NeuLion Sports Media and Technology

17TH ANNUAL
OCTOBER 28-29, 2015 CROWNE PLAZA TIMES SQUARE MANHATTAN TM
KEEPING SPORTS MEDIA EXECUTIVES ON TRACK FOR MORE THAN A DECADE
PLATINUM SPONSOR
GOLD SPONSORS


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Powering the world's largest brands with digital experiences for live and on-demand content delivered to every device imagineable. NeuLion specializes in digital video broadcasting, distribution and monetization with an integrated suite of technologies and services proven to captivate your audience, reinforce your brand, monetize your assets and uncover new revenue streams.
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Dana Williams
1.516.622.8301 [email protected]
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WELCOME
WELCOME
TM
Dear Conference Attendee:
On behalf of the SportsBusiness Group and our partner NeuLion, I would like to welcome you to the 17th annual NeuLion Sports Media & Technology (SMT) conference. We have assembled a cross-section of thought leaders, who, over the next two days, will be providing insights and perspectives on the ever- changing media landscape. In addition to the main SMT program, you will also have the opportunity to attend post-conference workshops being hosted by Microsoft. You can still RSVP to attend the workshops by visiting the registration desk and signing up.
We’re also excited to announce another year of SMT Live, which through our partnership with NeuLion, will be an extension of this year’s program offering key interviews throughout the event! To access SMT Live, visit https://smtlive.neulion.com and sign up to access all of the great SMT Live content available on your PC, smartphone and tablet. In addition and new this year, NeuLion will be showcasing the live panel sessions in 4K! You can see them rsthand in the 4K theater outside the main ballroom.
You can also follow the conference highlights on Twitter: @SBJSBD and #SBJSMT. And, be sure to connect with your fellow attendees and text questions to the moderators through our event app found at sbjapps.com.
Lastly, I would like to thank our speakers, program sponsors and exhibitors for their participation. They are recognized in the digital program guide, and I’m sure you’ll nd it bene cial to network with them and your fellow attendees at the social gatherings we have built into the agenda.
Sincerely,
Laura Case
Senior Conference Director
NeuLion Sports Media & Technology
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AGENDA
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AGENDA
7:30 AM
8:30 AM
8:45 AM
9:15 AM
10:00 AM 10:30 AM
WEDNESDAY, OCTOBER 28
Broadway Ballroom Foyer
Registration, Continental Breakfast and Exhibits Open
Registration hosted by
All sessions will take place in the Broadway Ballroom unless otherwise noted.
Welcome and Opening Remarks
Richard Weiss, Publisher, SportsBusiness Daily/Global/Journal Chris Wagner, Co-Founder & Executive Vice President, NeuLion
FEATURED SESSION
Looking Ahead: Growth, Change and Innovation
John Skipper, President, ESPN & Co-Chairman, Disney Media Networks Moderator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal
Distributors and Af liates Weigh In: How Do You Stop People from Cutting the Cord?
Panelists
Ben Grad, Executive Director, Content Strategy & Acquisition, Verizon
Ken Solomon, Chairman & CEO, Tennis Channel
Melinda Witmer, Executive Vice President & Chief Video and Content Of cer, Time Warner Cable
Dana Zimmer, President, Distribution, Tribune Media Company
Moderator
John Ourand, Staff Writer, SportsBusiness Journal
Broadway Ballroom Foyer Networking and Refreshment Break
FEATURED INTERVIEW
Ideas That Move Us Forward: What’s Ahead in Wearable Tech?
Steve Holmes, Vice President, New Devices Group & General Manager, Smart Device Innovation, Intel Corp.
Moderator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal
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AGENDA
AGENDA
11:00 AM
11:45 AM
12:15 PM 1:45 PM
2:30 PM
3:00 PM
Is OTT Here to Stay?
