2018 Sports Business Journal Dealmakers in Sports

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I SPONSORSHIP DIGITAL

GOLD C U S T O M I Z EMARKETING ACTIVATION AUTHENTICATE E N G A G E E M P O W E R F A N S
SPONSORS
P E R S O N A L I Z E S T R A T E G Y E X E C U T I O NOFFICIAL CORPORATE TICKETING T E C H N O L O G YOFFICIAL INSIGHTS &
MANAGEMENT SPONSOR ANALYTICS SPONSOR

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For more insights that drive 2015 WINNER OF BEST
the new fan experience, SPORTS & EVENT
download a free summary of
the acclaimed global study AGENCY OF THE YEAR
from Momentum Worldwide:
“We Know Sports Fans.”
Momentumww.com

W EWLE LCC OOM EM E

Dear Conference Attendee:
On behalf of SportsBusiness Daily/Global/Journal, I would like to welcome you to the 13th Annual
Momentum Sports Marketing Symposium. As you can see from the agenda, we have a wonderful
speaker faculty and are looking forward to an insightful day and a half of content. And we have built
plenty of networking time into the program to give you the opportunity to mingle with your industry
peers.
We encourage you to participate in the discussions by submitting questions through the “Ask the
Moderator” feature. Simply click on the icon and submit your question. You can also follow the event
on Twitter: @SBJSBD and #SBJSMS.
Lastly, I would like to thank our program sponsors and our entire speaker faculty for their participation
in this year’s conference. Your involvement is greatly appreciated.
Sincerely,

Donna Johnson
Senior Conference Director
Momentum Sports Marketing Symposium

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WEDNESDAY, NOVEMBER 4TH

All networking activities and sessions will take place on the 7th Floor or in the
Astor Ballroom, unless otherwise noted.

12:45 PM Registration and Exhibits Open

1:30 PM Opening Remarks
Richard Weiss, Publisher, SportsBusiness Daily/Global/Journal
Chris Weil, Chairman & CEO, Momentum Worldwide

1:45 PM What are Marketers Not Ready For as it Relates to Changes in Media Consumption
Patterns and Changes in Technology?

Moderator
Terry Lefton, Editor-at-Large, SportsBusiness Journal/Daily

Panelists
Lisa Baird, Chief Marketing Officer, USOC
Daniel Cherry III, Chief Marketing & Innovation Officer, New Jersey Devils and

Prudential Center
Mark Krolick, Managing Director, Marketing and Product Development, United Airlines
Ivan Pollard, Vice President, Global Connections, Coca-Cola Co.
Jason Alan Snyder, Chief Technology Officer, Momentum Worldwide
Noah Syken, Vice President, Global Sponsorships and Client Executive Programs, IBM

2:45 PM FEATURED INTERVIEW
Bridging the World of Entertainment and Brands

Michael Nyman, Co-Chairman & CEO, PMK*BNC

Facilitator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

3:15 PM Networking and Refreshment Break hosted by

3:45 PM FEATURED PRESENTATION
Crafting Innovative Fan and Community Engagement Strategies that Drive Social
Impact and Shared Brand Value

Presenters
Bill Goodwyn, President & CEO, Discovery Education
Daryl Holt, Vice President & Head, Operations, EA Studios
Ahmad Nassar, President, NFL PLAYERS

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4:15 PM FEATURED ADDRESS
Preparing for the Future: How Are You Adapting to the New World?

Lucas Herscovici, Vice President, Consumer Connections, Anheuser-Busch InBev

4:45 PM The Next Frontier for Sports Marketers: High School Sports

Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal

Panelists
Matt Birk, Director, Football Development, NFL
Ryan Eckel, Vice President, Brand and Sports Marketing, Dick’s Sporting Goods
Monisha Longacre, President Subscription and Consumer Marketing, PlayOn/National
Federation of High Schools(NFHS) Network
Dwayne Maddox, Media and Brand Manager, American Family Insurance
Clay Walker, CEO, Big Teams

5:30 PM Networking Reception

Program Notes: Tomorrow’s breakfast begins at 8:00 AM. The first sessions begin at 8:45 AM.

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THURSDAY, NOVEMBER 5TH

8:00 AM Registration and Exhibits Open
Continental Breakfast

8:45 AM SPECIALTY SESSIONS

Empire Complex
H ow are you managing your corporate tickets and entertainment assets to deliver busi-

ness results?

Facilitator
Trey Hammett, Vice President, Business Development, Cendyn Arcaneo

Discussion Participants
Danny Frank, Senior Vice President, Client Entertainment and Ticketing Services, Citi
Guillermo Lopez, Senior Manager, Sports Sponsorships and Customer Events, Verizon

Enterprise Solutions

SoHo Complex
How are you leveraging analytics to evaluate, negotiate, buy and sell sponsorships?

