indonesia, and other ASEAN countries. Before I conclude, allow me to share a verse of poetry: ”Ke Sungai Lempo membasuh muka Jumpa Perigi di tengah Jalan ASEAN Halal Expo kini dibuka Setahun Sekali Kita Jayakan That’s all, Wabillahi taufiq wal hidayah wassalamualaikum wbt. Opening Ceremony, ASEAN Halal Expo (AHEX ‘23) 30th November 2023 ASEAN Mall, Pattani, Thailand. 11
2.0 About ASEAN Halal Expo 2023 2.1 Introduction The second “Asean Halal Expo” program is a Trade Fair that focuses on the mission of advancing the Halal industry in ASEAN countries. This program has been planned and organized by a combination of several business entities, education, corporate and government agencies such as One Stop Center Co. Ltd. (Importing company in Thailand), UNITI Asia Link Sdn Bhd (Exporting company in Malaysia), Halal Institute, Prince of Songkla University, Thailand and more. Asean Mall in Pattani, Thailand has been chosen as the expo location this year in accordance with ASEAN Mall’s own vision and mission, which is to expand the market for Halal products in ASEAN countries such as Thailand, Malaysia, Vietnam, Cambodia, Indonesia and others. Various events were held throughout the program such as, sales exhibition of Halal products from ASEAN countries, Forum, Business Matching, Business Pitching, local events, Malay Aroi competition and many more. All of these programs include Business to Business (B2B) and Business to Customer (B2C). A total of 108 entrepreneurs and companies from various countries participated, setting up booths at this expo. The grand event was inaugurated by the Economic Advisor to the Speaker of the Thai parliament, namely Sheikh Dr. Ismail Lutfi Chapakiya. Over the course of 5 days, this expo was attended by nearly 60,000 visitors from Pattani and other regions in Thailand, such as Narathiwat, Yala, Songkhla, and Bangkok. Public response and receptions were outstanding, with almost all of the exhibitors satisfied with the results obtained throughout the expo. 2.2 Achievements ● The ASEAN Halal Expo 2023 successfully gathered over 200 Halal SKUs. ● More than 100 exhibitors from ASEAN countries were successfully gathered along with 27 companies interested in establishing relationships and conducting future business activities together. ● 22 companies successfully signed Memorandums of Understanding (MOUs) during this expo. ● More than 60,000 visitors attended and livened up the expo that lasted for 5 days. 12
2.3 Collaborators 1. Main Organizers One Stop Center Co.Ltd (OSC) UNITI ASIA LINK Sdn Bhd (UAL) 2. Co-Organizers UNITI Group 1436 Co. Ltd (UG) UNITI Waqi Sdn Bhd (WAQI) UNITI Office Sdn BHd (UOSB) Fatoni University (FTU) Ibnu Affan Cooperation Muassasah As-Salam, FTU 13
Pattani Food Business Association GISB Holdings Sdn Bhd UNITI Halal Center (UHAC) 3. Main Sponsor: Bank Muamalat 4. Government sponsors: Ministry of Agriculture and Food Security (KPKM) Country: Malaysia Federal Agricultural Marketing Authority (FAMA) Country: Malaysia Ministry of Entrepreneur Development and Cooperatives (KUSKOP) Country: Malaysia 14
Small Medium Enterprise Development Bank Malaysia Berhad (SME Bank Berhad) Country: Malaysia Unit Pembangunan Usahawan Kedah (UPUK) Angkatan Koperasi Kebangsaan Malaysia Berhad (ANGKASA) Country: Malaysia Lembaga Kemajuan Wilayah Pulau Pinang (PERDA) Country: Malaysia Perbadanan Kemajuan Iktisad Negeri Kelantan (PKINK) Country: Malaysia Perbadanan kemajuan Negeri kedah(PKNK) Country: Malaysia 15
