1 DR. SHUBHENDU SHEKHER SHUKLA www.ssshubhendu.wix.com\shubhendu ORCID ID : Orcid.org/0000-0002-6902-9608 Scopus Author Identifier: 57704164300 Google Scholar Profile: https://scholar.google.co.in/citations?user=1K-zjYUAAAAJ&hl=en Vidwan ID : 141846 (https://vidwan.inflibnet.ac.in/profile/141846) Linkedin Profile : Https://Www.Linkedin.Com/In/Dr-Shubhendu-S-Shukla6a047b54/?Originalsubdomain=In Objective Want to serve an academic organization where I can use my overall Academic skills and capabilities as well develop them for future. Membership: 1. Life Membership of Federation of Education in India, a legal entity (Section 8 companyNot for Profit) registered (UIN “U85300DL2023NPL410237”), with Ministry of Corporate Affairs (MCA) Government of India. 2. Life Membership of Green ThinkerZ, a legal entity, Advocating United Nations 17 SDGs - The Global Goals, registered NGO Darpan, NITI Aayog, Government of India PB/2022/0310139 Government of India. 3. Member of Reviewer Board of International Journal of Engineering Research in Africa (IJERA) ISSN: 1663-4144. (Scopus & ESCI (Web of Science) Indexed) 4. Member of Editorial Board of International Journal of Learning, Teaching & Educational Research (IJLTER) ISSN: 1694-2116. (Scopus Indexed) (http://www.ijlter.org/index.php/ijlter/about/editorialTeam) 5. Member of American Research Institute for Policy Development (ARIPD) as Member of Management Forum for American Association of International Researchers (AAIR), (http://aripd.org/aariforum/index/management/14) 6. Member of Editorial Board of International Journals of Multidimensional Research (IJMDR) under International Journal in Management and Social Science (IJMSS), an International Peer-Reviewed Open Access Multidisciplinary Journal, eISSN - 2321-1784. http://ijmr.net.in/educational-board.php Shubhendu S. Shukla c/o Sri I. S. Shukla 109, Rotigodam Sitapur (261001) Ph : 9452114634 e-mail : [email protected] [email protected]
2 7. Member of Editorial/Reviewer Board of International Journal Of All Research Writings (IJARW), An International Peer-Reviewed Open Access Multidisciplinary Journal, eISSN - 2582-1008, http://ijarw.com/Users/ReviewerBoard/ReviewerBoard 8. Member of Editorial Board of International Journal of Current Research in Multidisciplinary (IJCRM) e-ISSN : 2456 – 0979 http://www.ijcrm.com/committee.html 9. Member of Editorial Board in Reviewer Panel of International Journal of Advanced Engineering & Global Technology (IJAEGT) ISSN: 2309-4893 http://ijaegt.com/?page_id=192) 10. Member of Editorial Board of International Journal of Humanities Social Science and Management (IJHSSM) ISSN: Applied https://www.ijhssm.org/editorial-board.php 11. Member of Editorial Board in International Journal of Advances in Engineering and Management (IJAEM) ISSN: 2395-5252 https://www.ijaem.net/editorial-board.php 12. Member of Editorial Board in International Journal of Advancement in Research & Technology (IJOART) ISSN: 2278-7763 (http://ijoart.org/editorialTeam_Page2.shtml). 13. Member of Editorial Board in International Journal in Management & Social Science (IJMSS) ISSN: 2321-1784, & International Journal in IT & Engineering, ISSN : 2321-1776 under umbrella of International Journal of Multi-Dimensional Research (IJMR), (http://ijmr.net/editorial-board-members). 14. Member of Editorial Board in Reviewer Panel of International Journal of Computer Science and Business Informatics (IJCSBI) ISSN: 1694-2108. (http://ijcsbi.org/index.php/ijcsbi/about/editorialTeam) 15. Member of Editorial Board in Reviewer Panel of International Journal of Science and Research (IJSR) ISSN: 2319-7064 (www.ijsr.net/editorial.php). 16. Member of Editorial Board in Reviewer Panel of International Journal of Scientific Engineering and Research (IJSER) ISSN: 2347-3878 (www.ijser.in/members.php) 17. Member of Editorial Board in Reviewer Panel of International Journal of Engineering Research and Technology (IJERT) ISSN: 2278-0181, ISO 3297:2007 http://www.ijert.org/about-us/review-board?start=9) 18. Member of Editorial Board in International Journal of Modern Communication Technologies & Research (IJMCTR), Engineering Research Publication ISSN : 2321-0850, An ISO 9001:2008 certified online journal http://erpublication.org/IJMCTR/Editorial%20Board.htm).
3 19. Member of Editorial Board in Research JournaliTM, Online journal, Journal of Human Resource (JHR). http://researchjournali.com/editors.php 20. Member of Editorial Board in International Journal of Advancements in Research & Technology (ISSN 2278-7763), monthly peer reviewed International Journal. 21. Member of Editorial Board in International Journal Of Multidisciplinary Research Academy (IJMRA), for International Journal of Engineering & Scientific Research (IJESR) ISSN: 2347-6532, a multidisciplinary Online journal. http://www.ijmra.us/editor_ijesr.php 22. Member of Editorial Board in International Journal Of Engineering Research and Management (IJERM), for Eclat Research Publication an ISO 9001:2008 Certified Online journal (ISSN – 2349-2058). http://www.ijerm.com/page.php?cat_nm=EDITORIAL+BOARD&&p_cat=0&&cat_id=2 23. Member of Editorial Board for IndianJournals.com for International Journal in IT & Engineering (IJITE) www.indianjournals.com/ijor.aspx?target=ijor:ijie&type=eboard Experiences 1. June 2011 till date SRM Business School, Lucknow under the aegis of SR Group of Institutions, Lucknow. Department : Department of Business Administration Designation : Assistant Professor Subject Deals: • Design Thinking Rural Marketing • IT Skill for Managers Marketing Analytics • Operation Management Digital Marketing Other Activities: • Secretary of Internal Quality Assurance Cell (IQAC) in SRM Business School, Lucknow • Head of Research & Development committee for Management Department. • Head Academic Council of MBA Department • Appointed as Faculty Co-ordinator for courses offered by Spoken Tutorial, IIT Bombay. • Promoted as Deputy Head of Department on June 2016 - 2019 • Coordinator of MBA 1st Year. • Discipline incharge of Management Deptt. • Active member of Admission Cell. • Conveyor for Seminars/Conferences conducted by Department from2015.
4 2. July 2009 till July 2011 Institute Of Engineering & Technology, Sitapur. Department : MBA/BBA Designation : Asst Professor Subjects Deals: • Marketing of Services • Management of Human Resource • Computers Application in Management • Advertising and Sales Promotion • Computer Aided Information System (BBA)* Other Activities : • Discipline incharge of Management Deptt. • Asst. Center Superintendent for BBA/BCA Exams of Kanpur University for consecutive two years. • Active member of Admission Cell. • Member of Academic Committee of the BBA Dept. 3. July 2008 April 2009 Techno Horizon, Sitapur, U.P. Designation: Project Manager for e-Governance Job Responsibilities: • Deals with Consultant (Wipro Technologies). • Deals with Techno team i.e. Trainer and other staff. • Co-ordinate with Administrative staff for monitoring and Reporting. • Co-ordinate with District Administration and attend meetings for their proposals. • Develop the Study materials. 4) June 2007-September 2007 Coca-Cola India Gorakhpur, U.P. Designation : Market Developer (During MBA) Job Responsibilities : ▪ Increased regional sales especially of Sprite and Coca-Cola. ▪ Managed 25 sales representatives in 10 different areas. ▪ Implemented training methodology for new recruits — speeding profitability. 5) SSi Education Faculty (Trainer) cum Marketing Executive from August 2002 to March 2006. Job Responsibilities : ▪ Teaching the course content of computer education. ▪ Promotion of institute by seminars, contests in Degree and Intermediate colleges.
