COMPREHENSIVE CV DR MOHD SYUHAIDI ABU BAKAR

DR. MOHD SYUHAIDI ABU
BAKAR

DEPUTY DEAN – RESEARCH AND INDUSTRY NETWORK

Senior Lecturer, Research Coordinator, QS Ranking
Coordinator (Ranking Champion), MQA
Coordinator, PRISMa Coordinator

Mohd Syuhaidi has a Doctor of Philosophy in Mass Faculty of Film, Theatre and
Animation
Communication, a Master of Corporate Communication, a
Diploma of Education, a Diploma in Information UCS Selangor, Puncak Perdana
Campus. 40150
Management and a Bachelor of Mass Communication
(Hons.) (Journalism). In his spare time, Mohd Syuhaidi spends Selangor Darul Ehsan
MALAYSIA
his time looking out for potential conferences he could
attend, enjoy good food, movies, and music. Mohd Syuhaidi +60 12 7444 174
[email protected]
is a man with a dream. A very simple dreams, mostly
involving nachos and nasi lemak, but a dream nonetheless. [email protected]

ACADEMIC DETAILS

1. ACADEMIC QUALIFICATIONS

YEAR DEGREE INSTITUTION
2017 Universiti Putra Malaysia (UPM)
Doctor Of Philosophy (Mass
2013 Communication) Universiti Putra Malaysia (UPM)
Master Of Corporate
2009 Communication Universiti Sains Malaysia (USM)
2006 Diploma Of Education Universiti Teknologi MARA (UITM)

2002 Bachelor Of Mass Communication Universiti Teknologi MARA (UITM)
(Hons.) (Journalism)
Diploma In Information
Management

2. WORK EXPERIENCES

YEAR POSITION INSTITUTION
2019 - Present Deputy Dean (Research
and Industry Network) Faculty Of Film, Theatre And Animation
2016 - Present Senior Lecturer (FITA), Universiti Teknologi MARA (UiTM)
Faculty Of Film, Theatre And Animation
2013 - 2016 Lecturer (FITA), Universiti Teknologi MARA (UiTM)
Faculty Of Film, Theatre And Animation
(FITA), Universiti Teknologi MARA (UiTM)

2008 - 2009 Reporter Karangkraf (M) Sdn Bhd

3. MANAGEMENT/ACADEMIC POSITIONS

YEAR POSITION INSTITUTION

September 2019 – Deputy Dean – Research And Faculty Of Film, Theatre And
Present Industry Network Animation (FITA)
External Examiner for Bachelor of Kolej Universiti Poly-Tech MARA
15 November Communication (Hons) Media (KUPTM) Kuala Lumpur
2019 – 14 Studies
Adjunct Lecturer for Creative Faculty of Dentistry, Universiti
November 2021 Writing Subject (DCW401) Teknologi MARA (UiTM), Sungai
18 December Buloh Campus
2019 Universiti Teknologi MARA (UiTM),
Perlis Branch
December 2019 – Editor – Jurnal Intelek Universiti Teknologi MARA (UiTM)
December 2021
1 December 2019 Member, UiTM Ethics Committee School of Humanities and Science
– 31 December (Ahli Bersekutu Jawatankuasa Social, Kolej Universiti Poly-Tech
Etika Penyelidikan Universiti MARA (KUPTM) Kuala Lumpur
2020 Teknologi MARA (UiTM)) IACT College Sdn Bhd
Academic Advisory Board
1 December 2018 Faculty Of Film, Theatre And
– 30 November External Moderator Animation (FITA)
2019 Faculty Of Film, Theatre And
1 Jan 2019 – 31 Acting Deputy Dean (Academic) Animation (FITA)
December 2019 Faculty Of Film, Theatre And
Jan – Mac 2018 Animation (FITA)
Faculty Of Film, Theatre And
2016 - Present Senior Lecturer DM52 Animation (FITA)
Faculty Of Film, Theatre And
2017 - 2019 Research Coordinator Animation (FITA)
Faculty Of Film, Theatre And
2018 - 2020 PRISMa Coordinator Animation (FITA)

2017 - 2021 QS Ranking Coordinator (Ranking
2018 - 2020 Champion)
MQA Coordinator (Quality)

4. AWARDS

YEAR ACHIEVEMENTS INSTITUTION/ORGANIZATION
2019 Faculty Of Film, Theatre And
Anugerah Perkhidmatan Animation (FITA)
2018 Cemerlang 2018
(Excellent Service Award 2018) Faculty Of Film, Theatre And
2017 Most Promising Academician, Animation (FITA)
Anugerah Akademik FITA (AAFI)
2018 Faculty Of Film, Theatre And
Best Researcher Award - FITA Animation (FITA)
Academic Award 2017