2.4 Exhibitors/ Booth List (Indoor Booth - 69 Booth) NO EXHIBITOR NAME TYPE OF BUSINESS PRODUCT/SERVICE LIST BOOTH 1 BUSINESS DISCUSSION AREA A1 2 BUSINESS DISCUSSION AREA A2 3 UNITI SHOP (KOPERASI KAKITANGAN KOLEJ UNITI KOTA BHARU) FNB SAMBAL BILIS BERAPI IXORA AIR JUS ROSELLE A3 4 ONE STOP CENTER CO. LTD. FNB MAROI ROTI CANAI MAROI KOPI A4 5 BUSINESS DISCUSSION AREA A5 6 BUSINESS DISCUSSION AREA A6 7 BUSINESS DISCUSSION AREA A7 8 BUSINESS DISCUSSION AREA A8 9 BUSINESS DISCUSSION AREA A9 10 BUSINESS DISCUSSION AREA A10 11 BUSINESS DISCUSSION AREA A11 12 BUSINESS DISCUSSION AREA A12 13 KOPERASI IBNU AFFAN SERVICES FINANCIAL SERVICES A13 14 SME BANK THAILAND SERVICES FINANCIAL SERVICES A14 15 PB TELEKUNG CO. LTD. APPARELS MUSLIMAH APPARELS A15 16 GISB HOLDINGS SDN BHD FNB REGINA JUS OREN JUS ASLI A16 17 WELMEDS SERVICES SOCIAL SERVICES A17 18 UNITI WAQI SDN BHD SERVICES WAQF INVESTMENT BUSINESS CONSULTANCY SOCIAL BUSINESS A18 19 AMAN GRAND VILLE PROPERTY DEVELOPMENT PROPERTY A19 20 PRINCE SONGKLA UNIVERSITY EDUCATION COURSE AND TRAINING A20 21 FATONI UNIVERSITY EDUCATION COURSE AND TRAINING A21 22 TRUE CO. LTD. MOBILE SERVICES SIM CARD A22 23 CONSULATE OF REPUBLIC INDONESIA SONGKLA A23 24 UNITI OFFICE SDN BHD SERVICES SERVICE OFFICE A24 25 KALA SENTRAL FNB MINYAK MASTIKA HANNARS MARUKU HAMID CAFE SACHET ORIKEL (MILKTEA) RMZ ROSELLE A25 & A31 26 KPL FOOD SDN BHD FNB PES KARI IKAN PES KARI AYAM/DAGING PES KARI KAMBING A26 27 SAMZ HOLDING SDN BHD FNB BUBBLE CAFE SAMBAL RTE PORRIDGE A27 28 KOPERASI KUMPULAN HALAGEL SDN BHD HEALTHCARE VIRGIN OIL TOOTHPASTE ROCK SALT A28 16
29 MDS FOOD INDUSTRY FNB RTE SAMBAL SOTONG RTE KARI DAGING RTE RENDANG DAGING MINANG A29 30 PERSATUAN NELAYAN KEBANGSAAN (NEKMAT) FNB BURGER IKAN ENNA NUGET IKAN KEROPOK LEKOR ENNA A30 31 KKMY GROUP SDN BHD FNB GOLDEN SALTED EGG PEYEK PEYEK KACANG DHAL KAPITELLA A32 32 ALHADAD MANUFACTURING SDN BHD FNB MALTIQ TAMAR ARABICA COFFEE TAMAR TEH HIJAU LATTE TAMAN TEH TARIK A33 33 MONSTR CONFECTIONARY SDN BHD FNB POUR & DIP COOKIES CHOCOLATE CHIP COOKIES RED VELVET COOKIES A34 34 HIJRAH NATURE HERBS (M) SDN BHD FNB PES PECEL ASLI LONGAN COFFEE BANANA MILK A35 35 FAMA CORPORATION SDN BHD FNB BISKUT GANDUM AGROMAS BISKUT MARIE AGROMAS BISKUT JAGUNG AGROMAS KOPI PREMIUM SERI KAYA MADU (K) A36 36 ESKAYVIE SDN BHD HEALTHCARE A37 37 AL TAJ FOOD MARKETING & SERVICES SDN BHD FNB RTE NASI ARAB MENDHI RTE NASI LEMAK SAMBAL KERANG PES NASI LEMAK/NASI AYAM A38 38 HA ONE HOLDING SDN BHD (COFFEE MANUFACTURER) FNB WHITE COFFEE TEHCHAM TEHTARIK SANTAN TEHTARIK GULA MELAKA ZABIB CHOCOLATE A39 39 CALIPH GLOBAL SDN BHD (Baby Product) BABY PRODUCTS CHLORINE FREE BEBIMORA PANTS HEAD TO TOE SOAP BEBIMORA BABY LOTION A40 40 HIJRAH FILTRATION SYSTEM FNB OUTDOOR STAINLESS STEEL FILTER HIJAH FILTERED WATER A41 41 ANGKATAN KOPERASI KEBANGSAAN MALAYSIA BERHAD (PERLIS) FNB TOYYIBA DRINK RTE TOYYIBA HOMEMADE KACANG BERSALUT RANGUP A42 42 BUBBLEBEE SDN BHD FNB A43 43 ORIMILK SDN BHD FNB A44 44 SAWANAH KOKO FNB SAWANAH KOKO SAWANAH KOPI HAZELNUT A45 45 FARHAN ADAM FOOD FNB HANIGO HONEY DRINK HANIGO HONEY STICK HANIGO HONEY SACHET A46 46 CMARY RICH SDN BHD (HEALTH AND BEAUTY) HEALTHCARE CMARY GLUTA COLLA PLUS COLLAGEN FOAM CLEANSER COLLAGEN FACE CREAM A47 17
47 DR NORMAN MARKETING SDN BHD FNB ALARD OLIVE OIL RED PALM OIL STEVIA BY DR NORMAN A48 48 OLDTOWN WHITE COFFEE FNB OLDTOWN NASI LEMAK OLDTOWN WHITE COFFEE A49 49 MILLION STAR TRADING (BRAND LERRYST) HEALTHCARE MINYAK ANGIN MUTIARA KAHERA LERRYST CAFE A50 50 SUPER SERIES BY DHR A51 51 DMB OCEAN SDN BHD FNB BELACAN BAKAR BELACAN PULAU AMAN A52 52 ONE STOP CENTER CO. LTD. FNB MAROI ROTI CANAI MAROI KOPI A53 53 HASNURI SDN BHD APPARELS KURTA PREMIUM KURUNG PREMIUM JUBAH PREMIUM A54 54 MyMEDIKAL HEALTHCARE SDN BHD HEALTHCARE MEDICAL CONSULTATION A55 55 UNITI SHOP (KOPERASI KAKITANGAN KOLEJ UNITI KOTA BHARU) FNB SAMBAL BILIS BERAPI IXORA AIR JUS ROSELLE A56 56 KANGEN WATER FNB KANGEN WATER A57 57 DR PERFUME APPARELS PERFUME A58 58 ONE STOP CENTER CO. LTD. FNB MAROI MADINAH CAPPUCINO A59 59 HAMIDAHKU INDUSTRIES SDN BHD FNB DODOL A60 60 QUANTUM METAL SDN BHD SERVICES FINANCIAL SERVICES A61 & A67 61 FATEHAH FROZEN FNB FROZEN ROTI CANAI A62 62 MAROI PRODUCTS FNB MAROI ROTI CANAI MAROI KOPI A63 63 ASEAN MALL FNB A64 64 HAPPY FOOD PRODUCT FNB A65 65 THE BOOM BEVERAGE FNB HAUSBOOM SPARKLING JUICE BOOM+ ISOTONIC BOOM ENERGY SHOT HAUSBOOM CHEERS CSD A66 & A72 66 AINS SECRET HEALTHCARE A68 67 WAWAWEX HEALTHCARE WAXING STRIP SOOTHING GEL HAIR REMOVER COLD WAX HAIR REMOVER A69 68 FR QASEH MARKETING SDN BHD FNB ARJUNA KASEH MANJA KASEH COFFEE MANJA KASEH COCOA A70 69 ANSPIRE SIGNATURE SERVICES CONSULTATION TERAPHY OIL A71 18
