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Published by Sports Business Journal, 2019-12-02 13:36:21

2019 Dealmakers in Sports

2019 Dealmakers in Sports

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GOLD C U S T O M I Z EMARKETING ACTIVATION AUTHENTICATE E N G A G E E M P O W E R F A N S
SPONSORS
P E R S O N A L I Z E S T R A T E G Y E X E C U T I O NOFFICIAL CORPORATE TICKETING T E C H N O L O G YOFFICIAL INSIGHTS &
MANAGEMENT SPONSOR ANALYTICS SPONSOR

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For more insights that drive 2015 WINNER OF BEST
the new fan experience, SPORTS & EVENT
download a free summary of
the acclaimed global study AGENCY OF THE YEAR
from Momentum Worldwide:
“We Know Sports Fans.”
Momentumww.com

W EWLE LCC OOM EM E

Dear Conference Attendee:
On behalf of SportsBusiness Daily/Global/Journal, I would like to welcome you to the 13th Annual
Momentum Sports Marketing Symposium. As you can see from the agenda, we have a wonderful
speaker faculty and are looking forward to an insightful day and a half of content. And we have built
plenty of networking time into the program to give you the opportunity to mingle with your industry
peers.
We encourage you to participate in the discussions by submitting questions through the “Ask the
Moderator” feature. Simply click on the icon and submit your question. You can also follow the event
on Twitter: @SBJSBD and #SBJSMS.
Lastly, I would like to thank our program sponsors and our entire speaker faculty for their participation
in this year’s conference. Your involvement is greatly appreciated.
Sincerely,

Donna Johnson
Senior Conference Director
Momentum Sports Marketing Symposium

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WEDNESDAY, NOVEMBER 4TH

All networking activities and sessions will take place on the 7th Floor or in the
Astor Ballroom, unless otherwise noted.

12:45 PM Registration and Exhibits Open

1:30 PM Opening Remarks
Richard Weiss, Publisher, SportsBusiness Daily/Global/Journal
Chris Weil, Chairman & CEO, Momentum Worldwide

1:45 PM What are Marketers Not Ready For as it Relates to Changes in Media Consumption
Patterns and Changes in Technology?

Moderator
Terry Lefton, Editor-at-Large, SportsBusiness Journal/Daily

Panelists
Lisa Baird, Chief Marketing Officer, USOC
Daniel Cherry III, Chief Marketing & Innovation Officer, New Jersey Devils and

Prudential Center
Mark Krolick, Managing Director, Marketing and Product Development, United Airlines
Ivan Pollard, Vice President, Global Connections, Coca-Cola Co.
Jason Alan Snyder, Chief Technology Officer, Momentum Worldwide
Noah Syken, Vice President, Global Sponsorships and Client Executive Programs, IBM

2:45 PM FEATURED INTERVIEW
Bridging the World of Entertainment and Brands

Michael Nyman, Co-Chairman & CEO, PMK*BNC

Facilitator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

3:15 PM Networking and Refreshment Break hosted by

3:45 PM FEATURED PRESENTATION
Crafting Innovative Fan and Community Engagement Strategies that Drive Social
Impact and Shared Brand Value

Presenters
Bill Goodwyn, President & CEO, Discovery Education
Daryl Holt, Vice President & Head, Operations, EA Studios
Ahmad Nassar, President, NFL PLAYERS

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4:15 PM FEATURED ADDRESS
Preparing for the Future: How Are You Adapting to the New World?

Lucas Herscovici, Vice President, Consumer Connections, Anheuser-Busch InBev

4:45 PM The Next Frontier for Sports Marketers: High School Sports

Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal

Panelists
Matt Birk, Director, Football Development, NFL
Ryan Eckel, Vice President, Brand and Sports Marketing, Dick’s Sporting Goods
Monisha Longacre, President Subscription and Consumer Marketing, PlayOn/National
Federation of High Schools(NFHS) Network
Dwayne Maddox, Media and Brand Manager, American Family Insurance
Clay Walker, CEO, Big Teams

5:30 PM Networking Reception

Program Notes: Tomorrow’s breakfast begins at 8:00 AM. The first sessions begin at 8:45 AM.