5 Professional Qualification 1. Ph.D. in Management from Maharishi University of Information Technology, Lucknow.(2015-2021) o Thesis Topic – “An Empirical Study To Know the Degree of Consumer Loyalty and Their Preferences towards Patanjali Products with special reference to Lucknow Region of Uttar Pradesh” 2. M. Phil in Managementfrom Global Open University, Nagaland with 73.5%.(2010) o Topic – “Automobile Industry and Buying Behaviour of Customer in Utter Pradesh, a special reference to Car market” 3. M.B.A. with dual specialization in Marketing and Human Resource in the year 2008 from Utter Pradesh Technical University. 4. CIC from I.G.N.O.U. with A+ grade. Academic Education : • Post Graduate in Arts from Kanpur University in the year 2006 with Sociology • Graduate in Science with Biology Specialization from Kanpur University in the year 2001 with 1st div. Awards and Patent & Copyright AWARDS : 1. “IRSD International Preeminent Academic Excellence Award 2022” by International Institute of Organized Research - I2OR (A registered MSME with Ministry of MSME, Government of India and Green ThinkerZ (A Registered Society with Government of Punjab, India in association with Centre for Smart Modern Construction, Western Sydney University, Australia and IIT Bombay Spoken Tutorial during 8th International Conference on Interdisciplinary Research for Sustainable Development (IRSD) held on 30th September 2022 at Mahatma Gandhi State Institute of Public Administration (MGSIPA) Chandigarh 2. “National Award for Educational Excellence (Management) 2022” by Global Research Foundation (GRF) International Awards & Honors 2022 in collaboration of University of Trunojoyo, Madura, Indonesia & Indonesian Doctor of Economics (IDEI) Indonesia. 3. Academic Excellence Award / Best Teacher Award by Institute of Scholars (InSc), Banglore, India in 2018.
6 PATENTS & COPYRIGHT 1. Title : A System and Method of Strategic Management's Role In India's ECommerce Success. Status : Accepted and published. Application/Design Number : 202311080272 Journal No : 52/2023 and Journal Date is 29/12/2023 Date of Registration :26/11/2023 Date of Publication/Grant : 29/12/2023 2. Title : Smart Paper Weight With Productivity Tracking. Status : Accepted and published (Design Accepted and Published) Application/Design Number : 347763-001, CBR number : 206245 Journal No : 43/2021 and Journal Date is 22/10/2021 Date of Registration :11/08/2021 Date of Publication/Grant : 22/10/2021 3. Title : Intelligent Sales Promotion Strategies and Sales Performance of Telecommunication Firms In India. Application Number : 202121046131 dated 10/10/2021 certificate Number : IN-GJ40385995603418T Certificate Issue Date : 07 April 2021 4. Canada Copyright Title : Marketing Management Optimization Techniques Based on Cloud Computing and Big Data Status : Published Registration Number : 1185832 Registration Date : 02 Sept 2021 URL Link : https://www.ic.gc.ca/app/opiccipo/cpyrghts/dsplySrch.do?lang=eng&wt_src=cipo-cpyrghtMOOCS & Other Online Course 1. Successfully completed the course of NPTEL (National Programme on Technology Enhanced Learning), on “Production and Operation Management" conducted by IIT, Roorkee, under the guidance of Prof. Rajat Agarwal. 2. Successfully completed the course of NPTEL (National Programme on Technology Enhanced Learning), on “Services Marketing: Integrating People, Technology, Strategy" conducted by IIT, Roorkee, under the guidance of Prof. Zillur Rahman.
7 3. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Introduction to Retail Management" conducted by Indian Institute of Management- Banglore, under the guidance of Prof. Ashish Mishra. 4. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “New Product Development" conducted by Indian Institute of Management- Banglore, under the guidance of Prof. Dinesh M. Prabhu. 5. Successfully Completed in the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Online Refresher Course in Management" conducted by Indian Institute of Technology - Banglore, under the guidance of Prof. Harsh Purohit (Banasthali Vidyapeeth). 6. Successfully completed the course of Introduction to Technology Enabled Learning (05 Weeks Online Course) offered jointly by Commonwealth of Learning Canada and Athabasca University, Canada through the MOOKIT plateform. 7. Successfully completed the course of Employment Generation among Rural Youth through Agripreneurship (AgMOOCS) with Distinction conduct by Bihar Agriculture University, Bihar in association of IIT Kanpur and Commonwealth of Learning Canada. 8. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), on “Corporate Social Responsibility" conducted by IIT, Kharagpur, under the guidance of Prof. Aradhna Malik. 9. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), on “Marketing Research and Analysis" conducted by IIT, Roorkee, under the guidance of Dr. Jogendra Kumar Nayak and secure 69% (Elite Group). 10. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), on “Human Resource Development" conducted by IIT, Kharagpur, under the guidance of Prof. Dr. Kailash B L Srivastava . 11. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), on “Marketing Management – 1" conducted by IIT, Kanpur, under the guidance of Prof. Jayanta Chatterjee and Dr. Shashi Shekhar Mishra. 12. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), program of “Consumer Psychology" conducted by IIT, Guwahati, under the guidance of Prof. Naveen Kashyap. 13. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), for the course “Service Marketing : A Practical Approach" conducted by IIT Khadagpur, under the guidance of Prof. Biplab Datta. (Result Awaiting)
8 14. Successfully completed the NPTEL (National Programme on Technology Enhanced Learning), for the course “Marketing Management - II" conducted by IIT Kanpur, under the guidance of Prof. Dr. Shashi Shekhar Mishra & Prof. Jayanta Chatterjee. 15. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Student Psychology" conducted by National Institute of Technical Teachers Training and Research - Chennai, under the guidance of Prof. Renuka Devi Selvaraj. 16. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Predictive Analysis" conducted by Indian Institute of Management - Bangalore, under the guidance of Prof. Dinesh Kumar U. 17. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Managerial Economics" conducted by Indian Institute of Management - Bangalore, under the guidance of Prof. Subhashish Gupta. 18. Successfully completed the course of SWAYAM (Approved by Government of India, developed by Ministry of Human Resource Development (MHRD) and All India Council for Technical Education (AICTE) ), “Introduction to People Management" conducted by Indian Institute of Management - Bangalore, under the guidance of Prof. Vasanthi Srinivasan. BOOK AUTHOR 1. Text Book on “Marketing Analytics: Insights for Strategic Success” published with Ane Books Pvt. Ltd, Daryaganj, New Delhi (ISBN –978-81-19662-16-6, Expected November 2023, Pages – 20+390 Hardcover), textbook for the students of MBA students. 2. Text Book on “Digital Marketing and E-Commerce” published with Ane Books Pvt. Ltd, Daryaganj, New Delhi (ISBN –978-8119-1607-47, August 2023, Pages 530, Hardcover), textbook published for the students of MBA students. 3. Text Book on “Project Management & Entrepreneurship” with Kataria & Sons, New Delhi (ISBN : 978-93-5014-781-8, Pages – 14+300, November 2023), textbook for the students of B.Tech students. 4. Text Book on “Fundamentals of Digital Marketing and E-Commerce” published with Scientific International Publishing House (ISBN – 978-93-5625-697-2, January – 2023, Pages 249), textbook published for the students of MBA students of Dr. APJ Abdul Kalam Technical University, Lucknow.