5. MEDIA VISIBILITY

YEAR TOPIC URL
2019 FiTA UiTM Malaysia Won Best
Short Film At The Malaysian https://qswownews.com/fita-
Digital Film Awards uitm-malaysia-won-best-short-
film-at-the-malaysian-digital-
FiTA UiTM Malaysia Hauled 6 film-awards/
Medals In IRIS 2019 https://qswownews.com/fita-
uitm-malaysia-hauled-6-
FiTA UiTM Malaysia Signs MoU medals-in-iris-2019/
With 81 Companies In Malaysia https://qswownews.com/fita-
uitm-malaysia-signs-mou-with-
FiTA UiTM Malaysia and FISIP 81-companies-in-malaysia/
Universitas Airlangga aims for https://qswownews.com/fita-
future collaborations uitm-malaysia-and-fisip-
universitas-airlangga-surabaya-
FiTA UiTM and MAHSA Prima aims-for-future-collaborations/
International College to sign https://qswownews.com/fita-
MoU uitm-and-mahsa-prima-
international-college-to-sign-
FITA UiTM Malaysia won mou-and-collaborate/
Mercedes-Benz Malaysia https://qswownews.com/fita-
Creative Excellence Award uitm-malaysia-won-the-
mercedes-benz-malaysia-
FITA UiTM Malaysia renews MoU creative-excellence-award-in-
with Amikom University shortsweet-malaysia-2019-
Yogyakarta, Indonesia dance-competition/
https://qswownews.com/fita-
7 Tips Sambsung Master and uitm-malaysia-renews-mou-
PhD (7 Tips Before Pursuing with-amikom-university-
Master and PhD yogyakarta-indonesia/
https://youtu.be/u0sUv-DC6Ds
Rakyat Malaysia Berniat Untuk
Terus Lakukan Vigilantism https://www.facebook.com/lej
enpress/videos/1195708360630
658/
https://iamlejen.com/rakyat-
malaysia-berniat-untuk-terus-

2018 Internet lakukan-vigilantism-internet/

Filem Pearl Harbor Sampaikan http://www.gempak.com/artik
Mesej Patriotik Berguna Pada el/11732/filem-pearl-harbor-
Semua Penonton Di Seluruh sampaikan-mesej-patriotik-
Dunia berguna-pada-semua-
penonton-di-seluruh-dunia

6. VISITING FELLOWSHIPS

YEAR UNIVERSITY DATE OF FELLOWSHIP
2019 19 – 26 AUGUST 2019
UNIVERSITAS AIRLANGGA, SURABAYA,
INDONESIA

7. PROFESSIONAL AFFILIATIONS

ORGANIZATION STATUS

Majlis Rekabentuk Malaysia (MRM) Member

PENULIS Member
Persatuan Pendidik Animasi Malaysia (PPAM) / Member
Animation Malaysia Educators Society (ANIMATES)

8. ANNUAL PERFORMANCE EVALUATIONS

YEAR POINTS
2018 91.00
2017 89.58
2016 87.70
2015 88.10
2014 85.47
2013 86.47

9. MEDALS/ACHIEVEMENTS

YEAR MEDALS/ PRODUCT/DETAILS INSTITUTION/
ACHIEVEMENTS ORGANIZATION

2019 2 Gold Award • The Un(Successful) Factors Intellectual Research
2 Silver Award Of Film Business In Malaysia and Innovation
2 Bronze Award Showcase (IRIS 2019)
• Bestselling Author Plot Twist
2019 Silver Award Narrative Writing Style: The 3rd International
Technique, Structure And Innovation Invention
2018 - 2020 Principal Formula Creation Exhibition
2019 Investigator – (IIICE 2019)
Geran Inisitatif • Digitalization, Cultural Universiti Teknologi
Penyeliaan (GIP) Tourism And Online MARA (UITM)
Learning Of Museums In
2 Bronze Awards Malaysia

• Quality Transformation
Strategy And Publishing
House Branding Strategy
Of Publishing Houses In
Malaysia: A Conceptual
Framework

• The Depiction Of Social
Realism In Yasmin Ahmad’s
Movies: Muallaf (2008) And
Talentime (2009)

• Wattpad As A Platform For
Writing – Roles, Influences
and Potential Among
Malaysians

Dropbox As Educational
Monitoring Platform

Pemaparan Dan Ketepatan
Elemen Realisme Sosial Di
Dalam Filem - Filem Di Malaysia