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THURSDAY, NOVEMBER 5TH

8:00 AM Registration and Exhibits Open
Continental Breakfast

8:45 AM SPECIALTY SESSIONS

Empire Complex
H ow are you managing your corporate tickets and entertainment assets to deliver busi-

ness results?

Facilitator
Trey Hammett, Vice President, Business Development, Cendyn Arcaneo

Discussion Participants
Danny Frank, Senior Vice President, Client Entertainment and Ticketing Services, Citi
Guillermo Lopez, Senior Manager, Sports Sponsorships and Customer Events, Verizon

Enterprise Solutions

SoHo Complex
How are you leveraging analytics to evaluate, negotiate, buy and sell sponsorships?

Facilitator
G ary Warech, Senior Vice President, Advertiser, Sports and Branded Entertainment,

Rentrak

9:30 AM FEATURED INTERVIEW
Embracing New Technologies to Create Immersive Experiences for Consumers

Deborah Curtis, Vice President, Global Sponsorships and Experiential Marketing,
American Express

Heather Salkin, Vice President, Creative Technology and Integrated Production - North
America, Momentum Worldwide

10:00 AM Networking and Refreshment Break hosted by

10:30 AM Re-Structuring Deals to be more Flexible and Creative

Moderator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

Panelists
Rachel Jacobson, Senior Vice President, Business Development, NBA
John Lewicki, Head, Global Alliances, McDonald’s
Mike Pine, General Manager, Integrated Partnerships, FanDuel
Mike Sundet, Senior Vice President & Director, Sports and Entertainment, Momentum
Worldwide
Greg Via, Global Director, Sports Marketing, Gillette/P&G

8

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11:15 AM Fan Sourcing and the Sports Social Experience: How Can Fans Participate
to Create Content?

Moderator
Terry Lefton, Editor-at-Large, SportsBusiness Journal/Daily

Panelists
Chris Hornberger, National Sales Promotion, Buick and GMC, General Motors
John Pacino, Vice President, Product Development and Social Media, NHL
Bob Ruhland, Vice President, Marketing, Buffalo Wild Wings
Johnny Volk, Head, Social Media, StubHub

12:00 PM Networking Luncheon hosted by

1:45 PM FAN ENGAGEMENT COMPETITION
Tech Providers Pitch a Panel of Judges as to why they are the Best Interactive Sports
Experience Technology

Emcee
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

Judges
David Abrutyn, Executive Vice President & Principal, Bruin Sports Capital
Kathy Carter, President, Soccer United Marketing
Omid Farhang, Chief Creative Officer, Momentum Worldwide
Steve Horowitz, Partner, Inner Circle Sports

Participants
Nick Arcuri, Director, Sports Products, Omnigon/Bracket Pro
Kevin Arrix, Chief Revenue Officer, Verve
Jamie Bass, Director, Platform Solutions, Entertainment, Tremor Video
Kirk Berridge, Founder, CEO & Chairman, Fan Media Network
Jordan Syms, COO and co-founder, Tap.in2

2:45 PM Networking and Refreshment Break hosted by Make Every Fan a VIP

3:15 PM FEATURED SESSION
Fan-First Future

Chris Weil, Chairman & CEO, Momentum Worldwide

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4:00 PM The Holy Grail: Best Practices for Developing Collaborative, Authentic, Creative and
Customer-Serving Branded Content

Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal

Panelists
Rita Drucker, Head, Marketing Partnerships and Branded Entertainment, Yahoo!
Sarah Hollis, Vice President, Sports Marketing, Fox Sports
Nina Mishkin, Content Strategy and Planning, Twitter
Kenny Mitchell, Senior Director, Consumer Engagement, Gatorade
Josh Stern, Senior Director, Advertising, DirecTV

4:45 PM Closing Remarks
Program Concludes

10

S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

Momentum Worldwide is built on the simple truth that it’s not what brands say, it’s what they do that
matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief
that today, the most important product a brand makes—other than the product itself—is an experience.
The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated
phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper
and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies,
we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon,
Walmart, William Grant & Sons and many more.

Street & Smith’s SportsBusiness Journal is the industry’s leading weekly trade publication, providing
breaking news and comprehensive reporting and analysis on sports business. With 80 reporters, editors
and guest columnists, SBJ keeps its readers up to date on the latest developments in sports marketing,
sponsorships, media, facilities, agents and labor, finance and more. For more information, visit 
www.sportsbusinessjournal.com.

