Curriculum Vitae

Shubhendu S. Shukla
c/o Sri I. S. Shukla
109, Rotigodam
Sitapur (261001)
Ph : 9452114634
e-mail : [email protected]

SHUBHENDU S. SHUKLA

www.ssshubhendu.wix.com\shubhendu
ORCID ID : Orcid.org/0000-0002-6902-9608

Objective

Want to serve an academic organization where I can use my overall Academic skills and
capabilities as well develop them for future.

Membership:

1. Member of American Research Institute for Policy Development (ARIPD) as
Member of Management Forum for American Association of International
Researchers (AAIR), (http://aripd.org/aariforum/index/management/14)

2. Member of Editorial Board of International Journal of Learning, Teaching &
Educational Research (IJLTER) ISSN: 1694-2116. (Scopus Indexed)
(http://www.ijlter.org/index.php/ijlter/about/editorialTeam)

3. Member of Editorial Board of International Journals of Multidimensional
Research (IJMDR) under International Journal in Management and Social
Science (IJMSS), an International Peer-Reviewed Open Access Multidisciplinary
Journal, eISSN - 2321-1784.
http://ijmr.net.in/educational-board.php

4. Member of Editorial/Reviewer Board of International Journal Of All Research
Writings (IJARW), An International Peer-Reviewed Open Access
Multidisciplinary Journal, eISSN - 2582-1008,
http://ijarw.com/Users/ReviewerBoard/ReviewerBoard

5. Member of Editorial Board of International Journal of Technology, Management
& Humanities (IJTMH) e-ISSN: 2454 – 566X.
(http://ijtmh.com/Editorialboard.aspx

6. Member of Editorial Board of International Journal of Humanities and
Information Technology (IJHIT) e-ISSN: 2456 – 1142.
http://www.ijhit.com/editorialmember.aspx

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7. Member of Editorial Board of International Journal of Current Research in
Multidisciplinary (IJCRM) e-ISSN : 2456 – 0979
http://www.ijcrm.com/committee.html

8. Member of Editorial Board in Reviewer Panel of International Journal of
Advanced Engineering & Global Technology (IJAEGT) ISSN: 2309-4893
http://ijaegt.com/?page_id=192)

9. Member of Editorial Board in International Journal of Advancement in Research
& Technology (IJOART) ISSN: 2278-7763
(http://ijoart.org/editorialTeam_Page2.shtml).

10. Member of Editorial Board in International Journal in Management & Social
Science (IJMSS) ISSN: 2321-1784, & International Journal in IT & Engineering,
ISSN : 2321-1776 under umbrella of International Journal of Multi-Dimensional
Research (IJMR), (http://ijmr.net/editorial-board-members).

11. Member of Editorial Board in Reviewer Panel of International Journal of
Computer Science and Business Informatics (IJCSBI) ISSN: 1694-2108.
(http://ijcsbi.org/index.php/ijcsbi/about/editorialTeam)

12. Member of Editorial Board in Reviewer Panel of International Journal of Science
and Research (IJSR) ISSN: 2319-7064 (www.ijsr.net/editorial.php).

13. Member of Editorial Board in Reviewer Panel of International Journal of
Scientific Engineering and Research (IJSER) ISSN: 2347-3878
(www.ijser.in/members.php)

14. Member of Editorial Board in Reviewer Panel of International Journal of
Engineering Research and Technology (IJERT) ISSN: 2278-0181, ISO
3297:2007 http://www.ijert.org/about-us/review-board?start=9)

15. Member of Editorial Board in International Journal of Modern
Communication Technologies & Research (IJMCTR), Engineering Research
Publication ISSN : 2321-0850, An ISO 9001:2008 certified online journal
http://erpublication.org/IJMCTR/Editorial%20Board.htm).

16. Member of Editorial Board in Research JournaliTM, Online journal, Journal of
Human Resource (JHR).
http://researchjournali.com/editors.php

17. Member of Editorial Board in International Journal of Advancements in
Research & Technology (ISSN 2278-7763), monthly peer reviewed
International Journal.

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18. Member of Editorial Board in International Journal Of Multidisciplinary Research
Academy (IJMRA), for International Journal of Engineering & Scientific Research
(IJESR) ISSN: 2347-6532, a multidisciplinary Online journal.
http://www.ijmra.us/editor_ijesr.php

19. Member of Editorial Board in International Journal Of Engineering Research
and Management (IJERM), for Eclat Research Publication an ISO 9001:2008
Certified Online journal (ISSN – 2349-2058).

http://www.ijerm.com/page.php?cat_nm=EDITORIAL+BOARD&&p_cat=0&&cat_id=2

20. Member of Editorial Board for IndianJournals.com for International Journal in
IT & Engineering (IJITE)
www.indianjournals.com/ijor.aspx?target=ijor:ijie&type=eboard

Experiences

1. July 2011 till date SR Group of Institutions, Lucknow.

Department : Department of Business Administration

Designation : Assistant Professor

Subject Deals:

 Computer Application & Management and Information System (RMB108)
 Operation Management and Supply Chain Management (RMB206)
 Rural Development

Other Activities:

 Promoted as Deputy Head of Department on June 2016 - 2019
 Head of Research & Development committee for Management Department.
 Member of Academic Committee.
 Coordinator of MBA 1st Year.
 Discipline incharge of Management Deptt.
 Active member of Admission Cell.
 Deputy Controller of Exam Cell for university examinations.
 Conveyor for Seminars/Conferences conducted by Department of MBA from2015.