2019 Silver Award 1. Progress Form For Invention, Innovation
Undergraduate Thesis & Design Exposition
2019 Bronze Award Submission (IIDEX2019)

2. Internet Vigilantism National e-Content
Visual Infographic : Development
Actions, Precautions & Competition 2019
Repercussions (eCondev)
Melaka International
FWS531 - Electronic Media Intellectual
Writing Exposition 2019
(MIIEx 2019)
Progress Form For
Undergraduate Thesis
Submission

2018 Best Poster Design Visual Infographic Of Fiction 2nd National
2018 Award And Non-Fiction Literature Undergraduates
Design Colloquium
Gold Award 2u2i Study Mode Explainer (NUDC) 2018
Video Educational
Innovation,
2018 Bronze Award Visual Infographic Of Fiction Creativity & Design
2018 Bronze Award And Non-Fiction Literature Competition (EICD
Writing For Digital Platform 2018)
The 2nd Language
2018 Bronze Award Visual Infographic Of Fiction Invention, Innovation
2017 Bronze Award And Non-Fiction Literature And Design (LIID
Reelrater : Quantifying 2018)
Worthiness Of Movies National e-Content
Development
2017 – 2020 Principal Fundamental Research Grant Competition 2018
2017 - 2020 Investigator Scheme (FRGS) (eCondev)
Member Fundamental Research Grant Invention, Innovation
Scheme (FRGS) & Design Exposition
2016 - 2018 Principal Academic & Research 2018 (IIDEX 2018)
Investigator Assimilation (ARAS) Research Invention, Innovation
Grant & Design Exposition
2016 – 2017 Member Lestari Research Grant 2017 (IIDEX2017)
Ministry of Higher
2013 – 2015 Principal Research Acculturation Education (MOHE)
Investigator Collaborative Effort Grant Ministry of Higher
(RACE) Education (MOHE)
Universiti Teknologi
MARA (UITM)

Universiti Teknologi
MARA (UITM)
Universiti Putra
Malaysia (UPM)

10. UNIVERSITY APPOINTMENTS

YEAR POSITION
2019
2018 • Ranking Champion, FITA (Renewed).
• Ahli Bersekutu Jawatankuasa Etika Penyelidikan UiTM
2017
• Deputy Dean (JAN 2018 – MARCH 2018).
• PRISMa Coordinator.
• Montage Team For The Launching Of The War-On-Cancer On 26th

July 2018 By The Deputy Prime Minister Of Malaysia, Wan Azizah Wan
Ismail.
• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i Kpm Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.
• Job Description (JD) Academic Staff For FiTA.
• Member, UiTM Transformation Project.
• STEM Facilitator, FiTA.

• Ranking Champion, FITA.

• Director Of Promotion And Publicity Committee For Konvensyen KIK
Peringkat Zon Tengah 2017.

11.FACULTY APPOINTMENTS

YEAR POSITION
2019
2018 • Head Of Programme Book For Fita Wave Short Film Awards 2019.
• Coordinator, InQka Writing Workshop 2019.
2017 • Internal Auditor – FiTA
• Chief Coordinator, Thesis Signing Ceremony For Semester March –
2016
July 2019.

• Montage Team For The Launching Of The War-On-Cancer On 26th
July 2018 By The Deputy Prime Minister Of Malaysia, Wan Azizah Wan
Ismail.

• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i Kpm Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.

• Member, MQA01 Working Committee (FF232).
• Member, Quality Management Board.
• Deputy Director, Committee Of Admission, Archives And Corporate

(iACT).
• Member, Postgraduate Committee (JAKPS).

• Research Coordinator, FiTA.
• Practical Training Coordinator For Semester March 2016.
• Director Of Promotion And Publicity Committee For KIK Quality

Convention
• Working Team For Ekspo Selangkah Ke UiTM 2017.
• Deputy Director Of The Promotion And Publicity Committee Of The

FiTA Week 2017 Program.
• Publicity And Marketing Director For Minggu Karyaone Bersama

Alumni 2017.
• Deputy Director Of The Mini Festival For The Minggu Karyaone

Bersama Alumni 2017.
• Deputy Director Of The Promotion And Publicity Committee For The

'We Are Human' Theatre Show.
• Head Of Final Examination Invigilator For Semester March 2017.