Street & Smith’s SportsBusiness Daily and SportsBusiness Daily Global are the leading daily trade
publications on the business of sports. From Sunday through Friday, the publications summarize industry
news reported by more than 600 media outlets in the United States, Canada, Europe, Africa, India, Asia,
Australia and South America. They also offer relevant original features by their experienced editorial staff.
In prioritizing the day’s most important news, the Daily and Global Daily offer readers both the substance
and “the spin” of how the news is playing. In addition, they provide timely original features that go beyond
the headlines and analyze the latest trends influencing the multi-billion-dollar sports industry. For more
information, visit www.sportsbusinessdaily.com.

These publications are part of Street & Smith’s Sports Group, which consists of Street & Smith’s
Conference Group, Resource Guide LIVE and NASCAR Illustrated. Street & Smith’s is a division of
American City Business Journals (ACBJ), which comprises weekly business journals across the country,
BizJournals.com and Hemmings Motor News. ACBJ is part of the Advance Publications family.

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S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

BigTeams is the leading high school athletics digital platform, powering 4,600+ official athletics
communities across 50 states. BigTeams connects brands with local audiences and empowers schools
with administrative, communication and revenue-generating tools to manage their athletics programs and
build communities for student-athletes, parents and their fans to more closely engage with their teams.

Yahoo Sports is the daily habit for millions of sports fans looking for award-winning content, a diverse
sports video offering and full-season and daily fantasy experiences. Yahoo Sports brings fans deep inside
the games, teams and stories that matter to them — making it the place where more sports fans come to
play. Our massive reach and our premium cross-platform experiences also provide Yahoo Sports’ partners
with unique opportunities to reach millions of engaged fans.

Cendyn Arcaneo®, part of the Cendyn® Portfolio, is the industry’s most innovative, cloud-based event
technology and corporate ticket management platform, comprised of highly intuitive SaaS applications
which are redefining the way events are planned, executed and measured globally.

Cendyn Arcaneo’s applications seamlessly integrate with each other, creating a highly collaborative
platform for planners, suppliers, enterprises and corporate ticket managers to successfully manage every
facet of the group business/event/ticket lifecycle. Cendyn Arcaneo is the only company to integrate
various SMM solutions, hotel sales tools, planner solutions and ticket management solutions on a single
platform, delivering optimized results and increased ROI to stakeholders. 

12

S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams,
shows and artists and introduce them to the ones they’ll love next. As one of the world’s largest ticket
marketplaces, we enable fans to buy and sell tens of thousands of tickets, whenever they want, through our
desktop and mobile experiences, including our StubHub and StubHub Music apps for iPhone, iPad, Apple
Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of
the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards
program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and
NCAA, plus ESPN, NBC Digital, AEG and Spectra Ticketing & Fan Engagement. Throughout North America
and the United Kingdom, StubHub provides the total end-to-end event going experience.

StubHub is an eBay company. For more information on StubHub, visit StubHub.com, StubHub Press
Box or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

Rentrak leverages a vast array of TV measurement information, consumer behavior insights and
branded entertainment metrics within the sports and entertainment industry to provide a one-stop shop
for sports marketers, sponsors, leagues, teams and agencies looking for intelligence surrounding their
content and value in the marketplace.

With the ability to merge viewing information from tens of millions of televisions with actual consumer
behavior information, Rentrak is the leading insights and analytics provider used by sports marketers;
national television networks, local television stations and station groups; advertisers and their brands;
advertising agencies; movie studios, distributors and theater chains; MVPDs; and political agencies and
consultants to access the stable and robust audience measurement services necessary to better manage
their business goals and more precisely target advertising. As the media and advertising sectors continue
to evolve, Rentrak will be there, precisely measuring movies and TV everywhere consumers are engaging
with sports. To learn more about Rentrak’s offerings for the sports and entertainment industry, please visit
us at Rentrak.com/sports.

Sportradar is the leading provider of sports data and information globally, covering over 325,000 live
events across 48 sports. Sportradar has developed the industry’s most proficient software, distributing
content and data that is easy to consume while setting new standards for speed and accuracy. Turner
Media, Twitter and Samsung are among the leading companies in sports and digital media relying on
Sportradar for innovative content, comprehensive applications and product development. Exclusive
agreements with the NFL, NHL and NASCAR are among its 65 worldwide league and federation
partnerships. Learn more at www.sportradar.us.

