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How can a brand increase its sales, create recall and build a loyal customer base? The best digital marketing company in Ahmedabad has the answer. Read on to know why and how! https://florafountain.com/tap-into-your-loyal-customer-base-boost-sales-with-remarketing-in-digital-marketing/

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Published by Flora Fountain, 2022-07-15 02:09:32

Tap Into Your Loyal Customer Base & Boost Sales with Remarketing In Digital Marketing

How can a brand increase its sales, create recall and build a loyal customer base? The best digital marketing company in Ahmedabad has the answer. Read on to know why and how! https://florafountain.com/tap-into-your-loyal-customer-base-boost-sales-with-remarketing-in-digital-marketing/

Keywords: creativeadvertisingagency,advertisingagency,digitalagency,socialmedia,ecommercewebsite,bestdigitalmarketingcompany,digitalmarketingcompany,marketingcompany

Tap Into Your Loyal Customer Base & Boost
Sales with Remarketing In Digital Marketing

The smooth & delicious Cold Brew is back.
Sleepy Owl is celebrating summer with Cold Brew on discount.
Use code SUMMERISBACK.
Hurry now: https://bit.ly/35XUycs
No, we haven’t pivoted into selling coffee from
being a creative advertising agency in
Ahmedabad or digital agency! But, we’re sure
that the above text did remind you of having
something familiar, either as a text message,
email or a push notification on the phone. This is
an example of a brand trying to lure back its
existing customers to keep shopping with them
regularly. This is the brand remarketing itself to
stay relevant, maintain a loyal customer base and

keep the sales going. The example here is of a prominent Indian coffee brand pitching
one of its popular summer brews as soon as the weather started getting hotter.

BUT, WHAT IS REMARKETING?

Remarketing is a type of marketing activity that focuses on consumers who have
previously shown interest in the brand. This interest could be in the form of a visit to the
brand’s website, following it on social media, or clicking on any of their ads online.

The idea behind remarketing is to reach out to the most receptive audience, the one that
already has an interest in the brand. Remarketing is basically rekindling such an
audience’s interest and drawing them back. The chances of conversions are always
higher when remarketing to this loyal audience.

REMARKETING VS RETARGETING

Remarketing is sometimes considered as retargeting. Yes, they do sound eerily similar,
but there is a slight difference.

Retargeting is usually done to serve ads across various platforms, such as social media
and Google Ad Network, to potential customers based on their past interaction on
digital mediums with the brand.

Remarketing is reaching out to users and website visitors through messages and mails
making a sales pitch, with the help of the contact information shared by them while
subscribing or making a purchase earlier.

However, over the years, remarketing has become an umbrella term, of which
retargeting is a part alongside the many other marketing activities which engage existing
customers and previous website visitors.

SO…HOW DOES REMARKETING WORK?

Let us understand this using an example of a remarketing activity that Flora Fountain
performed in its role as creative advertising agency in Ahmedabad for one of our
ecommerce clients.

Sujith visited the www.falguni.shop ecommerce website of Falguni Gruh Udhyog, a
famous farsan and snack store in Ahmedabad. He purchased some delicious Gujarati
snacks and chose to get them delivered to his friend living in New Delhi. Now, for the
purchase to be completed, Sujith had to create a profile on the website by providing his
email ID and contact number. In the next step, he had to provide his friend’s
information, like her name, address, email ID and contact number for the delivery to be
done.

A week later, both of them receive an email that looked something like the one below:

While Sujith ignored the email, it piqued his friend’s interest and later that day, she
ended up visiting the website and ordering the Theplas and some more Gujarati snacks.
You see what happened there?

TYPES OF REMARKETING

– E-Mail and SMS Remarketing
Customers who have previously purchased anything from the brand’s website or
subscribed to the newsletter are the target of this strategy. The brand reaches out to
them through tailored text messages or emails with specific offers relevant to them, such
as promotions or discounts comparable to what they purchased or showed interest to in
the past.
This list of customers/users can be segmented too. They can be grouped as:

 Customers who bought a similar product in the past
 Customers who added products but abandoned their cart before checkout
 Customers who looked at a product that wasn’t in stock at the time
This type of focused remarketing increases the chances of conversion.
– Display Ads on third party sites

The most prevalent type of remarketing is display remarketing. It entails reaching out
through paid marketing, notably display ads on third-party websites, to users who have
visited the brand’s website.

There are many platforms to run such display remarketing campaigns, and Google Ads
is one of the top and most used platforms.
These platforms track the traffic to the brand’s website using cookies, and then target
users who visited the site with ads of the products and services of the brand. Display ads
appear on websites that are connected to the ad network the brand is using. If a brand
uses Google Ads, then its display ads will appear to users when they visit sites that are
part of the Google Display Network.
– Push notifications

This is a relatively new method of remarketing that is
quickly gaining traction. These messages exist for both
mobile and desktop devices and can be sent either
manually or automatically to contact website or app
visitors, whose personal information the brand may not
have access to.
For instance, if someone who visited a site or opened an
app leaves it halfway, a message can be sent to the user’s
browser or device encouraging him/her to return to the
site and finish the purchase or re-visit the site. Mobile apps
even use this method to create recall, engage with users
and pitch offers to the user with the idea of drawing them

back to the app and making a purchase.

The best part about it is that no matter what the user is doing on the computer or mobile
phone, the message will appear as a pop up notification on the screen, until he/she
either clicks it away or opens it, hence there is no ignoring it.

Sounds interesting? Getting ideas about how your brand can benefit from remarketing?
Get started by dropping us a “hi” on [email protected]. Get the best digital
marketing company in Ahmedabad, India to back you and your brand in this
crowded marketplace that is the internet.

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