• Internal Auditor, FiTA.
• Practical Training Coordinator For Semester Feb 2016.
• Outcome Based Learning (OBE) Committee Member.
• Item Bank Coordinator.
• SHOUT Chairman.
• Director, FiTA Karyaone Wave Awards 2016.
• Head Of Final Examination Invigilator For Semester March 2016.
• Working Team For Ekspo Selangkah Ke UiTM 2016.
• Speaker For The Finishing School 13 On May 16, 2016
• New Student Intake Interview Panel For Diploma / STPM / Equivalent

For Session 1 (2016/2017).
• Head Of Final Examination Invigilator For Semester June 2016
• Group Head For Section 4 (Measurement, Analysis And Knowledge

Management) For The 2016 Vice-Chancellor Quality Award.
• Practical Training Coordinator For Semester July 2016.
• Degree Viva Voce Panel For Semester Of September 2016 - January

2017 On 15 November 2016.

• Election Committee Of UiTM Student Representative Committee
(Jppuitm) Session 2016/2017 On September 29, 2016.

• Final Examination Invigilator For Semester September 2016 – January
2017.

• Chairman Of FiTA Vetting Committee.

12.COMMUNITY SERVICES

YEAR POSITION
2018
• Montage Team For The Launching Of The War-On-Cancer On 26th
July 2018 By The Deputy Prime Minister Of Malaysia, Wan Azizah Wan
Ismail.

• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i KPM Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.

13.ACADEMIC TRAINING HOURS

YEAR POINTS
2019 171 hours
2018 184 hours
2017 154 hours
2016 126 hours
2015 162 hours
2014 196 hours
2013 156 hours

TEACHING ACTIVITIES

1. BACHELOR’S DEGREE/DIPLOMA

SEMESTER CODE SUBJECT
DEC 2012 -APRIL 2013 CTW613
MARCH 2013 – JULY CTW533 Media Publishing
Electronic Media Writing
2013 CTM513
JUNE 2013 – SEPT CTW413 Strategic Alliance
CTM433
2013 Writing Theory and Practice
SEPT 2013 – JAN 2014 CTF634 Human Resource
CTW533 Management
DEC 2013 – APRIL CTW613 Academic Exercise / Project
2014 CTM433
Electronic Media Writing
MARCH 2014 – JULY CTM513 Media Publishing
2014 CTW533
CTF635 Human Resource
JUNE 2014 – CTW613 Management
NOVEMBER 2014 CTF412 Strategic Alliance
SEPT 2014 – JAN 2015 CTW533 Electronic Media Writing
CTF634
DEC 2014 – MAY 2015 CTW613 Directed Studies
MARCH 2015 – JULY CTF412
CTW413 Media Publishing
2015 CTF623
CTF616 Academic Writing
JUNE – NOV 2015 CTF133
SEPT 2015 – JAN 2016 CTF232 Electronic Media Writing
Academic Exercise / Project
CTW533
CTF634 Media Publishing
CTW613
CTW413 Academic Writing
CTW533
CTF232 Writing Theory and Practice

CTW214 Practical Training Report
CTF634 Practical Training Report
CTW613
Research Writing

Introduction To Psychology
& Sociology
Electronic Media Writing

Academic Exercise / Project

Media Publishing

Writing Theory and Practice
Electronic Media Writing

Introduction To Psychology
& Sociology
Writing Theory & Practice

Academic Exercise / Project

Media Publishing

DEC 2015 – APRIL CTW413 Writing Theory and Practice
2016 CTW533
CTW613 Electronic Media Writing
MARCH 2016 – JULY CTW413
2016 CTW513 Media Publishing
CTW413
SEPT 2016 – JAN 2017 CTW513 Writing Theory and Practice
MARCH 2017 – JULY CTW533 Scriptwriting Workshop
CTW613
2017 CTF522 Writing Theory and Practice

SEPT 2017 – JAN 2018 CTF634 Scriptwriting Workshop
CTF635
MARCH 2018 – JULY CTW513 Electronic Media Writing
2018 CTW533
CTW613 Media Publishing
SEPT 2018 – JAN 2019 CTW413
CTW533 Introduction To Psychology
MARCH 2019 – JULY CTW613 & Sociology
2019 FFW112 Academic Exercise / Project

SEPT 2019 – JAN 2020 FSC411 Directed Studies
CTF232
Scriptwriting Workshop
CTF634
CTF635 Electronic Media Writing
CTM563
Media Publishing
CTW533
CTW613 Writing Theory and Practice
CTF634
CTF232 Electronic Media Writing

CTW613 Media Publishing
FTA242
FTA412 Introduction To Writing,
FWS531 Theory And Practice
FFW111 Writing Theory And Practice

FTA242 Introduction To Psychology
FTA412 & Sociology
FWC543 Academic Exercise / Project
FWS531
FWS531 Directed Studies