2. July 2009 till July 2011 Institute Of Engineering & Technology, Sitapur.

Department : MBA/BBA

Designation : Asst Professor

Subjects Deals:
 Marketing of Services
 Management of Human Resource

 Computers Application in Management
 Advertising and Sales Promotion
 Computer Aided Information System (BBA)*

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Other Activities :
 Discipline incharge of Management Deptt.
 Asst. Center Superintendent for BBA/BCA Exams of Kanpur University for
consecutive two years.
 Active member of Admission Cell.
 Member of Academic Committee of the BBA Dept.

3. July 2008 April 2009 Techno Horizon, Sitapur, U.P.

Designation: Project Manager for e-Governance
Job Responsibilities:

 Deals with Consultant (Wipro Technologies).
 Deals with Techno team i.e. Trainer and other staff.
 Co-ordinate with Administrative staff for monitoring and Reporting.
 Co-ordinate with District Administration and attend meetings for their proposals.
 Develop the Study materials.

4) June 2007-September 2007 Coca-Cola India Gorakhpur, U.P.
Designation : Market Developer (During MBA)

Job Responsibilities :
 Increased regional sales especially of Sprite and Coca-Cola.
 Managed 25 sales representatives in 10 different areas.
 Implemented training methodology for new recruits — speeding profitability.

5) SSi Education Faculty (Trainer) cum Marketing Executive from August 2002 to
March 2006.

Job Responsibilities :
 Teaching the course content of computer education.
 Promotion of institute by seminars, contests in Degree and Intermediate colleges.

Professional Qualification

 Ph.D. (Pursuing) in Management from Maharishi University of Information
Technology, Lucknow. (Registered in 2015, Thesis Submitted)
o Thesis Topic – “An Empirical Study To Know the Degree of Consumer Loyalty
and Their Preferences towards Patanjali Products with special reference to
Lucknow Region of Uttar Pradesh”

 M. Phil in Management from Global Open University, Nagaland with 73.5%.
o Topic – “Automobile Industry and Buying Behaviour of Customer in Utter
Pradesh, a special reference to Car market”

 M.B.A. with dual specialization in Marketing and Human Resource in the year 2008
from Utter Pradesh Technical University.

 CIC from I.G.N.O.U. with A+ grade.

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MOOCS & Other Online Course

 Successfully completed the course of NPTEL (National Programme on Technology
Enhanced Learning), on “Production and Operation Management" conducted by IIT,
Roorkee, under the guidance of Prof. Rajat Agarwal.

 Successfully completed the course of NPTEL (National Programme on Technology
Enhanced Learning), on “Services Marketing: Integrating People, Technology,
Strategy" conducted by IIT, Roorkee, under the guidance of Prof. Zillur Rahman.

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “Introduction to Retail Management"
conducted by Indian Institute of Management - Banglore, under the guidance of Prof.
Ashish Mishra.

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “New Product Development" conducted
by Indian Institute of Management - Banglore, under the guidance of Prof. Dinesh M.
Prabhu.

 Enrolled in the course of SWAYAM (Approved by Government of India, developed
by Ministry of Human Resource Development (MHRD) and All India Council for
Technical Education (AICTE) ), “Online Refresher Course in Management" conducted
by Indian Institute of Technology - Banglore, under the guidance of Prof. Harsh
Purohit (Banasthali Vidyapeeth).

 Successfully completed the course of Introduction to Technology Enabled Learning (05
Weeks Online Course) offered jointly by Commonwealth of Learning Canada and
Athabasca University, Canada through the MOOKIT plateform.

 Successfully completed the course of Employment Generation among Rural Youth
through Agripreneurship (AgMOOCS) with Distinction conduct by Bihar Agriculture
University, Bihar in association of IIT Kanpur and Commonwealth of Learning
Canada.

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), on “Corporate Social Responsibility" conducted by IIT, Kharagpur, under
the guidance of Prof. Aradhna Malik.

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), on “Marketing Research and Analysis" conducted by IIT, Roorkee, under
the guidance of Dr. Jogendra Kumar Nayak and secure 69% (Elite Group).

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 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), on “Human Resource Development" conducted by IIT, Kharagpur, under
the guidance of Prof. Dr. Kailash B L Srivastava .

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), on “Marketing Management – 1" conducted by IIT, Kanpur, under the
guidance of Prof. Jayanta Chatterjee and Dr. Shashi Shekhar Mishra.

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), program of “Consumer Psychology" conducted by IIT, Guwahati, under the
guidance of Prof. Naveen Kashyap.

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), for the course “Service Marketing : A Practical Approach" conducted by IIT
Khadagpur, under the guidance of Prof. Biplab Datta. (Result Awaiting)

 Successfully completed the NPTEL (National Programme on Technology Enhanced
Learning), for the course “Marketing Management - II" conducted by IIT Kanpur,
under the guidance of Prof. Dr. Shashi Shekhar Mishra & Prof. Jayanta Chatterjee.
(Result Awaiting)

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “Student Psychology" conducted by
National Institute of Technical Teachers Training and Research - Chennai, under the
guidance of Prof. Renuka Devi Selvaraj.

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “Predictive Analysis" conducted by Indian
Institute of Management - Bangalore, under the guidance of Prof. Dinesh Kumar U.