Panelists
Rick Anderson, Executive Vice President, Global Media, PGA Tour
Shelley Brindle, Executive Vice President, Domestic Network Distribution, HBO Laura Martin, Entertainment and Internet Analyst, Needham & Co.
Paul Speaker, CEO, World Surf League
Michelle Wilson, Chief Revenue and Marketing Of cer, WWE
Moderator
John Ourand, Staff Writer, SportsBusiness Journal
The State of Daily Fantasy Sports
Panelists
Glen Colton, Partner, Dentons U.S.
Todd Heyden, Chief Revenue Of cer, SportsLock
Pete Rinato, Chief Marketing Of cer, DraftOps.com
Peter Schoenke, President, RotoWire.com and Chairman, FSTA
Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal
Luncheon hosted by
Lobby Level — Times Square Ballroom
Leveraging Data for Better Performance Both On and Off the Playing Field
Panelists
Steve Byrd, Chief Commercial Of cer, SportRadar U.S.
Mike Downey, Director & Principal Evangelist, Sports, Microsoft Corp.
Dan LeBlanc, Vice President Head, Product and Operations, Sports, Gracenote Darryl Lewis, Chief Technology Of cer, Stats
Angus McNab, Head, Content Distribution, North America, Opta/Perform Group
Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal
Follow the Money: What are the Hottest Media Investments?
Panelists
Michael LaSalle, Partner, Shamrock Capital Advisors Ryan Moore, Partner, Accomplice
Colin Neville, Vice President, Raine
Moderator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal
Broadway Ballroom Foyer Networking and Refreshment Break
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AGENDA
AGENDA
3:30 PM
4:15 PM
4:45 PM
5:30 PM
What’s the Market for 4K Streaming?
Panelists
Matthew Durgin, Director, Content Innovation, LG Electronics
Steve Hellmuth, Executive Vice President, Operations and Technology, NBA John Studdert, Vice President, Sales and Marketing, Sony Electronics
Chris Wagner, Executive Vice President & Co-Founder, NeuLion
Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal
CASE STUDY
Live Streaming with the NFL and Yahoo:
An In-Depth Look at the Buffalo Bills/Jacksonville Jaguars Game Streamed Live
Presenters
Ken Fuchs, Vice President, Group Lead, Yahoo Sports & Finance and Product Partnerships, Yahoo
Hans Schroeder, Senior Vice President, Media Strategy, Business Development and Sales, NFL
Facilitator
John Ourand, Staff Writer, SportsBusiness Journal
PRESENTATION
Ideas That Move Us Forward: Be in the Business of Disruption or Be Disrupted
Steve Guggenheimer
Corporate Vice President & Chief Evangelist
Microsoft Corp.
Broadway Ballroom Foyer Networking Reception
Program Notes:
Tomorrow’s breakfast begins at 7:30 am. The rst session begins at 8:30 am.
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AGENDA
AGENDA
7:30 AM 8:30 AM
9:15 AM
9:55 AM 10:25 AM
11:00 AM
11:30 AM
THURSDAY, OCTOBER 29
Broadway Ballroom Foyer
Registration, Continental Breakfast and Exhibits Open
The State of Media Content
Panelists
Seth Bacon, Senior Vice President, Media, MLS
Brian Bedol, Founder & CEO, Sportsrocket
Sam Flood, Executive Producer, NBC Sports & NBC Sports Network Jamie Horowitz, President, National Networks, Fox Sports
Danny Keens, Director, Sports Partnerships, Twitter
Moderator
John Ourand, Staff Writer, SportsBusiness Journal
FEATURED INTERVIEW Insights from a Media Titan
Leslie Moonves, President & CEO, CBS Corp. Guest Moderator
Ben Grossman, Principal, Selhurst Media Ventures Broadway Ballroom Foyer
Networking and Refreshment Break
20 Questions
Fantasy Sports: Taking Fan Engagement to a Higher Level
Jason Robins, Co-Founder & CEO, DraftKings Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal How Mainstream Media Can Tap into eSports
Panelists
Sundance DiGiovanni, Co-Founder & CEO, Major League Gaming Kim Rom, Founder & CEO, Level 99
Tobias Sherman, Head, eSports, WME I IMG
Andy Swanson, Vice President, eSports and Events, Twitch
Moderator
Ian Thomas, Staff Writer, SportsBusiness Journal
The NeuLion Sports Media & Technology Conference Concludes
Program Notes
All attendees are invited to attend the Microsoft Workshops beginning at 12:30 pm. For those attending the workshops, lunch will be served beginning at 11:45 am in the Broadway Ballroom Foyer.