9 5. E-Book/Online Book published for course curriculum of MBA/BBA students on “Sales Management” for MIBM Global, Noida, ISO 9001:2015 certified education provider. 6. Text Book on “Marketing Concept and Philosophy” published with Book Rivers (ISBN – 978-93-5515-533-7, Oct – 2022, Pages 249). 7. Text Book on “Advertising Management” published with Book Rivers (978-93- 5515-548-1, Sept 2022, Pages 178). 8. Dr. Shubhendu S. Shukla, "The Paradigm Shift in Consumer Behaviour : The Truth of Consumer and Their Shopping Psychology", an Edited book published by MRI Publication, Lucknow. (ISBN – 978-93-92978-02-9, July 2022). 9. Text Book on “Advertising Management and Sales Promotion” published with Scientific International Publishing House, (SIPH), Tamilnadu, registered under Ministry of MSE, Govt. of India. (ISBN – 978-93-92992-99-5, January 2022). 10.Text Book on “Entrepreneur Challenges” published with Academic Guru Publishing House Books, (AGPH), Bhopal M.P. (ISBN – 978-81-956081-5-7, Feb 2022, Pages - 209) 11.Dr. Shubhendu S. Shukla, How Covid-19 Changed the Consumer Buying Behaviour in India”, an Edited book published by MRI Publication, Lucknow. (ISBN – 978-93-92978- 00-5, Oct 2021). 12.Shubhendu S. Shukla, Impact of Emerging Trends in Retail Industry in India”, an Edited Volume book published as National Seminar Proceeding by MRI Publication, Lucknow. (ISBN – 978-93-86142-24-5). 13.Vinay Yadav, Shubhendu S. Shukla Introduction & Concepts of E-Governance textbook published for the students of Vocational course of University of Lucknow Pratishtha Publication Housing. (P-ISBN : 978-93-87849-34-1, E-ISBN ::978-93- 87849-35-8, first edition - 2018). 14.Dr. Shubhendu S. Shukla Computer Application & Management Information System proposed for students of MBA of Dr. APJ Abdul Kalam Technical University, Lucknow by VSRD ACADEMIC PUBLISHING (A Division of Visual Soft India Private Limited), Mumbai. (July 2018, Pages : 272, ISBN : 978-93- 87610-09-5) 15.Dr. Devendra K. Goswami, Shubhendu S. Shukla, Handbook of Rural Management from Kalyani Publication, New Delhi, a complete handbook for the students of MBA, B.Com, M. Com (ISBN : 93-272-6215-5).
10 Work During Covid-19 Pandemic 1. Organized Successfully Five Day Online Faculty Development Program on “MOODLE Development : Building Competency in ICT based Teaching” in Association with Spoken Tutorial, IIT Bombay under the Flagship of Pandit Madan Mohan Malviya National Mission on Teachers And Teaching (PMMMNMTT) From 17 -21 August 2020 having more than 700 participants across the India. 2. Successfully completed “Three-Days Online Short Term Course on “Online Tools & Software for Remote Teaching-Learning” from (16–05-2020 to 18-05-2020) organized by UGC – Human Resource Development Centre, Jawaharlal Nehru Technological University Hyderabad, Kukatpally, Hyderabad, T.S. 3. Successfully completed Two Weeks Faculty Development Programme on "Managing Online Classes and Co-Creating MOOCs : 2.0" from May 18 - June 03, 2020 organized by Teaching Learning Centre, Ramanujam College, University of Delhi, sponsored by Human Resource Development, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT), Govt. of India. 4. Successfully completed One Month Online Induction Training/Orientation Programme from 04th June 2020 to 01st July 2020 organized by Teaching Learning Centre, Ramanujam College, University of Delhi, in association with Research Development and Services Cell, Ramanujan College, University of Delhi, sponsored by Human Resource Development, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching (PMMMNMTT), Govt. of India. 5. Successfully completed the National Level One Week FDP on “Latex & xFig” organized by Calcutta Institute of Technology, West Bengal from 15 June – 19 June 2020, in association with Spoken Tutorial, IIT Bombay. 6. Successfully completed the National Level Five Days FDP on “E-Content Creation for MOOCs and MOODLE” organized by Institute of Engineering and Technology, Dr. RML Avadh University, Ayodhya, from 10-14 July 2020, in association with Spoken Tutorial, IIT Bombay. 7. Participated in One Day Online National Workshop on "Role of IQAC in Assessment and Accreditation Process" organized by Internal Quality Assurance Cell of PSGVP Mandal's SIP Arts, GBP Science and STKVS Commerce College, Shahada, Dist - Nandurbar (M.S.) in collaboration with State Project Directorate, RUSA, Maharashtra and Joint Director, Higher Education, Jalgaon Region on 22nd May 2020. 8. Participated in One Day Webinar on “Enhancing Research Effectiveness using Scopus, Sciencedirect and Mendeley" organized by Faculty Development Centre, Kurukshetra University, Kurukshetra in collaboration With ELSEVIER (Under the Aegis of PMMMNMTT, MHRD, Govt. of India). 9. Participated in One Week Online FDP on “Skill Set in Turbulent Time : Industry Experiences and Challenges" from 27th April to 01 May 2020 organized by Chaudhari Bansi Lal University, Bhiwani in collaboration With United International University, Dhaka, Bangladesh.