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “Managerial Economics" conducted by
Indian Institute of Management - Bangalore, under the guidance of Prof. Subhashish
Gupta.

 Successfully completed the course of SWAYAM (Approved by Government of India,
developed by Ministry of Human Resource Development (MHRD) and All India
Council for Technical Education (AICTE) ), “Introduction to People Management"
conducted by Indian Institute of Management - Bangalore, under the guidance of Prof.
Vasanthi Srinivasan.

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Academic Education :

 Post Graduate in Arts from Kanpur University in the year 2006 with Sociology.
 Graduate in Life Science from Kanpur University in the year 2001 with 1st div.

Book Author

1. Shubhendu S. Shukla, Impact of Emerging Trends in Retail Industry in India”, an Edited
Volume book published as National Seminar Proceeding by MRI Publication, Lucknow.
(ISBN – 978-93-86142-24-5).

2. Vinay Yadav, Shubhendu S. Shukla Introduction & Concepts of E-Governance
handbook published for the students of Vocational course of University of
Lucknow Pratishtha Publication Housing. (P-ISBN : 978-93-87849-34-1, E-ISBN
::978-93-87849-35-8, first edition - 2018).

3. Dr. Shubhendu S. Shukla Computer Application & Management Information
System proposed for students of MBA of Dr. APJ Abdul Kalam Technical
University, Lucknow by VSRD ACADEMIC PUBLISHING (A Division of Visual
Soft India Private Limited), Mumbai. (ISBN : 978-93-87610-09-5)

4. Dr. Devendra K. Goswami, Shubhendu S. Shukla, Handbook of Rural Management
from Kalyani Publication, New Delhi, a complete handbook for the students of
MBA, B.Com, M. Com (ISBN : 93-272-6215-5).

5. Dr. Devendra K. Goswami, Shubhendu S. Shukla, Sales and Distribution
Management. (Under Process).

6. Shubhendu S. Shukla, A Handbook of Human Resource (Under Process).

Work During Covid-19 Pandemic

1. Successfully completed “Three-Days Online Short Term Course on “Online Tools &
Software for Remote Teaching-Learning” from (16–05-2020 to 18-05-2020) organized by
UGC – Human Resource Development Centre, Jawaharlal Nehru Technological
University Hyderabad, Kukatpally, Hyderabad, T.S.

2. Successfully completed Two Weeks Faculty Development Programme on "Managing
Online Classes and Co-Creating MOOCs : 2.0" from May 18 - June 03, 2020 organized by
Teaching Learning Centre, Ramanujam College, University of Delhi, sponsored by
Human Resource Development, Pandit Madan Mohan Malviya National Mission on
Teachers and Teaching (PMMMNMTT), Govt. of India.

3. Successfully completed One Month Online Induction Training/Orientation Programme
from 04th June 2020 to 01st July 2020 organized by Teaching Learning Centre,
Ramanujam College, University of Delhi, in association with Research Development
and Services Cell, Ramanujan College, University of Delhi, sponsored by Human

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Resource Development, Pandit Madan Mohan Malviya National Mission on Teachers
and Teaching (PMMMNMTT), Govt. of India.

Research Papers : Published / Under Process

1. Research paper published on topic “Customer Taste & Buying Behavior for FMCG

Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of

Uttar Pradesh" in UGC Care listed (S.No: 10549) & Elsevier Scopus Indexed (Q3)
referred international Quarterly published Journal, Restaurant

Business (RB) ISSN: 0097-8043, (Vol – 15, Issue – 9, September 2019, Page – 13-27)

( https://doi.org/10.26643/rb.v118i9.7921)

https://www.scopus.com/sourceid/4900152405

2. Research paper published on topic “Consumer Buying Behavior and Sustainable
Development for Green Product" in UGC Care listed (Group - D) International monthly
published, Think India Journal ISSN: 0971-1260, (Vol –23, Issue – 5, December 2019).

3. Research paper published in the on topic “A Descriptive Study on Corporate Social
Responsibility Initiatives of Indian Companies" in proceeding of 3rd International
Conference on “Innovations & Emerging Trends in Global Economy: Opportunities &
Challenges and Advanced Research & Technological Issues in Management,
Commerce, Economics, Education, Gender Studies & Information Technology"
organized by Kanoria PG Mahila Mahavidyalaya, Jaipur, in association with Inspira
Research Association (IRA), Jaipur, India and full paper is published in Inspira Journal Of
Modern Management And Entrepreneurship (IJMME), ISSN : 2231 – 167X, Volume –
09, No- 04 Issue October 2019.

4. Research paper as Chapter published in the on topic “Rethinking Business E2 (Ethics &
Etiquette)- How Personal Integrity Leads to Corporate Success" in the Proceeding of

International Conference on “Emerging Global Merging Trend and its Implications in
Social Economy" organized by HLM Group of Institutions, Gaziabad in association with
Global Research Foundation, New Delhi, (ISBN – 978-93-86789-99-0).

5. Research paper as Chapter published in the Edited Volume book on topic “Changing
Paradigms in Retailing Sector: An Overview” in the book “Impact of Emerging Trends
in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978-93-86142-24-5).

6. Research paper as Chapter published in the Edited Volume book on topic “A Case Study on
Success Story of Patanjali Ayurveda, How They Did It?” in the book “Impact of
Emerging Trends in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978-
93-86142-24-5).