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AGENDA
AGENDA
12:25 PM
12:30 PM
1:30 PM
2:30 PM
MICROSOFT WORKSHOPS
Welcome and Opening Remarks
Anthony Morgante, Director, Business Development, Sports; & Developer, Experience and Evangelism, Microsoft
INDUSTRY PANEL DISCUSSION
The Thirst for Digital Content: Appealing to All Fans of All Ages, on all Devices
Panelists
Marc Debevoise, Executive Vice President, Entertainment, Sports and News, CBS Interactive
Darren Brelesky, Senior Vice President, Product and Design, Nickelodeon
Colin Smith, Vice President, Digital, NASCAR Digital Media
Moderator
Merril Hoge, Sports Analyst, ESPN
INNOVATION DISCUSSION
Changing the Game — Technology Innovation Impacting Fans, Coaches and Athletes
Panelists
Norb Gambuzza, Vive President, Media Business Development, PGA TOUR Stephen Byrd, Senior Manager Technology Integration, NASCAR
Patrick Perkins, Vice President, Marketing, Hendrick Motor Sports
Moderator
Anthony Morgante, Director, Business Development, Sports; & Developer, Experience and Evangelism, Microsoft
Closing Remarks Workshop Concludes
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
The world is changing — consumers continue to embrace new, interactive ways to watch video online. NeuLion is driving this change, powering the next-generation digital experience.
Through its end-to-end platform, NeuLion enables digital content management, distribution and monetization for content owners worldwide including the NFL, NBA, UFC, MLS, Univision Deportes, Rogers and others. Specializing in providing a unique, personalized interactive experience, NeuLion is the leader in delivering the highest quality video for live and on-demand content, up to 4K, on any device.
NeuLion’s technology speeds time to market with new OTT services, reduces the costs in comparison to alternative approaches and creates new and meaningful experiences for viewers, all while creating and growing new sources of revenue. Unlock the true value of your digital rights. For more information about NeuLion, visit www.NeuLion.com.
Street & Smith’s SportsBusiness Journal is the industry’s leading weekly trade publication, providing breaking news and comprehensive reporting and analysis on sports business. With 80 reporters, editors and guest columnists, SBJ keeps its readers up to date on the latest developments in sports marketing, sponsorships, media, facilities, agents and labor, nance and more. For more information, visit www.sportsbusinessjournal.com.
Street & Smith’s SportsBusiness Daily and SportsBusiness Daily Global are the leading daily trade publications on the business of sports. From Sunday through Friday, the publications summarize industry news reported by more than 600 media outlets in the United States, Canada, Europe, Africa, India, Asia, Australia and South America. They also offer relevant original features by their experienced editorial staff. In prioritizing the day’s most important news, the Daily and Global Daily offer readers both the substance and “the spin” of how the news is playing. In addition, they provide timely original features that go beyond the headlines and analyze the latest trends in uencing the multibillion-dollar sports industry. For more information, visit www.sportsbusinessdaily.com.
These publications are part of Street & Smith’s Sports Group, which consists of Street & Smith’s Conference Group, Resource Guide LIVE and NASCAR Illustrated. Street & Smith’s is a division of American City Business Journals (ACBJ), which comprises weekly business journals across the country, BizJournals.com and Hemmings Motor News. ACBJ is part of the Advance Publications family.