Public Relations In Creative
Industry
Electronic Media Writing

Media Publishing

Academic Exercise / Project

Introduction To Psychology
& Sociology
Media Publishing

Creative Thinking

Academic Writing

Electronic Media Writing

Character and Story
Development
Creative Thinking

Academic Writing

Popular Writing

Electronic Media Writing

Electronic Media Writing

FWC543 Popular Writing

RESEARCH DETAILS

1. RESEARCH INTEREST AND FIELD OF EXPERTISE
o Mass Communication
o New Media
o Creative Media
o Creative Technology
o Mass Media & Society
o Popular Culture

2. RESEARCH GRANTS

YEAR GRANTS POSITION RESEARCH AMOUNT AND
2019 – 2020 Geran Inisitatif Leader TITLE ORGANIZATIONS
(On-Going) Penyeliaan (GIP) Leader RM20,000
Member Pemaparan Universiti
2017 – 2020 Fundamental Dan Ketepatan Teknologi MARA
(On-Going) Research Grant Leader Elemen (UITM)
Scheme (FRGS) Realisme Sosial
2017 – 2020 Di Dalam Filem - RM51,200
(On-Going) Member - Filem Di Ministry of Higher
Fundamental Malaysia Education
2016 – 2018 Research Grant (MOHE)
(Completed) Scheme (FRGS) Developing A
Framework Of RM47,000
Academic & Attributes In A Ministry of Higher
Research Movie Trailer Education
Assimilation That Constitutes (MOHE)
(ARAS) Research Purchase
Grant Intention RM10,000
Universiti
An Empirical Teknologi MARA
Investigation on (UITM)
Antecedents
and
Consequences
of Corporate
Identity
Management
(CIM) Model in
the Malaysian
Halal Industry

Personalities
And
Continuance
Intention To
Perform Internet
Vigilantism
Among
Undergraduates
In Universiti
Teknologi Mara
(UITM)

2016 – 2017 Lestari Research Member The RM5,000
(Completed) Grant Relationships Universiti
Between Teknologi MARA
2013 – 2015 Research Leader Elements Of (UITM)
(Completed) Acculturation Movie Trailers
Collaborative And Purchase RM50,000
Effort Grant Intention Universiti Putra
(RACE) Among Malaysia (UPM)
Moviesgoers In
Malaysia

Factors Of
Gratification
Contributing In
Continuance
Intention To
Watch Movies
On YouTube

3. PUBLICATION (BOOK)

YEAR DETAILS
2019
• Author : Dr Mohd Syuhaidi Abu Bakar
• Illustrator : Hafizah Rosli
• Title of Book : AADAM THE ROBOT
• ISBN : 978-967-16758

4. PUBLICATIONS (PROCEEDINGS AND JOURNALS)

YEAR PUBLICATIONS
2019
PUBLISHED

Mat Shuki, M. S., & Bakar, M. S. A. (2019). The Depiction Of Social
Realism In Yasmin Ahmad Movies: Muallaf (2008) And Talentime
(2009). In Proceedings of The 1st International Conference on
Communication, Language, Education, and Social Sciences (CLESS
2019) (pp. 89–92).

Ku Nasri, u N. N., & Bakar, M. S. A. (2019). Social Media Use Among
Creative Industry Practitioners Around The Globe: A Conceptual
Framework. In Proceedings of The 1st International Conference on
Communication, Language, Education, and Social Sciences (CLESS
2019) (pp. 78-54).

Bakar, M. S. A., Bolong, J., & Bidin, R. (2019). Roles Of Expectation
Disconfirmation Theory (EDT) And Criticism Towards Uses And
Grafitication Theory (UGT) For Internet Research. In Proceedings of The
1st International Conference on Communication, Language,
Education, and Social Sciences (CLESS 2019) (pp. 93-96).

Zulkifi, M. A. H., & Bakar, M. S. A. (2019). Heritage Building
Conservation: An Overview Of Sultan Abu Bakar Museum Building.

2018 In Proceedings of The 1st International Conference on
Communication, Language, Education, and Social Sciences (CLESS
2019) (pp. 97-100).

Ayub, N. S., & Bakar, M. S. A. (2019). Wattpad As A Platform For Writing
Community: A Conceptual Framework. In Proceedings of The 1st
International Conference on Communication, Language, Education,
and Social Sciences (CLESS 2019) (pp. 149-154).

Jono, S. N. F., & Bakar, M. S. A. (2019). Quality Transformation Strategy
And Publishing House Branding Strategy Of Publishing Houses: A
Conceptual Framework. In Proceedings of The 1st International
Conference on Communication, Language, Education, and Social
Sciences (CLESS 2019) (pp. 201-203).