7. Research paper as Chapter published in the Edited Volume book on topic “Digital
Marketing Case Study: Baba Ramdev – New Age Marketing Guru” in the book “Digital
India : Empowering India”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-80-
2) (Chapter – 10, Page 118-133).

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8. Research Paper published in “Consumerism, It’s Problem and Effect on Society” in the
Proceeding of 2nd International Conference on “Managerial Strategies for Technological
Transformation in 21st Century” organized by Mangalmay Institute of Management &
Technology, Greater Noida (NAAC accredited college & ISO Certified) in association of
Kaav Global Conference, New Delhi. (ISBN : 978-93-86789-83-9)

9. Research paper as Chapter published in the Edited Volume book on topic “A Paradigm
Shifts in Indian Agro Business and it's Importance on Economy with Special
Reference to Sugar Industry (Review Article)” in the book “Paradigm Shift in Agree
Business”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10,
Page 118-133).

10. Chapter published in the Edited Volume book on topic “Consumer Behaviour for Green
Products” in the book “Handbook of Rural Development”, by Bharti Publication, New
Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10, Page 118-133).

11. Chapter published in the Edited Volume book on topic “Campus Placements of
Management Student-Challenges, Issues and Remedies in the Changing Environment-
A Descriptive Study” in the book “Handbook of Research on Management Education :
Issues and Challenges”, by Jain Siddhant Publication, Maharashtra (ISBN – 978-93-
52913-55-8) .

12. Chapter published in the Edited Volume book on topic “Economic Development of
Women - Problems & Remedies” in the book “Skill Development and Employment
Generation”, published by RP Publication, New Delhi ISBN – 978-93-82398-56-1)

13. Research Paper published on topic of “Consumer Purchasing Behaviour Towards Green
Product” Go Green, Live Green” in International Journal of Technology, Management
& Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume 2,
Issue – 4, March – 2017 ISSN – 2454-566X)
http://ijtmh.com/download.aspx?uid4=admin/paper/Consumer%20Purchasing%20Behav
iour%20Towards%20Green%20Product.pdf

14. Research paper is published on “Customer Taste & Buying Behavior for FMCG Products
: A Special Reference to the Lucknow” in International Journal of Humanities and
Information Technology (IJHIT), a peer- Reviewed International Quarterly Journal
(Volume 2, Issue – 1, January - 2017 e-ISSN: 2456 – 1142).
http://www.ijhit.com/download.aspx?uid4=admin/paper/Customer%20Taste%20and%2
0Buying%20Behavior%20for%20FMCG%20Products.pdf

15. Research Paper published on topic of “Green Marketing: Promoting Green Consumerism
for Sustainable Development” in Prestige e-Journal of Management and Research, a
peer- Reviewed International Half-yearly Journal (Volume I, Issue – 2, (October 2014),
Volume 2, Issue 1(April 2015) (combine issue) ISSN – 2350-1316)
http://pimrindore.ac.in/vol1-issue2-vol2-issue1/Final%20E-Journal.54-66.pdf

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16. Review paper for the book is published with name of the book “A Handbook of Rural
Management” in International Journal of Humanities and Information Technology
(IJHIT), a peer- Reviewed International Quarterly Journal (Volume I, Issue – 3, July -
2016 e-ISSN: 2456 – 1142).
http://www.ijhit.com/download.aspx?uid4=admin/paper/BOOK%20REVIEW.pdf

17. Research Paper published on topic of “An Overview of Indian Rural Markets The
Opportunities & Challenges” in International Journal of Technology, Management &
Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I,
Issue – 4, March – 2016 ISSN – 2454-566X)
http://ijtmh.com/download.aspx?uid4=admin/paper/shubhendu%20s.%20shukla.pdf

18. Research Paper published on topic of “Role of Women in Modern India in Socio-
Economic Growth” in International Journal of Humanities and Information
Technology (IJHIT), a peer- Reviewed International Quarterly Journal (Volume I, Issue
– I, February - 2016 e-ISSN: 2456 – 1142).

19. Research Paper published on topic of “Changes in Consumer Behavior and Their
Implications on Marketers” in International Journal of Technology Management &
Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I,
Issue – 3, December - 2015 ISSN – 2454 – 566X).

20. Research Paper published on topic of “Indian Tourism Industry, Overview of Indian
Tourism” in International Journal of Technology Management & Humanities (IJTMH),
a peer- Reviewed International Quarterly Journal (Volume I, Issue – I, June - 2015 ISSN
– 2454 – 566X) indexed in ISIndexing.com
(http://isindexing.com/isi/papers/1439796655.pdf).

21. Research Paper published on topic of “Green Marketing, A new Trend to Promote the
Green Consumerism” in International Journal of Technology Management &
Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I,
Issue – I, June – 2015) indexed in ISIndexing.com
http://isindexing.com/isi/papers/1439796200.pdf).

22. Research paper publish on the topic “Green Marketing, Today's Need For Better
Tomorrow” in an edited book volume of International Seminar on “Consumerism in
India – The Changing Paradigm of Consumer Protection” jointly organized by PG AND
Research Department of Commerce, Kanchi Mamunivar Centre For Postgraduate
Studies Sponsored by UGC & Department Of Civil Supplies And Consumer Affairs,
(ISBN – 978-81-931177-2-9)

23. Research Paper as chapter published on “A Journey From Customer Relationship
Management (CRM) To Corporate Renaissance (CR)” in Edited Book “Redefining
Management Practices And Marketing In Modern Age” (ISBN - 978-93-82795-85-8,
Atharva Publication, Maharastra).