TM
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
Intel is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. As a leader in corporate responsibility and sustainability, Intel also manufactures the world’s rst commercially available “con ict- free” microprocessors. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com and about Intel›s con ict-free efforts at con ictfree.intel.com.
Founded in 1975, Microsoft is the leading platform and productivity company for the mobile- rst, cloud- rst world and its mission is to empower every person and every organization on the planet to achieve more.
MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover
in excess of $720 million, MP & Silva’s portfolio includes NFL, NBA, FIFA World Cup 2018 & 2022, UEFA EURO 2016, Formula One, Italian Serie A TIM, English Premier League, Spanish La Liga, FA Cup, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League and others. Headquartered in London and Singapore, MP & Silva operates worldwide through regional of ces in Beijing, Budapest, Dubai, Dublin, Hanoi, Jakarta, Kuala Lumpur, Luxembourg, Madrid, Miami, Monaco, Munich, Nairobi, New York, Paris, Taipei, Tokyo and Warsaw. For more information, visit www.mpsilva.com or @MPSworldwide.
Covington offers one of the world’s premier sports practices, representing major sports organizations, including MLB, MLS, NASCAR, NBA, NFL, NHL, USOC, USGA, UFC, WWE, USTA, and the American Athletic Association, Atlantic 10 and Pac-12 conferences. Our work spans the industry — from industry- shaping litigation to mergers and acquisitions, nance, and media and technology transactions, and from intellectual property disputes and enforcement to government affairs, regulatory issues, and tax matters. Covington has played a central role in headline-making sports matters for decades and is recognized
by Chambers USA as a “dominant force in sports law, with an exceptional bench of experienced and skillful sports practitioners.” For more information, please visit www.cov.com.
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
Omnigon delivers strategic, technical and creative solutions to leaders in the sports, media and entertainment industries. The Omnigon team is made up of technologists and artists, all of whom have a deep understanding of digital media and its impact on the lives of consumers. Omnigon is renowned for delivering its clients engaging, groundbreaking digital experiences and solutions that create real value for their sponsors and audiences. Core competencies include strategic consulting, development of social and mobile platforms, live event support, digital product development and enterprise systems. Headquartered in New York and with of ces in Los Angeles, London, Toronto, Kiev and St. Petersburg, Omnigon’s client roster includes World Rugby, AS Roma, Arsenal FC, PGA Tour, NASCAR, USGA, FOX Sports, Miami Heat, CONCACAF, Sporting News, and FOX Broadcasting.
For more information on how Omnigon can support your digital efforts, visit Omnigon.com.
Proskauer’s Sports Law Group has been recognized by Chambers USA as “ rst-rate” with clients praising that “Proskauer is pretty much unparalleled.” As part of its “best in class – smart, focused and committed” practice, the rm represents a broad range of clients in antitrust; acquisitions of sports teams; sports-related nancings; television, media and distribution agreements; stadium and arena development; key facility contracts, including naming rights, cornerstones and seat licenses; production and distribution of sports content across all platforms; e-commerce and technology acquisition and licensing; joint ventures between sports entities and media and technology companies; collective bargaining agreements with players, referees, umpires and other game of cials; and litigation matters involving the most pressing issues facing sports. For more information, please visit www.proskauer.com.
Burns & Levinson is a Boston-based, full-service law rm with more than 125 attorneys in Massachusetts, New York and Rhode Island. The rm has grown steadily and strategically throughout the years, and has become a premier law rm with regional, national and international clientele. Core areas of practice are Business Law, Business Litigation, Intellectual Property, Private Client Legal Services and Real Estate. For more information, visit burnslev.com.
