Sampling/Event Opportunities
North Avenue Beach
• 13 million+ visitors pass through every summer
• Over 28.7 million impressions are made b/w North
Avenue Beach and Lake Shore Drive
• Roughly 12,000 sq. feet of playground
• Most popular, most active area on Chicago’s
famous lakefront
Location, Location, Location
• Near Castaways Boat House, Bally’s, sand volleyball
courts and of course, Lake Michigan
• Direct exit off of Lake Shore Drive
• Off the main path used by joggers, walkers, bikers,
skaters and tourists
NAB Facility
• Active facility since 2002
• In-line skate rental, concessions, viewing area
• Sporting events, commercials, sampling
opportunities, company outings, field trips, private
parties and special events
• Open from Memorial Day through Chicago
Marathon (Early October)
NAB People
• Active, Professional Adults with Expendable
Incomes
• General Beach Visitors:
• Volleyball players, joggers, cyclists, sun-bathers,
families
• 42% Adult Female, 39% Adult Male, 19% Youth;
• Majority household income over $52K
• Average Age: 25-35
• Sports Leagues/Tournament Participants:
• Generally 75% Male, 25% Female
• Youth Leagues are 80% Boys, 20% Girls
NAB Sports
• Sports programming includes but is not limited to:
• Roller hockey • Volleyball
• Basketball • Bocce ball
• Dodgeball • Cornhole (Bags)
• Soccer • Flag Football
• 12 week leagues and one day tournaments
throughout the summer
NAB Branding Opportunities
• Brand exposure to active Chicagoans (and tourists)
25-35 in prime real estate
• Brand seen for 20+ weeks in the summer
• Versatile space; can be transformed and molded to
match essence of any brand
• Space can be rented for parties, events, corporate
functions
• Event opportunities include:
• Sampling, interactive events/booths, autograph
session, publicity stunts, clinics, runway shows, art
exhibits
*Inquire about features, logistics for events
Additional Opportunities
• Presence on Web site, on myspace, in newsletters
and more
• Possible access to distribution list of athletes on
NABS roster
• Sponsor special tournaments, leagues, teams,
jerseys
• Additional carry-over with possible more branding,
sampling at partner bar, Duffy’s
• Would consider special packages of branding PLUS
sampling or events
Branding Costs
Opportunity Fees
Center court logo $20,000
Dasher board $5,000
Score board $7,500
Stat & information board $2,000
Players benches (X total $1,500
benches) $1,500
Crossbars
Hockey nets $1,500
Refs jerseys $750
**Prices, opportunities subject to change and negotiation**
Sampling/Event Costs
Event – Times, Space Fees
4 Hour Sampling Event $2,500
- Including Table and $5,000
Limited Space $7,500
$5,000
All Day Sampling Event
$8,000
All Weekend Sampling
Event $15,000
4 Hour Event
- Use of All Space
- Plus Set Up, Tear Down
Time
All Day Event
- Use of All Space
- Plus Set Up, Tear Down
Time
All Weekend Event
**Prices subject to change and negotiation**
For More Information, Please Contact:
Ryan Ball - [email protected]
Thank you!!