Haris, N. A., Anizaim, A. N., & Bakar, M. S. A. (2019). Language
Acquisition Through Visual Storytelling. In Proceedings of The 1st
International Conference on Communication, Language, Education,
and Social Sciences (CLESS 2019) (pp. 120-124).

Bakar, M. S. A., & Ahmad Tarmizi, N. (2019). Penggunaan Dan
Penerimaan Bahasa Slanga Dalam Novel Indie Di Malaysia. E-
Academia Journal, 8(1), 17-30. (JOURNAL - MyCite).

Bakar, M. S. A., & Hussain @ Othman, N. (2019). Tanggapan Dan
Harapan Masyarakat Terhadap Penulisan Berita Di Media Arus
Perdana Di Malaysia. E-Academia Journal, 8(1), 31-38. (JOURNAL -
MyCite).

Bakar, M. S. A., & Ayub, N. (2019). Peranan, Pengaruh Dan Potensi
Wattpad Terhadap Budaya Membaca Novel Di Kalangan Rakyat
Malaysia. E-Academia Journal, 8(1), 39-54. (JOURNAL - MyCite).

Bakar, M. S. A., Jono, S. (2019). Transformasi Strategi Kualiti Dan
Penjenamaan Penerbitan: Satu Kajian Terhadap Buku Fixi. E-
Academia Journal, 8(1), 55-76. (JOURNAL - MyCite).

ACCEPTED

eACADEMIA JOURNAL - Volume 8, Issue 2 2019 (MyCite)
• A Study Of The Elements Of Depression In “All The Bright
Places” (2015)

Forum Komunikasi - Vol. 14 (2), Dec 2019
• Pengurangan Ruangan Sastera Dalam Media Cetak Dan
Motivasi Untuk Membaca Dalam Kalangan Rakyat Malaysia
• Cabaran Dan Permasalahan Penulis Dan Penerbit Buku Kanak-
Kanak Di Malaysia

IN REVIEW

Jurnal Komunikasi (Scopus)
• Transitions from Traditional Viewing to Online Viewing of Movies
on YouTube: Current State and Potential in Malaysia

Bakar, M. S. A., & Ayob, R. (2018). Hypothesis Of Relationships Between

2017 Personalities With Continuance Intention To Perform Internet
Vigilantism Among Undergraduates In Universiti Teknologi MARA
(UiTM). Journal Of Fundamental And Applied Sciences, 10(6S), 1154-
1162. doi:http://dx.doi.org/10.4314/jfas.v10i6s.76. (JOURNAL – WOS).

Bakar, M. S. A., Bolong, J., & Bidin, R. (2018). Attributes in a Movie
Trailer That Constitutes Purchase Intention. Proceedings of the 31st
International Business Information Management Association
Conference. 569 – 574. (PROCEEDINGS - SCOPUS).

Bakar, M. S. A., & Mohd Mazzalan, A. (2018). Aliran Pertuturan Bahasa
Rojak Dalam Kalangan Pengguna Facebook Di Malaysia. E-
Academia Journal, 7(1), 61-71. (JOURNAL - MyCite).

Bakar, M. S. A., & Ngah@Muhammad, N. (2018). Tahap Motivasi Dan
Tanggapan Pembaca Matang Terhadap Naskhah Terbitan Buku Fixi.
E-Academia Journal, 7(2), 122-129. (JOURNAL - MyCite).

Bakar, M. S. A., & Dahlan, N. (2017). Percampuran Kod Bahasa Di
Dalam Filem: Satu Kajian Kualitatif Terhadap Filem J Revolusi. E-
Academia Journal, 7(2), 107-121. (JOURNAL - MyCite).

Bakar, M. S. A., & Mohaideen, A. (2018). Meneroka Permasalahan
Tenaga Modal Insan dalam Industri Filem di Malaysia. Forum
Komunikasi. 13(1), 1 – 14. (JOURNAL - Refereed).

Bakar, M. S. A., & Bolong, J. (2018). Relationships between Expectation
Towards Technology and Social Gratification with Continuance
Intention to Watch Movies on YouTube: Mediating Roles of
Gratification. Forum Komunikasi. 13(1), 41 – 56. (JOURNAL - Refereed).

Ibrahim, M. S., Hassan, Bakar, M. S. A., M. S., Yusuf, S., Rahman, N. A., &
Ramli, N. S. (2018). Instrument development to measure the non-profit
organisation website user satisfaction and user willingness to donate.
Asian Journal of Social Science Research, 1(1). doi:10.1063/1.5062708
(JOURNAL - Refereed).