(Outdoor Booth - 78 Booth) NO. EXHIBITOR NAME BOOTH NO. 1 WEANAH SHOP B7 2 TUSNEEM HIYAB DRESS B8 & B9 4 MN DRESS THAILAND B16 & B17 6 ซาเวียวีร์ผ้ร์าผ้มัดมัย้อย้ม (Xavier tie dye fabric) B18 7 กาแฟสดอัยอัยาเวงเบตง (Aiyaweng Betong fresh coffee) B19 8 HABIBI & AISYAH C1 9 อาลีณ่ลี ณ่า สโตร์ (Alina Store) C2 10 Case by kazz C9 11 ร้าร้นต้นต้ก่อก่หลวง C10 12 H'Perfume C11 13 ร้าร้นเสื้อสื้สี่สสี่หา C12 14 มารีแรีย ไก่อก่บน้ำ ผึ้ D1 15 ถังถัหูลูหู ลู D2 16 Burger Holics คราฟท์เท์บอร์เร์กอร์เร์นื้อนื้ดรายเอจจากจิตจิวิญวิญาณแห่งห่ทุ่งทุ่ หญ้ D3 17 ครัวครูเรูจครัวครูเรูจ D4 18 ลูกลูชิ้นชิ้เจสมียมี D5 19 สถานีสนีเลอบี้ D6 20 ร้าร้นกะดายำ แซบเบตง D7 21 Sushi king D8 22 บิงบิซู เกล็ดหิมหิะ & เฉาก๊วก๊ยชากังกัรา D9 23 สถานีข้นีาข้วหลาม D10 51 ยูนยูาขนมพ่นพ่ควันวั D11 52 ไอติมติวอลล์ตัล์กตั & แท่งท่ D12 53 Ais Krim D13 54 Kuya บ้าบ้นสวนพร้าร้ว มะพร้าร้วปั่น D14 55 Turkiye Kebab D15 56 ไส้กส้รอกข้าข้วอยุธยุยา D16 57 ไก่เก่คลือลืบซอ D17 58 จัมโบ้หบ้าดใหญ D18 61 ร้าร้นกะละเเ E1 62 อาดาบ E2 & E3 64 ร้าร้นสถานีมนีะพร้าร้ E4 65 ลูกลูชิ้นชิ้แซ่บซ่ ปากเจ่อจ่ E5 66 ร้าร้นมาดา ข้าข้วแต๋ E6 67 สถานีหนีม่าม่ล่าล่หม้อม้ ไฟรสเด็ด E7 68 สารพัดยำ รสเด็ด & ก๋วก๋ยจั๊บ E8 69 Halal Five Star Slam Jar E9 70 ร้าร้นชีสชีริมริทา E10 71 กะนีผนีลไม้สม้ E11 72 กะนีข้นีาข้วหม E12 19
73 ร้าร้น หมึกมึคุณคุนาย ฮาลาล ขาย หมึกมึย่าย่ง ทอด E13 74 ไก่ฆก่อและเม๊าม๊ะเต๊ะต๊ซอย4 E14 75 ฟาร่าร่ โรตีสตีายไหมอยุธยุย E15 76 สารพัดยำ E16 77 ข้าข้วหมกไก่ กะรอฮาย E17 78 ร้าร้นกินกิหนมเบเกอรี่ & พิซพิ ซ่าซ่ E18 2.5 Buyer List NO. NAME COMPANY 1 Mr Sirichai Piticharoen President of the Pattani Provincial Chamber of Commerce 2 Mr Pathawee Jaito Managing Director of P&P Enterprise Solutions Company 3 Mr Warut Chakatit Vice President, Pattani Provincial Industrial Council 4 Mr Phakhinwat Udompongpaiboon President of the Thai SME Confederation Pattani Province 5 Mrs Romueloh Ngakulang Manager of Big C Supercenter Public Company Limited 6 Mr Sadee Yana Manager of Big C Supercenter Public Limited Company Limited 7 Mrs Aree Jaiyen Pattani Branch Manager Diana Department Store 8 Mr Prawit Sirichai Limited Partnership Super Department Store 9 Mr Arunwut Rujujuradawan CEI, TSR Import Export 10 Mr Al-Amin Matae Lecturer, Bachelor of Business Administration Program 11 Mrs Hamidah Kasaw Chabangtika Wholesale Shop Mueng Pattani 12 Mr Firadon Awaate KS Trading, Panare District 13 Mr Fari Wadeng Wholesale Business (Frozen Chicken) 14 Miss Munirah Awae Wholesale Business (Snacks) 15 Mr Issara Laicharoen Thanee Stationery Mueng Pattani District 16 Mr Wuttinan Ngao Sam Klao Pattani Limited Partnership 17 Mr Charinthon Prachapereong Tourism Businessman in Sai Buri District 18 Mr Wanniwar Phumibophlap Saharad International Company Limited 19 Mrs Jutharat Laiwanich Pattani Lisias Ltd. 20 Mr Udomsak Guru Preecharak Pattani Thai Saengthong Ltd. 21 Mr Adisorn Klinphikun Leeya Halal Food Ltd. 22 PB Telekung PB Telekung 23 Samfa Shop and Restaurant, Krua Da Ta Ya Bingsu Samfa Shop and Restaurant, Krua Da Ta Ya Bingsu 24 Mr Fari Wadeng Wholesale Business 7, Sam Kler Pattani Limited Partnership 25 Nina Trade Shop Nina Trade Shop 26 Sunitra Shop Sunitra Shop 27 Ood Trade Ood Trade 20