11 10. Organized Webinar for students on “Skill Development During Pandemic” as Convener in association with iNurture Pvt Ltd. Integral University, Lucknow, participated more than 800 students of both the college / University. 11. Convener for online “National Quiz on Local to Vocal, organized by SRM Business School, Lucknow, participated more than 2300 students and faculty across the India. 12. Convener cum Organizer for “National Quiz Series on Management (08 Quiz)” organized by SRM Business School, Lucknow, participated more than 1700 students across the India. Research Papers : Published 1. Research paper published on title “Role Of Strategic Management In Developing Business Organizations - A Meta Analysis” in Advancements in Business for Integrating Diversity, and Sustainability: How to Create a More Equitable and Resilient Business World in the Developing World in Routledge Taylor & Francis (ISBN Paperback - 978-1-032-70828-7, e-Book - 978-1-032-70829-4, DOI: 10.4324/9781032708294). 2. Research paper published on title “Sustainability in Organisations and the Role of Ecofriendly Human Resource Management Practises: A Research Model” in Advancements in Business for Integrating Diversity, and Sustainability: How to Create a More Equitable and Resilient Business World in the Developing World in Routledge Taylor & Francis (ISBN Paperback - 978-1-032-70828-7, e-Book - 978-1-032- 70829-4, DOI: 10.4324/9781032708294). 3. Research paper published on title “Factors Influencing Consumers Perceived Risk and On Online Consumers Purchasing Behaviour” in ABDC Indexed International Journal Manager – The British Journal of Administrative Management (TBJAM) in Vol-59, Issue-161, ISSN : 1746-1278 published by Industry Qualifications, The Institute of Administrative Management, UK. https://tbjam.org/vol59-issue-161/ 4. Abstract published on title “Significance of Digital Technologies and Future of Education: Trends, Challenges, and Opportunities” in First International Conference on Humanities for Smart Societies 2023 (HMSS 23, scheduled on 27-28 May 2023) published by CRC Taylor & Francis Group (Vol-1, No.-1, 2023, Published on 25 April 2023). https://seasexpress.com/index.php/seas/article/view/1095 5. Paper published on topic “A Comparative Study Of Cyber Security Awareness, Competence And Behaviour” in IEEE Scopus & SCI Indexed Conference Proceeding 5th International Conference on Contemporary Computing and Informatics (IC3I) during 14-16 Dec 2022, Pages 1704-1709, Scopus Indexed) https://ieeexplore.ieee.org/document/10072880 DOI Paper : 10.1109/IC3I56241.2022.10072880 DOI Conference : 10.1109/IC3I56241.2022
12 6. Research paper published on topic “A Study on Effect of E-Commerce with Special Reference to Women’s Online Purchasing Behavior with Flipkart in Lucknow” in BiAnnual International Journal “GBAMS Vidushi in February 2023 (ISSN:0974-6374, Volume – 13, Issue – 1 & 2, Page : 59-72) https://www.gbamsvidushi.com/wp-content/uploads/journal/published_paper/volume13/issue-1/k4Gktx9g.pdf 7. Research paper published on topic “Performance and Security Issues Management During Online Classes” in Edited book “Redefining Virtual Teaching Learning Pedagogy” published by Wiley Publication in February 2023 (Print ISBN:978-1119-867- 58-6, Online ISBN:978-1119-867-64-7, Page : 295-318, Scopus Indexed) https://onlinelibrary.wiley.com/doi/10.1002/9781119867647.ch16 8. Research Paper published on topic “Investigating the Impact of Social Media as a tool for E-Learning in the Digital Era” in Elsevier Scopus Indexed International Journal American Institute of Physics (API) Conference Proceeding ISSN : 0094-243X, EISSN:1551-7616, Volume – 2587, Issue – 1, 21 November 2023 in the International Conference on Emerging Trends in Materials, Computing and Communication Technologies (ICETMCCT 2021 held at 09-10 Dec 2021). https://pubs.aip.org/aip/acp/article/2587/1/040003/2922924/Investigating-the-impactof-social-media-as-a-tool https://doi.org/10.1063/5.0150401 9. Research Paper published on topic “Impact of Influencer Market on Consumers of the Tourism Industry” in Elsevier Scopus Indexed International Journal The Electrochemical Society ECS Transactions ISSN : 1938-5862, E-ISSN:1938-6737 in Volume 107, Number 1, 2022, Page number 12347-12356, Scopus Indexed) DOI : 10.1149/10701.12347ecst https://iopscience.iop.org/issue/1938-5862/107/1 https://iopscience.iop.org/article/10.1149/10701.12347ecst/pdf 10. Research Paper published on topic “Misuse of Social Media during Global Pandemic : A Challenge for Human Healthcare” in Elsevier Scopus Indexed International Journal Design Engineering, ISSN: 0011-9342 in Vol – 2021, Issue – 09, Page – 1124-1130. http://thedesignengineering.com/index.php/DE/article/view/7060 11. Research paper published on topic “Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh" in UGC Care listed (S.No: 10549) & Elsevier Scopus Indexed (Q3) referred international Quarterly published Journal, Restaurant Business (RB) ISSN: 0097-8043, (Vol – 15, Issue – 9, September 2019, Page – 13-27) ( https://doi.org/10.26643/rb.v118i9.7921) https://www.scopus.com/sourceid/4900152405 12. Research paper published on topic “Consumer Buying Behavior and Sustainable Development for Green Product" in UGC Care listed (Group - D) International monthly published, Think India Journal ISSN: 0971-1260, (Vol –23, Issue – 5, December 2019).
13 13. Research Paper published on topic of “Consumer Purchasing Behaviour Towards Green Product” Go Green, Live Green” in International Journal of Technology, Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume 2, Issue – 4, March – 2017 ISSN – 2454-566X) http://ijtmh.com/download.aspx?uid4=admin/paper/Consumer%20Purchasing%20Behav iour%20Towards%20Green%20Product.pdf 14. Research paper is published on “Customer Taste & Buying Behavior for FMCG Products : A Special Reference to the Lucknow” in International Journal of Humanities and Information Technology (IJHIT), a peer- Reviewed International Quarterly Journal (Volume 2, Issue – 1, January - 2017 e-ISSN: 2456 – 1142). http://www.ijhit.com/download.aspx?uid4=admin/paper/Customer%20Taste%20and%2 0Buying%20Behavior%20for%20FMCG%20Products.pdf 15. Research Paper published on topic of “Green Marketing: Promoting Green Consumerism for Sustainable Development” in Prestige e-Journal of Management and Research, a peer- Reviewed International Half-yearly Journal (Volume I, Issue – 2, (October 2014), Volume 2, Issue 1(April 2015) (combine issue) ISSN – 2350-1316) http://pimrindore.ac.in/vol1-issue2-vol2-issue1/Final%20E-Journal.54-66.pdf 16. Research Paper published on topic of “An Overview of Indian Rural Markets The Opportunities & Challenges” in International Journal of Technology, Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I, Issue – 4, March – 2016 ISSN – 2454-566X) http://ijtmh.com/download.aspx?uid4=admin/paper/shubhendu%20s.%20shukla.pdf 17. Research Paper published on topic of “Role of Women in Modern India in SocioEconomic Growth” in International Journal of Humanities and Information Technology (IJHIT), a peer- Reviewed International Quarterly Journal (Volume I, Issue – I, February - 2016 e-ISSN: 2456 – 1142). 18. Research Paper published on topic of “Changes in Consumer Behavior and Their Implications on Marketers” in International Journal of Technology Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I, Issue – 3, December - 2015 ISSN – 2454 – 566X). 19. Research Paper published on topic of “Indian Tourism Industry, Overview of Indian Tourism” in International Journal of Technology Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I, Issue – I, June - 2015 ISSN – 2454 – 566X) indexed in ISIndexing.com (http://isindexing.com/isi/papers/1439796655.pdf). 20. Research Paper published on topic of “Green Marketing, A new Trend to Promote the Green Consumerism” in International Journal of Technology Management & Humanities (IJTMH), a peer- Reviewed International Quarterly Journal (Volume I, Issue – I, June – 2015) indexed in ISIndexing.com http://isindexing.com/isi/papers/1439796200.pdf). 21. Research Paper as chapter published on “A Journey From Customer Relationship Management (CRM) To Corporate Renaissance (CR)” in Edited Book “Redefining Management Practices And Marketing In Modern Age” (ISBN - 978-93-82795-85-8, 05 Jan 2014 by Atharva Publication, Maharastra).