Ibrahim, M. S., Hassan, M. S., Bakar, M. S. A., Yusuf, S., Rahman, N. A.
A., & Ramli, N. S. (2018, October). Instrument development to measure
the quality of non-profit organisation (NPO) website. In AIP
Conference Proceedings (Vol. 2020, No. 1, p. 020082). AIP Publishing.
(PROCEEDINGS - SCOPUS).

Bakar, M. S. A., & Bolong, J., (2017). Mediating Roles of Gratification
Towards Relationships Between Expectation and Continuance
Intention To Use YouTube To Watch Movies. Economic and Social
Development: Book of Proceedings, 384 - 392. (PROCEEDINGS)

Bakar, M. S. A., & Bolong, J., (2017). Relationships Between
Gratification And Continuance Intention To Use Youtube For Movie
Watching Experience. Proceeding of Asia International Conference of
Art & Design (AiCAD) 2017, 118-123. (PROCEEDINGS)

Bakar, M. S. A., Ayob, R. N. A. R., & Rosli, H. (2017). Hypotheses of
Relationships Between Elements in Movie Trailers with Purchase
Intention of Movie Tickets. Advanced Science Letters, 23(11), 10640-
10642. (JOURNAL – SCOPUS)

2016 Mailin, B. C., Bolong, J., Bidin, R., & Bakar, M. S. A., (2016). A Tentative
Framework On The Relationships Between Gratification and
2015 Continuance Intention to Use YouTube for Movie Watching
2014 Experience. Proceedings of The 7 Smart Collaboration for Business in
Technology and Information Industries 2016. Bandung, Indonesia.109-
114. (PROCEEDINGS)

Bakar, M. S. A. 2016). Continuance Usage Intention of WeChat By
Users In Malaysia. In The Proceedings of The IAFOR International
Conference on the Social Sciences - Dubai (IICSSDubai2016). DUBAI,
UAE. 13 – 23. (PROCEEDINGS)

Jaafar, F., Zain, A. M., & Bakar, M. S. A., (2016). Attitude and
Perception of Young Audience towards Patriotism in Independence
Day TV Commercials. Environment-Behaviour Proceedings
Journal, 1(1), 23-27. (PROCEEDING - JOURNAL)

Jasney, S., & Bakar, M. S. A., (2016). Motivation and Criteria in
Accepting New Music Talents on YouTube. Proc. of The Fourth Intl.
Conf. On Advances In Economics, Social Science and Human
Behaviour Study - ESSHBS 2016. Bangkok. 1-3. (PROCEEDINGS)

Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2015). Expectation and
Satisfaction towards Digital Media as Predictors of Brand Relationships:
A Tentative Framework. In The Proceedings of CCI Conference on
Corporate Communication 2015. New York. USA. 229-239.
(PROCEEDINGS)

Bakar, M. S. A., (2015). Understanding Malaysian Twitter Users
Behaviour Using Hans Eysenck's Three-Trait Model. In The Proceedings
of The European Conference on Media, Communication and Film
2015. Brighton, United Kingdom. 67 – 74. (PROCEEDINGS)

Bakar, M. S. A.,& Bidin, R. (2014). Technology Acceptance and
Purchase Intention towards Movie Mobile Advertising among Youth in
Malaysia. Procedia-Social and Behavioral Sciences, 130, 558-567.
(PROCEEDINGS- SCOPUS)

Bakar, M. S. A., & Bidin, R. (2014). Engaging Users Using Movie Mobile
Advertising: Technology Acceptance and Purchase Intention. Asian
Social Science, 10(7), p129. (JOURNAL – SCOPUS)

Bakar, M. S. A. (2014). A Theoretical Suggestion on the Roles of
Conformity and Disconformity: Filling The Gap between Uses and
Gratifications Theory and Expectation Disconfirmation Theory in The
Field of Mass Communication Research. In The proceedings of the
International Conference on Language and Communication 2014 :
Language, Media, and Development in East and South-East Asia.
National Institute of Development Administration. Bangkok. Thailand.
(PROCEEDINGS)

Bakar, M. S. A. (2014). Internet Marketing Strategy: A Study on the
Influences of YouTube as a Substitute Review Channel and Frontliners
in Media Sharing Ecosystem. In The Asian Conference on the Social
Sciences 2014 – Official Conference Proceedings. The International

2013 Academic Forum (IAFOR). Osaka. Japan. 393-402. (PROCEEDINGS)

Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2014). Factors of
Gratification Contributing in Continuance Intention to Watch Movies
on YouTube. Procedia-Social and Behavioral Sciences, 155, 9-13.
(PROCEEDINGS- SCOPUS)