3.0 THE VENUE 3.1 ASEAN Mall, Pattani Province Thailand ASEAN Mall@ Pattani, Thailand is the First Waqf Center that has been developed in the ASEAN Region. In addition to being a Shopping Center that provides services to the community in terms of supplying Halal food and daily consumption needs, ASEAN Mall also functions as a Gateway for Halal Products between the North and South regions of ASEAN. The donation/waqf you make today will benefit many people especially for Muslims in southern Thailand. This project is supported by many countries especially by the government of Thailand itself, Malaysia, Indonesia, Singapore, Brunei and many more. 3.2 Why Pattani? Pattani Province, located in southern Thailand, is known for its diverse cultural heritage, rich history, and natural beauty. It’s part of the region known as the “Deep South” of Thailand, comprising Pattani, Narathiwat, Yala, and sometimes Songkhla provinces. Pattani has a significant Muslim population and a unique blend of Thai, Malay, and Islamic cultures. The province has historical significance, evident in its ancient mosques, traditional markets, and historical sites. The local cuisine is influenced by Malay flavors, offering a variety of delicious dishes. Despite its cultural richness, the region has faced challenges related to security issues and occasional conflicts. However, efforts are continually made to promote stability, development, and cultural preservation in the area. The province boasts beautiful landscapes, including beaches along the Gulf of Thailand, lush greenery, and historical landmarks that attract tourists interested in exploring the area’s history, culture, and natural beauty. 3.3 Pattani Population Pattani’s population is culturally diverse, with a significant Muslim presence. This province in southern Thailand has historically been home to a mix of Thai, Malay, and Islamic cultures. As in 2018, Pattani had an estimated population of around 718,077 people. 21
3.4 Export Opportunities and Market Expension Pattani’s adjacency to Malaysia creates an advantageous situation for bilateral trade and cultural exchange between the two nations: 1. Trade and Commerce: Pattani’s strategic location along the Thailand-Malaysia border allows for streamlined trade activities. This proximity significantly reduces transportation costs and time, encouraging the exchange of goods and services between the two countries. It serves as a vital hub for import and export activities, especially in industries like agriculture, manufacturing, and tourism. 2. Logistics Hub: Pattani’s infrastructure, including roads and transportation networks, plays a crucial role in facilitating the movement of goods between Thailand and Malaysia. Improved logistics infrastructure could further enhance the efficiency of trade, making Pattani an essential logistical gateway for both nations. 3. Cultural Exchange: Beyond commerce, Pattani serves as a bridge for cultural interactions. The proximity encourages people-to-people exchanges, fostering a greater understanding of each other’s cultures, traditions, and ways of life. This exchange is not only beneficial for tourism but also for building stronger diplomatic ties between Thailand and Malaysia. 4. Investment Opportunities: Pattani’s position as a gateway presents investment opportunities for businesses looking to expand into both Thailand and Malaysia. The region’s favorable location can attract investors seeking access to markets in Southeast Asia. Strengthening infrastructure, fostering trade agreements, and promoting cultural collaborations can further enhance Pattani’s role as a significant gateway between Thailand and Malaysia, fostering economic growth and cultural harmony between the two nations. 22