24.Research Paper published on topic of “Employment Generation And Poverty Alleviation
In Developing Countries” Challenges And Opportunities Special Reference To India”
in International Journal of Human Development and Sustainability ISSN – 0974-3529,
Volume 8, Number 1-2 (Spring & Fall 2015, PP 19 – 26) by BrownWalker Press USA.

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25. Research paper on the topic “Women’s Economic Development with Devaluation of
Non-Economic Values Of Society: Problems and Remedies” in Proceeding of
International Seminar on “Economic Development with Devaluation of Non-Economic
Values : Problems and Remedies” organized by Faculty of Commerce and Research
Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, in collaboration of Saam
Higginbottom Institute Of Agriculture Technology and Science (NAACB++) and Institute
of Manpower Research (Planning Commission, Govt. of India) (ISBN – 978-81-
910666-5-4).

26. Research paper on the title “The Role of Libraries in Education & Development at all
level of Education” published in National Conference on “Challenges & Opportunities
and Librarians in Knowledge Era” jointly organized by Society for Social Welfare &
Educational Development, Lucknow, in collaboration with Library Professionals
Association, New Delhi & Sanatan Sewa Samiti, Amethi (ISBN – 93-5140-121-9)”.

27. Research Paper Published on “Digital Library, today’s Need for Better Tomorrow, a Pre-
requisite for Education and Sustainable Development” in Proceeding of National
Conference on “Development of Academic and Public Libraries in Digital Era
(DAAPLDE – 2013)” jointly organized by Association of Technical Education Libraries
Of Utter Pradesh, Lucknow, School of Management Science (SMS), Technical Campus,
Lucknow, & Utter Pradesh Library Association (UPLA), Lucknow ISBN - 978-81-7678-
213-5.

28. Research Paper published on topic of “Steganography, Technique of Sending Random
Passwords on Receiver’s Mobile, (A New Technique to Hide Information File with an
Image)” in IOSR- JCE (International Organization of Scientific Research, Journal Of
Computer Engineering, e-ISSN: 2278-0661, p- ISSN: 2278-8727) Volume 15, Issue 5
(Nov-Dec 2013,
http://www.iosrjournals.org/iosr-jce/pages/v15i3.html).

29. Research Paper published on topic of “Applicability of Artificial Intelligence in Different
Fields of Life” in International Journal of Scientific and Engineering Research (IJSER)
(Sep 2013 Volume : 1, Issue – 1, ISSN (e) – 2347-3878).

30. Research Paper published on topic of “The Role Of Libraries In Literacy And Education”
Pre-Requisite For Education & Sustainable Development At All Levels Of Education”
in IOSRJHSS International Organization of Scientific Research (E-ISSN: 2279-0837, p-
ISSN: 2279-0845. Volume 14, Issue 5 (Sept - Oct 2013, www.iosrjournals.org).

31. Research Paper published on the topic of “The Indian Education System Understanding
The Indian Education System Special Reference To The Pitfalls And Solutions Of The
System” in International Journal of Scientific Engineering and Research (IJSER), (Oct
2013, Vol – 2, Issue – 2, ISSN (e) – 2347-3878).

32. Research Paper published on the topic of “Management Education, Today’s Need Of India
For Better Tomorrow, Issues And Concerns” in International Journal of Education &
Learning (IJEL) (2013 Volume : 2, Issue – 2, ISSN (e) – 2234-8034)
DOI : http://dx.doi.org/10.14257/ijel.2013.2.2.02.

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33. Research Paper published on the topic of “Disaster Management, Managing The Risk Of
Environmental Calamity” in International Journal of Scientific and Engineering
Research (IJSER) (Sep 2013 Volume : 1, Issue – 1, ISSN (e) – 2347-3878).

34. Research Paper published on the topic of “Stress Management, Bring Your Life Into
Balance, Relieve Stress And Take Control Of Your Life” in International Journal of
Business and Management Invention (IJBMI) (July 2013 Volume : 2, Issue – 7, ISSN (e)
– 2319-8028, ISSN (Print) : 2319-801X).

35. Research Paper published on the topic of “Stress At Work Place” in International Journal
of Engineering Research and Technology (IJERT) (July 2013 Volume : 2, Issue – 6, ISSN
(e) – 2278-0211).

36. Research Paper Published on the topic of “Consumerism In The Globalized World” in The
International Journal of Engineering and Science (The IJES) (April 2013 Volume : 2,
Issue – 4, ISSN(e) – 2319-1813, ISSN(p) – 2319-1805, ESCI (European Scientific
Citation Index).

37. Research Paper published on topic of “Employment Generation And Poverty Alleviation
In Developing Countries” Challenges And Opportunities Special Reference To India”
in IOSRJBM International Organization of Scientific Research (E-ISSN: 2278-487X, p-
ISSN: 2319-7668. Volume 11, Issue IV (July. - Aug. 2013, PP 18 – 23,
www.iosrjournals.org, indexed in Crossref DOI (Digital Object Identifier) number -
10.9790/487X-1141823).