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
Fantasy Sports Trade Association (FSTA) was established in 1997 to provide a forum for interaction between hundreds of existing and emerging companies in the unique and fast-growing fantasy sports industry. We serve the small, the large, the entrepreneurs, and the corporations as well as the visionaries, innovators, investors, advertisers, and sponsors that would like to network and learn more about the exciting fantasy sports industry. FSTA provides the information and assistance that its members need in order to best serve the more than 57 million fantasy sports players in North America. For more information about membership, visit www.fsta.org.
Rentrak leverages a vast array of TV measurement information, consumer behavior insights and branded entertainment metrics within the sports and entertainment industry to provide a one-stop shop for sports marketers, sponsors, leagues, teams and agencies looking for intelligence surrounding their content and value in the marketplace.
With the ability to merge viewing information from tens of millions of televisions with actual consumer behavior information, Rentrak is the leading insights and analytics provider used by sports marketers; national television networks, local television stations and station groups; advertisers and their brands; advertising agencies; movie studios, distributors and theater chains; MVPDs; and political agencies and consultants to access the stable and robust audience measurement services necessary to better manage their business goals and more precisely target advertising. As the media and advertising sectors continue to evolve, Rentrak will be there, precisely measuring movies and TV everywhere consumers are engaging with sports.
To learn more about Rentrak’s offerings for the sports and entertainment industry, please visit us at Rentrak.com/sports.
Mobivity Sports & Entertainment is Mobivity’s division of the former Txtstation services. We are a leader in mobile, social, and IVR marketing, specializing in sports and entertainment solutions. We allow broadcasters, event owners, and brands to create a one-to-one dialog with consumers directly through their mobile phones, the internet, and landline phones in real-time at events, concerts, and broadcasts. Since 2001, we have been at the forefront of mobile interactivity by designing live programs that harness the excitement of these events to increase revenue, loyalty, and brand engagement. We have worked with clients such as UFC, CBS, Disney, AT&T, C-Spire, Southwest Airlines, and countless others. To learn more, contact Michael Falato, SVP of National Sales, at (512) 522-4710 or [email protected]. Check out our demo reel at vimeo.com/113449265.
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
FanDuel is the largest one-day fantasy sports company, offering leagues for NFL, NBA, MLB, NHL and college football and basketball that last just one day. Our leagues utilize a salary cap system so you can challenge friends in a private league or play against other users in public leagues, whenever you want, without having to commit to the entire season. You can enter free and paid contests and depending on how well your lineup does, can win money, prizes and bragging rights that night. FanDuel users consume 40% more content than casual sports fans, driving meaningful audience engagement for leagues and teams.
FanMaker tracks and rewards attendance, ticket purchases, purchase data from concessions and
team stores combined with social interactions to provide our clients with the ability to micro-target their fans based on their habits and preferences. When combined with our mobile applications and beacon solution, FanMaker offers an unparrelled, personalized fan experience at your venue. For more information visit www.Fanmaker.com.
Access Pass & Design is now Access Event Solutions! New brand. New products. Same commitment to you.
We help the world’s most image-conscious events, brands, entertainers, and sports teams in the world connect with audiences in ways that shatter all expectations. Creating extraordinary live-event credentials (media credentials, press passes, VIP hospitality badges) and live event technology platforms (VIP access control, sponsor activation integration, and more) to enhance the management, magic, and value of your next event. For more information, please visit www.accesseventsolutions.com or call 1-775-229-7200.
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SPONSORS & EXHIBITORS
SPONSORS & EXHIBITORS
bluemedia is the national leader in design, printing and fabrication of signage for sporting events, activations and campaigns. Our foundation of technology, design, production, and commitment to Make It PerfectTM, gives us the creativity and experience to achieve what others deem impossible.
CrowdTorch, a wholly-owned subsidiary of Cvent, develops, markets, sells and supports Cvent’s consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd. In addition to client branded point-of-sale sites, CrowdTorch also powers primary sites for fans to nd and buy tickets to events, including LaughStub for comedy, TuneStub for music and ElectroStub for electronic dance music/nightlife. To learn more, please visit www.crowdtorch.com.