4.0 THE ORGANIZERS The organizer of ASEAN Halal Expo (AHEX ‘23) includes both Malaysian and Thailand companies, UNITI Asia Link Sdn Bhd (UAL) and One Stop Center Co. Ltd. (OSC). 4.1 UNITI Asia Link Sdn Bhd (UAL). UNITI ASIA LINK SDN BHD (UAL) was incorporated on 5th February, 2013. The registered address for Uniti Asia Link Sdn Bhd, is at No. 7-05, Level 7, Menara Arina Uniti, Jalan Raja Muda Abdul Aziz, 50300 Kuala Lumpur, WP Kuala Lumpur, Malaysia. 'UAL' is an Export Management Company that focuses on exporting ASEAN products into Thailand and Indochina markets through ASEAN Mall, Pattani, Thailand. 'UAL’ also has been appointed by several government agencies as their official ‘Export Management Company’ or ‘Market Linker’ such as the Ministry of Agriculture and Food Security of Malaysia, SME Corporation Berhad, SME Bank and States Governments in Malaysia. OUR VISSION Our vision is to export as many ASEAN products to the international stage, especially to ASEAN countries through ASEAN Mall. OUR MISSION ● Access the products to each ASEAN Mall branch. ● Test the saleability of a product in the targeted market. ● Assist Exporter/Supplier to register their products in the specific region. ● Expand the products to the other regions and other ASEAN Countries through distribution, marketing and branding activities BOARD OF DIRECTORS: 1. Dato’ Jamal Mohd Amin 2. Nu’man Hani bin Jamal 23
4.1 One Stop Center Co. Ltd. (OSC). One Stop Center Co. Ltd. (OSC) is a registered company in Thailand, located at 73 Moo. 9, Talubo Subdistrict, Mueang Pattani District 94000, Pattani Region, Thailand. ‘OSC’ is a trading company that specializes in importing products from Malaysia, Indonesia, and other ASEAN countries for distribution and promotion throughout Thailand and the IndoChina region. The company holds valid import licenses for food, beverages, and related goods. It operates four (4) warehouses that have been certified by Thai authorities. Our Vision: To become the largest distribution company in Thailand and the IndoChina region. Our Mission: ● To establish ASEAN Mall as a central hub for the collection of goods for distribution. ● To identify potential products for export to Thailand and IndoChina. ● To conduct marketing activities to enhance the sales of distributed products. ● To collaborate with other trading companies and relevant government agencies. 24
5.0 OVERALL SCHEDULE Date Time Activity Responsible Party Place 29 November 2023 (Wednesday) 09.00 - 12.00 Halal Business Talk 1: Topic: Pattani Trading Gateway, Distribution and Logistics to ASEAN and Beyond. Description: Unlock opportunities for international business expansion with a focus on market access. Increase competitiveness, help and expand into the ASEAN market. Food Business Association AM Main stage 12.00 - 13.00 Prayer break 14.00 - 15.30 Halal Business Talk 2: Topic: “Opportunities and directions for stimulating the economy with Halal tourism” By Asst. Prof. Dr. Sukree Langpute, Deputy Manager of Andaman Anatolian Technology College and Chairman of the project to establish the Andaman Institute of Marine Technology. Halal Institute, PSU Main stage 15.30 - 17.00 Halal Business Talk 3: Language: Arabic Topic discussion “Driving Thai Halal Business into the Saudi Arabian Market” Lecturer: Asst. Prof. Dr. Ali Samo Deputy Director of the Halal Institute Academic Services Department International Relations and Special Affairs. Dr. Hisham bin Sulaiman Al-Ubaid Deputy Director of the Office of Alumni Relations and International Cooperation Madinah Islamic University Saudi Arabia Moderator: Dr. Muhammad Amin Jehanu, Lecturer at the Halal Institute Prince of Songkla University Halal Institute, PSU Main stage 25