13

S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

 
Tap.in2 transforms fans experiences at live events with in-seat ordering of concessions, merchandise and
promotions anytime, anywhere from any mobile device. Tap.in2 turns any device into a personal POS to
maximize a fan’s live event experience through real-time, data-driven tools designed to help venue operators
connect guests to everything a venue has to offer. For more information, please go to www.tapin2.co.

BracketPro is a fully customizable bracket-building software platform designed and developed by
Omnigon, specialists in the creation of digital sports and entertainment products. Omnigon has leveraged
years of experience to develop a product for organizations to create a user-friendly, social bracket that
can be sold to sponsors. For more information on how the BracketPro team can help drive engagement,
please contact [email protected]

The lRONMAN® Triathlon Series of events is the largest participation sports platform in the world.
Recognized for excellence through its 200+ distinguished annual events and 250,000+ world-class
athletes. The brand has grown from a single iconic event in Kailua-Kona, Hawaii, into a global sensation
with four cornerstone properties: IRONMAN®, IRONMAN® 70.3®, Iron Girl®, and IRONKIDS®. With demos
including an average age of 40; Household Income of $247,000; 92% college educated - the lRONMAN®
Triathlon Series provides marketers and brands the opportunity to connect with this inspirational, affluent
and highly engaged audience. For more information please visit ironman.com or call (813) 868-5909.

Mobivity Sports & Entertainment is Mobivity’s division of the former Txtstation services. We are a
leader in mobile, social and IVR marketing, specializing in sports and entertainment solutions. We allow
broadcasters, event owners and brands to create a one-to-one dialog with consumers directly through
their mobile phones, the Internet and landline phones in real-time at events, concerts and broadcasts.
Since 2001, we have been at the forefront of mobile interactivity by designing live programs that harness
the excitement of these events to increase revenue, loyalty and brand engagement. We have worked with
clients such as UFC, CBS, Disney, AT&T, C-Spire, Southwest Airlines and countless others. To learn more,
contact Michael Falato, SVP of National Sales, at (512) 522-4710 or [email protected] Check
out our demo reel at vimeo.com/113449265.

14

S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

SPEVCO has evolved into a dynamic operation specializing in innovative and exhilarating mobile
marketing exhibits, experiences and consumer entertainment facilities. Characterized by a widespread
reputation of unrivaled quality, SPEVCO designs, manufactures and executes successful touring promotions.
We build excitement by bringing your brand to life. For more information, visit www.spevco.com.

bluemedia is the national leader in design, printing and fabrication of signage for sporting events,
activations and campaigns. Our foundation of technology, design, production and commitment to Make It
Perfect™, gives us the creativity and experience to achieve what others deem impossible.

TicketManager is where tickets mean business. TicketManager makes company tickets simple by
enabling companies to measure the business impact of sports and entertainment assets while staying
compliant. Described as “Necessary in Business” by CNBC, TicketManager offers a variety of web and
mobile products to help companies of all sizes use the tickets they own, buy the tickets they need, and
stay compliant with all federal, state, and local regulations without adding another layer of red-tape or
confusing software. TicketManager makes tickets available where the business user lives, whether on their
mobile device, in their CRM, or through their team and venue partners. TicketManager partners with over
60 professional sports teams and venues as well as industry leading partners, Salesforce.com and Concur,
to offer integrated products alongside education. To learn more, please visit ticketmanager.com/products/
product-overview/.



The Nielsen Sports Practice provides the industry, through our “Fanalytics” platform, with a wealth
of consumer and market intelligence. Nielsen’s “Fanalytics” platform is evolving alongside the rapidly
changing media consumption landscape, as we continually provide new solutions to help our industry
understand the total audience and gain a deeper understanding of the fan. To learn more about how
Nielsen Sports meticulously tracks fan sentiment, engagement, purchases and media consumption,
please contact Stephen Master at [email protected] and download our Year In Sports
Media Report for 2014 - http://www.nielsen.com/us/en/insights/reports/2015/the-year-in-sports-media-
report-2014.html.

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