38. Research Paper published on topic of “IT & Its Impact on Issues Relating To Consumer
Behavior With Reference To Healthcare” in Research Journal of Education and
Management Studies, A peer- Reviewed International Biannual Journal (Volume I,
Issue – I, January - 2013 issue ISSN – 2320-8678).

39. Research Paper published on topic of “Building Knowledge Community Through E-
Learning” in National biannual & bilingual Mumukshu Journal of Humanities (Volume
IV, June-2012 issue ISBN – 0976-5085).

40. Research Paper published on topic of “Human Resource Development In The Era Of
Liberalization, Privatization & Globalization (LPG)” in National biannual & bilingual
Mumukshu Journal of Humanities (MJH) (Volume V, June-2013 issue ISBN – 0976-
5085).

41. Research Paper published on the title “Corporate Social Responsibility And Change
Management” in proceeding of the National Conference on “Paradigm Shift in
Innovative Management Theory and Practices” organized by School of Business
Administration, Bhagwan Parshuram Institute of Technology, Delhi. (ISBN NO – 978-
93-5126-261-9)

42. Paper published in National Seminar on “Marketing Of Services in Rural India”
organized by National P. G. College, Lucknow under auspices of UGC, on 16th April 2011
on the topic “Service Quality Management”.

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Seminar, Conferences, Workshops,FDP

1. Participated in International Conference on “e-Business (ICON e-Biz 2019)” on 07-08
Nov 2019, organized by Sri Ramswaroop Memorial Group of Professional Colleges &
Ramswaroop Memorial University in association of Assocham (UP, Industry Partner)
and Asian Institute of Technology, Thailand (Knowledge Partner), and present and
Published the paper “Building Knowledgeable Society through e-Education, Today’s
Requirements for Better Tomorrow” and “Customer Relationship Management On
Internet And Mobile Channels: A Framework And Research Direction” (ISBN – 978-
93-5351-256-9).

2. Participated in International Conference on “Recent Advances in Management &
Technology” on 18-19 Oct 2019, organized by Faculty of Management, Invertis
University, Bareilly, and present and Published the paper “Religious Tourism : A
Bonanza for Marketers to Exercise Corporate Market Responsibility”.

3. Participated in National Conference “India Financial Literacy Conclave 2019” jointly
organized by Awoke India Foundation & Lucknow management Association on 19
October 2019 at Jaipuria Institute of Management, Lucknow.

4. Participated in 2 days FDP on “Case Study-Learning, Teaching & Writing” on 16-17 Aug
2019, organized by Department of Commerce& Business Management, Faculty of
Commerce & Management in association with Internal Quality Assurance Cell (IQAC)
Integral University, Lucknow.

5. Participated in One Day Seminar on “Role of Institute in Personality Development of
Youths” organized by Kalicharan Post Graduate College, Lucknow (Accredited by
NAAC) aided by UP Govt. in association with University of luck now on 12 July 2019 and
presented paper on the topic “Etiquettes and Gestures as Integral part for Personality
Development”.

6. Successfully completed in Faculty Development Program (FDP) on “Consumer
Psychology” funded by Ministry of HRD, Govt. of India, through NPTEL conduct by IIT,
Kanpur.

7. Successfully completed in Faculty Development Program (FDP) on “Marketing
Management-1” funded by Ministry of HRD, Govt. of India, through NPTEL, conduct by IIT,
Madras.

8. Successfully completed in Faculty Development Program (FDP) on “Services Marketing
: A Practical Approach” funded by Ministry of HRD, Govt. of India, through NPTEL, conduct
by IIT, Madras.

9. Participated and present the research paper (published) titled “Rethinking Business E2
(Ethics & Etiquette)- How Personal Integrity Leads to Corporate Success” in
International Conference on “Emerging Global Merging Trend and its Implications in
Social Economy" on 18 May 2019, organized by HLM Group of Institutions, Gaziabad in
association with Global Research Foundation, New Delhi, & Kaav Global Conference,
New Delhi. (ISBN – 978-93-86789-99-0).”

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10.Participated and present the research paper (published) titled “Consumerism, It’s
Problem and Effect on Society” in 2nd International Conference on “Managerial
Strategies for Technological Transformation in 21st Century” on 09 Feb 2019,
organized by Mangalmay Institute of Management & Technology, Greater Noida (NAAC
accredited college & ISO Certified) in association of Kaav Global Conference, New Delhi.
(ISBN : 978-93-86789-83-9)

11.Participated in National Seminar “Managerial Effectiveness Through Managing
Expression and Actions : Issues and Challenges” organized by Shri Jai Narain PG
College, Lucknow (Accredited Grade ‘A’ by NAAC) Department of BBA-International
Business, Centre for Management and Foreign Language, Faculty of Commerce on 19th
April 2017, and publish the Paper on the Topic “False Claims and Misleading
Advertisements in India and it’s Regulation”.

12.Participated in 5 days workshop on “Transcendental Meditation (‘TM’)” in
Maharishi University of Information Technology, Lucknow from 06 Feb to 11 Feb
2017 by Mr. S. K Charan Ji (pupil of Maharishi Mahesh Yogi Ji) and Mr. R. S. Kushwaha
Ji.

13.Convener for the Seminar on “Cyber Law and Cashless Transactions in Current
Scenario” on 21 January 2017 at SR Group of Institutions, Lucknow with
collaboration of SRM Business School, Lucknow, Chief Guest of Seminar was Prof.
(Dr.) Surya Prakash Tripathi, Head, Department of Computer Science & Engineering,
Institute of Engineering and Technology, Lucknow.