10.00 - 16.00 Business Matching Food Business Association, AM, UAL, OSC Meeting Room Level 2 17.00 - 18.00 Product & Business Pitching 1 By: AHEX Indoor Exhibitors Moderator: Encik Ebroheng Male, Independent Radio Host M, UAL, OSC 20.00 -21.00 Religious Lecture (Ceramah Agama): By Professor Babli Abdurrahman Moderator: Mr. Ebroheng Male, independent radio host AM Main stage Date Time Activity Responsible Party Place 30 November 2023 (Thursday) 08.00 - 12.00 Opening Ceremony Officiated by: Mr. Wan Muhamad Noor Matha, Speaker of the House of Representatives and President of the National Assembly of Thailand Former Deputy Prime Minister of Thailand AM,UAL, OSC, PSU,FTU, AI-salam, Ibnu Affan, Food Business Association, Madinah Alsalam Main Stage 12.00 - 13.00 Prayer break 13.00 - 17.00 ASEAN Business Networking + Business Networking Session Food Business Association, AM, UAL, OSC 15.40 - 17.00 Cooking Demonstration Show Savory food: Ming Goreng can't wait for Dan Hu Dang Chu Lo Tu Pong. Dessert food: sago wa mato gujing ice cream Moderator: Mr. Ebroheng Male, independent radio host Food Business Association AM Main Stage 26
17.00 - 18.00 Product & Business Pitching 2 By: AHEX Indoor Exhibitors Moderator: Encik Ebroheng Male, Independent Radio Host M, UAL, OSC 20.00 - 21.00 Religious Lecture (Ceramah Agama) By: Ustaz Khairul Ikhwan (Ustaz Budak Besar) Moderator: Mr. Ebroheng Male, Independent Radio Host AM Main Stage Date Time Activity Responsible Party Place 1 December 2023 (Friday) 09.00 - 12.00 Halal Business Forum 1: Topic: How to run a successful business By Jikaideel Jae and (Deen Vlog) - Youtubers Moderator: Mr. Anon Tuhai Affan Main Stage 12.00 - 13.00 Prayer break 14.00 - 16.00 Halal Business Forum 2: Topic: How to sell things to survive in the online era Speaker: Kafa Magee Shop Moderator: Mr. Ebroheng Male, independent radio host FTU Main Stage 16.00 - 17.30 Halal Business Forum 3: Topic: “Import & Export: How to apply for Thai FDA (ORYOR), ISO, GMP, HACCP and HALAL in Thailand. By Sadao & Bukit Kayu Hitam Customs and Pattani Provincial Public Health Office Moderator: Mr. Ebroheng Male, independent radio host AM, UAL, OSC Main Stage 27
17.30 - 18.00 Product/ Business Pitching 3: By: AHEX Indoor Exhibitors Moderator: Encik Ebroheng Male, Independent Radio Host AM, UAL, OSC Main Stage 20.00 - 21.00 Religious Lecture (Ceramah Agama) By (Baboli Lubodiye) Moderator: Mr. Ebroheng Male, independent radio host AM, Ikhwan Global Main Stage Date Time Activity Responsible Party Place 2 December 2023 (Saturday) 09.00 - 12.00 Artera Competition UNITI Educational Toys Sdn Bhd (UET), AM, Be All Co. Ltd., Kolej UNITI Kota Bharu (KUKB) Main Stage 09.00 - 18.00 Circumcision Activities MyMedik Circumcisio n, AM Meeting Room, Level 2 12.00 - 13.00 Prayer break 14.00 - 18.00 Product/ Business Pitching 4: By: AHEX Indoor Exhibitors Moderator: Encik Ebroheng Male, Independent Radio Host M, UAL, OSC 13.00 - 18.00 E-sport competition True (telco), AM Level 2, in front of the meeting room 20.00 - 21.00 Nasyid Performance By: Wseam Moderator: Mr. Ebroheng Male, Independent Radio Host AM Main Stage 28
Date Time Activity Responsible Party Place 3 December 2023 (Sunday) 09.00 - 12.00 Competition for children (Rubik) AM Main Stage 09.00 - 12.00 E-sport competition True (telco), AM Level 2, in front of the meeting room 12.00 - 13.00 Prayer break 13.00 – 17.00 E-sport competition Moderator True (telco), AM Level 2, in front of the meeting room 14.00-16.00 Closing ceremony Officiated by: (1)YB Dato' Haji Mohd Salleh bin Saidin, Chairman of the Tourism, Culture, and Entrepreneurship Committee, State of Kedah. (2)Mrs Pateemoh Sadeeyamu, Governor of Pattani, Thailand. AM,PSU,FT U, AI-salam, Ibnu Affan, Food Business Association, Madinah Alsalam 20.00 - 21.00 Nasyid Performance By: Ikhwan Global Moderator: Encik Ebroheng Male, Independent Radio Host AM, Ikhwan Global 29