Facilitator
G ary Warech, Senior Vice President, Advertiser, Sports and Branded Entertainment,

Rentrak

9:30 AM FEATURED INTERVIEW
Embracing New Technologies to Create Immersive Experiences for Consumers

Deborah Curtis, Vice President, Global Sponsorships and Experiential Marketing,
American Express

Heather Salkin, Vice President, Creative Technology and Integrated Production - North
America, Momentum Worldwide

10:00 AM Networking and Refreshment Break hosted by

10:30 AM Re-Structuring Deals to be more Flexible and Creative

Moderator
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

Panelists
Rachel Jacobson, Senior Vice President, Business Development, NBA
John Lewicki, Head, Global Alliances, McDonald’s
Mike Pine, General Manager, Integrated Partnerships, FanDuel
Mike Sundet, Senior Vice President & Director, Sports and Entertainment, Momentum
Worldwide
Greg Via, Global Director, Sports Marketing, Gillette/P&G

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11:15 AM Fan Sourcing and the Sports Social Experience: How Can Fans Participate
to Create Content?

Moderator
Terry Lefton, Editor-at-Large, SportsBusiness Journal/Daily

Panelists
Chris Hornberger, National Sales Promotion, Buick and GMC, General Motors
John Pacino, Vice President, Product Development and Social Media, NHL
Bob Ruhland, Vice President, Marketing, Buffalo Wild Wings
Johnny Volk, Head, Social Media, StubHub

12:00 PM Networking Luncheon hosted by

1:45 PM FAN ENGAGEMENT COMPETITION
Tech Providers Pitch a Panel of Judges as to why they are the Best Interactive Sports
Experience Technology

Emcee
Abraham Madkour, Executive Editor, SportsBusiness Daily/Global/Journal

Judges
David Abrutyn, Executive Vice President & Principal, Bruin Sports Capital
Kathy Carter, President, Soccer United Marketing
Omid Farhang, Chief Creative Officer, Momentum Worldwide
Steve Horowitz, Partner, Inner Circle Sports

Participants
Nick Arcuri, Director, Sports Products, Omnigon/Bracket Pro
Kevin Arrix, Chief Revenue Officer, Verve
Jamie Bass, Director, Platform Solutions, Entertainment, Tremor Video
Kirk Berridge, Founder, CEO & Chairman, Fan Media Network
Jordan Syms, COO and co-founder, Tap.in2

2:45 PM Networking and Refreshment Break hosted by Make Every Fan a VIP

3:15 PM FEATURED SESSION
Fan-First Future

Chris Weil, Chairman & CEO, Momentum Worldwide

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4:00 PM The Holy Grail: Best Practices for Developing Collaborative, Authentic, Creative and
Customer-Serving Branded Content

Moderator
Eric Fisher, Staff Writer, SportsBusiness Journal

Panelists
Rita Drucker, Head, Marketing Partnerships and Branded Entertainment, Yahoo!
Sarah Hollis, Vice President, Sports Marketing, Fox Sports
Nina Mishkin, Content Strategy and Planning, Twitter
Kenny Mitchell, Senior Director, Consumer Engagement, Gatorade
Josh Stern, Senior Director, Advertising, DirecTV

4:45 PM Closing Remarks
Program Concludes

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S P O N SSOP ORN SSO R S&& E XE X H I B IHT OIRBS I T O R S

Momentum Worldwide is built on the simple truth that it’s not what brands say, it’s what they do that
matters. That’s why Momentum delivers total brand experiences for our clients, guided by the belief
that today, the most important product a brand makes—other than the product itself—is an experience.
The experiences we build live seamlessly in the physical and the digital worlds—what we call integrated
phygital experiences. Our work spans all mediums—from events and sponsorships, to advertising, shopper
and promotions, to music, entertainment, social and beyond. Part of the Interpublic Group of Companies,
we operate in over 40 countries for partners including American Express, Coca-Cola, Mondelez, Verizon,
Walmart, William Grant & Sons and many more.

Street & Smith’s SportsBusiness Journal is the industry’s leading weekly trade publication, providing
breaking news and comprehensive reporting and analysis on sports business. With 80 reporters, editors
and guest columnists, SBJ keeps its readers up to date on the latest developments in sports marketing,
sponsorships, media, facilities, agents and labor, finance and more. For more information, visit 
www.sportsbusinessjournal.com.

Street & Smith’s SportsBusiness Daily and SportsBusiness Daily Global are the leading daily trade
publications on the business of sports. From Sunday through Friday, the publications summarize industry
news reported by more than 600 media outlets in the United States, Canada, Europe, Africa, India, Asia,
Australia and South America. They also offer relevant original features by their experienced editorial staff.
In prioritizing the day’s most important news, the Daily and Global Daily offer readers both the substance
and “the spin” of how the news is playing. In addition, they provide timely original features that go beyond
the headlines and analyze the latest trends influencing the multi-billion-dollar sports industry. For more
information, visit www.sportsbusinessdaily.com.

These publications are part of Street & Smith’s Sports Group, which consists of Street & Smith’s
Conference Group, Resource Guide LIVE and NASCAR Illustrated. Street & Smith’s is a division of
American City Business Journals (ACBJ), which comprises weekly business journals across the country,
BizJournals.com and Hemmings Motor News. ACBJ is part of the Advance Publications family.

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