14 22. Research Paper published on topic of “Employment Generation And Poverty Alleviation In Developing Countries” Challenges And Opportunities Special Reference To India” in International Journal of Human Development and Sustainability ISSN – 0974-3529, Volume 8, Number 1-2 (Spring & Fall 2015, PP 19 – 26) by BrownWalker Press USA. 23. Research Paper published on topic of “Steganography, Technique of Sending Random Passwords on Receiver’s Mobile, (A New Technique to Hide Information File with an Image)” in IOSR- JCE (International Organization of Scientific Research, Journal Of Computer Engineering, e-ISSN: 2278-0661, p- ISSN: 2278-8727) Volume 15, Issue 5 (NovDec 2013, http://www.iosrjournals.org/iosr-jce/pages/v15i3.html). 24. Research Paper published on topic of “Applicability of Artificial Intelligence in Different Fields of Life” in International Journal of Scientific and Engineering Research (IJSER) (Sep 2013 Volume : 1, Issue – 1, ISSN (e) – 2347-3878). 25. Research Paper published on topic of “The Role Of Libraries In Literacy And Education” Pre-Requisite For Education & Sustainable Development At All Levels Of Education” in IOSRJHSS International Organization of Scientific Research (E-ISSN: 2279-0837, pISSN: 2279-0845. Volume 14, Issue 5 (Sept - Oct 2013, www.iosrjournals.org). 26. Research Paper published on the topic of “The Indian Education System Understanding The Indian Education System Special Reference To The Pitfalls And Solutions Of The System” in International Journal of Scientific Engineering and Research (IJSER), (Oct 2013, Vol – 2, Issue – 2, ISSN (e) – 2347-3878). 27. Research Paper published on the topic of “Management Education, Today’s Need Of India For Better Tomorrow, Issues And Concerns” in International Journal of Education & Learning (IJEL) (2013 Volume : 2, Issue – 2, ISSN (e) – 2234-8034) DOI : http://dx.doi.org/10.14257/ijel.2013.2.2.02. 28. Research Paper published on the topic of “Disaster Management, Managing The Risk Of Environmental Calamity” in International Journal of Scientific and Engineering Research (IJSER) (Sep 2013 Volume : 1, Issue – 1, ISSN (e) – 2347-3878). 29. Research Paper published on the topic of “Stress Management, Bring Your Life Into Balance, Relieve Stress And Take Control Of Your Life” in International Journal of Business and Management Invention (IJBMI) (July 2013 Volume : 2, Issue – 7, ISSN (e) – 2319-8028, ISSN (Print) : 2319-801X). 30. Research Paper published on the topic of “Stress At Work Place” in International Journal of Engineering Research and Technology (IJERT) (July 2013 Volume : 2, Issue – 6, ISSN (e) – 2278-0211). 31. Research Paper Published on the topic of “Consumerism In The Globalized World” in The International Journal of Engineering and Science (The IJES) (April 2013 Volume : 2, Issue – 4, ISSN(e) – 2319-1813, ISSN(p) – 2319-1805, ESCI (European Scientific Citation Index).
15 32. Research Paper published on topic of “Employment Generation And Poverty Alleviation In Developing Countries” Challenges And Opportunities Special Reference To India” in IOSRJBM International Organization of Scientific Research (E-ISSN: 2278-487X, pISSN: 2319-7668. Volume 11, Issue IV (July. - Aug. 2013, PP 18 – 23, www.iosrjournals.org, indexed in Crossref DOI (Digital Object Identifier) number - 10.9790/487X-1141823). 33. Research Paper published on topic of “IT & Its Impact on Issues Relating To Consumer Behavior With Reference To Healthcare” in Research Journal of Education and Management Studies, A peer- Reviewed International Biannual Journal (Volume I, Issue – I, January - 2013 issue ISSN – 2320-8678). 34. Research Paper published on topic of “Building Knowledge Community Through ELearning” in National biannual & bilingual Mumukshu Journal of Humanities (Volume IV, June-2012 issue ISBN – 0976-5085). 35. Research Paper published on topic of “Human Resource Development In The Era Of Liberalization, Privatization & Globalization (LPG)” in National biannual & bilingual Mumukshu Journal of Humanities (MJH) (Volume V, June-2013 issue ISBN – 0976- 5085). Research Papers Under Process (Accepted) 1. Research paper with title “Role Of Strategic Management In Developing Business Organizations - A Meta Analysis” Accepted for Publication in the Taylor & Francis. 2. Research paper with title “Sustainability in Organisations and the Role of Ecofriendly Human Resource Management Practices: A Research Model” Accepted for Publication in the Taylor & Francis indexed Conference. (Yet To Publish). 3. Research paper with title Artificial Intelligence as Contributing factor for Economic growth and Sustainable development among Emerging Economies Accepted for Publication in the Taylor & Francis. (Yet To Publish). 4. Research paper with title Mediating the Impact of Customer Relationship Management on the Influence of Online Purchase Intent Through Digital Marketing Management Accepted for Publication in the Taylor & Francis. (Yet To Publish). Chapters in Edited Book 1. Research paper as Chapter published in the Edited Volume book on topic “Changing Paradigms in Retailing Sector: An Overview” in the book “Impact of Emerging Trends in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978-93-86142-24-5). 2. Research paper as Chapter published in the Edited Volume book on topic “Consumerism in the Globalized Economy” in the book “Changing Paradigm in Commerce and Management Practices”, by AARGON Press, New Delhi. (ISBN – 978-93-94070-84-4).
16 3. Research paper as Chapter published in the Edited Volume book on topic “A Case Study on Success Story of Patanjali Ayurveda, How They Did It?” in the book “Impact of Emerging Trends in Retail Industry in India”, by MRI Publication, Lucknow. (ISBN – 978- 93-86142-24-5). 4. Research paper as Chapter published in the Edited Volume book on topic “Digital Marketing Case Study: Baba Ramdev – New Age Marketing Guru” in the book “Digital India : Empowering India”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-80- 2) (Chapter – 10, Page 118-133). 5. Research paper as Chapter published in the Edited Volume book on topic “A Paradigm Shifts in Indian Agro Business and it's Importance on Economy with Special Reference to Sugar Industry (Review Article)” in the book “Paradigm Shift in Agree Business”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10, Page 118-133). 6. Chapter published in the Edited Volume book on topic “Consumer Behaviour for Green Products” in the book “Handbook of Rural Development”, by Bharti Publication, New Delhi. (ISBN – 978-93-86608-55-0) (Chapter – 10, Page 118-133). 7. Chapter published in the Edited Volume book on topic “Campus Placements of Management Student-Challenges, Issues and Remedies in the Changing EnvironmentA Descriptive Study” in the book “Handbook of Research on Management Education : Issues and Challenges”, by Jain Siddhant Publication, Maharashtra (ISBN – 978-93- 52913-55-8) . 8. Chapter published in the Edited Volume book on topic “Economic Development of Women - Problems & Remedies” in the book “Skill Development and Employment Generation”, published by RP Publication, New Delhi ISBN – 978-93-82398-56-1) Invited Lecture / Keynote Speaker • Deliver the lecture on “Data Analytics and Tracking : Search Engine Optimization” in One Day Workshop on 9 September 2023 on Marketing Analytics organize by Faculty of Management Studies and Department of Management Studies, Gurukul Kangri (Deemed to be University), Haridwar, Uttarakhand. • Deliver the lecture on “Role of Design Thinking in Marketing” in one Week Online Faculty Development Program (FDP) on 23-29 March 2022 on Teaching and Collaborative Learning for Business Education organize by Faculty of Management Studies and Department of Management Studies, Gurukul Kangri (Deemed to be University), Haridwar, Uttarakhand.