6.0 BUSINESS REPORTS 6.1 Business Matching Date Entrepreneur (Company) Buyer Value Total Expected Date to Close Deal November 29, 2023 Krukkrapmy International Sdn. Bhd Akkawt Rujijindawan RM78,427.80 RM281,855.60 As soon as possible Atcha Suwanimen RM125,000.00 Malinee Saipradit RM78,427.80 Yawahey Pirisea RM78,427.80 PHR Manufacturing Sdn. Bhd. Rasidah RM200,000.00 RM2,200,000.00 Jan 2024 Saha Phat RM1,000,000.00 Asmee Hayibueraheny RM1,000,000.00 The Boom Beverage OHM RM500,000.00 RM950,000.00 June 2024 Saha Phat RM150,000.00 Mid 2024 Big C Pattani RM200,000.00 June 2024 Munirah Arwae RM100,000.00 June 2024 FR Qaseh Marketing Sdn. Bhd. Saha Phat RM1,080,000.00 RM1,080,000.00 BubbleBee Sdn. Bhd. Saha Phat RM2,000,000.00 RM2,000,000.00 Kopitiam Asia Pacific Sdn. Bhd Saha Phat RM140,000.00 Stationery Muery Pattani RM470,000.00 RM610,000.00 Jan 2024 Caliphs Global P&P Enterprise RM53,408.00 RM53,408.00 Next Quarter Issara Lokharaen By end of this year TNS School Expert Issara Lokharaen RM176,000.00 RM176,000.00 Jan 2024 Hijrah Nature Herbs (M) Sdn Bhd Munirah Arwae RM30,000.00 RM210,000.00 Big C Pattani RM60,000.00 Asean Market RM120,000.00 Jepho Store Munirah Arwae Ains Secret Venture Gob Mobing Hasnuri Sdn. Bhd. PB Telekung November 30, 2023 Monstr Confectionary Affan Bahemsa-i Jan 2024 Kee Sumitra Nica'yarat Maali Kopitiam Asia Pacific Sdn. Bhd Affan Bahemsa-i RM140,000.00 RM140,000.00 Feb 2024 Eskayvie Diana Shopping Complex Jan 2024 HA One Holding Sdn. Bhd. Yawahey Pirisea RM143,971.00 RM431,713.00 KIV Malinee Saipradit RM143,871.00 OHM RM143,871.00 Affan Bahemsa-i Diana Shopping Complex Wawawax Global Sdn. Bhd. Asean Market RM811.20 Smart Farm Limited RM234,000.00 RM234,811.20 Ain Secret Venture Nasmee Niman Jan 2024 Hijrah Nature Herbs (M) Sdn Bhd Kee RM86,000 RM623,000 Affan Bahemsa-i RM287,000.00 Werachai Jantawe RM250,000.00 Cmary Rich Sdn Bhd Rosrinda Total : RM8,990,787.80 30
6.2 List of MOUs NO. DATE VENUE COMPANY A COMPANY B COMPANY C BUSINESS PERIOD 1 30/12/20 23 ASEAN MALL, PATTANI, THAILAND UNITI OFFICE SDN BHD ONE STOP CENTER CO. LTD. UNITI VIRTUAL OFFICE, ASEAN MALL, PATTANI BUSINESS 2 YEARS 2 30/12/20 23 ASEAN MALL, PATTANI, THAILAND HASNURI SDN BHD PB TELEKUNG CO. LTD. FASHION BUSINESS 2 YEARS 3 30/12/20 23 ASEAN MALL, PATTANI, THAILAND TN TRAVEL & TOURS ASEAN MALL PATTANI TOURISM BUSINESS 2 YEARS 4 2/12/202 3 ASEAN MALL, PATTANI, THAILAND CALIPH GLOBAL SDN BHD JAJ SOUTHERN CO. LTD. BEBIMORA (PAMPERS) T.B.C. 5 2/12/202 3 ASEAN MALL, PATTANI, THAILAND MYMEDIKAL HEALTHCAR E SDN BHD THAI ISLAMIC MEDICAL ASSOCIATION (TIMA) ASEAN MALL PATTANI CIRCUMCISION BUSINESS 1 YEAR 6 3/12/202 3 ASEAN MALL, PATTANI, THAILAND HIJRAH WATER SDN BHD GLOBAL IKHWAN (THAILAND) CO. LTD. TRADING 1 YEAR 7 3/12/202 3 ASEAN MALL, PATTANI, THAILAND HIJRAH NATURE HERBS SDN BHD IMEG HOLDING CO. LTD. TRADING 1 YEAR 8 2/12/202 3 ASEAN MALL, PATTANI, THAILAND DR. NORMAN MARKETING ASEAN MALL PATTANI TRADING 1 YEAR 9 3/12/202 3 ASEAN MALL, PATTANI, THAILAND KOPERASI USAHAWAN GROOM BIG TERENGGAN U BERHAD ASEAN MALL PATTANI TRADING 1 YEAR 10 3/12/202 3 ASEAN MALL, PATTANI, THAILAND SPEED OFFICE SDN BHD ASEAN CHAMBER OF COMMERCE ASEAN MALL PATTANI TRADING 1 YEAR 31
6.3 Layout Asean Halal Expo 2023 (a) The whole area of ASEAN Halal Expo 2023: 32
(b) Indoor area 33
(c) Outdoor area 34
(d) Business Matching Area 35
6.4 Business to business (B2B) Activities: Description Picture (a) Indoor Booths: Among the booths of entrepreneurs during AHEX 2023 (b) Business Matching: Every entrepreneur has the opportunity to explain about their product to every potential 'distributor' in the reserved room. 36
(c)Business Pitching: Each Halal entrepreneur will be given the opportunity to explain about their respective products on the main stage. (d) Discussion Area: Here entrepreneurs will discuss the potential of their products and also how their products will be received during the expo 37
