R&H Wyong Marketing Strategies

Risk Free Selling Plan

How Raine & Horne Wyong will achieve
the maximum price for your property

Wyong 02 4353 8833 “ ”Experience
raineandhorne.com.au/wyong excellence

Web book marketing

“People buy with their eyes first—then their heart.”

Our web books truly showcase your property and give you a
huge advantage over competing properties in the market.

Professional photography and video Floor and site plans

...viewed anytime on smartphone or tablet. ...detail the actual m2 area of the building and
individual room sizes.

WEB
BOOK

Inclusions and features list Property details and annual costs

Every feature, benefit and all inclusions are Information on council rates and service fees,
accurately noted. Buyers love the detail, community or strata levies. The year the
after viewing many properties they cannot dwelling was built and the land area.
remember everything.

Comparable sales Rental estimate

We include comparable property sales. We We provide a rental estimate should a buyer
select the most comparable properties in a need to rent the property short or long term.
higher price range if possible.

About the area Purchasing steps

An overview of the features of the local ...simplify the buying process in plain English.
area and a summary of services available
locally—from restaurants to schools.

Contract of sale Raine & Horne Assist

...makes it quick and easy to send to the buyer’s A free service arranging transfer of utilities
conveyancer for advice and peace of mind. from one property to the next.

The power and functionality of web books

A click of a mouse will forward the web book to family and friends for reassurance and
financial assistance if required.

Web books eliminate the typical phone tag with buyers, they have all the information on
hand to assist with the purchasing decision. Now we are ready to negotiate.

Preparation and presentation

The first impression on the internet is critical, we want buyers
to book an inspection. Remember “people buy with their eyes
first—then their heart!”

The better the presentation the more money

“ ”we will deposit into your bank account.

Building and pest reports Tradies and services list

...will bullet-proof us and protect us financially. Our reliable tradesman are happy to quote
any work required to have the property
looking its best.

Styling advice Professional photography, video
and aerials
The property must be appealing from front
to rear. We can assist you on the preparation This is extremely important. We only get one
journey and can recommend professional chance to make a good first impression.
stylists if required.

Floor and site plans Internet copy

...highlight the functionality and space All copy is submitted to you for confirmation.
available for future improvements.

Conveyancing Web book and 4-page booklet

Contract preparation is required before we can Obtain all features, benefits and inclusions of
promote the property. the property, and prepare for publication.

Pricing—it’s all about timing

MAXIMUM ENQUIRIES RE-ASSESS
BUYER START TO STRATEGY
POOL DECLINE

$700,000 $700,000 $700,000 $660,000

PROBABLE
MARKET VALUE

$650,000

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8

Many buyers creates more competition and results in the highest price

l Our goal is to attract 100% of the buyer pool in our price range
l If our price guide is too high we may lose up to 50% of our buyer pool
l The best buyer may be in the 50% that doesn’t enquire
l It’s essential we attract 100% of the buyer pool with a strategic price guide

Buyers in the pool are experienced and have studied the market

l They are market savvy!
l They are up to date with recent sales and current properties for sale
l They become frustrated and want the stress of house hunting behind them
l They will pay a premium for the right property

We need all buyers in the pool to inspect your property.

MAKE CHANGES VENDOR IN
BASED ON LAST VULNERABLE

8 WEEKS POSITION

$640,000 $610,000 $600,000 $590,000

WEEK 9 WEEK 10 WEEK 11 WEEK 12 WEEK 13 WEEK 14 WEEK 15 WEEK 16

Buyer motivation

Price ranks fifth with most people when buying the family home.
Most agents don’t understand the primary motive for buying isn’t about price.

To be closer To be close To be closer The general ‘feel’
to family to schools to work of the area

Affordability

Price strategy and campaign launch

Our goal is to attract as many people to the property as possible
to create a competitive environment. Competition creates the
highest possible price.

Marketing method Buyer matching

The three most common choices are: ...to our database. Email and SMS buyers.
l Private Treaty
l Auction
l New to Market

Local neighbourhood campaign Robot marketing

Distribute open home & property information to Buyers send a text message to 0488 824 385
the local area and install signboard. and a web book link is sent immediately.

Preferred communication Launched online

Phone, SMS or email. ...on 16 web sites and social media.

Campaign monitoring Realestate.com.au web site reporting

l All inspections and relevant comments noted l Number of visits to your individual property
l All email and phone enquiries noted
l Buyers who have requested a contract l Number of buyers who have saved your
l Details of all offers on the property listing or sent to friends

l Number of buyers who viewed floor plans

l Number of buyers who viewed the video

l Number of email enquiries to our office

Negotiation

An experienced real estate negotiator can add tens of thousands
of dollars to your bottom line.
Fees paid to an experienced negotiator are an investment in
your profit­—not an expense. We have 30 years of negotiation
experience in the local area.

You don’t just need a good real estate agent,

“ ”you need an excellent negotiator.

Past client testimonials Building and pest reports

...confirm our negotiation skills. ...give us the power in negotiations.

Buyer emotion and motivation Buyer declaration letter

Price ranks fifth with most people when buying ...guarantees the maximum price when verbal
the family home. Most agents don’t get this! negotiations have stalled.

Risk free selling steps

Step 2 Step 3 Step 4

Find a Calculate the Sell & buy
new home costs of selling simultaneously

Step 1 and buying

Find a buyer

Experience
excellence

“ ”The selling plan we have presented to you is a tried and tested system with a

closely monitored structure that leaves nothing to chance. This plan enables us to
consistently deliver premium results for our clients.

This plan is a culmination of 30 years’ experience marketing real estate on the Central Coast. Our
team are experienced real estate negotiators. We do whatever it takes to deliver the highest possible
price for your most valuable asset. I am confident you will profit from our knowledge.

With my wife Cheryl, we started our real estate business in 1987 in Wyong.
We are proud to say we are one of the longest established family real
estate companies on the Central Coast with a reputation of achieving the
highest average sale price, not just a high volume of sales.

We are now part of the Raine & Horne network which is still owned and
operated by the Raine family. The strength of fifteen offices on the Central
Coast and the national and global Raine & Horne network provide the
marketing horsepower and reputation that has earned Raine & Horne the
Superbrand status awarded to the most trusted Australian companies.

Wayne Wheeler, Principal

190 Pacific Highway T 02 4353 8833
Tuggerah NSW 2259 F 02 4353 8866
PO Box 216, Wyong NSW 2259 raineandhorne.com.au/wyong