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3,500+ SPORTING
10,000+ HOURS OF FOOTAGE
EVENTS
A YEAR
80+ 36+
200+ TELEVISION
SPORTS RIGHTS PROPERTIES
SPORTS CATEGORIES
CLIENTS WORLDWIDE
720+ MILLION USD ANNUAL TURNOVER
40+
200+ TERRITORIES
@MPSWorldwide www.mpsilva.com
RIGHTS HOLDERS PARTNERSHIPS
REACHED
20 40+
OFFICES LANGUAGES WORLDWIDE IN OUR GLOBAL TEAM


BETTER UNDERSTAND
SPORTS
AUDIENCES
AND TARGET FANS
WITH UNIQUE TV VIEWING INSIGHTS & ANALYTICS
With Rentrak’s precise TV viewing and Advanced Demographics information, sports marketers can con dently leverage speci c fan and audience targets for ad buying, sponsorship evaluations and content values.
CONTACT TOM SOMMER AT 646.722.1557 OR [email protected] TO LEARN MORE.
RENTRAK.COM •


Engage Your Fans
Harness the excitement of your live events with social and mobile experiences that collect data, increase revenue, and enhance brand engagement.


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YOU GET IT, SO GET THE BEST.
At ACCESS Event Solutions, we produce the highest quality credentials, featuring award winning designs, in the most insane turn around times. Need passes tomorrow? No problem.
contact us today.






The Sports Law Firm
Proskauer is the go-to law firm for sports matters of all kinds across geographies and jurisdictions.
www.proskauer.com
Beijing | Boca Raton | Boston | Chicago | Hong Kong | London | Los Angeles | New Orleans | New York | Newark | Paris | São Paulo | Washington, D.C.
Proskauer Rose LLP | Eleven Times Square, New York, NY 10036-8299 | 212.969.3000 | Attorney Advertising Prior results do not guarantee a similar outcome.


TALENT WINS GAMES, BUT TEAMWORK AND INTELLIGENCE WIN CHAMPIONSHIPS.
- MICHAEL JORDAN
LET OUR TEAM TAKE THE LEAD.
LEGAL COUNSEL. BUSINESS ADVISORS.
MASSACHUSETTS l NEWYORK l RHODEISLAND BURNSLEV.COM l 617.345.3000


ABOUT US
The Fantasy Sports Trade Association represents the fantasy sports industry with over 300 member companies ranging from small startups to large corporations. As the voice of the industry since 1997, the FSTA has been the leader in providing demographic data, bi-annual conferences, and collective action to ensure unfettered growth.
JOIN US
The fantasy sports business has grown in just 35 years to a $4 billion industry with nearly 57 million active players who follow sports and teams from all over the country. Because of this broad reach and the speci c enthusiasm fantasy sports players demonstrate, the companies that o er products and services to support this industry nd FSTA membership a great way to get/stay on top of things, and connect with all aspects of the fantasy sports community.
WHAT WE DO
FSTA works diligently on behalf of the entire fantasy sports community. Below is a review of our services and member bene ts. Because FSTA is a member-supported organization, we want and need feedback from our members. The bene ts below were developed in collaboration with all of our member companies, large and small.
+ Advocacy & Legislative A airs
+ Curated News & Communications + Education & Events
+ Networking Online and O ine
+ Research Data
+ Webinars & White Papers
There’s no doubt; members that choose to get involved and make the most of their FSTA membership can surely impact the growth of the fantasy sports industry.
Find out why nearly 57 million consumers and countless businesses are catching the fantasy momentum. Fantasy sports is one of the top ten fastest growing industries. As the only non-pro t trade association representing the fantasy sports industry, FSTA is your go-to resource for all things fantasy.
Join by November 30 using the code SBJ2015 and save 10% o your rst year.
Get in on the action and join today!
www.fsta.org/join


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