17 Seminar, Conferences, Workshops, FDP 1. Participated in International Conference on Entrepreneurship – a global platform for exchanging ideas, insights, and strategies that drive innovation, growth, and sustainability in the world of entrepreneurship. held on 13-14 Dec 2023 organized by Faculty of Commerce & Management, Rama University, Kanpur and presented the paper “Tech-Driven Entrepreneurship” 2. Participated in 05th International Conference on Innovation Research in Science and Management held on 16-17 Nov 2023 organized by BMK Global Foundation in association with Springer and presented the paper “Implementation of Cloud Computing as Strategic Technology for Sustainable Development in Higher Education” 3. Participated in International Conference on Challenges & Opportunities for Innovation in India held on 06-08 April 2023 organized by Ambalika Institute of Management & Technology, Lucknow in association with Computer Society of India, Lucknow Chapter and presented the paper “The Significance of Social Media and Digital Marketing in Affecting Generation Y’s perception in India.” 4. Participated in International Conference on Transforming Management Practices and Processes for Economic Development and Societal Benefits held on 25-26 Feb 2023 organized by Prestige Institute of Management & Research, Indore in association with North-Eastern Federal University in Yakutsk (NEFU) Russia, Synergy University, Russia, Poltava University of Economics & Trade, Ukrain, Mississippi University, USA and presented the paper “A Study on Consumer Buying Behavior Towards Green Products with Reference to Lucknow.” 5. Participated in National Conference on SDG9 : Industry Innovation and Infrastructure held on 24-25 Feb 2023 organized by School of Management Science (SMS), Lucknow in association with Lucknow Management Association (LMA) & Dalit Indian Chamber of Commerce and Industry (DICCI) and presented the paper “The Role and challenges of HR Analytics. 6. Participated in International Conference on Interdisciplinary Research for Sustainable Development (IRSD) held on 30th September 2022 at Mahatma Gandhi State Institute of Public Administration (MGSIPA) Chandigarh organized by International Institute of Organized Research - I2OR (A registered MSME with Ministry of MSME, Government of India and Green ThinkerZ (A Registered Society with Government of Punjab in association with Centre for Smart Modern Construction, Western Sydney University, Australia and IIT Bombay Spoken Tutorial and presented the paper “The Role of Bhagavad Geeta in Environmental Education: Awareness & Preserving Environment for a Better Tomorrow. 7. Participated in 2 Days Virtual National Seminar on “Service Sector in Post Pandemic : Challenges and Opportunities ” on 29-30 July 2022, organized by Department of Business Management & IQAC, Sarojini Naidu Vanita Mahavidyalaya, Hyderabad. 8. Participated in International Conference (hybrid mode) on “Stimulating Development through Entrepreneurship” on 11 June 2022, organized by Department of Commerce, Aligarh Muslim University (AMU) and present the paper “Women Development through Women Entrepreneurship and It's Role in Economic Development of India”.
18 9. Participated in International Conference (virtual mode) on “Multidisciplinary Research 2022” on 01 May 2022, jointly organized by Association of Global Academicians and Researchers (AGAR) & Association of Indian Biologists (AIB), Tamil Nadu, India and present the paper “A Review on Customer Relationship Management” and publish the paper in the proceeding with ISBN : 978-93-94198-04-3 10. Participated in International Conference on “e-Business (ICON e-Biz 2019)” on 07-08 Nov 2019, organized by Sri Ramswaroop Memorial Group of Professional Colleges & Ramswaroop Memorial University in association of Assocham (UP, Industry Partner) and Asian Institute of Technology, Thailand (Knowledge Partner), and present and Published the paper “Building Knowledgeable Society through e-Education, Today’s Requirements for Better Tomorrow” and “Customer Relationship Management On Internet And Mobile Channels: A Framework And Research Direction” (ISBN – 978- 93-5351-256-9). 11. Participated in International Conference on “Recent Advances in Management & Technology” on 18-19 Oct 2019, organized by Faculty of Management, Invertis University, Bareilly, and present and Published the paper “Religious Tourism : A Bonanza for Marketers to Exercise Corporate Market Responsibility”. 12. Participated in National Conference “India Financial Literacy Conclave 2019” jointly organized by Awoke India Foundation & Lucknow management Association on 19 October 2019 at Jaipuria Institute of Management, Lucknow. 13. Participated in 2 days FDP on “Case Study-Learning, Teaching & Writing” on 16-17 Aug 2019, organized by Department of Commerce& Business Management, Faculty of Commerce & Management in association with Internal Quality Assurance Cell (IQAC) Integral University, Lucknow. 14. Participated in One Day Seminar on “Role of Institute in Personality Development of Youths” organized by Kalicharan Post Graduate College, Lucknow (Accredited by NAAC) aided by UP Govt. in association with University of Lucknow on 12 July 2019 and presented paper on the topic “Etiquettes and Gestures as Integral part for Personality Development”. 15. Research paper as Chapter published in the on topic “Rethinking Business E2 (Ethics & Etiquette)- How Personal Integrity Leads to Corporate Success" in the Proceeding of International Conference on “Emerging Global Merging Trend and its Implications in Social Economy" organized by HLM Group of Institutions, Gaziabad in association with Global Research Foundation, New Delhi, (ISBN – 978-93-86789-99-0). 16. Research Paper published in “Consumerism, It’s Problem and Effect on Society” in the Proceeding of 2nd International Conference on “Managerial Strategies for Technological Transformation in 21st Century” organized by Mangalmay Institute of Management & Technology, Greater Noida (NAAC accredited college & ISO Certified) in association of Kaav Global Conference, New Delhi. (ISBN : 978-93-86789-83-9)
19 17. Research paper published in the on topic “A Descriptive Study on Corporate Social Responsibility Initiatives of Indian Companies" in proceeding of 3rd International Conference on “Innovations & Emerging Trends in Global Economy: Opportunities & Challenges and Advanced Research & Technological Issues in Management, Commerce, Economics, Education, Gender Studies & Information Technology" organized by Kanoria PG Mahila Mahavidyalaya, Jaipur, in association with Inspira Research Association (IRA), Jaipur, India and full paper is published in Inspira Journal Of Modern Management And Entrepreneurship (IJMME), ISSN : 2231 – 167X, Volume – 09, No- 04 Issue October 2019. 18. Research paper publish on the topic “Green Marketing, Today's Need For Better Tomorrow” in an edited book volume of International Seminar on “Consumerism in India – The Changing Paradigm of Consumer Protection” jointly organized by PG AND Research Department of Commerce, Kanchi Mamunivar Centre For Postgraduate Studies Sponsored by UGC & Department Of Civil Supplies And Consumer Affairs, (ISBN – 978-81-931177-2-9) 19. Successfully completed in Faculty Development Program (FDP) on “Consumer Psychology” funded by Ministry of HRD, Govt. of India, through NPTEL conduct by IIT, Kanpur. 20. Successfully completed in Faculty Development Program (FDP) on “Marketing Management-1” funded by Ministry of HRD, Govt. of India, through NPTEL, conduct by IIT, Madras. 21. Successfully completed in Faculty Development Program (FDP) on “Services Marketing : A Practical Approach” funded by Ministry of HRD, Govt. of India, through NPTEL, conduct by IIT, Madras. 22. Participated and present the research paper (published) titled “Rethinking Business E2 (Ethics & Etiquette)- How Personal Integrity Leads to Corporate Success” in International Conference on “Emerging Global Merging Trend and its Implications in Social Economy" on 18 May 2019, organized by HLM Group of Institutions, Gaziabad in association with Global Research Foundation, New Delhi, & Kaav Global Conference, New Delhi. (ISBN – 978-93-86789-99-0).” 23. Participated and present the research paper (published) titled “Consumerism, It’s Problem and Effect on Society” in 2nd International Conference on “Managerial Strategies for Technological Transformation in 21st Century” on 09 Feb 2019, organized by Mangalmay Institute of Management & Technology, Greater Noida (NAAC accredited college & ISO Certified) in association of Kaav Global Conference, New Delhi. (ISBN : 978-93-86789-83-9) 24. Participated in National Seminar “Managerial Effectiveness Through Managing Expression and Actions : Issues and Challenges” organized by Shri Jai Narain PG College, Lucknow (Accredited Grade ‘A’ by NAAC) Department of BBA-International Business, Centre for Management and Foreign Language, Faculty of Commerce on 19th April 2017, and publish the Paper on the Topic “False Claims and Misleading Advertisements in India and it’s Regulation”.