14.Convener for the Seminar on “Demonetization and it’s Impact on Indian
Economy” on 14 January 2017 at SR Group of Institutions, Lucknow with
collaboration of SRM Business School, Lucknow..

15.Participate in National Seminar on “Sustainable Energy Resource” on 14 Dec 2016
at SR Group of Institutions, Lucknow with collaboration of Chief Guest of Seminar
was Mr. S.K. Verma Technical Director, Power Corporation, Lucknow.

16.Participate in Symposium on Corporate Social Responsibility (CSR) On 14 Oct
2016, organized by Department of Management Studies, SRM Business School,
Lucknow, the speaker was Prof. Dr. Sunil Dutt Sharma, Principal of JNVPG College,
Lucknow.

17.Participate in One Day Workshop On “Know Thy Self, The Way Forward For TQMS
(Total Quality Management of Self) On 19 April, 2016 At Ma Sharda Auditorium,
Maharishi University of Information Technology, Lucknow. The Speaker was Hon’ble
DG MUIT, Group Captain Prof O P Sharma.

18.Participate in National Conference on “E-Business Sustainability” organized by United
Group of Institutions, Allahabad with collaboration with PolicyBazar.com on 09 April
2016, and publish the paper on the title “E-Business Potential For Small And Medium
Enterprises”.

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19.Participate in National Seminar on “Consumerism In India – The Changing Paradigm Of
Consumer Protection” jointly organized by PG AND Research Department Of
Commerce, Kanchi Mamunivar Centre For Postgraduate Studies Sponsored by UGC &
Department Of Civil Supplies And Consumer Affairs on 9-10 Oct 14, and publish the
paper on the title “Green Marketing, Today's Need For Better Tomorrow”.

20.Participate in National Conference on “E-Resource Management in Libraries: Issues
and Challenges” organized by Central Library, Era’s Lucknow Medical College &
Hospital, Lucknow on 19 Oct 14 and publish the paper on the title “Marketing And
Promotion Of Library Science” (ISBN – 978-93-5163-321-1).

21.Participate in National Conference on “Challenges & Opportunities and Librarians in
Knowledge Era” jointly organized by Society for Social Welfare & Educational
Development, Lucknow, in collaboration with Library Professionals Association, New
Delhi & Sanatan Sewa Samiti, Amethi and publish the paper on the title “The Role of
Libraries in Education & Development at all level of Education (ISBN – 93-5140-121-
9)”.

22.Participate International Seminar on “Economic Development with Devaluation of
Non-Economic Values : Problems and Remedies” organized by Faculty of Commerce
and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, in
collaboration of Saam Higginbottom Institute Of Agriculture Technology and Science
(NAACB++) and Institute of Manpower Research (Planning Commission, Govt. of India)
on 02-03 March 2014 and publish and present the research paper on the topic “Women’s
Economic Development with Devaluation of Non-Economic Values Of Society:
Problems and Remedies”.

23.Participate in National Conference on “Development of Academic and Public Libraries
in Digital Era (DAAPLDE – 2013)” jointly organized by Association of Technical
Education Libraries Of Utter Pradesh, Lucknow, School of Management Science (SMS),
Technical Campus, Lucknow, & Utter Pradesh Library Association (UPLA), Lucknow
and publish the paper on the title “Digital Library, today’s Need for Better Tomorrow, a
Pre-requisite for Education and Sustainable Development (ISBN - 978-81-7678-213-
5)”.

24.Participate in National Conference on “Redefining Management Practices and
Marketing in Modern Age” organized by Kisan Vidya Prasarak Sanstha’s, S.P.D.M. Arts,
S.B.B. & S.H.D., Commerce & S.M.A. Science College, SHIRPUR Dist-Dhule (MS),
(Affiliated to North Maharashtra University, Jalgaon) and publish and present paper on
the title “A Journey from Customer Relationship Management (CRM) To Corporate
Renaissance (CR) (ISBN - 978-93-82795-85-8)”

25.Participate in National Conference on “Paradigm Shift in Innovative Management
Theory and Practices” organized by School of Business Administration, Bhagwan
Parshuram Institute of Technology, Delhi, and publish and present paper on the title
“Corporate Social Responsibility and Change Management”

15

26.Participate a two day International Conference on “Innovation and Advancement in
Information and Communication Technology” ICIAACT 2012 with sub theme of ICT in
Human Life, in collaboration with Computer Society of India, Noida (UP)

27.Participate International Seminar on “Impact of Globalization on Management Skills”
organized by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G.
College, Shahjahanpur, in collaboration of Saam Higginbottom Institute Of Agricultute
Technology and Science (NAACB++) and Institute of Manpower Research (Planning
Commission, Govt of India) on 26-27 Feb 2011 and publish and present the research
paper on the topic “Impact of Globalization on Management and Economy of India”.

28.Participate UGC sponsored National Seminar on “Role of Information Technology in
Shaping World Economy” on 20-21 Dec 2009 by Faculty of Commerce and Research
Studies, Swami Shukhdevanand P. G. College, Shahjahanpur and publish & present
research paper on the topic “Role of Information Technology in Indian Economy”.