(e) Memorandum Of Understanding (MOU): It is a collaboration of Entrepreneurs between buyers and various companies that have the potential to expand their products to Thailand (f) Halal Food Test Each booth will offer visitors to taste and try their products for free and give their feedback. 38
6.5 Business to Consumer (B2C) Activities: Description Picture (a) Outdoor Booths Thai street foods are the most attractive aspect in any event and expo nowadays. To attract local as well as Malaysian visitors, we’ve invited more than 50 companies which are among the best and viral street food products in Thailand into our expo. (b) ASEAN Halal Forum The forum brings together scholars and halal industry activity to discuss issues related to halal in ASEAN countries. These forum discussing about several issues such as: 1. Pattani Trading Gateway, Distribution and Logistics to ASEAN and Beyond 2. Opportunities and directions for stimulating the economy with Halal Tourism 3. Driving Halal Institute Academic Services Department International Relations and Special Affairs. 4. How to Run a successful business 5. How to Sell things to Survive in the Online Era 6. Import & Export: How to apply for Thai FDA (ORYOR), ISO, GMP, HACCP and Halal in Thailand. (c) Artera Toys Competition Artera Toys Learning System is one of Malaysian Products owned by UNITI Educational Toys Sdn Bhd, they've already exported their product and programme in Thailand including southern thai region as well as Krabi. As part of their branding activities, they conduct a yearly competition among their users, subscribers and the potential customers. 39
(d) Cubic Competition A competition open to local children to test their skills in completing cubic games. These competition bring hundreds of participant with their parents and families to the expo. (e) Religious Talk Famous speakers in the South of Thailand are invited to give religious talks to raise awareness about religion Islam. (f) Nasyid Performance Invite a famous nasyid group in southern Thailand to perform their songs. (g) E-Sports Competition This Esports competition was attended by almost 100 registered participants. We propose to parallel the activities of young people between e-sports games held by one the biggest telecom companies in Thailand, True Co. Ltd. 40
(h) Sunathon AHEX 23 This is a charitable sponsorship program by one of the Malaysian companies participating in AHEX 2023, namely My Medical Health Sdn Bhd. The company specializes in promoting modern circumcision services in Malaysia and Indonesia. Currently, they are expanding their presence in Thailand through ASEAN Mall and collaboration with the Southern Thailand Hospital Association. In addition to its charitable objectives, this free circumcision program involving approximately 120 participants serves the dual purpose of providing exposure to the local community on modern circumcision techniques while simultaneously promoting their brand and business. (i) Elephant Ride During the expo, visitors who attended could also see, feed and ride elephants in the area around Asean Mall (j) Mini Zoo There are almost 50 types of animals during the expo. visitors can hold and take pictures with the animals 41
Thank You! For any inquiries, please do not hesitate to contact us: No. Item Description 1 Company Name UNITI Asia Link Sdn Bhd 2 Registration No. 1034047-T (201301004204) 3 Address Level 7, Menara Arina UNITI, Jalan Raja Muda Abdul Aziz, 50300 Kuala Lumpur, WP Kuala Lumpur, Malaysia. 4 Email [email protected] 5 Contact Persons (1) Mr. Mohd Zamri bin Said: -Director, ASEAN Halal Expo 2023 -Director, One Stop Center Co. Ltd. (OSC) -H/p: +6017-346 1492 -Email: [email protected] (2) Mr. Nu’man Hani bin Jamal: -Deputy Director, ASEAN Halal Expo 2023 -Director, UNITI Asia Link Sdn Bhd (UAL) -H/p: +6018-299 8099 -Email: [email protected] (3) Mr. Hidayat -Secretary, ASEAN Halal Expo 2023 -H/p: +6011-3909 2059 -Email: [email protected] 42