20 25. Research Paper Published on “Digital Library, today’s Need for Better Tomorrow, a Prerequisite for Education and Sustainable Development” in Proceeding of National Conference on “Development of Academic and Public Libraries in Digital Era (DAAPLDE – 2013)” jointly organized by Association of Technical Education Libraries Of Utter Pradesh, Lucknow, School of Management Science (SMS), Technical Campus, Lucknow, & Utter Pradesh Library Association (UPLA), Lucknow ISBN - 978-81-7678- 213-5. 26. Research paper on the title “The Role of Libraries in Education & Development at all level of Education” published in National Conference on “Challenges & Opportunities and Librarians in Knowledge Era” jointly organized by Society for Social Welfare & Educational Development, Lucknow, in collaboration with Library Professionals Association, New Delhi & Sanatan Sewa Samiti, Amethi (ISBN – 93-5140-121-9)”. 27. Research paper on the topic “Women’s Economic Development with Devaluation of Non-Economic Values Of Society: Problems and Remedies” in Proceeding of International Seminar on “Economic Development with Devaluation of Non-Economic Values : Problems and Remedies” organized by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, in collaboration of Saam Higginbottom Institute Of Agriculture Technology and Science (NAAC B++) and Institute of Manpower Research (Planning Commission, Govt. of India) (ISBN – 978-81- 910666-5-4). 28. Participated in 5 days workshop on “Transcendental Meditation (‘TM’)” in Maharishi University of Information Technology, Lucknow from 06 Feb to 11 Feb 2017 by Mr. S. K Charan Ji (pupil of Maharishi Mahesh Yogi Ji) and Mr. R. S. Kushwaha Ji. 29. Convener for the Seminar on “Cyber Law and Cashless Transactions in Current Scenario” on 21 January 2017 at SR Group of Institutions, Lucknow with collaboration of SRM Business School, Lucknow, Chief Guest of Seminar was Prof. (Dr.) Surya Prakash Tripathi, Head, Department of Computer Science & Engineering, Institute of Engineering and Technology, Lucknow. 30. Convener for the Seminar on “Demonetization and it’s Impact on Indian Economy” on 14 January 2017 at SR Group of Institutions, Lucknow with collaboration of SRM Business School, Lucknow.. 31. Participate in National Seminar on “Sustainable Energy Resource” on 14 Dec 2016 at SR Group of Institutions, Lucknow with collaboration of Chief Guest of Seminar was Mr. S.K. Verma Technical Director, Power Corporation, Lucknow. 32. Organize the Symposium on Corporate Social Responsibility (CSR) On 14 Oct 2016, organized by Department of Management Studies, SRM Business School, Lucknow, the speaker was Prof. Dr. Sunil Dutt Sharma, Principal of JNVPG College, Lucknow. 33. Participate in One Day Workshop On “Know Thy Self, The Way Forward For TQMS (Total Quality Management of Self) On 19 April, 2016 At Ma Sharda Auditorium, Maharishi University of Information Technology, Lucknow. The Speaker was Hon’ble DG MUIT, Group Captain Prof O P Sharma.
21 34. Participate in National Conference on “E-Business Sustainability” organized by United Group of Institutions, Allahabad with collaboration with PolicyBazar.com on 09 April 2016, and publish the paper on the title “E-Business Potential For Small And Medium Enterprises”. 35. Participate in National Seminar on “Consumerism In India – The Changing Paradigm Of Consumer Protection” jointly organized by PG AND Research Department Of Commerce, Kanchi Mamunivar Centre For Postgraduate Studies Sponsored by UGC & Department Of Civil Supplies And Consumer Affairs on 9-10 Oct 14, and publish the paper on the title “Green Marketing, Today's Need For Better Tomorrow”. 36. Participate in National Conference on “E-Resource Management in Libraries: Issues and Challenges” organized by Central Library, Era’s Lucknow Medical College & Hospital, Lucknow on 19 Oct 14 and publish the paper on the title “Marketing And Promotion Of Library Science” (ISBN – 978-93-5163-321-1). 37. Participate in National Conference on “Challenges & Opportunities and Librarians in Knowledge Era” jointly organized by Society for Social Welfare & Educational Development, Lucknow, in collaboration with Library Professionals Association, New Delhi & Sanatan Sewa Samiti, Amethi and publish the paper on the title “The Role of Libraries in Education & Development at all level of Education (ISBN – 93-5140-121- 9)”. 38. Participate International Seminar on “Economic Development with Devaluation of Non-Economic Values : Problems and Remedies” organized by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, in collaboration of Saam Higginbottom Institute Of Agriculture Technology and Science (NAACB++) and Institute of Manpower Research (Planning Commission, Govt. of India) on 02-03 March 2014 and publish and present the research paper on the topic “Women’s Economic Development with Devaluation of Non-Economic Values Of Society: Problems and Remedies”. 39. Participate in National Conference on “Development of Academic and Public Libraries in Digital Era (DAAPLDE – 2013)” jointly organized by Association of Technical Education Libraries Of Utter Pradesh, Lucknow, School of Management Science (SMS), Technical Campus, Lucknow, & Utter Pradesh Library Association (UPLA), Lucknow and publish the paper on the title “Digital Library, today’s Need for Better Tomorrow, a Pre-requisite for Education and Sustainable Development (ISBN - 978-81-7678-213- 5)”. 40. Participate in National Conference on “Redefining Management Practices and Marketing in Modern Age” organized by Kisan Vidya Prasarak Sanstha’s, S.P.D.M. Arts, S.B.B. & S.H.D., Commerce & S.M.A. Science College, SHIRPUR Dist-Dhule (MS), (Affiliated to North Maharashtra University, Jalgaon) and publish and present paper on the title “A Journey from Customer Relationship Management (CRM) To Corporate Renaissance (CR) (ISBN - 978-93-82795-85-8)” 41. Participate in National Conference on “Paradigm Shift in Innovative Management Theory and Practices” organized by School of Business Administration, Bhagwan