29.Participate in National Seminar on “Marketing Of Services in Rural India” organized by
National P. G. College, Lucknow under auspices of UGC, on 16th April 2011 and publish &
present research paper on the topic “Service Quality Management”.

30.Participate in National Seminar on “Small and Medium Enterprises in Present
Economic Scenario” organized by Faculty of Commerce and Research Studies, Swami
Shukhdevanand P. G. College, Shahjahanpur, sponsored by Ministry of Corporate
Affair, New Delhi on 20th Dec 2010 and publish & present research paper on the topic
“Role of Small & Medium Enterprises in Growth of Indian Economy”.

31.Participate in National Seminar conduct by Institute of Engineering and Technology,
Sitapur on “Commercialization of Medicinal Plants” and Present Research Paper on
“Intellectual Property Right”.

32. Participate in Multi Disciplinary National Seminar conduct by Rama Degree College,
Lucknow, on “Hindrances of Higher Study” and Publish and Present the Research Paper
on “Hindrances Of Higher Studies in Management and Measure to Overcome”.

33. Participate in the Faculty Development Program conduct by Institute Of Engineering
Technology, on the Topic “Decision Making Management Application in Teaching”.

34. Participate in two days (23rd & 24th March 2011) Faculty Development Program conduct by
Department Of Management, Institute Of Engineering Technology, on “Research
Methodology - SPSS”,

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Extra Activities :

1. Convener cum organizer for the National Seminar on “Impact of Emerging
Trends in Retail Industry in India” on 15 March 2019 hosted by SRM
Business School, Lucknow under the aegis of SR Group of Institutions,
Lucknow, released the Seminar Proceeding, participated 450+ Students of
different colleges and universities of different region. The Chairperson of the
Seminar was Prof. Mohd. Ashraf Rizvi, Dean IIM, Lucknow & Chairman
Maxel Group. The Co-chairperson Mr. Pawan Singh Chauhan (Chairman, SR
Group of Institutions, Lucknow), Prof. D. N. Kakar (Ex-Director IET, luck now)
and Mr. Rajesh Pratap Singh (Joint Secretary, Govt. of Uttar Pradesh).

2. Organizer cum Speaker for the Seminar on “Start-Up India, Stand-Up India”
on 13 July 2016 and deliver the guest lecture on “An Introduction on Digital
India” hosted by SR Group of Institutions, Lucknow, participated 250+
Students of different colleges/coachings of Lucknow region.

3. Conveyor cum speaker for the Symposium on “Corporate Social Responsibility
in the Emerging Scenario Issues and Challenges” on 14 October 2016 headed
by Prof. Dr. Sunil Dutt Sharma (Principal, Shri Jai Narain PG College, Lucknow),
deliver a guest lecture on “CSR and Rural Development”.

4. Conveyor cum speaker for the Seminar on “Cyber Law and Cashless
Transactions in Current Scenario”, on 21 January 2017, headed by Chief Guest
Prof Dr Surya Prakash Tripathi, Head Department of Computer Science, Institute of
Engineering & Technology Lucknow, deliver a guest lecture on “An Introduction
with IT Act2000”.

5. Organize the Seminar on “Vikram Samvat ke Pravartak Samrat
Vikramaditya” on 06 Feb 2017, headed by Dr. Girish Gupta (National President,
Nav Varsh Chetana Samiti).

6. Conveyor & Organizer for the seminar on “Demonetization and it’s Impact on
Indian Economy” headed by Mr. Pawan Singh Chauhan (Chairman, SR Group
of Institutions, Lucknow) participated 200+ Students of different branches of
the SR Group of Institutions, Lucknow.

7. Organize the seminar on “Pulse Venture”, a joint venture of CNBC News
Channel, News 18 and DS Group on 17 March 2017, participated 200+
Management Students of the SR Group of Institutions, Lucknow.

8. Participate in the Debate during M.B.A. on the topic of Public Companies v/s
Private Companies and won the winner prize.

9. Participate in two National Seminar during M.B.A. and present the papers on the
topic “Roles and Responsibilities of Private Companies” and “Impact Of
Globalization on World Economy”.

17

10. Participate in the National Integration Camp in Lucknow and Combine
Annual Training Camp of NCC in Hathras during Intermediate and lead the
team of 10 cadets as Sargent Rank and won the 1st prize for discipline in
National Camp competing with 12 States Team.

Personal Details

Father’s Name Sri I. S. Shukla, Retired Bank Employee.

Language Hindi and English (Read, Write, Spoken).

Local Address 18/134, Indira Nagar, Lucknow
Achivements
 Active and Meritorious Student of MBA College,
References:  College Topper during the MBA
 Appointed as Sargent Rank Of NCC,
 achieve ‘B’ Certificate of N.C.C.

1- Mr. Satranjan Sharma 2- Dr. Piyush Seth
Asst. Director Associate Professor
SR Group of Institutions, Lucknow Firoj Gandhi Institute of Management,
+91-9793000007 Raibarelli
Mob : +91-9450840159

3. Dr. Devendra K. Goswami 4. Dr. Madhulika Singh
Asst. Registrar
Madan Mohan Malaviya University Of Professor
Technology Maharishi University of Information
+91-8923321200 Technology, Lucknow
9889881038
+91-9451953614

Declaration :
I hereby declare that all above information about me are true on my belief and knowledge.

Date ______________ (Shubhendu S. Shukla)
Place______________

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