Bakar, M. S. A., & Bidin, R. (2013, December). Technology Acceptance
towards Movie Mobile Branding in Malaysia. In The International
Conference on Language and Communication 2013: Innovative
Inquiries and Emerging Paradigms in Language, Media and
Communication (p. 323). National Institute of Development
Administration. (PROCEEDINGS)

5. PAPER PRESENTATIONS/ SEMINARS INNOVATION/INVENTION
COMPETITIONS

YEAR Paper Presentation DETAILS
2019
The Asian Business and Economics
International Conference 2019
(ABEIC 2019)

• Global Business Building,
Kangwon National University
(KNU), Chuncheon, South
Korea

• 25 - 27 April 2019

The 1st International Conference on
Business Studies (ICoBS)

• Universiti Malaysia Sabah
Kota Kinabalu, Sabah,
Malaysia

• 24 - 25 July 2019

Innovation/Invention International Conference on
Competitions Communication, Language,
Education and Social Science -
Seminars/Workshops CLESS 2019

• Multimedia University Jalan
Ayer Keroh Lama, 75450 Bukit
Beruang, Melaka, Malaysia

• 11 – 12 November 2019

• 3rd International Innovation
Invention Creation Exhibition
(IIICE 2019)

• Invention, Innovation &
Design Exposition (IIDEX2019)

• National e-Content
Development Competition
2019 (eCondev)

• Melaka International
Intellectual Exposition 2019
(MIIEx 2019)

• e-Portfolio In Education

2018 Paper Presentation • Writing Workshop for Ranking
2017 Innovation/Invention Initiatives 2019
Competitions
• Academic Programme
Seminars/Workshops Accreditation Workshop

Paper Presentation 31st IBIMA Conference

• Milan, Italy
• 25-26 April 2018

• Educational Innovation,
Creativity & Design
Competition (EICD 2018)

• The 2nd Language Invention,
Innovation And Design (LIID
2018)

• National e-Content
Development Competition
2018 (eCondev)

• Invention, Innovation &
Design Exposition 2018 (IIDEX
2018)

• MQA 01 Workshop
• MYRa 2017 Verification

Workshop

• Academic Staff Job
Description Workshop

• Qualitative Research,
Interview Analysis & Nvivo 11
Exploration With Dr Siti
Uzairiah Workshop

• New Students Orientation
(PDS & PPW)

• DUCS Grant Writing
Workshop 2018

SIBR 2017 Osaka Conference on
Interdisciplinary Business &
Economics Research

• Osaka, Japan
• 6th to 7th July 2017

6th International Conference on
Marketing and Retailing 2017 (6th
INCOMaR 2017)

• Phuket, Thailand
• 22nd–24th November 2017

1st Asia International Conference Art
and Design (AICAD 2017)

• Bandung Indonesia
• 2nd to 3rd October 2017

2nd International Conference on
Information in Business and
Management (I2BM'17)

• Penang, Malaysia
• 18–20 April, 2017

Innovation/Invention • Invention, Innovation &
Competitions Design Exposition 2017

(IIDEX2017)

Seminars/Workshops • Literature Review And
Paper Presentation Qualitative Analysis With
Paper Presentation Atlas.Ti 8 Workshop

• Research Writing Workshop
(Institute of Quality and
Knowledge Advancement
(InQKA)& IRMI )


• Introduction To ISO 9001:2015
Workshop

• Academic Management
Workshop Siri 1/2017


• Ranking Champion
Workshop


• Workshop On Increasing The
Impact Of Research
Strategies And Practical
Guideline For Universities And
Research Institutions Islamic
World Science Citation

2016 The 7th Smart Collaboration for
2015 Business in Technology and
Information Industries

• Grand Tjokro Hotel,
Bandung, Indonesia

• August 15th – 16th 2016

The IAFOR International Conference
on the Social Sciences - Dubai
(IICSSDubai2016)

• Dubai, United Arab Emirates
• Saturday, February 27 -

Monday, February 29, 2016

The Fourth Intl. Conf. On Advances
In Economics, Social Science and
Human Behaviour Study - ESSHBS
2016

• Hotel Lebua at State Tower,
Bangkok, Thailand

• 07-08 May 2016

Conference on Corporate

Communication 2015

• New York. USA

• 2 – 5 June 2015

The European Conference on
Media, Communication and Film
2015

• Brighton, United Kingdom
• Monday, July 13 - Thursday,

July 16, 2015