22 Parshuram Institute of Technology, Delhi, and publish and present paper on the title “Corporate Social Responsibility and Change Management” 42. Research Paper published on the title “Corporate Social Responsibility And Change Management” in proceeding of the National Conference on “Paradigm Shift in Innovative Management Theory and Practices” organized by School of Business Administration, Bhagwan Parshuram Institute of Technology, Delhi. (ISBN NO – 978- 93-5126-261-9) 43. Participate a two day International Conference on “Innovation and Advancement in Information and Communication Technology” ICIAACT 2012 with sub theme of ICT in Human Life, in collaboration with Computer Society of India, Noida (UP) 44. Participate International Seminar on “Impact of Globalization on Management Skills” organized by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, in collaboration of Saam Higginbottom Institute Of Agricultute Technology and Science (NAACB++) and Institute of Manpower Research (Planning Commission, Govt of India) on 26-27 Feb 2011 and publish and present the research paper on the topic “Impact of Globalization on Management and Economy of India”. 45. Participate UGC sponsored National Seminar on “Role of Information Technology in Shaping World Economy” on 20-21 Dec 2009 by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur and publish & present research paper on the topic “Role of Information Technology in Indian Economy”. 46. Participate in National Seminar on “Marketing Of Services in Rural India” organized by National P. G. College, Lucknow under auspices of UGC, on 16th April 2011 and publish & present research paper on the topic “Service Quality Management”. 47. Participate in National Seminar on “Small and Medium Enterprises in Present Economic Scenario” organized by Faculty of Commerce and Research Studies, Swami Shukhdevanand P. G. College, Shahjahanpur, sponsored by Ministry of Corporate Affair, New Delhi on 20th Dec 2010 and publish & present research paper on the topic “Role of Small & Medium Enterprises in Growth of Indian Economy”. 48. Participate in National Seminar conduct by Institute of Engineering and Technology, Sitapur on “Commercialization of Medicinal Plants” and Present Research Paper on “Intellectual Property Right”. 49. Participate in Multi Disciplinary National Seminar conduct by Rama Degree College, Lucknow, on “Hindrances of Higher Study” and Publish and Present the Research Paper on “Hindrances Of Higher Studies in Management and Measure to Overcome”. 50. Participate in the Faculty Development Program conduct by Institute Of Engineering Technology, on the Topic “Decision Making Management Application in Teaching”. 51. Participate in two days (23rd & 24th March 2011) Faculty Development Program conduct by Department Of Management, Institute Of Engineering Technology, on “Research Methodology - SPSS”,
23 Extra Activities : 1. Convener of Prabandhan, the flagship program of SR Group of Institutions from last 03 consecutive years and organized successfully 20+ events with more than 2000 students of several departments every year. 2. Convener cum organizer for the National Seminar on “Impact of Emerging Trends in Retail Industry in India” on 15 March 2019 organized by SRM Business School, Lucknow under the aegis of SR Group of Institutions, Lucknow, released the Seminar Proceeding, participated 450+ Students of different colleges and universities of different region. The Chairperson of the Seminar was Prof. Mohd. Ashraf Rizvi, Dean IIM, Lucknow & Chairman Maxel Group. The Co-chairperson Mr. Pawan Singh Chauhan (Chairman, SR Group of Institutions, Lucknow), Prof. D. N. Kakar (Ex-Director IET, Lucknow) and Mr. Rajesh Pratap Singh (Joint Secretary, Govt. of Uttar Pradesh). 3. Organizer cum Speaker for the Seminar on “Start-Up India, Stand-Up India” on 13 July 2016 and deliver the guest lecture on “An Introduction on Digital India” hosted by SR Group of Institutions, Lucknow, participated 250+ Students of different colleges/coachings of Lucknow region. 4. Conveyor cum speaker for the Symposium on “Corporate Social Responsibility in the Emerging Scenario Issues and Challenges” on 14 October 2016 headed by Prof. Dr. Sunil Dutt Sharma (Principal, Shri Jai Narain PG College, Lucknow), deliver a guest lecture on “CSR and Rural Development”. 5. Conveyor cum speaker for the Seminar on “Cyber Law and Cashless Transactions in Current Scenario”, on 21 January 2017, headed by Chief Guest Prof Dr Surya Prakash Tripathi, Head Department of Computer Science, Institute of Engineering & Technology Lucknow, deliver a guest lecture on “An Introduction with IT Act2000”. 6. Organize the Seminar on “Vikram Samvat ke Pravartak Samrat Vikramaditya” on 06 Feb 2017, headed by Dr. Girish Gupta (National President, Nav Varsh Chetana Samiti). 7. Conveyor & Organizer for the seminar on “Demonetization and it’s Impact on Indian Economy” headed by Mr. Pawan Singh Chauhan (Chairman, SR Group of Institutions, Lucknow) participated 200+ Students of different branches of the SR Group of Institutions, Lucknow. 8. Organize the promotional seminar on “Pulse Venture”, a joint venture of CNBC News Channel, News 18 and DS Group on 17 March 2017, participated 200+ Management Students of the SR Group of Institutions, Lucknow. 9. Participate in the Debate during M.B.A. on the topic of Public Companies v/s Private Companies and won the winner prize. 10. Participate in two National Seminar during M.B.A. and present the papers on the topic “Roles and Responsibilities of Private Companies” and “Impact Of Globalization on World Economy”.
24 11. Participate in the National Integration Camp in Lucknow and Combine Annual Training Camp of NCC in Hathras during Intermediate and lead the team of 10 cadets as Sargent Rank and won the 1st prize for discipline in National Camp competing with 12 States Team. Personal Details Father’s Name Sri Indu Shekher Shukla, Retired Bank Employee. Language Hindi and English (Read, Write, Spoken). Local Address 18/134, Indira Nagar, Lucknow Achievements -> Active and Meritorious Student of MBA College, -> College Topper during the MBA -> Appointed as Sargent Rank Of NCC, achieve ‘B’ Certificate of N.C.C. References: 1- Mr. Satranjan Sharma Asst. Director SR Group of Institutions, Lucknow +91-9793000007 2- Dr. Piyush Seth Associate Professor Firoj Gandhi Institute of Engineering & Technology, Raibarelli Mob : +91-9450840159 3. Dr. Devendra K. Goswami Deputy Registrar Madan Mohan Malaviya University Of Technology, Gorakhpur +91-8923321200 9889881038 4. Dr. Sandhya Sinha Professor Maharishi University of Information Technology, Lucknow +91-8687579551 Declaration : I hereby declare that all above information about me are true on my belief and knowledge. Date _10 January 2024_________ Place_: Lucknow_______ (Dr. Shubhendu Shekher Shukla)